DUBAI DUTY FREE - uae.superbrandsmena.comuae.superbrandsmena.com/pdf/pdffile1404820597.pdf ·...
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34 Dubai Airports Clean Up Day and Clean Up UAE. Dubai Duty Free has instilled that sense of Corporate Social Responsibility across the company, encouraging staff to become involved in initiatives such as The Moodie Report Great Travel Retail Educathlon, where over 3,000 staff walked and ran 7km at Dubai Autodrome in June 2013. They raised US$46,000 to support a group of local regional educational charities including SOS Children’s Village (Brazil), Alia Primary School (Bahrain), Lotus Flower Trust (India), Lycée Jean Baptiste Point du Sable (Haiti) and Karatas Village School (Turkey). The operation also supported three of its employees who participated in the ‘Great Asian Cycling Challenge’ in Vietnam and Cambodia, as part of its support for the Dubai-based charity organisation Gulf for Good. Other philanthropic initiatives include a Dhs3 million donation to support the Ramadan campaign by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the MARKET Dubai Duty Free is one of the leading airport retailers in the world, competing with airports both far from and within the Arabian Gulf region as well as the low-duty domestic retail environment in Dubai. Dubai Duty Free has a wide range of merchandise and is a modern success story. With strong marketing and a series of innovative promotions to help drive business, Dubai Duty Free maintains a high profile through a range of sponsorships, which focus mainly on sporting events. It has become a major player in Dubai’s economy in becoming a word-class tourist, business and shopping haven. ACHIEVEMENTS In 1985, Dubai Duty Free was honoured at the Frontier Awards in Nice, France with the first-ever Airport Duty Free Operator of the Year award. From that day onward, Dubai Duty Free continued to reap numerous awards both here and abroad. Dubai Duty Free received several accolades in 2013 including the “Patron of the Arts” at the Sheikh Mohammed Bin Rashid Al Maktoum Patron of the Arts and the DFNI Asia Pacific for “Middle East Travel Retailer of the Year“. In June, the operation was once again named a ‘Superbrand’ while the year ended on a high note when Dubai Duty Free won, for the seventh time, the ‘Best Duty Free Shops’ award at the Global Traveler USA Awards. In April 2014, Dubai Duty Free was presented by DFNI Global Awards for Travel- Retail Excellence with two awards: “Best Airport Travel Retailer of the Year” and “Best New Shop Opening” at the ceremony held in London. In May, the operation received the Business Traveller Middle East Awards for “Best Airport for Duty Free Shopping” for the 13th consecutive time. In October 2013, Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free received the “Sir Michael Smurfit Business Achievement Award” at the 25th Annual American Celtic Ball in New York. He was also named “CEO of the Year” at the 3rd Asian Leadership Awards in September and the “Lifetime Achievement” Editor’s Choice Award at the inaugural Conde Nast Traveller ME Awards held in December. HISTORY Dubai Duty Free began when the Dubai Government commissioned Irish airport operator, Aer Rianta, to set up a duty free at Dubai International Airport. In July 1983 a ten-man team from Aer Rianta came to Dubai. Their brief was “to develop the best-ever duty free shops in the industry” and on December 20th 1983, Dubai Duty Free opened for business. From the original Aer Rianta team of ten, three stayed on to manage the new operation. These were Colm McLoughlin, now the Executive Vice Chairman of Dubai Duty Free, George Horan, now the President of Dubai Duty Free and John Sutcliffe who remained in Dubai for seven years before going back to work for Aer Rianta in Moscow and latterly in Bahrain. Barely two years after it began operation, Dubai Duty Free was named “Airport Duty Free Operator of the Year” in 1985 at the Frontier Awards in France. In its opening year, Dubai Duty Free enjoyed an impressive turnover of US$20 million which had risen to US$1.8 billion in 2013, making it one of the largest single duty free operations in the world. PRODUCT Dubai Duty Free’s wide range of products satisfies the needs of even the most demanding of travellers. With almost 26 million sales transactions recorded by the operation in 2013, which average at 71,150 sales transactions per day, the statistics continue to make for interesting reading. Category wise, Perfume retained its position as the top selling category with sales reaching US$289 million in 2013, an increase of 16% over the previous year. The Perfumes category now contributes 16% towards total sales at Dubai Duty Free. The second highest category was Liquor followed by Gold with US$168 million in sales, representing an increase of 5% year-on-year. Other steep increases were seen in Watches which rose by 16% to US$126 million, Cosmetics rose by 20% to US$122 million and Delicatessen sales rose by 13% to US$82 million. Gifts from Dubai and Handbags & Leather Goods categories have seen an increase of 22% and 