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MANAGEMENT, ADVERTISING& CREATIVE PROGRAMS - 2011

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In your hands, dear students, more than in ours, will restthe final success or failure of your course. Since this

institute was founded, each set of students hascontributed to make NiA what it is today. Their successstands testimony to the quality, in their laurels you will

shine.

There are multiple challenges ahead not just in yourstudies but in the civic life that surrounds you. Once you

complete the program and go forth in a career, you too willface a struggle against the common enemies of man:

tyranny, poverty, disease, and war itself.Will you unite against these enemies to emerge as a strongand global community that can assure a more fruitful life

for all mankind? Will you join in a social effort to become astronger society?

In the long history of the world, only a few generationshave been granted the role of defending freedom in its

hour of maximum danger. Let us not shirk from thisresponsibility - welcome it. The energy, the faith, the

devotion which we bring to this endeavor will light ourcountry and all who serve it - and the glow from that fire

can truly light the world.

Ask not what your country will do for you, but whattogether we can do for our country.

Democracy is not just about an individual's rights, it isabout each individual's rights. Freedom is not about someof us being more free than others but for each one to be

free. Secularism is not just my right to practice my religionbut for each one's right to do so.

Let us change our own self from this day onwards andpractice a modern, democratic, free and secular life.

Welcome to NiA

Inspired by the Inaugural Address of JFK,

January 20th, 1961

Mission Statement

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The biggest plus of Nia is the holisticand complete exposure and learningcurve it imparts across all its courses,thereby giving students a 'real life'experience of handling brands across

industry sectors and verticals. Result:students gear themselves up for thebest of careers that go beyondadvertising per se and embrace thebest of opportunities incommunications managementincluding PR, Activation, DirectMarketing, Out-of-home, Digital andstrategic brand management in theonly corporate sector. This is possiblethanks to the finest of industrypractitioners developing, deliveringand assessing all courses on one handas well as the overwhelming supportfrom the media industry at large -both in offering the best of placements

as well as support thru 'liveprojects;,case studies and functionspecific seminars/workshops.

On behalf of Nia, I look forward tomeeting you all in person and canassure you of an unique and enrichingexperience with us.

Parveen Ahluwalia,

President, Governing Council

Parveen Ahluwalia,

President, Governing Council

Namrata Suri

Founder Director & Chairperson

NiA does it again the new CreativeProgram from India's leadingCommunications Institute has set abenchmark as a super specialization inAdvertising - yet another industrystandard in Creative strategydevelopment and management.

Our endeavor to provide contemporaryeducation and training to youngentrants on the threshold of a careercontinues as we complete an exciting

and eventful fifteen years.

There has been an excellent responseto the opening of our NOIDA campusand the association with PunjabTechnical University. The MBA batch iscompleting its first year, and as always,the case of our advertising programshas been a situation of far more jobschasing fewer candidates! So things arelooking great and we are not hearingwords like 'downsizing' and'retrenchment' any more.

At NiA we believe - 'Let challenges bethere and our young ones willovercome these, for they come fullyprepared'. In the past fifteen years, wehave received a tremendous amount ofsupport from the advertising andmedia fraternity, and on behalf of NiA,I thank them sincerely.

Welcome toNational Institute of Advertising.

Namrata Suri

Founder Director & Chairperson

If you think you are creative, NiAprovides you an excellent platform toexplore your creative skills.

This department ensures that we lookat the creative potential of everystudent and streamline them to workin the competitive field ofcommunication design.

Both Advertising and Design require aspecific skillset and talent. We nurtureyou, train your drawing skills, colorsense, aesthetics, software skills andthrough all this rigorous training, weensure that you reach a platform ofhigh creativity.

If you are interested, do drop in forcounseling and prepare to take acreative test. If you fulfill our criteria,leave the rest to us.

Lolita Dutta

Director, Design Programs

NIA

One, the courseware is designed tokeep in mind the industryrequirements. Regular reviews keepthe curricula in step with the changes

that make this environment sodynamic.

Two, the regular faculty itselfcomprises working professionals.Unlike elsewhere, they do not show uponce-in-a-while.

Three, it is essentially the result of firsttwo points, our students end upgetting good breaks in nice places.

But the nicest of all reasons, to mepersonally, is that most of our studentskeep in touch and drop-by often, evenmuch after they pass out.

Sushil Pandit

Director

Sushil Pandit

Director

Lolita Dutta

Director NiA &Head: Design Programs

M

essag

es

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Post Graduate Program in Marketing Communication Management(PGPMCM + MBA)

Post Graduate Program in Management(PGPM + MBA)

Post Graduate Program in Advertising & Communication Management(PGPACM)

Post Graduate Program in Advertising & Creative Communication(PGPACC)

Graduate Diploma in Design(GDD)

Note: MBA Programs are offered by NiA as a study center ofPunjab Technical University(PTU) a grade A+ University

Note: NiA is a registered private institute. It is not a university and does not award

degrees.

