dynaTrace software, a Division of Compuware Corporation...

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dynaTrace software, a Division of Compuware Corporation, is re-writing the book on APM. dynaTrace software, founded in Linz, Austria, in 2005, has quickly emerged as the leader in a new generation of APM. Our approach is quite different and more comprehensive than the prior generation of Application Performance Monitoring tools common in the late 1990s and early 2000s. Our APM approach uniquely knits together, in a single system, User Experience Management, Business Transaction Management, Advanced Monitoring and Code-level Diagnostics. The dynaTrace system provides value to all application stakeholders across the entire application performance lifecycle – business and application owners, production operators, performance testers, software architects and engineering management. A New Generation Required: The APM market has been around for nearly 20 years. The traditional approach focused on course-grained component monitoring from a data center perspective. The systems were reactive, provided little true root cause analysis, offered limited business analytics, and were costly to implement and maintain. dynaTrace has changed all this through its patented PurePath Technology ® . dynaTrace monitors and analyzes every transaction flowing through your applications every second of every day, from browser click of each user to database of record and back. With this granular, code-level data across your entire application stack, dynaTrace is able to offer a proactive performance management system unlike any other. Prior to dynaTrace’s acquisition by Compuware in July 2011, dynaTrace was the industry’s fastest growing APM company, with a 5-year compound annual growth rate of 120%. With over 500 world-class customers, 1000s of daily production and test center users, and over 40,000 developers using dynaTrace’s AJAX Edition, dynaTrace had made an industry impact in a very short period of time, much of it at the expense of the traditional APM vendors who have not kept up with evolving application needs. Now as a member of the Compuware family of APM products, which include the Gomez line of both SaaS and On-Premise solutions, dynaTrace has an even greater opportunity to bring its unique value to more customers around the world with the world-class expertise and support enterprise customers expect. Market Needs Changing Rapidly: dynaTrace was the first to see and react to the macro trends reshaping the application performance management marketplace. As businesses continue to digitize their interaction with customers, partners, channels, supply chains and employees, the urgency for a new generation of application management systems has emerged. Our customers identify 4 major trends impacting their ability to get value from the tools and systems of the past. Complexity accelerating: Application management has become exponentially more complex as new development challenges (e.g. 3 rd party developed code and frameworks), new architectural approaches (e.g. service-based and globally distributed), and new deployment models (e.g. virtualized data centers and clouds) continue to mount. Today, not even the best software architects are sure how their applications really work. And it’s not getting any easier. Business demands increasing: Competition is faster and fiercer than ever. Business needs IT to deliver more functionality faster. Gone are the days when operations could slow release cycles. And the business continues to thirst for more transparency and real-time business analytics to understand user behavior, impact analysis and conversion rates from their most important business applications. Speed matters: As research from Google and Microsoft have proven, delays as short as one second can significantly impact user experience, revenue and perhaps most importantly, brand loyalty. Users, however, continue to demand greater interactivity and faster response times. And as user count and transaction volumes increase, not only do the stakes get higher, but it gets harder and harder to guarantee scalability with each new release. Must do more with less: Businesses everywhere are being forced to confront an economic environment with limited resources, demanding IT to do more with less. Making IT more productive is no longer a “nice-to-have” benefit, but has become a strategic imperative. dynaTrace's PurePath platform is one of the technologies leading the market … embedding APM into an overall application management life cycle. Will Cappelli VP Gartner March 2010 dynaTrace exemplifies this convergence between APM and BTM (business transaction management)… dynaTrace is “hot”. Jean-Pierre Garbani VP Forrester, May 2010 With dynaTrace, we’ve been able to speed the performance of key applica- tions by up to 12x. ...From the evidence thus far, it’s virtually limitless where we can go with dynaTrace. For more information about how dynaTrace can help you, contact dynaTrace at [email protected], +44 208 834 2021 or www.dynatrace.com

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  • dynaTrace software, a Division of Compuware Corporation, is re-writing the book on APM.dynaTrace software, founded in Linz, Austria, in 2005, has quickly emerged as the leader in a new generation of APM. Our approach is quite different and more comprehensive than the prior generation of Application Performance Monitoring toolscommon in the late 1990s and early 2000s. Our APM approach uniquely knits together, in a single system, User ExperienceManagement, Business Transaction Management, Advanced Monitoring and Code-level Diagnostics. The dynaTrace systemprovides value to all application stakeholders across the entire application performance lifecycle – business and applicationowners, production operators, performance testers, software architects and engineering management.

