RECENT DEVELOPMENTS - uae.superbrandsmena.comuae.superbrandsmena.com/pdf/pdffile1466926406.pdf ·...

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82 Banking Services: Lulu International Exchange assists clients with banking services such as credit card payments for all banks in UAE and NRI bank account opening services. 5. Import and Export of Currencies For smooth, secure and safe transactions for Lulu International Exchange’s high volume foreign currency traders, the company has established a dedicated bank notes department to assist with import and export of foreign currencies. Fully equipped with best-in-class facilities and robust authentication mechanisms, it promotes transparency, reliability and flexibility. Small and medium enterprises and well as traders can leverage the banknote trading facilities to yield maximum returns through competitive exchange rates, thereby helping their business grow. RECENT DEVELOPMENTS Going ahead, Lulu International Exchange has big expansion plans and for its next milestone the group is looking towards Hong Kong, Malaysia, Indonesia and Europe. With digital innovation evolving and growing in the financial space and consumers becoming more and more accepting of digital initiatives in the financial industry, Lulu International Exchange aims to be a pioneer for the industry in terms of using the digital platform for all their services. The organisation is looking to introduce a mobile platform by the end of 2016 and aims to move 30% of all remittance transactions on to the digital platform by 2020. Lulu International Exchange is also working towards introducing bots to manage the first line support centre. The application of machine learning in the organisation will provide real time support for back office and IT issues. This will be then be extended to customer service as well. PROMOTION LuLu Gold Card - With the Lulu Gold Card, customers can enjoy a host of benefits at Lulu Exchange bureaus, and discounts at various other shopping and hospitality partners. Cutting out the mandatory paperwork and reducing the margin for errors, this Gold Card offers the best rate for remittance and currency exchange. Applicable for customers and their beneficiaries, the Gold Card allows one to enjoy faster turnaround time on periodic transactions and remittances. Easy accessibility across LuLu International Exchange branches in UAE ensures that the LuLu Gold card is a necessary perk to aid every customer. BRAND VALUES The vision of Lulu International Exchange is aimed to take the organisation to the highest peak of success that it ceaselessly strives to achieve. Vision “To be the first choice in financial services and be the most sought after organisation by setting high standards in customer satisfaction and compliance.” Keeping in mind the vision, Lulu International Exchange has crafted a strategic way forward to achieve the same, ensuring continuous growth for all the stakeholders involved in the process. Mission “To create a learning organisation driven by a high performance team, enrolled and accountable MARKET LuLu International Exchange is a non-banking financial organisation and one of the leading names in financial service sector, primarily dealing in foreign exchange, global money transfer and salary and wage administration. LuLu International Exchange, with over 1,500 employees, has its global headquarters in Abu Dhabi and operates more than 125 branches out of UAE, Oman, Kuwait, Bahrain, Qatar, India, Seychelles, Philippines and Bangladesh. In the UAE alone there are 39 branches. The remittance market in the Middle East is built almost entirely on an expatriate and migrant population. MENA has one of the highest expatriate populations globally because many people are attracted to the region by work prospects. The sector’s regional potential is therefore huge. With a high proportion of the region’s migrant workers sending a share of their wages back home, there is a massive market for remittance services here. With an aim to serve this growing number of expats in the region, LuLu International Exchange began its first branch in Abu Dhabi in UAE. Starting in 2009, and strengthened by a fiery first year fighting global economic downturn, the company has grown in strength over the years. It is now a key regional player in the remittance industry and accounts for more than US$1.5 billion out of the nearly US$30 billion remitted from UAE to overseas countries. ACHIEVEMENTS The organisation has been able to carve its name among its peers and take a commanding position due to the various initiatives launched in line with the highest standards of operation. LuLu International Exchange has today become one of the most preferred exchange houses providing top-quality worldwide remittance and foreign exchange services to a cross-section of society, powered by a large network, reputed partners and high standard of customer care. The organisation has, over the years, garnered plaudits from across many regions, one of which is the Financial Institution of the Year at the 2014 Arabian Business Kuwait Awards. HISTORY Lulu International Exchange began with a single branch at Al Wahda Mall in Abu Dhabi, in UAE. Taking an organisation from a one-branch operation to a 125+ branch multi-national operation in the span of just six years is no mean feat. This is an exceptional milestone for a young company to achieve in such a short span of time. This development has been made possible due to the various initiatives taken to enhance customer experience and achieve the expectations of the internal and external stakeholders. The organisation aspires to enhance customer convenience through provision of a one-stop shop for financial transaction demands. The business strategy involves a tactical combination of customer-centricity, process convenience and technology. In line with this, the organisation has created a management team comprised of