Hire people who are better than you are,

then leave them to get on with it.

Look for people who will aim for the remarkable,

who will not settle for the routine.

David Ogilvy

P

rogram

sOffered

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aculty

GOVERNING COUNCIL

Mr. Ajoy Shourie

Director, Inter Network Kommunications

Mr. Anmol Dar

Managing Director, Superbrands India

Mr. Dilip Cherian

Consulting Partner, Perfect RelationsMs. Lolita Dutta,

Director Creative Programs, NiA

Ms. Namrata Suri

Founder Director & Chairperson, NiA Ltd.

Mr. Nippun Gupta

Chief Executive Officer, Retails Labs.

Mr. Nirmal C Mathur

Director, Jindal Steel Limited

Mr. Parveen Ahluwalia

Partner, The Firm and President, NIA

Mr. Rajat Sethi

Creative Director, Reader's Digest

Mr. Sanjay Thapar

President, Ogilvy & MatherMs. Sunayna Malik

Managing Director, Text 100

Mr. Sushil Pandit

Director, Hive Communications

Mr. Vivek Srivastava

Joint Managing Director, InnoceanAdvertising

GUEST FACULTY

Mr. Avijit Dutt

President - Marketing ,OliveTelecommunications

Mr. Bashab Dutta Chowdhary

Chief Execitve Officer, Madison Media

Ms. Deepika Warrior

Director-Marketing , Pepsi- Frito Lay

Mr. Karunendra Mathur

Managing Director , Montage Advertising

Mr. Murad Ali Baig

Managing Director, Baig Consultants

Mr. Narendra Tripathy

Chief Operating Officer, Radio Mantra

Mr. Nikhil Dey

President, Genesis BM

Mr. Nirupam Sahay

Whirlpool India

Mr. Ravi Pasricha

Photographer

Mr. Satyajit SenManaging Director, Zenith Optimedia

Mr. Saurabh Das Gupta

Executive Creative Director,Innocean Advertising

Ms. Sheetal Thakur

Business Head, Educomp

Mr. Shivjeet Kullar

Chief Executive Officer, K-Factor

Mr. Shiv Shankar Moitra

Chief Executive Officer, Event Engineers

Ms. Shrey Sen

Head- Customer Satisfaction,Synovate India

Mr. Srikant Sastri

Managing Director, Solutions Digitas

ADJUNCT FACULTY

Mr. Atul Dev

Image Consultant

Ms. Hina Pathak

Director-Planning & Strategy,Lingual World

Mr. Justin Rabindra

Executive Director,OgilvyOne Worldwide

Ms. Malika Thapar

MarComm Consultant

Mr. Maninder Singh

Management ProfessionalMr. P. V. Narayanamoorthy

Senior Media Strategist

Mr. Ramesh Tahiliani

Brand Consultant

Ms. Sujata Soni Bali

CEO, Miran Productions

Mr. Subrata Majumdar

Marketing Consultant

Ms. V N Saroja,

Marketing Consultant

Mr. Anando DuttaAlumni: National Institute of Design,Visual Comm.Subject: Graphic Design

Ms. Neelima Rao

Alumni:National Institute of DesignSubject: Graphic Design

Mr. Rohit Sharma

BFA, Fine Arts, College of Art, New Delhi.Subject: Foundation Studies in Drawing &Illustration

Ms. Seema Srivastav

Art Historian

Mr. Vikram Kalra

Freelance Photographer & Designer

Mr. Vijaybahu Joshi

IDC - MumbaiSubject: Graphic Design

Mr. Vishvesh SantAlumni: National Institute of Design

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NiA Ltd. headquartered in the NationalCapital Region (NOIDA) is a one of- its-kind institute in South East Asia,providing contemporary and qualityinternational level programs inAdvertising, Public Relations,Communications Management,

Graphic Design and now Managementat NBS (NiA Business School).Established by industry professionals,NiA Ltd. is a corporate body. Its missionis to create a practical and industryoriented approach towards education,training and build a renewable talentbank for the media andcommunications industry.

NiA Ltd. intends to establish itsbusiness school - National BusinessSchool (NBS) - that will apply to AICTEin due course before it starts tofunction. At the moment NBS isfunctioning only as a study center ofthe Punjab Technical University (PTU)

and all the MBA programs are offeredas per the university but with NiAadvantages.

NiA is a registered limited companyand an autonomous institute. It is not auniversity under the UGC act and doesnot confer any degrees.

Award of Diploma & NiA Convocation:

All students who complete therespective programs with adequatemarks and sufficient credits areawarded the corresponding Diploma.The same may be withheld only in caseof a disqualification where in eachcase, students are given the

opportunity to reappear. The Diplomais awarded at a ceremony held for allqualifying students on completion ofthe Program.