46% increase in 2013 respectively. Sales in DDF Departures rose by 11% while Arrivals sales have shown a 13% increase over last year. Terminal 2, which completed its renovation in December, recorded a 22% increase in sales. Sales increases were seen across all Dubai Duty Free retail areas in all three Terminals: Terminal 1 recorded a 7% increase on overall sales, Terminal 2 sales increased by 15% and Terminal 3, which currently accounts for 60% of total sales, increased by 11%. Sales in the Arrivals retail areas increased overall by 13%. On the operation’s 30th Anniversary on December 20th a special promotional offer of up to 30% discount fuelled sales of US$30.65 million in the 24-hour period. Dubai Duty Free recorded year-end-sales of US$1.8 complete immigration and security procedures In the Arrivals Hall, Dubai Duty Free offers a conveniently located outlet located right in front of the baggage claim belts. In the long term, the airport has capacity for over 160 million passengers and ultimately, the retail operation will cover some 64,000 square metres. The operation’s next phase of development will be the opening of Concourse D at Dubai International Airport which is scheduled for early 2015. This terminal will be for all non-Emirates, Qantas and flydubai flights and will be an impor tant development for the entire airport. Dubai Duty Free will operate around 7,000 square metres of retail space in Concourse D, mainly located around a bright and spacious central atrium. The Irish Village which is part of Dubai Duty Free’s Leisure portfolio, received a special visit in January 2014 when Ireland’s Taoiseach, Enda Kenny, T.D. officially inaugurated its outdoor extension. The extension has increased the restaurant’s outdoor capacity by 70%. The Irish Village is known for its live concerts and famous Irish artists performing there have included Bob Geldof, Mary Black, Sharon Shannon, Dara O’ Briain and Tommy Tiernan. Another part of Dubai Duty Free’s Leisure Division which operates The Irish Village and The Century Village is the Jumeirah Creekside Hotel. Opened in July 2012, the 292-room five-star property is managed by Dubai-based Jumeirah Group. Dubai Duty Free has always been synonymous with the support of good causes. As part of its Corporate Social Responsibility, Dubai Duty Free took part in many green initiatives including the United Nation’s Environmental Programme Clean Up the World Campaign, Clean Up Arabia, Things you didn’t know about DUBAI DUTY FREE l Dubai Duty Free sold over 3.1 million bottles of perfume in 2013. l Dubai Duty Free sold 3,284 kilograms of Gold in 2013. l Dubai Duty Free sold 1,492 tonnes of Tang powdered drink in 2013. l Dubai Duty Free marked its 30th Anniversary on December 20th 2013 with up to 30% discount offer and daily sales reached US$30.65 million. l Sales in 2013 reached US$1.8 billion, representing an 11.4% increase over the previous year. l Dubai Duty Free recorded almost 26 million sales transactions in 2013, which average at 71,150 sales transactions per day. l Dubai Duty Free sold 78 million pieces of merchandise in 2013. billion, representing an 11.4% increase over the previous year. RECENT DEVELOPMENTS With the opening of the passenger terminal at Al Maktoum International Airport – the Dubai World Central, Dubai Duty Free has an additional retail area of 2,500 square metres and retail offer is on par with the facilities in Dubai International Airport The offer in the Departures area features a 1,150 square metre outlet that incorporates Perfumes and Cosmetics, Luxury Goods, Fashion, Confectionery and Electronics. On either side of this area are two retail areas featuring: Liquor and Tobacco, and Food and Confectionery. The positioning of the retail offer is excellent and visible to passengers immediately after they enter the Departures Hall and once they UAE and Ruler of Dubai to provide clothing to a million needy children around the world. Dubai Duty Free provides financial assistance and other support related to education, school construction, medical needs and much more. The 32 local and 43 overseas charities that the Dubai Duty Free Foundation has supported since 2004, when it began, are a clear manifestation of its ongoing commitment to the community. PROMOTION Dubai Duty Free runs innovative and successful promotions: including the world famous Finest Surprise Luxury Car draw, which continues to capture the public’s imagination. To date, more than 1,500 travelers from 72 different countries have driven away with a luxury car following their purchase of a Dhs500 (US$139) ticket. The success of the Finest Surprise led to the launch in 1999 of the Millennium Millionaire promotion to win US$1 million, which has captured the imagination of travellers around the globe. Tickets are priced at Dhs1,000 (US$278) each and limited to 5,000 ticket holders. To date, Dubai Duty Free has created over 160 winners of US$1 million from 29 countries. Dubai Duty Free is highly committed to promoting Dubai through a series of high level sporting events such as the Dubai Duty Free Tennis Championships. The