    A New Generation Required: The APM market has been around for nearly 20 years. The traditional approach focused on course-grainedcomponent monitoring from a data center perspective. The systems were reactive, provided little true root cause analysis, offered limited businessanalytics, and were costly to implement and maintain.

    dynaTrace has changed all this through its patented PurePath Technology®. dynaTrace monitors and analyzes every transaction flowing throughyour applications every second of every day, from browser click of each user to database of record and back. With this granular, code-level dataacross your entire application stack, dynaTrace is able to offer a proactive performance management system unlike any other.

    Prior to dynaTrace’s acquisition by Compuware in July 2011, dynaTrace was the industry’s fastest growingAPM company, with a 5-year compound annual growth rate of 120%. With over 500 world-classcustomers, 1000s of daily production and test center users, and over 40,000 developers using dynaTrace’sAJAX Edition, dynaTrace had made an industry impact in a very short period of time, much of it at theexpense of the traditional APM vendors who have not kept up with evolving application needs.

    Now as a member of the Compuware family of APM products, which include the Gomez line of bothSaaS and On-Premise solutions, dynaTrace has an even greater opportunity to bring its unique value tomore customers around the world with the world-class expertise and support enterprise customers expect.

    Market Needs Changing Rapidly: dynaTrace was the first to see and react to the macro trendsreshaping the application performance management marketplace. As businesses continue to digitize their interaction with customers, partners,channels, supply chains and employees, the urgency for a new generation of application management systems has emerged. Our customersidentify 4 major trends impacting their ability to get value from the tools and systems of the past.

    Complexity accelerating: Application management has become exponentially more complex as new development challenges (e.g. 3rd partydeveloped code and frameworks), new architectural approaches (e.g. service-based and globally distributed), and new deployment models (e.g.virtualized data centers and clouds) continue to mount. Today, not even the best software architects are sure how their applications really work.And it’s not getting any easier.

    Business demands increasing: Competition is faster and fiercer than ever. Business needs IT to delivermore functionality faster. Gone are the days when operations could slow release cycles. And thebusiness continues to thirst for more transparency and real-time business analytics to understanduser behavior, impact analysis and conversion rates from their most important business applications.

    Speed matters: As research from Google and Microsoft have proven, delays as short as one secondcan significantly impact user experience, revenue and perhaps most importantly, brand loyalty. Users,however, continue to demand greater interactivity and faster response times. And as user count andtransaction volumes increase, not only do the stakes get higher, but it gets harder and harder toguarantee scalability with each new release.

    Must do more with less: Businesses everywhere are being forced to confront an economic environmentwith limited resources, demanding IT to do more with less. Making IT more productive is no longer a“nice-to-have” benefit, but has become a strategic imperative.

    dynaTrace's PurePath platform is one ofthe technologies leading the market …embedding APM into an overallapplication management life cycle.

    Will Cappelli VP Gartner

    March 2010

    “ “

    dynaTrace exemplifies this convergencebetween APM and BTM (businesstransaction management)… dynaTraceis “hot”.

    Jean-Pierre GarbaniVP Forrester, May 2010

    With dynaTrace, we’ve been able tospeed the performance of key applica-tions by up to 12x. ...From the evidencethus far, it’s virtually limitless where wecan go with dynaTrace.

    For more information about how dynaTrace can help you, contact dynaTrace [email protected], +44 208 834 2021 or www.dynatrace.com

  • Root cause analysis for issues occurring incomplex, many-tiered systems used to requiremany days and many teams. Now it can oftenbe accomplished with the click of a button.

    We chose to extend dynaTrace into 24x7production use because it gave us the greatestdetail at the lowest overhead.

    We had been looking a long time for this typeof real user monitoring, complete with Web2.0 page action visibility. It’s really quite anamazing product.