Timings:

The institute functions on a five dayweek format, between 0930 and 1600hours, usually Mondays throughFridays, during term time except onnational holidays and during theChristmas week. Some of the classesmay be held on Saturdays as well.Industry interaction usually takes placeon Saturdays and many weekends arespent working in case of guest facultyvisits and project work. Students are

required to be available at all times inthe duration of the semester toparticipate in various academic andcareer events.

How to Apply:

If you are a graduate, please proceed tofill the enclosed application or justdownload the form from our web site:www.niaindia.org

Please attach attested photocopies ofyour documents with the form and twophotographs. You are required to attacha sum of Rs. 900/- as registration feewith each application.

After the registration we will invite youto participate in a written test and/orInterview.

Admission Notification:

All successful candidates are dulyinformed by personal letter and theirnames may also be posted on ourwebsite. Students are advised to contactthe Admission office at this stage and toobtain any other information they seek.

Fee Deposit & Document Verification:

Students who have received anadmission notification are advised toensure an early fee deposit to ensure aseat. Late payment may result indisappointment in case of limited seats.All original documents should bedeposited at this stage which arereturned later after due verification. The

Admission may be deemed cancelled atany point in case if the documents arefound to be incorrect or incomplete.

Residential Accommodation:

Off campus residential accommodationis available separately (on additionalcharge) for both men and women. Ouradmission office will help you find anappropriate accommodation close tothe campus. Outstation students arerequested to ensure to apply formallyfor getting the suitable accommodationarrangement for themselves well inadvance to avoid disappointment.

Please check with our Admissions Office

for assistance in this regard.

An idea can turn to dust or magic,

depending on the talent that rubs against it.

William Bernbach

T

heInstitute

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lobaladvant

ages

NiA invites students for a post graduateprogram of knowledge practicesimmersed in real-world challenges.

Come into a diverse community ofcolleagues and faculty reflecting aworld of talent, beliefs andbackgrounds. Into an intense period ofpersonal and professionaltransformation that prepares you forchallenges in any functional area -anywhere in the world.

To experience the programs at NiA is togo inside the issues that matter - andto reach inside yourself for thestrength, skills, and confidence you willdevelop to face them. In every case,class, event and activity, you are askednot only to study leadership, but todemonstrate it.

This is how studying at NiA makes aworld of a difference for you:

Learning in practice:

It's one thing to learn theory fromlectures and textbooks. It's somethingelse entirely to learn how to makedecisions in the face of conflicting data,complex politics and intense time andfiscal pressures - then defend yourchoices among peers as motivated andintelligent as you are. That's exactlywhat you'll do at NiA. Deliveredthrough in-depth, case-methodlearning that puts you in the role of thedecision maker. Field studies, career

treks and in-depth immersions underexperts and industry luminary facultyguidance take students to the frontiersof new markets, practices andtechnologies across the globe.

An engaging community:

At its core, NiA student life is builtaround an intense experience that'sinvigorated with year-wide events,student activities, guest speakers,seminars and so much more. In fact,many of our student profiles share acommon theme: how the studentshave not only found a community ofsupport, but a close-knit network offriendships that last a lifetime.

Everything on the NiA campus - fromour multimedia classrooms to our

happy atmosphere is

designed to encourage communitycollaboration for a richer learningexperience.

Networking opportunities:

Many of our postgraduate students willhave significant experience in theworkplace and therby combining studywith their careers. This means you canbenefit from the networkingopportunities provided by meetingother students with managerial andcreative positions in organizations inNCR and beyond.

Benefits to your organization (forworking professionals): If you arecombining study with work, or taking abreak from work to study, here are justa few of the benefits that you couldbring to your employer through theNiA programs:

Your constructive and creativeinput on day-to-day issues willbenefit from your thoroughunderstanding of overall businessstrategy

Your increased knowledge willmake you better equipped to dealwith the complex facets ofmodern management

Your holistic appreciation of yourcompany will enable you tocontribute to achieving asustainable competitive positionin today's changing businessenvironment

Your ability to lead, manage andmotivate other staff members willbe enhanced

Through the Specializationproject, your company can gain avaluable piece ofconsultancy/research that istailored specifically to its needs

The institute's NCR location and

excellent transport links makes it easyto reach.

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randM

anagement

Programs Offered

Full Time Programs

MBA*(Marketing)

Eligibility: Graduation in any discipline

NiA's premier Advertising programtaught on MBA standards along withstandard University curriculumdelivered by our world class facultytaking you to the forefront ofadvertising and communicationsbusiness

MBA*

(IT, HR, Finance & Retail)

Eligibility: Graduation in any discipline

Standard University Program taught byNBS faculty on global standards withan experience you can have only atNBS

Part Time Programs

MBA*

for Working Professionals (Any Stream)

Eligibility: Graduation in any disciplinewith minimum 1 year work experiencefor the Part Time/ Executive weekend

programs

Admission Process

Please send your CAT/MAT/XAT scorealong with your application. In theabsence of this score, you will have toappear in the NBS Admission Test, thatyou can clear prior to GDPI. (Timerequired 75 minutes).