Championships, which took place on 17 February – 1 March 2014, was won by Venus Williams in the WTA week while Roger Federer claimed his sixth Dubai ATP title. Away from the court, much awareness is also created by the operation’s involvement in racing. On 29th March, Dubai Duty Free sponsored the US$5 million Group 1 Dubai Duty Free, one of the major races on Dubai World Cup night won by Just A Way and ridden by veteran Japanese jockey Yuichi Fukunaga. While each April and September, the operation sees the successful running of two raceday weekends at the Newbury Racecourse in England and at Ascot Racecourse in August for the Dubai Duty Free Shergar Cup. The operation also flies the Dubai Duty Free flag in Ireland for the Dubai Duty Free Irish Derby being held at The Curragh Racecourse each June. DUBAI DUTY FREE 30TH ANNIVERSARY Dubai Duty Free opened for business 30 years ago and employed just 100 management and staff. Astoundingly, 40 of them remain to this day. The “Pioneers”, as they have come to be known, gathered for a special dinner at Jumeirah Creekside Hotel to celebrate their collective longevity with the company and Dubai Duty Free’s 30th Anniversary where they were presented with a cer tificate of appreciation and a 30g Dubai Duty Free Gold Coin. Dubai Duty Free marked the milestone anniversary with the publication of a picture book ”Through The Lens” which celebrates Dubai Duty Free’s history through photographs. “Through The Lens” chronicles the past three decades and features the people and events that have been behind the success story of Dubai Duty Free. Dubai Duty Free also commissioned a UK publication, The Moodie Report, to produce a book “The First 30 Years” and a 40-minute documentary film on the growth and development of the operation. Another 30th anniversary book was published on behalf of Dubai Duty Free by Motivate Publishing while a number of supplements appeared around the anniversary day in the main dailies including Gulf News, Khaleej Times, The National and Al Bayan. BRAND VALUES Dubai Duty Free’s reputation has been built on five business principles that were established from the outset: to offer value for money, quality of products, range of products, quality of service and ambience. The operation’s reputation for success, style and innovation suggests that it lives by these principles. www.dubaidutyfree.com
Transcript of DUBAI DUTY FREE - uae.superbrandsmena.comuae.superbrandsmena.com/pdf/pdffile1404820597.pdf ·...
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Dubai Airports Clean Up Day and Clean Up UAE. Dubai Duty Free has instilled that sense of
Corporate Social Responsibility across the company, encouraging staff to become involved in initiatives such as The Moodie Report Great Travel Retail Educathlon, where over 3,000 staff walked and ran 7km at Dubai Autodrome in June 2013. They raised US$46,000 to support a group of local regional educational charities including SOS Children’s Village (Brazil), Alia Primary School (Bahrain), Lotus Flower Trust (India), Lycée Jean Baptiste Point du Sable (Haiti) and Karatas Village School (Turkey).
The operation also supported three of its employees who participated in the ‘Great Asian Cycling Challenge’ in Vietnam and Cambodia, as part of its support for the Dubai-based charity organisation Gulf for Good.
Other philanthropic initiatives include a Dhs3 million donation to support the Ramadan campaign by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the
MARKETDubai Duty Free is one of the leading airport retailers in the world, competing with airports both far from and within the Arabian Gulf region as well as the low-duty domestic retail environment in Dubai.
Dubai Duty Free has a wide range of merchandise and is a modern success story. With strong marketing and a series of innovative promotions to help drive business, Dubai Duty Free maintains a high profile through a range of sponsorships, which focus mainly on sporting events. It has become a major player in Dubai’s economy in becoming a word-class tourist, business and shopping haven.
ACHIEVEMENTSIn 1985, Dubai Duty Free was honoured at the Frontier Awards in Nice, France with the first-ever Airport Duty Free Operator of the Year award. From that day onward, Dubai Duty Free continued to reap numerous awards both here and abroad.
Dubai Duty Free received several accolades in 2013 including the “Patron of the Arts” at the Sheikh Mohammed Bin Rashid Al Maktoum Patron of the Arts and the DFNI Asia Pacific for “Middle East Travel Retailer of the Year“. In June, the operation was once again named a ‘Superbrand’ while the year ended on a high note when Dubai Duty Free won, for the seventh time, the ‘Best Duty Free Shops’ award at the Global Traveler USA
Awards.In April 2014, Dubai Duty Free was presented by DFNI Global Awards for Travel- Retail Excellence with two awards: “Best Airport Travel Retailer of the Year” and
“Best New Shop Opening” at the ceremony held in London. In May, the operation received the Business Traveller Middle East Awards for “Best Airport for Duty Free Shopping” for the 13th consecutive time.