skilled professionals in the crucial functions of finance, compliance, IT, human resources, marketing and branding. As in any organisation, Lulu International Exchange’s backbone is its employees. The professional and personal development of all personnel are encouraged through best HR practices, E-learning initiatives and training programmes. It is the social responsibility of the company to provide employees with the tools that promote individual advancement and objectives. The organisation has also executed diverse initiatives within various departments in order to enrich customer experience, promote employee engagement and encourage product and service innovation. PRODUCT LuLu International Exchange provides a wide range of services to meet all customer needs and are designed to facilitate secure and instant financial transactions through digitised state-of- the-art systems that deliver flexibility, reliability and transparency. 1. Remittances Aiming to deliver superior service quality for all clients at every consumer touch-point, LuLu International Exchange employs user-friendly mechanisms that promise speed, efficiency and real-time transparency, whereby customers can make sure that all their money remittance and foreign exchange requirements are handled efficiently by its strong service portfolio, which includes:- LuLu Now: LuLu Now is the company’s latest offering allowing you to instantly transfer credit to banks in India, Philippines, Bangladesh, Nepal, Egypt and Indonesia. Direct to Account: Customers can send money directly to the receiver’s bank account or use the country-specific inter-bank network to credit into any bank account in the world via LuLu International Exchange. Cash Pick Up: Money remitted by the customer from LuLu International Exchange can be collected from any of the more than 750,000 partner locations, including leading banks and money transfer companies in the receiving country. Demand Draft: Demand drafts to India, Bangladesh and Sri Lanka can be issued from any of the branches of Lulu International Exchange. 2. Currency Exchange Lulu International Exchange offers comprehensive foreign exchange services for customers within the UAE. Individuals can access any of the branches to buy currency at the best market rates. With a pervasive network of branches strategically located throughout the UAE - in malls and standalone branches – Lulu International Exchange ensures secure and speedy service with guaranteed satisfaction. 3.Wage and Salary Administration Launched in 2009 by the Ministry of Labour and the Central Bank of UAE, the Wage Protection Scheme (WPS) is a pioneering programme that fosters employee productivity and loyalty and protects the rights of workers within the UAE by ensuring timely and accurate payment of wages and salaries. LuLu Exchange’s My Pay-My Card - the WPS compliant debit card - provides a holistic and simplified payroll management system for companies, as seen by its rapid adoption among 11,000+ corporate clients with 200,000+ employees. 4.Value Added Services Positioning as a true leader within the finance segment, Lulu International Exchange also offers a slew of value-added services that make life simpler and easier for customers within the UAE such as: Utility Services: Customers can visit any of Lulu International Exchange’s branches to pay bills pertaining to water and electricity services from Abu Dhabi Distribution Company within the Emirate of Abu Dhabi. Savings: National Bonds – Customers can pay for their Dirham Savings Scheme at any of Lulu International Exchange’s branches in UAE. Telecom Services: Customers can recharge or pay for any of their Etisalat products at any of the 39 branches in UAE. Ding powered by Ezetop: Quick, secure and easy mobile recharge for international telecom providers across the globe through Ezetop. Travel: Airarabia.com – Customers can pay and get their tickets issued at any of Lulu International Exchange’s branches for any bookings done on Airarabia.com l Lulu International Exchange operates out of nine countries with more than 125 branches. l In Oman, the company operates under the name of Asia Express Exchange. l The company has presence in five of the six GCC countries with a network of 100 branches. l UAE is Lulu International Exchange’s largest operation with 39 branches. It is also the fourth largest exchange house in UAE as of December 2015. THINGS YOU DIDN’T KNOW ABOUT LULU INTERNATIONAL EXCHANGE through transparent operations, process excellence and exceeding customer expectations.” Values What binds the Lulu International Exchange team across continents is its core values. The organisation ensures that every member follows the work culture and adheres to the values of the company. This circle of trust and common values keep them engaged and helps ideate in a direction to ensure consistent success. Integrity: Integrity in every aspect of business, aligned with the law of the land. Respect: Respect for every individual, irrespective of any differences. Service Excellence: Service excellence is a critical performance criteria that reinforces the trust of each customer. Ownership: Accountability by each team member inspires them to look beyond a defined scope of work, despite challenging circumstances. Growth Orientation: Poised to achieve business targets and provide growth opportunities for all stakeholders. Transparency: Encouraging a culture of open communication, ideas and transparency. Empowerment: Empowering each individual to fulfill responsibilities by creating an environment conducive for team work. Celebration: Engaging the team with a productive work environment, celebrating victories along the way. www.luluexchange.com

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Banking Services: Lulu International Exchange assists clients with banking services such as credit card payments for all banks in UAE and NRI bank account opening services.