Term Information:

Fall Term:

Sessions begin - Second Monday ofAugust 2011

Duration:

2 Years (4 Semesters)

Fee: All-inclusive fee for any of thePGPMCM +MBA or PGPM+MBAprograms in the session 2011 isRs. 4,50,000/- plus applicable localtaxes. All fees are non refundable.Fees can be paid either by cheque orDemand Draft in the name of 'NiABusiness School' payable at Noida orDelhi

* NiA is an authorized study center ofthe Punjab Technical University (PTU)and the MBA degree is awarded byPunjab Technical University

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Make it simple. Make it memorable.Make it inviting to look at. Make it fun to read.

Leo Burnett

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anagementPrograms

PUNJAB TECHNICAL UNIVERSITY -

MBA COURSE STRUCTURE

Year 1 - General

SEMESTER I

MB 101 Principles & Practices ofManagement

MB 102 Organizational BehaviorMB 103 Accounting for Management

MB 104 Quantitative Techniques

MB 105 Managerial Economics

MB 106 Seminar on ExecutiveCommunication

MB 107 Workshop on Computers forManagement

MB 108 Viva-voce

SEMESTER II

MB 201 Business Environment

MB 202 Production and OperationsManagement

MB 203 Human Resource

ManagementMB 204 Marketing Management

MB 205 Financial Management

MB 206 Workshop on ResearchMethodology

MB 207 Workshop on InformationTechnology

MB 208 Viva-Voce

SEMESTER III

MB 301 Applied Operations Research

MB 302 Corporate Legal Environment

MB 303 Major-I

MB 304 Major-II

MB 305 Major-III/ Minor-I

MB 306 Seminar on ManagementInformation Systems

MB 307 Presentation of TrainingReport

MB 308 Viva-Voce

SEMESTER IV

MB 401 Strategic Management

MB 402 Project Management &Entrepreneurship

MB 403 Major-IV

MB 404 Major-V

MB 405 Major-VI/ Minor-II

MB 406 Final Research Project(200 Marks)

MB 407 Viva-Voce

Year 2 - Specializations

Marketing

MBA 901 Consumer Behavior

MBA 902 Marketing Research

MBA 903 Retail and Supply ChainManagement

MBA 904 Advertising and SalesManagement

MBA 905 Rural Marketing

MBA 906 Services Marketing

MBA 907 International Marketing

Human Resource ManagementMBA 961 Social Security & Labor

Welfare

MBA 962 Training & Development

MBA 963 Industrial/OrganizationalPsychology

MBA 964 Industrial Relations & LaborLaws

MBA 965 Organization Development

MBA 966 Performance &Compensation Management

MBA 967 International HumanResource Management

Retail Management

MBA 551 Retail Concepts andEnvironment

MBA 552 Supply Chain Management

MBA 553 Retail Store ManagementFinance

MBA 921 Security Analysis & PortfolioManagement

MBA 922 Direct Tax Planning

MBA 923 Strategic FinancialManagement

MBA 924 Management of FinancialServices

MBA 925 International Finance

MBA 926 Management ControlSystems

MBA 927 Financial Engineering

Information Technology Management

MBA 981 Programming in C/C++

MBA 982 Relational DatabaseManagement System

MBA 983 Software

MBA 984 E-Commerce & IT EnabledServices

MBA 985 Introduction to ComputerNetwork

MBA 986 Visual Programming

MBA 554 Retail Branding & Strategy

MBA 555 Customer RelationshipManagement

MBA 556 Mall Management & RiskManagement

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tional

Experiences

The IXP Objective: Learning throughContext - To develop outstandingleaders that will make a difference inthe world demands a businesseducation and perspective that is bothpractical and far-reaching. NBS'sInternational Experience program (IXP)maximizes participant-centeredlearning experiences by integrating theschool's distinctive case method ofteaching with field-based learningactivities that integrate first andsecond-year students during asemester break.

The cornerstone of the IXP is the

expertise of faculty leaders whodevelop program content around keyteaching objectives reached throughglobal field-based learning activities.

An IXP typically is comprised of athree-part learning experience:

* Pre-departure activities to introduceand prepare students for the IXP

* An intensive multi-day IndustryExperience during the break thatmay combine travel, meetings, andstudent projects

* A post-program opportunity forsharing lessons learned with thewider NBS and Industry

communities

The IXP Difference: Not a Trek - The IXPdiffers from the NBS Career Treks inseveral important ways. First andforemost, faculty leaders developprogram content and lead each IXP.Second, faculty leaders' educationalobjectives shape IXP itineraries andactivities. Third, faculty leaders committo the pedagogy of experientiallearning, meaning that the IXP aims togo beyond creating educated tourists,thereby facilitating the transmission of

key ideas in managerial practicethrough learning activities. Fourth isthe related commitment to helpstudents learn by completing workprojects and then sharing theirexperiences with the wider NBScommunity.

