DuMont Marketing Technology - Censhare...The Facelift Cloud includes tools for: • Dashboarding •...
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Date: 27/09/2018 DuMont Marketing Technology Becoming the Leading European Provider of Marketing Technology Solutions September, 2018 DuMont Digital GmbH & Co. KG
Transcript of DuMont Marketing Technology - Censhare...The Facelift Cloud includes tools for: • Dashboarding •...
Date: 27/09/2018
DuMont Marketing
TechnologyBecoming the Leading European
Provider of Marketing
Technology Solutions
September, 2018
DuMont Digital GmbH & Co. KG
Date: 27/09/2018
High-quality Journalism and Marketing Solutions are Core of DuMont`s DNA since 400 Years
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Influencer Marketing2018 on
Printed Advertising 1964 within newspaper
„Kölner Stadt-Anzeiger“
Date: 27/09/2018
DuMont: Creating content for an always-on society
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Regional Media (examples)
Business Information
Marketing Technology & Services
75 mio.times our newsportals are visited every month
615 mio. €Revenues in 2017
2.7mio.daily readers do our newspapers
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Vision DuMont:Becoming the Leading European Provider of Marketing Technology Solutions
Date: 27/09/2018
The five key elements of Content Marketing
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Content Creation Content Management Content Distribution Content Analytics Content Optimization
Planning, sourcing and creating different types of content (editorial, videos,
images, etc…)
Cross channel (paid media, social networks, publisher sites, etc.) distribution and publishing of different kinds
of content (social, web, email, mobile)
Audience segmentation and targeting, testing of created content (multivariant, A/B
Testing), recommendations for content creation based
on foregone analytics
Collaboration and workflow management as
well as centralized, searchable management of content such as DAM
and PIM
Measurement of key metrics of the distributed content,
visualization of analysis on dashboards (ideally along the
customer journey, cross channel, etc…)
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Two-step Portfolio Strategy
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After an initial period of separate development of our portfolio companies enabled each of them to become the best possible version of themselves, joining forces triggers the next growth phase.
Strategy: 2. Independent Growth Leap1. Independent Market Establishment
Today in ca. 2-3 years
DuM
ont D
igita
l Bus
ines
s
3. Joint Forces Growth Leap
Time
DuMont Digital GmbH & Co. KG | CONFIDENTIAL
Date: 27/09/2018
Multiple certified Software as a Service (SaaS) solution with all components for professional social media marketing at an enterprise level. The Facelift Cloud includes tools for: • Dashboarding• Engagement• Cross-channel publishing• Moderation• Advertising• Trendwatch• Social CRM• Benchmarking
Truly Integrated Social Media Marketing Platform
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Benjamin Schroeter
CEO
Teja Töpfer
COO
DuMont Digital GmbH & Co. KG | CONFIDENTIAL
160Employees in 2018
47%CAGR (actual) 2014-2017
48%CAGR (projected) 2017-2020
650+Different customers
2011Founding year
3Offices worldwide in 3 diff.
countries
25+Countries of origin of
customers
75%Equity stake DuMont
(Call Options to acquire up to 100%)
€10.8 millionRevenue in 2017
No. 1 European supplier in the field of Enterprise Social Media Marketing
Date: 27/09/2018
DuMonts current coverage of the five key elements of Content Marketing
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Content Creation
Content Management
Content Distribution
Content Analytics
Content Optimization
…
Date: 27/09/2018
Investment Focus
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Target Profile
StageLate venture capital / early growth stage
Revenue10-30 million/year
ProfitabilityNot necessary at the time of acquisition, but a clear path to profitability within 1-2 years should be visible
GrowthDesired revenue growth of 30% and more
RegionBusinesses with a focus within Europe are preferred, but American/Israeli companies will be considered as well
Business Model SaaSIdeally, the target should offer its product in form of a Software as a Service business model, in order to secure recurring revenues
Software Segments
Marketing Analytics
Content Marketing Suite
Marketing Automation
Content Quality Optimization Tools
Content Marketplace
iPaaS/Data Integration
DuMont Digital GmbH & Co. KG | CONFIDENTIAL
