Dubit's Casual Connect Presentation: Kids and Virtual Reality

Confidential - Dubit

Immersed in Play and Learning:Kids and Virtual Reality

David Kleeman, SVP Global Trends


This is an abridged version of Dubit’s“Casual Connect” presentation.

For the full deck, contact [email protected]


Strategy5 PeopleProduct design sprints, business modelling and lean canvas, market sizing, and distribution strategy.

Digital38 PeopleDevelopment of beautiful apps, fun games, virtual reality experiences, websites, and SVOD platforms.

Research8 PeopleQualitative and quantitative research, product testing, global media tracking report, and evaluation.


But…virtual reality isn’t for kids.Right?


New technology often is sold on the basis of how good -educational - it’ll be for children.

Once the market is saturated, kids become secondary.

Virtual Reality:For Once Kids Follow


Dubit Three-Prong Approach

Research• UX, Engagement, Interest, Best Practices

Production• Animation & live action

Distribution• WEARVR.com• 1st kids VR aggregator, bogglebox.com


Done: Oculus Testing for• Comfort, Ease, Usability• Engagement and Enjoyment• Differentiation from Other Gaming Platforms• Kids’ Own Game Concepts

In Process: Establishing Best Practices with• Optometrists, Pediatricians• Child Development Experts• Dubit’s Engagement Benchmarking Model

Dubit’s VR Research Agenda


Kids & Virtual Reality: Physiology

Prolonged use should be avoided, as this could negatively impact hand-eye coordination, balance, and multi-tasking ability.

Gear VR Health & Safety Warnings


Inter-pupillary DistanceNeed adjustable gear for kids

NearsightednessWhat’s the effect of simulated depth?

Motion sicknessNeed fast gear and guidelines for knowledgeable production

What We Need to Know


Kids & Virtual Reality: Psychology

Telepresence replaces television. Frank Biocca & Mark R. Levy


At what age can children distinguish reality from virtuality?

How do experiences in the virtual world influence empathy?

What is the potential of VR for supporting kids with autism and other social-communication disorders?

Can virtual reality promote focus and meditation?



Kids & Virtual Reality: Play Patterns

Child development doesn’t change over time; the context in which children develop does.


What can you do in VR that isn’t possible in another medium…or better in the real world?

How much agency can you give kidsin the virtual world?

How do you safely incorporate movement?

What will co-play be in virtual reality?



Kids & Virtual Reality: Creative Models

VR is a canvas of space as video is a canvas of time.Seth Shapiro


Kids & Virtual Reality: The Marketplace

If you show me 20 ideas, I'll say 19 of themwould be better in another medium

Jeremy Bailenson, Stanford

Dubit -Dubit -16

David KleemanSVP Global Trends

[email protected]@davidkleeman

VR Downloads:wearvr.com

VR Downloads for Kids:bogglebox.com

Dubit's Casual Connect Presentation: Kids and Virtual Reality

Data & Analytics

Transcript of Dubit's Casual Connect Presentation: Kids and Virtual Reality