For the class of 2011-13, NBS ispleased to offer the following IXPs:

* London: Financial Management inchallenging times

* Oxford: International TradePractices relearned

* New York: Meeting the emergingnew world order

* China: Understanding a BusinessEnvironment

* Europe: Europe Divided? TheEconomic Geography of Business

* India: Incredible India - NewOpportunities and NewChallenges

* Israel: The Entrepreneurship andVenture Capital "Miracle"

* Brazil: Business Opportunities inEmerging Markets

Note: For select students only onadditional costs or industry

scholarships

When you reach for the stars you may not quite get one,

but you won't come up with a handful of mud either.

Leo Burnett

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PROGRAMS OFFERED

Post Graduate Program in Advertising& Communication Management(PGPACM)

Post Graduate Program in Advertising

& Creative Communication (PGPACC)

The fastest growing sector of thecommunication industry, Advertisinghas evolved to become the first choiceof young professionals across India.

NiA's programs offer the best learningground, a comprehensive all roundtraining and provides the right steppingstone towards a successful career inthe country's foremost Advertising,Public Relations, Design, Out-of-home,

Activation, Media and Direct Marketingagencies/companies. Students areoffered rigorous instruction in this Oneyear fast track program, therebypreparing them and well enough totackle the pace and hard work requiredfor this demanding career.

Backed by senior advertisingprofessionals from the industry, theNiA programs are well designed andcontemporary in nature. Continuousinteraction with professionals andworking on real projects makes ourstudent the right professional to fit inthe global environ of today's industry.

Placement assistance is offered to all

successful candidates.

ADMISSION INFORMATION

Fee:

An all-inclusive fee for the One YearDiploma Program is Rs.1,80,000/- plusapplicable local taxes. All studentsshould refer to the fee plan for details.

All fees once paid are non refundable.Fees can be paid either by Cheque orDemand Draft in the name of 'NationalInstitute of Advertising' payable at NewDelhi or Noida.

Eligibility:

The basic qualification for admission isgraduation in any discipline with goodcommunication skills and enthusiasmfor hard work. Students having clearedpost graduation in any discipline andwith work experience may also apply.

Selection Procedure:

Selection among eligible candidates ismade on the basis of applicants'academic record and PersonalInterview with the President of NiA.This procedure is uniform foreverybody. Successful candidates onbeing selected are informedindividually, by letter. The admissionlist is also displayed at the Institute andposted on the Institute website.

How to Apply:

Applicants are advised to apply givingcomplete particulars as mentioned inthe form. The form is enclosed withthis leaflet. You may also download thesame from www.niaindia.org. Pleasecheck for interview dates.

Your admission to the course will beconsidered only on your presenting acomplete registration form with allduly attested documents and aregistration fee of Rs. 900/- by DemandDraft in the name of 'National Instituteof Advertising' payable at New Delhi orNoida.

Duration:

1 Year (Approx. 10 Months)2 Semesters

Awarding Body:

National Institute of Advertising

Note: NiA is a registered privateinstitute and not a university under the

UGC act and does not award degrees.

A

dvertising

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dvertisingCommunicatio

n

CURRICULUM

Advertising Management (PGPACM)

Market ResearchMarketing ManagementPublic RelationsConsumer BehaviorMedia PlanningCopy Writing

Event ManagementBrand ManagementServices & Relationship MarketingInternational Campaigns

Design WorkshopDigital Marketing WorkshopProduction Press & Channel Visit

Specializations: (requires internship)

Client ServicingAccount PlanningMedia PlanningCopywritingPublic Relations

Event Management

Individual Term Paper (compulsory)Viva

Total Credits in

PGPACM 12

Total Credits requiredfor Diploma 10

ADDITIONAL INFORMATION:

Total Number ofClass Contact Hours 420

Total Number of

Self Study Hours Required 250

EVALUATION:

All papers carry one credit. A total of10 credits have to be obtained withminimum 40% marks in each for awardof Diploma. 60% marks aretraditionally awarded to project work/group presentations and 40 % to thewritten examination, though the finaldiscretion lies with the concernedfaculty member. Specialization will bementioned on the Diploma only aftersuccessful completion of subject

internship and separate evaluation in

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dvertisingCreative

CURRICULUM

Creative Communication (PGPACC)

Elements of Design & TypographyMarketing ManagementDrawing

Consumer BehaviorCreative PlanningCopywritingCreative /Design SoftwareBrand ManagementFilm Scripts, TVCs, StoryboardsInternational Campaigns

Photography WorkshopPrinting Press & Studio Visits

Specializations: (requires internship)

CopywritingVisualizingRetail Space Design

TVC Set DesignIndividual Term Paper (compulsory)Jury

Total Credits in

PGPACC 12

Total Credits requiredfor Diploma 10

ADDITIONAL INFORMATION:

Total Number ofClass Contact Hours 420

Total Number of

Self Study Hours Required 250

EVALUATION:

All papers carry one credit. A total of10 credits have to be obtained withminimum 40% marks in each for awardof Diploma. 60% marks aretraditionally awarded to project work/group presentations and 40 % to thewritten examination, though the finaldiscretion lies with the concernedfaculty member. Specialization will bementioned on the Diploma only aftersuccessful completion of subjectinternship and separate evaluation in

addition to the basic diploma.