In October 2013, Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free received the “Sir Michael Smurfit Business Achievement Award” at the 25th Annual American Celtic Ball in New York. He was also named “CEO of the Year” at the 3rd Asian Leadership Awards in September and the “Lifetime Achievement” Editor’s Choice Award at the inaugural Conde Nast Traveller ME Awards held in December.
HISTORYDubai Duty Free began when the Dubai Government commissioned Irish airport operator, Aer Rianta, to set up a duty free at Dubai International Airport. In July 1983 a ten-man team from Aer Rianta came to Dubai. Their brief was
“to develop the best-ever duty free shops in the industry” and on December 20th 1983, Dubai Duty Free opened for business.
From the original Aer Rianta team of ten, three stayed on to manage the new operation. These were Colm McLoughlin, now the Executive Vice Chairman of Dubai Duty Free, George Horan, now the President of Dubai Duty Free and John Sutcliffe who remained in Dubai for seven years before going back to work for Aer Rianta in Moscow and latterly in Bahrain. Barely two years after it began operation, Dubai Duty Free was named “Airport Duty Free Operator of the Year” in 1985 at the Frontier Awards in France.
In its opening year, Dubai Duty Free enjoyed an impressive turnover of US$20 million which had risen to US$1.8 billion in 2013, making it one of the largest single duty free operations in the world.
PRODUCTDubai Duty Free’s wide range of products satisfies the needs of even the most demanding of travellers. With almost 26 million sales transactions recorded by the operation in 2013, which average at 71,150 sales transactions per day, the statistics continue to make for interesting reading.
Category wise, Perfume retained its position as the top selling category with sales reaching US$289 million in 2013, an increase of 16% over the previous year. The Perfumes category now contributes 16% towards total sales at Dubai Duty Free.
The second highest category was Liquor followed by Gold with US$168 million in sales, representing an increase of 5% year-on-year. Other steep increases were seen in Watches which rose by 16% to US$126 million, Cosmetics rose by 20% to US$122 million and Delicatessen sales rose by 13% to US$82 million. Gifts from Dubai and Handbags & Leather Goods categories have seen an increase of 22% and 46% increase in 2013 respectively.Sales in DDF Departures rose by 11% while Arrivals sales have shown a 13% increase over last
year. Terminal 2, which completed its renovation in December, recorded a 22% increase in sales.
Sales increases were seen across all Dubai Duty Free retail areas in all three Terminals: Terminal 1 recorded a 7% increase on overall sales, Terminal 2 sales increased by 15% and Terminal 3, which currently accounts for 60% of total sales, increased by 11%. Sales in the Arrivals retail areas increased overall by 13%.
On the operation’s 30th Anniversary on December 20th a special promotional offer of up to 30% discount fuelled sales of US$30.65 million in the 24-hour period.Dubai Duty Free recorded year-end-sales of US$1.8
complete immigration and security proceduresIn the Arrivals Hall, Dubai Duty Free offers a
conveniently located outlet located right in frontof the baggage claim belts.
In the long term, the airport has capacity for over 160 million passengers and ultimately, the retail operation will cover some 64,000 square metres.
The operation’s next phase of development will be the opening of Concourse D at Dubai International Airport which is scheduled for early 2015. This terminal will be for all non-Emirates, Qantas and flydubai flights and will be an important development for the entire airport. Dubai Duty Free will operate around 7,000 square metres of retail space in Concourse D, mainly located around a bright and spacious central atrium.
The Irish Village which is part of Dubai Duty Free’s Leisure portfolio, received a special visit in January 2014 when Ireland’s Taoiseach, Enda Kenny, T.D. officially inaugurated its outdoor extension. The extension has increased the restaurant’s outdoor capacity by 70%. The Irish Village is known for its live concerts and famous Irish artists performing there have included Bob Geldof, Mary Black, Sharon Shannon, Dara O’ Briain and Tommy Tiernan.
Another part of Dubai Duty Free’s Leisure Division which operates The Irish Village and The Century Village is the Jumeirah Creekside Hotel. Opened in July 2012, the 292-room five-star property is managed by Dubai-based Jumeirah Group.
