Dwight Knowlton Mini Portfolio

14
[email protected] 602.762.1473 contact by email contact by phone Dwight T. Knowlton Knows Strategic Design & Branding. Through strategic visual design, intentional tone of voice, and creative copy... I’ll reach, communicate with, and inspire your customer.

description

 

Transcript of Dwight Knowlton Mini Portfolio

Page 1: Dwight Knowlton Mini Portfolio

[email protected]

602.762.1473

contact by email

contact by phone

Dwight T. KnowltonKnows Strategic Design & Branding.

Through strategic visual design, intentional tone of voice, and creative copy...

I’ll reach, communicate with, and inspire your customer.

Page 2: Dwight Knowlton Mini Portfolio

I n g r e d i e n t s W e l l D r e s s e d.

In over a decade in the design and branding field, I have executed well over 100 logos.Some for companies, some for departments, for products, and services – every one of them speaking the

language of the brand it represents – through intentional choices of color, font, and design.

International award winners

Selected representations of various styles

Dwight T. Knowlton | Knows Logo Design

Logo for French Cosmetics Company Logo for an Australian Construction Company Logo for a Nightclub in the UK

Page 3: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Brand Personality

Homemade

Natural

Quality

Approachable

Warm

Comfortable

Welcoming

History

Tradition

Old World

Warm

Inspires Confidence

Storied

High Quality

Original Corporate Branding

Dimensions of a Brand

Online Store

New Antiquarian Division

To sell, you must understand what you are selling... and who you are selling to.Tell the right story, to the right customer, and YOU’VE GOT THE SALE.

Page 4: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Design for Print

The handheld, portable, mail-able, scale-able sales consultant.Whether it’s minimal copy/lifestyle imagery, or copy heavy/ informational... advertising, direct

mail, posters, packaging, signage... if it’s got ink and something to put it on, I’ve been there.

Page 5: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Design for the Web

I have created numerous user interfaces for the web.Every one of them created to speak in the language of the intended audience.

Page 6: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Has Designed to Sell on the Web

Lifestyle selling landing page with copy-heavy hard-sell secondary pages.

“Soft yes” data capture for email newsletter, retained and autofilled for checkout.

Clean and light landing page with integrated video.

Copy-heavy hard-sell secondary pages.

To sell, you must understand what you are selling... and who you are selling to.It seems like I’ve said that before. Not only have I designed for the web, I have designed to sell.

And have written the copy to do it. Sometimes just the hooks and headings... sometimes ALL of it.

Page 7: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Signage

Kmart: 60’ Digital and Dimensional Sign with Corrugated Metal Trim

Winn Dixie Stores: 30’ 4 Sided Dimensional Hanging Kiosk with Bent Metal Flags:

(Developed for a store near Disney World).

CVS: Prototype Hallmark Subdepartment Sign

Dimensional Signage for Upscale Grocer

A bad sign will cost you more than a good one.

I have a knowledge of materials, processes and mounting

methods. As well as experience in value engineering materials

and processes to get the most impact per dollar spent.

Whether it’s design for a simple vinyl wall application, digital printing,

direct to substrate, CNC, exterior signage, or full dimensional builds...

Page 8: Dwight Knowlton Mini Portfolio

AUTOMATIC AUTOMATIC27 JEWELS 27 JEWELS

AUTOMATIC27 JEWELS

DWIGHT KNOWLTON

60

60

10

20

50

40

30

24

6

12

45 15

PIVOT POINT

5 POSITION LATCHOR SCREW TIGHTENER

SINGLE PUSH BUTTONACTUATOR SWITCH

ALTERNATE | MORE ANGULAR PROFILE

Dwight T. Knowlton | Doesn’t Know Industrial Design...

OK. So it’s not my day job...But sometimes, when not designing for

a living, I just end up designing for fun.

These are a couple such explorations...

And now: back to business.

Page 9: Dwight Knowlton Mini Portfolio

Custom Poster Designs

CNC’d “Wrought Iron” Cigar Awning for Humidor Signage

Environmental Sketches: Including Fixturing, Tasting Area, and Stucco Wall Wine Mural Design

Dwight T. Knowlton | Knows Space that Sells Product

to affect the senses, communicate a message... and SELL THE PRODUCT.

In this example for the Red Wagon Wine Shoppe, I designed signage,

custom fixture designs, wall murals, even custom posters.

Every piece works together to sell the value of the service, set the mood

for the product, and differentiate the space from competitors.

Every component of a design works together to set a mood,

Page 10: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Conceptual Design and Rollout

New Organic Department: Fixtures, Finishes, Signage, Paint, Lighting,and Merchandising. 60% increases in Same Store Sales.

Redesigned and Merchandised Floral DepartmentFloral Merchandising Detail

Aisle End “Storyteller” Signageand Merchandising

As Partner and Design Director in the strategic retail design firm Avizia, I design directed the the new

I designed, value-engineered and directed implementation of, all interior

communication: signage, aisle markers, environmental graphics, POS, and

merchandising ends (“Storytellers”, as we called them). I was responsible

for all color specifications, floor finishes, including new fixture designs.

environmental concept, the new persona for The Safeway Companies – as well as new methods of communication and selling.

Page 11: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows “Ownable” Point of Difference

12 = 1412 = 14

Fourteen instead of twelve, this new “dozen” successfully pulled

competitors’ customers for single item shops, and inevitably put

additional items in their carts – increasing same store sales.

In 2003, I developed “The Safeway Dozen” concept, presenting directly to Safeway CEO Steve Burd.

Well received, this “ownable” and strategic point of difference was put into immediate testing

internationally, then rolled out across the U.S. for 5 years.

A Different Kind of Dozen.at SAFEWAY a dozen roses is fourteen

Page 12: Dwight Knowlton Mini Portfolio

Dwight T. Knowlton | Knows Value Engineering

As a component of the new Lifestyle program design, I had free reign over the

design of the new aisle marker. But, learning that there were hundreds of the

old design already manufactured and warehoused, I had one shipped to me,

disassembled it, and created a retrofit saving them millions of dollars. Every aisle

marker in over 1,000 stores was eligible for retrofit rather than replacement.

A perfect example of creating the most impact for the least investment... the Safeway aisle marker.

but it’s just an aisle marker...

a little a lot=a little a lot=

Original Aisle Marker Aisle Marker Retrofit Design

Page 13: Dwight Knowlton Mini Portfolio

designed award winning identities

rolled out identities brand wide

created environmental graphic packages

done the build and manufacturing drawings

designed packaging

created direct mail packages

developed advertising

designed trade show and POS systems

developed sign systems

designed custom fixtures

directed photo shoots

shot the photos myself

designed entire retail spaces

written copy that sells product

highlighted points of difference

created marketing strategies

converted competitors customers

increased same store sales

saved a Fortune 50 retailer millions on a retrofit

I have

You have Questions?Just Click Here to Ask

Page 14: Dwight Knowlton Mini Portfolio

[email protected]

602.762.1473

Dwight T. KnowltonKnows Strategic Design & Branding.

contact by email

contact by phone

Thanks for your time...Now, let’s talk.

Click HERE for a resume.