Every advertisement should be thought of as a

contribution to the complex symbol which is the brand image.

David Ogilvy

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THE PROGRAMS:

360 degree creative, 361 degree

ideation

A Career in Graphic Design at Delhi or

Bristol England

NiA now has an affiliation with theUWE,University of West England, Bristol.

This allows our students to transfertheir credits after completing eithertheir foundation or 3 years diploma atNiA and proceed to UWE and get arecognized degree. Travel to, stay andcost of study at UWE are not includedin NiA fees.

Curriculum at NiA

The program is divided in three parts:First two years are devoted to theFoundation Program and then the nextfour semesters consist of aSpecialization Study. Although basedon international standards, theInstitute Design department offers onlytwo specialization options at thepresent moment.

Foundation Diploma in Design isawarded after completion of twoyears.

Graduate Diploma in Design isawarded after completion of nextone year - 3rd year.

3 Years - Graduate Diploma inDesign (GDD)

After GDD, you may take direct entry in4th Year at Bristol University in Graphic

Design or take placement from NiA.You may continue for the fourth year atNiA its self and take the AdvancedDiploma in Design.

The communication design is one ofthe largest growing segments in thegraphic design and media industrytoday. A communication designerworks in the ambit of advertising,starting from a visualizer and going onto become an agency head. Manyopportunities arise in the areas ofpublication houses, design studios, filmand media houses, etc. NiA trains theirstudents to be more than adequatelytrained for all these design

applications.

D

esign

While polytechnics and computerdesign schools provide a basic skill, weprovide a comprehensive trainingutilizing intellectual as well as acquiredskills, catering to the specific needs ofthe communication design industrytoday.

The requirement of this industrychanges with growing technology, andwe at NiA realize the potential andequip our students to handle theconstant endeavor of change.

Personal Pre Requisites:

A creatively inclined mind and good

drawing skill form the foundation ofthis career. Students must train indrawing at school level to getadmission to the institute. Howeverfurther drawing training is providedduring the four years study.

A Word of Caution:

It is a demanding training program andcareer, where there are NO short cuts.Even to pass the basic program,extensive work in needed which ispersonal training based and involveshours of painstaking labor.

Advantages:Fast growth, high profile and goodremuneration is sure for the talentedand willing worker.

Fee:

An all-inclusive fee for the DesignPrograms applicable for sessionsstarting in 2011 is Rs. 1,26,000/-* peryear plus applicable local taxes. Pleaseask for a fee plan. Fee once paid is nonrefundable.

Students are provided a Laptopcomputer complimentary in thesecond year.

Eligibility:

Candidates must apply through ourselection procedure to secureadmission.

Class XII pass by CBSE, ICSE or anyIndian State Education Board.

UK 'A' levels or equivalent.

Selection Procedure:

A written creative test is conducted atInstitute premises. Students arerequested to carry art and drawingmaterial, colors and crayons etc. NiAwill supply examination, drawing andtest sheets.

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*no extra charges.

in Year 2

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esign

All applying candidates must appearfor an interview with a member of theAdmissions Committee or Director of

the Program.

Evaluation:

You must complete each level ofcourse before proceeding to the next.Students must complete minimumrequired credits with a grade of C orhigher in each course for award of theDiploma. There are some compulsoryprojects failing in which does notqualify for the Diploma even if thecredits are complete.

How to Apply:

Applicants are advised to apply giving

complete particulars as mentioned inthe form. The form is enclosed withthis brochure. You may download thesame from www.niaindia.org

Please check for interview dates.

Your admission to the course will beconsidered only on your presenting acomplete registration form with allduly attested documents and aregistration fee of Rs.900/- by DemandDraft in the name of'National Instituteof Advertising' payable at New Delhi. Ifvisiting personally, the registrationamount may be deposited in cash.

Duration:

3 Years: 6 semesters

A Foundation Diploma will be awardedafter completion of first two years - 4semesters.

Term Information:

I Fall Semester: August - December

II Winter Semester: January - May

Awarding Body:

National Institute of Advertising

Note: NiA is a registered privateinstitute and not a university under the

UGC act and does not award degrees.

