Dynamics Business Conference 2015: Content Marketing: What is it and how can it help your business
Transcript of Dynamics Business Conference 2015: Content Marketing: What is it and how can it help your business
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Content Marketing.
What is it and how can you make it work for your business?
Martin EdmundsonMarketing Executivem-hance
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Why me?
What is Content Marketing?
How to implement a (successful) Content Marketing Strategy
What’s next?
Agenda
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Why Me?
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ME I am:A content marketing do-erCertified Inbound MarketerExperienced with a range of Inbound Marketing software
I am not:A personal blogger/budding journoSerial tweeterAn m-hance consultant
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What is Content Marketing?
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What is Content Marketing?
Content Marketing
Marketing Automation
Inbound MarketingPersona Marketing
Nurture Market ing
Funnel Marketing
MQLs SEO
Organic SQLs
Personas ToFuMoFu
BoFu Long TailAssets
Gated
Social Marketing
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Change in Buying Process
Stimulus InfoSearch Alternatives Purchase Post
Purchase
20% 80%
80% 20%
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What we’re left with…
Educated buyer
No room for error
Tough crowd
Poor performing campaigns
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How to execute a (successful) Content Marketing Strategy
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1Identify your Persona(s)
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2Create content for the entire buyer journey
Top
Middle
Bottom
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3Share your assets viaBlogs, and social media
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(successful)?
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4Review, Tweak,Repeat
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What’s next
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Martin’s Prediction
© m-hance ltd 2015 #DYNBC15
Martin EdmundsonMarketing Executivem-hance
Content Marketing
What is it and how can you make it work for your business?