    With dynaTrace we get the business view andthe IT view in one easy-to-implement andmanage package.

    We found dynaTrace to be the best APMsolution in providing the detailed, actionableinformation we were looking for across theentire application lifecycle.

    For more information about how dynaTrace can help you, contact dynaTrace [email protected], +44 208 834 2021 or www.dynatrace.com

  • The dynaTrace Solution Portfolio:dynaTrace 4 is the latest version of the dynaTrace system. Released September 2011, it is our smartest, lightest, most scalablerelease yet. And it supports the broadest range of modern APM use-cases available. All 5 solutions are based on a single,integrated system that works across the application lifecycle in production, test and development:

    User-Experience Management: dynaTrace provides the industry’s onlytransaction-pure end-to-end User Experience Management (UEM)system. For the first time, understand and manage user experience,behavior and more from browser click to back-end database and backfor all user interactions, all the time, from any device.

    Business Transaction Management: Bridging the gap between businessand IT by bringing together BTM and APM in a single system, dynaTracegives business owners the insight they need while delivering IT thetransaction-pure detail they count on to optimize applicationperformance and assure stability and scalability.

    Advanced Monitoring: dynaTrace makes application performancemonitoring refreshingly easy. With auto-discovery, zero configuration andauto-adaptation even for the most complex multi-tiered applications areeasy to set up and maintain. And with out-of-the-box dashboardsintegrating application, hypervisor, OS and hardware views, you’ll be upand running in minutes getting operational value immediately – really!

    Proactive Performance Management: dynaTrace is unique in its abilityto bring application performance discipline to development, continuousintegration and load test environments. Performance managementautomation, consistent measurement, and interactive comparisondashboards enable engineering teams to anticipate and preventapplication gotchas, bottlenecks and stability issues that can slowrelease cycles and negatively impact users in production.

    Deepest Diagnostics: What dynaTrace is best known for deep code-leveldiagnostics for 10x-100x faster problem resolution. Not only does dynaTrace trace and capture every transaction with more code-level context than any other APM system, it also provides the mostadvanced diagnostic analytics to surface the vast majority of issues ina single click.

    For more information about how dynaTrace can help you, contact dynaTrace [email protected], +44 208 834 2021 or www.dynatrace.com

  • The dynaTrace Product Editions:dynaTrace has purpose-built an Edition of its APM System for each of the 3 major teams who work together to make applicationperformance happen – Production, Test Centers and Development. Each Edition is packaged to offer the greatest out-of-the-boxvalue in terms of start menus, dashboards, integrated help and integrations for its target users and their most important tasksand use-cases. All Editions are built upon the same PurePath foundation with integrated collaboration facilities to allow APM,for the first time, to be a cross silo team system, eliminating finger-pointing, doing away with war rooms and enabling a moreefficient delivery of consistently better service to customers, partners and employees.

    Production Edition: Test Center Edition: Development Team Edition:For production operators and business owners,Production Edition provides unprecedented insight into the experience and behavior of allusers, from any device, for all transactions,24x7 and end-to-end.

    For performance testers and QA operators,Test Center Edition provides visibility into howyour applications behave under load and spotregressions, both in your own and 3rd party code.

    For software architects and developmentmanagers, Development Team Edition bringsapplication performance management to engineering and to all of your developmentprocesses.

    Frameworks:

    Application Servers:

    AJAX Frameworks:

    Load Testing:Monitoring: Test Management and Build Automation:

    All rights reserved. dynaTrace software and PurePath Technology are registered trademarks of dynaTrace software GmbH. All other marks and names mentioned herein may be trademarks of other respective companies. (20323). 11.11

    Integrations:

    Database Management Systems:

    Operating Systems:

    Browsers:

    Web Servers:

    Testing:

    And any database accessed by JDBC or ADO.NET

    Enterprise Service Buses:

    Web Services:

    Native and Legacy Applications:

    Remoting:

    Messaging:

    For a complete list, please visit www.dynatrace.com

    For more information about how dynaTrace can help you, contact dynaTrace [email protected], +44 208 834 2021 or www.dynatrace.com