Module No. of Credits

Note: * Each module has 180 contacthours and 120 non contact hoursAll subjects offer skill building, as wellas initiation to design methods

SEMESTER - I

Drawing - I 15Elements of Design 15Color - IForm a spaceEnvironmental Perception 15Total Credits 45

Note: Continuation of skill andknowledge building, in terms of

research and analysis.

SEMESTER - II

Drawing and Illustration 15Color - I 15Design Process 15Total Credits 45

WORKSHOPS AT FOUNDATION LEVEL

Art AppreciationMaterial and MethodsPaper ModelingPhotography

Note:Documentation (Field trip andstudy) Visits to Art Galleries, Museumsand Exhibitions

Design Yr. 1

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esignYr.2

SEMESTER - III

Drawing for Communication 15Publication Design - I 15Basic Graphic Design 15Typography - II 15Form Space and Structure 15

Total Credits 75

Note: Advanced skills anddevelopment of visual languageAttending workshops, seminars andconferences

SEMESTER - IV

Poster Design 15Communication - I (Project) 15Total Credits 45

Note: All pre- requisite modules forlearning graphic design, projectdevelopment using design methods,self study and Group Projects: includepeer interaction, self study and teamwork

Now receive

FREE*Laptop

*no extra charges.

in Year 2

Note: All subjects now are basedon project work which lays emphasison research, ideation and conceptdevelopment

SEMESTER - V

Communication - II 15Visual Identity 15Visual Thinking 15Publication Design 15Total Credits 60

SEMESTER - VIAdvertising Design 15Design Project - I 15Design for Packaging and Retail 15Design Project - II 15Total Credits 60

Note: Students are encouraged toexperiment and work with differentmedia of communication forms, e.g.:Film Animation

Detailed Project Work, Final Renditionsof all workIndependent study in different spheresof interest culminating in a broadbased design project keepingcommunication strategy in mind

INTERNSHIP 6 WEEKS

Exposure to working in the industryPractical work Integrated with theoryas well as independent projects, corecompetence modules

Pre - DiplomaCompilation of All workPresentationDiploma Project 30Total Credits 30

Note:This is the final semester which isdevoted to documentation of all work

into a workable format

Real time or hypothetical projectsspread over 8 weeks constitute thefinal project which has to meet theevaluation criteria for obtaining thediploma

GRADUATE SHOW

Total Credits across 3 Years 360

Additional Information

Total Number ofClass Contact Hours 1260

Total Number of Self StudyHours Required 2520

Design Yr. 2

Design Yr. 3

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entors

Mentors 2009-10

Abhishek Chaswal

Aman Kishore

Anuj Sharma

Bhavna Sharma

Gautam Bordoloi

Kaveri Naag

Love Guglani

Nidhi Prakash

Rachna Arora

Randhir Singh

Ruchi Budhiraja Warikoo

Sachin Gupta

Saurabh Dey

Shailja Vohra

Smita DhallSudipto Poddar

Supriya Sodhi

Surabhi S. Luthra

Tania Suri

Utpal Kelovkar

Vikram Pareek

Yashaswi Bhatt

NiA requested its alumni to help mentor the batch MCM of 2009-10 andgot an excellent response. 22 alumni from various batches volunteered forthe program and were duly assigned two to three freshmen. Each one inturn was contact by the protgs and a bond was formed. The alumnicounseled these students on matters of career options, choices to make,success rates, the way forward etc. including how to prepare for the chosencareer ahead.

NiA management is grateful to the following mentors for the valuableinputs and for making it a successful mentorship program. Interestedalumni may contact hr@niaindia.org to volunteer for program 2011-12. Theprogram has been assigned for the year 2010-11 already. MentorCertificates have been delivered for 2009-10. In particular, Ms. MuktaKapoor, alumnus NiA, permanent volunteer and Corporate Head -

Marketing, Old World Hospitality receives a special 'thank you' certificatethough she is not a part of the mentors formal program.

Protg speak:

I think Utpal sir was really friendly, encouraging and forthcoming. I am really

grateful for the advice received.

Tanya mam is vivaciously friendly and helpful. I called her all the time and she

was really patient with me.

Vikram Pareek sir is very serious minded but also very helpful and comes up

with great insights.

My mentor took me out for coffee and meals she is so senior in the industry -

I was at first a little shy, but later I realized she did it to build my confidence.

My mentor sent me so many event invites.

I saw five Hollywood movie premiers with my mentor. Thank you NiA. I am so

spoilt now.

Mr. Yashaswi Bhatt is so cute he is a g reat guy and I am glad I have a friendin my mentor.

(names withheld )

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In an endeavor to provide an equaleducation opportunity to all qualifyingstudents, merit scholarships areprovided each year. The qualifyingcriteria for obtaining a scholarship arebased on academic achievement andfamily's financial status of the applyingstudents. Full or part scholarship willbe offered after assessment of eachapplication.