5. Import and Export of CurrenciesFor smooth, secure and safe transactions for Lulu International Exchange’s high volume foreign currency traders, the company has established a dedicated bank notes department to assist with import and export of foreign currencies. Fully equipped with best-in-class facilities and robust authentication mechanisms, it promotes transparency, reliability and flexibility. Small and medium enterprises and well as traders can leverage the banknote trading facilities to yield maximum returns through competitive exchange rates, thereby helping their business grow.

RECENT DEVELOPMENTSGoing ahead, Lulu International Exchange has big expansion plans and for its next milestone the group is looking towards Hong Kong, Malaysia, Indonesia and Europe.

With digital innovation evolving and growing in the financial space and consumers becoming more and more accepting of digital initiatives in the financial industry, Lulu International Exchange aims to be a pioneer for the industry in terms of using the digital platform for all their services.

The organisation is looking to introduce a mobile platform by the end of 2016 and aims to move 30% of all remittance transactions on to the digital platform by 2020. Lulu International Exchange is also working towards introducing bots to manage the first line support centre. The application of machine learning in the organisation will provide real time support for back office and IT issues. This will be then be extended to customer service as well.

PROMOTIONLuLu Gold Card - With the Lulu Gold Card, customers can enjoy a host of benefits at Lulu Exchange bureaus, and discounts at various other shopping and hospitality partners. Cutting out the mandatory paperwork and reducing the margin for errors, this Gold Card offers the best rate for remittance and currency exchange. Applicable for customers and their beneficiaries, the Gold Card allows one to enjoy faster turnaround time on periodic transactions and remittances. Easy accessibility across LuLu International Exchange branches in UAE ensures that the LuLu Gold card is a necessary perk to aid every customer.

BRAND VALUESThe vision of Lulu International Exchange is aimed to take the organisation to the highest peak of success that it ceaselessly strives to achieve.Vision“To be the first choice in financial services and be the most sought after organisation by setting high standards in customer satisfaction and compliance.”

Keeping in mind the vision, Lulu International Exchange has crafted a strategic way forward to achieve the same, ensuring continuous growth for all the stakeholders involved in the process.Mission “To create a learning organisation driven by a high performance team, enrolled and accountable

MARKETLuLu International Exchange is a non-banking financial organisation and one of the leading names in financial service sector, primarily dealing in foreign exchange, global money transfer and salary and wage administration.

LuLu International Exchange, with over 1,500 employees, has its global headquarters in Abu Dhabi and operates more than 125 branches out of UAE, Oman, Kuwait, Bahrain, Qatar, India, Seychelles, Philippines and Bangladesh. In the UAE alone there are 39 branches.

The remittance market in the Middle East is built almost entirely on an expatriate and migrant population. MENA has one of the highest expatriate populations globally because many people are attracted to the region by work prospects. The sector’s regional potential is therefore huge. With a high proportion of the region’s migrant workers sending a share of their wages back home, there is a massive market for remittance services here.

With an aim to serve this growing number of expats in the region, LuLu International Exchange began its first branch in Abu Dhabi in UAE. Starting in 2009, and strengthened by a fiery first year fighting global economic downturn, the company has grown in strength over the years. It is now a key regional player in the remittance industry and accounts for more than US$1.5 billion out of the nearly US$30 billion remitted from UAE to overseas countries.

ACHIEVEMENTSThe organisation has been able to carve its name among its peers and take a commanding position due to the various initiatives launched in line with the highest standards of operation. LuLu International Exchange has today become one of

the most preferred exchange houses providing top-quality worldwide remittance and foreign exchange services to a cross-section of society, powered by a large network, reputed partners and high standard of customer care.

The organisation has, over the years, garnered plaudits from across many regions, one of which is the Financial Institution of the Year at the 2014 Arabian Business Kuwait Awards.

HISTORYLulu International Exchange began with a single branch at Al Wahda Mall in Abu Dhabi, in UAE. Taking an organisation from a one-branch operation to a 125+ branch multi-national operation in the span of just six years is no mean feat. This is an exceptional milestone for a young company to achieve in such a short span of time. This development has been made possible due to the various initiatives taken to enhance customer experience and achieve the expectations of the internal and external stakeholders.

The organisation aspires to enhance customer convenience through provision of a one-stop shop for financial transaction demands. The

business strategy involves a tactical combination of customer-centricity, process convenience and technology. In line with this, the organisation has created a management team comprised of skilled professionals in the crucial functions of finance, compliance, IT, human resources, marketing and branding.