Dubai Duty Free has always been synonymous with the support of good causes. As part of its Corporate Social Responsibility, Dubai Duty Free took part in many green initiatives includingthe United Nation’s Environmental Programme Clean Up the World Campaign, Clean Up Arabia,
Things you didn’t know about
DUBAI DUTY FREEl Dubai Duty Free sold over 3.1 million bottles of perfume in 2013. l Dubai Duty Free sold 3,284 kilograms of Gold in 2013.l Dubai Duty Free sold 1,492 tonnes of Tang powdered drink in 2013.l Dubai Duty Free marked its 30th Anniversary on December 20th 2013 with up to 30% discount offer and daily sales reached US$30.65 million. l Sales in 2013 reached US$1.8 billion, representing an 11.4% increase over the previous year. l Dubai Duty Free recorded almost 26 million sales transactions in 2013, which average at 71,150 sales transactions per day.l Dubai Duty Free sold 78 million pieces of merchandise in 2013.
billion, representing an 11.4% increase over the previous year.
RECENT DEVELOPMENTSWith the opening of the passenger terminal at Al Maktoum International Airport – the Dubai World Central, Dubai Duty Free has an additional retail area of 2,500 square metres and retail offer is on par with the facilities in Dubai International Airport
The offer in the Departures area features a 1,150 square metre outlet that incorporates Perfumes and Cosmetics, Luxury Goods, Fashion, Confectionery and Electronics. On either side of this area are two retail areas featuring: Liquor and Tobacco, and Food and Confectionery. The positioning of the retail offer is excellent and visible to passengers immediately after they enter the Departures Hall and once they
UAE and Ruler of Dubai to provide clothing to a million needy children around the world. Dubai Duty Free provides financial assistance and other support related to education, school construction, medical needs and much more.
The 32 local and 43 overseas charities that the Dubai Duty Free Foundation has supported since 2004, when it began, are a clear manifestation of its ongoing commitment to the community.
PROMOTIONDubai Duty Free runs innovative and successful promotions: including the world famous Finest Surprise Luxury Car draw, which continues to capture the public’s imagination. To date, more than 1,500 travelers from 72 different countries have driven away with a luxury car following their purchase of a Dhs500 (US$139) ticket.
The success of the Finest Surprise led to the launch in 1999 of the Millennium Millionaire promotion to win US$1 million, which has captured the imagination of travellers around the globe. Tickets are priced at Dhs1,000 (US$278) each and limited to 5,000 ticket holders. To date, Dubai Duty Free has created over 160 winners of US$1 million from 29 countries.
Dubai Duty Free is highly committed to promoting Dubai through a series of high level sporting events such as the Dubai Duty Free Tennis Championships. The Championships, which took place on 17 February – 1 March 2014, was won by Venus Williams
in the WTA week while Roger Federer claimed his sixth Dubai ATP title.Away from the court, much awareness is also created by the operation’s involvement in racing. On 29th March, Dubai Duty Free sponsored the US$5 million Group 1 Dubai Duty Free, one of the major races on Dubai World Cup night won by Just A Way and ridden by veteran Japanese jockey Yuichi Fukunaga. While each April and September, the operation sees the successful running of two raceday weekends at the Newbury Racecourse in England and at Ascot Racecourse in August for the Dubai Duty Free Shergar Cup. The operation also flies the Dubai Duty Free flag in Ireland for the Dubai Duty Free Irish Derby being held at The Curragh Racecourse each June.
DUBAI DUTY FREE 30TH ANNIVERSARYDubai Duty Free opened for business 30 years ago and employed just 100 management and
staff. Astoundingly, 40 of them remain to this day. The “Pioneers”, as they have come to be known, gathered for a special dinner at Jumeirah Creekside Hotel to celebrate their collective longevity with the company and Dubai Duty Free’s 30th Anniversary where they were presented with a certificate of appreciation and a 30g Dubai Duty Free Gold Coin.
Dubai Duty Free marked the milestone anniversary with the publication of a picture book ”Through The Lens” which celebrates Dubai Duty Free’s history through photographs. “Through The Lens” chronicles the past three decades and features the people and events that have been behind the success story of Dubai Duty Free.
Dubai Duty Free also commissioned a UK publication, The Moodie Report, to produce a book “The First 30 Years” and a 40-minute documentary film on the growth and development of the
operation. Another 30th anniversary book was published on behalf of Dubai Duty Free by Motivate Publishing while a number of supplements appeared around the anniversary day in the main dailies including Gulf News, Khaleej Times, The National and Al Bayan.
BRAND VALUESDubai Duty Free’s reputation has been built on five business principles that were established from the outset: to offer value for money, quality of products, range of products, quality of service and ambience.
The operation’s reputation for success, style and innovation suggests that it lives by these principles.
www.dubaidutyfree.com