How to apply:

Please write a personal application inyour own handwriting addressed tothe Director mentioning reasons forapplying. Please ensure that adequateacademic and financial records areenclosed for easy assessment of yourcase. You may take advice from yourAdmissions Counselor.

Equal Opportunities for Women:

In case of young women who faceopposition or discrimination at homeby parents' or guardians' refusal/reluctance to spend on the highereducation of a female child, counselingis available together with families andsuch students may contact us directly.

Following scholarships are available fora limited number of applicants:

Smt. Vidya Vati Kapoor MemorialScholarship for a Humanitiesstream topper from any IndianUniversity

Sh. Anand Mohan Suri MemorialScholarship for a Commercestream topper from any IndianUniversity

Smt. Savitri Rani Gupta MemorialScholarship for outstandingcreative skills

Neena & Narinder Nath Duggal

Memorial Scholarship formeritorious students with over90% marks at Class XII level

Dr. Mrs. Prem Lata Suri Memorial

Scholarship for meritoriousfemale students in any streamwith over 90% marks at Class XII

level

Dr. Basant Lal Wadehra Memorial

Scholarship for needy students inany stream

Kiran & Sudhir Lal Memorial

Scholarship are offered for ourAdvertising Programs

In addition to the above, the instituteoffers study assistance to school goingchildren by way of financial support,provision of books and study materialand payment of school fees to a limitednumber of applicants each year. Thisfacility can be availed by meritorious

students and female children forcontinuing education. Alumni andcurrent students may identify andrecommend deserving cases.

The institute offers job assistance andcounseling for all such applicantsduring or after completion ofeducation.

Scholarship Committee Chairman:

Mrs. Namrata Suri

Committee Members:

Dr. (Mrs) Rashme BahlMr. Parveen AhluwaliaMrs. Malika UppalMrs. Rachna Kapoor

S

cholar

ships

"Word of mouth is the best medium of all".

William Bernbach

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lacem

ent

A devoted full time Placement Co-ordinator identifies the best of jobopportunities across the media andcommunications industry to pastand current students with the helpof an intensive and comprehensivejob search strategy under the directsupervision and guidance of thePresident, NiA. The Instituteprovides placement opportunitiesfor all students on successful

completion of their program.Alumni & Part Time Students: Asand when appropriateopportunities arise, alumni and parttime students are also helped infinding better or suitable jobs,thereby providing an ongoingsupport system to all alumni. In thisregard, students are advised to keepthe Placement Coordinator apprisedof their requirement and change ofaddress, etc.

Placement Committee Chairman:

Mr. Parveen Ahluwalia

Committee Members:

Ms. Malika UppalMs. Mukta KapoorMs. Jyotsna Singh KaushikMr. Abhishek Gulyani

Event Management

DNAEncompassEvent EngineersGrey WorldwideShow TimeWizcraft Entertainment

Media Agencies

Carat IndiaGroup MMadison DMB&RMedia PaletteMindshareMPG

StarcomZenith Optimedia

Media Houses

Discovery IndiaEenadu GroupHindustan TimesIndia Today GroupIndian ExpressMadison DMB&RMail TodayNDTVOutlook MagazineSAB TVSony EntertainmentSTAR TV

TV TodayZee TV

Public Relations

BuzzCorporate Voice Weber Shandwick PRGenesis PRIPANLexicon PRLinopinionPerfect RelationsText 100

Research

IMRBMarket ProbeNielsenTNS

PARTIAL LIST OF SELECT EMPLOYERS

Advertising

AB&MAdbur IndiaBates IndiaCapital AdvertisingContract AdvertisingDraft FCB UlkaEnterprise NexusEquus AdvertisingEuro- RSCGEverest Advertising

InnoceanJ Walter ThomsonLaw and KennethLeo BurnettLoweMAA BozellMcCann EricksonMNC SaatchiMudra CommunicationsOgilvy & MatherPercept AdvertisingR K Swamy/BBDORediffusion DY&RSaatchi and SaatchiTBWATBWA AnthemUniversal McCann

Corporate

ArevaAviva Life InsuranceBenettonGoogleHaier TelecomJet AirwaysJindal SteelLiberty FootwearMake my tripMarks and Spencer'sNatuzziOld World HospitalityRadisson GroupRE/MAX Real Estate

ReebokSiemensTERIUnitech Wireless

Design & Publishing

Anando Dutta AssociatesBrand Planet (Elephant)BVN DesignChaos DesignDesign DimensionsDesmaniaDorling KindersleyHard News PublicationIndia TodayItu Chaudhari Design

Mail TodayNiyogi Books

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All artwork used in this brochure is reproduced from original work by students of Graphic Design, NiA.Designed by Inter Network and printed digitally.

design@ink.net.in

02

-2011

National Institute of AdvertisingW 23, Sector 11, NOIDA 201301 INDIA

Tel: (+91 120) 4548 555 Mobile: (+91) 9871 565 565

e-mail: admissions@niaindia.org

www.niaindia.org