As in any organisation, Lulu International Exchange’s backbone is its employees. The professional and personal development of all personnel are encouraged through best HR practices, E-learning initiatives and training programmes. It is the social responsibility of the company to provide employees with the tools that promote individual advancement and objectives.

The organisation has also executed diverse initiatives within various departments in order to enrich customer experience, promote employee engagement and encourage product and service innovation.

PRODUCTLuLu International Exchange provides a wide range of services to meet all customer needs and are designed to facilitate secure and instant financial transactions through digitised state-of-the-art systems that deliver flexibility, reliabilityand transparency. 1. RemittancesAiming to deliver superior service quality for all clients at every consumer touch-point, LuLu International Exchange employs user-friendly mechanisms that promise speed, efficiency and real-time transparency, whereby customers can make sure that all their money remittance and foreign exchange requirements are handled efficiently by its strong service portfolio, which includes:-

LuLu Now: LuLu Now is the company’s latest offering allowing you to instantly transfer credit to banks in India, Philippines, Bangladesh, Nepal, Egypt and Indonesia.

Direct to Account: Customers can send money directly to the receiver’s bank account or use the country-specific inter-bank network to credit into any bank account in the world via LuLu International Exchange.Cash Pick Up: Money remitted by the customer from LuLu International Exchange can be collected from any of the more than 750,000 partner

locations, including leading banks and money transfer companies in the receiving country.Demand Draft: Demand drafts to India, Bangladesh and Sri Lanka can be issued from any of the branches of Lulu International Exchange.2. Currency ExchangeLulu International Exchange offers comprehensive foreign exchange services for customers within the UAE. Individuals can access any of the branches to buy currency at the best market rates. With a pervasive network of branches strategically located throughout the UAE - in malls and standalone branches – Lulu International Exchange ensures secure and speedy service with guaranteed satisfaction.3. Wage and Salary AdministrationLaunched in 2009 by the Ministry of Labour and the Central Bank of UAE, the Wage Protection Scheme (WPS) is a pioneering programme that fosters employee productivity and loyalty and protects the rights of workers within the UAE by ensuring timely and accurate payment of wages and salaries. LuLu Exchange’s My Pay-My Card - the WPS compliant debit card - provides a holistic and simplified payroll management system for companies, as seen by its rapid adoption among 11,000+ corporate clients with 200,000+ employees.4. Value Added ServicesPositioning as a true leader within the finance segment, Lulu International Exchange also offers a slew of value-added services that make life simpler and easier for customers within the UAE such as:Utility Services: Customers can visit any of Lulu International Exchange’s branches to pay bills pertaining to water and electricity services from Abu Dhabi Distribution Company within the Emirate of Abu Dhabi.Savings: National Bonds – Customers can pay for their Dirham Savings Scheme at any of Lulu International Exchange’s branches in UAE.Telecom Services: Customers can recharge or pay for any of their Etisalat products at any of the 39 branches in UAE.Ding powered by Ezetop: Quick, secure and easy mobile recharge for international telecom providers across the globe through Ezetop.Travel: Airarabia.com – Customers can pay and get their tickets issued at any of Lulu International Exchange’s branches for any bookings done on Airarabia.com

l Lulu International Exchange operates out of nine countries with more than 125 branches.l In Oman, the company operates under the name of Asia Express Exchange.l The company has presence in five of the six GCC countries with a network of 100 branches.l UAE is Lulu International Exchange’s largest operation with 39 branches. It is also the fourth largest exchange house in UAE as of December 2015.

THINGS YOU DIDN’T KNOW ABOUTLULU INTERNATIONAL

EXCHANGE

through transparent operations, process excellence and exceeding customer expectations.”ValuesWhat binds the Lulu International Exchange team across continents is its core values. The organisation ensures that every member follows the work culture and adheres to the values of the company. This circle of trust and common values keep them engaged and helps ideate in a direction to ensure consistent success.Integrity: Integrity in every aspect of business, aligned with the law of the land.Respect: Respect for every individual, irrespective of any differences.Service Excellence: Service excellence is a critical performance criteria that reinforces the trust of each customer.Ownership: Accountability by each team member inspires them to look beyond a defined scope of work, despite challenging circumstances.Growth Orientation: Poised to achieve business targets and provide growth opportunities for all stakeholders.Transparency: Encouraging a culture of open communication, ideas and transparency.Empowerment: Empowering each individual to fulfill responsibilities by creating an environment conducive for team work. Celebration: Engaging the team with a productive work environment, celebrating victories along the way.

www.luluexchange.com