Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe....

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Transcript of Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe....

Page 1: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA
Page 2: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Dynapro HP (RA23)

DynaPro HP RA23

Page 3: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Contents1. Development Background2. Technical Presentation

DynaPro HP RA23

Page 4: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

1. Development Background

DynaPro HP RA23

Page 5: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

• The SUV is an emerging high-growth segment in Europe.

Western Europe SUV Market

SUV Share of New Car Registration in W. Europe

Source : AAAAssociation Auxiliaire de I’Automobile

• Profitability is also high.

DynaPro HP RA23

Page 6: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Application Trends

1) Vehicles

2) Tires Off-road on off• Strong structure & image

All-season on off

• Everyday handling • On-road performance• Safety (Vehicles are getting heavier and

heavier – Importance of L.I.)• Easy to drive (all season performance)

DynaPro HP

on off offon

• All terrain compatibility• Only for short journeys• Limited comfort & handling• Car-like interior

• Off-road package on demand

• Long runs• Everyday use• Car-like driving

Specialized Total Mobility Feeling

PresentPast

DynaPro HP RA23

Page 7: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Hankook Tire high-performance technology applied to SUV tires.

• Speed rating from T to H (190-210 km/hr)

• Load index increased to European standards with XL (4sizes)

• Available in low profile sizes

• M+S marking in all sizes

Dynapro HP (RA23)

DynaPro HP RA23

Page 8: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

2. Technical Presentation

DynaPro HP RA23

Page 9: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

SUV Position Map

DynaPro HP RA23

Page 10: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Aggressive tread design for good traction For luxury & power SUV drivers“T/H”-grade speed ratedAll road conditions, low noise and high durability

Dynapro HP (RA23)

DynaPro HP RA23

Page 11: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Design Features

Unique Design

Embossed Style

Better off-road performance Better snow performance Strong appearance

Better off-road performanceAggressive SUV look

DynaPro HP RA23

Page 12: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Wet Performance

Semi-groove

4 Straight Channel GroovesResists hydroplaning & aquaplanning performance up

2-Step Graduated GrooveDischarges water rapidly from

the tread surface to prevent hydroplaning

Competitor Dynapro HP

Uniform contact area Better performance on wetor snowy roads

DynaPro HP RA23

Page 13: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Handling & Silence

Tie BarGreater circumferential and

lateral stiffnessBetter dry braking, less pass-by noise

Prevents uneven wear

Noise-reduction KerfPrevents harmonic tread pattern sound

Center RibBetter dry braking and handling Better steering response

DynaPro HP RA23

Page 14: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

The DynaPro HP sidewall gives your SUV a more fashionable and aggressive appearance.

Sidewall Design

DynaPro HP RA23

Page 15: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Tread design -The newly designed tread pattern minimizes dry & wet stopping distances

Footprint shape - Footprint designed for better traction

performance

DynaPro HP dry & wet stopping test datashow better results than reference products.

Minimized Dry & Wet Stopping Distance for Better Safety

*Shorter is better.

Competitor(1) Competitor(2) DynaPro HP30

35

40

45

Uni

t (M

)

4442.6 42.2

Competitor(1) Competitor(2) DynaPro HP30

35

40

45

Uni

t (M

)

34.933.2

31.4

Dry

Wet

DynaPro HP RA23

Page 16: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

DynaPro HP ensures an optimum noise level without sacrificing other performance

Reduction of Noise

DynaPro HP RA23

Page 17: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Performance Map

DynaPro HP RA23

Page 18: Dynapro HP (RA23) · 2020-07-15 · • The SUV is an emerging high-growth segment in Europe. Western Europe SUV Market SUV Share of New Car Registration in W. Europe Source : AAA

Launching Size

Total of 13 sizes available in 2004 year

235/75R15 105H215/70R15 98H215/70R16 100H225/70R16 102H235/70R16 106H245/70R16 107H265/70R16 112H215/65R16 102T XL225/65R16 104T XL255/65R16 109H235/65R17 108H XL235/60R16 104H235/55R17 103H XL

1004664100466510046661004667100466810043341004669100431210043131004670100477910047801005389

NOV. 04

OCT. 04

OPEL FronteraNissan X-TrailToyota RAV4HMC SantafeNissan TerranoIsuzu TrooperToyota LandcruiserNissan X-Trail

BENZ ML-SeriesBMW X5, VW CayenneToyota RAV4BMW X3

SIZEM-CODE STATUS VEHICLESIDEWALLDSBDSBDSBDSBDSBDSBDSBDSBDSBDSBDSBDSBDSB

DynaPro HP RA23