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Course Structure for DSPSR-PGDM FT 7

Scheme of Examination

&

Syllabi

POST GRADUATE DIPLOMA IN MANAGEMENT

(PGDM FULL-TIME)

For

Academic Session 2009-2011

Delhi School of Professional Studies & Research

9, Institutional Area, Sector 25, Rohini (phase III)

Delhi 110085(INDIA)

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DELHI SCHOOL OF PROFESSIONAL STUDIES & RESEARCH

POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time)

Criteria for Internal Assessment

The internal assessment of the students (out of 40 marks) shall be as per the criteria given

below:

1. Attendence, class participation and Involvement in the Conferences, Seminars, Guest

Lectures, etc.

15 marks

2. Projects / Assignments 15 marks

3. Individual Presentations 10 marks

All students must specialize in one major and one minor area. Five Papers should be offered from the major area, and three

papers from the minor area of specialization.Three elective papers shall be offered in the third semester, for major and two elective papers in the third semester from the

minor area of specialisation.

In Fourth Semester two elective papers shall be offered from the area selected for major specialization & one elective paper

from the area selected for minor specialization.

Total Credits = 111

To obtain the diploma a student shall require at least 106 credits.

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POST GRADUATE DIPLOMA IN MANAGEMENT (Full - Time)

FIRST SEMESTER

ode No PAPER L T/P CREDITS

PF 101 Management Principles & Practices 4 4

PF 102 Business Environment 4 4

PF 103 Managerial Economics 4 4

PF 104 Research Methodology & Statistical Methods 4 4

PF 105 Managerial Accounting 4 4

PF 106 Business Communication 4 4

PF 107 IT for Managers 3 3

PF 108 IT for Managers Lab 2 1

PF 109 Managerial Skill Development 2 2

Total 29 2 30

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POST GRADUATE DIPLOMA IN MANAGEMENT (Full - Time)

SECOND SEMESTER

Code No PAPER L T/P CREDITS

PF 201 Organizational Behaviour 4 4

PF 202 Human Resource Management 4 4

PF 203 Marketing Management 4 4

PF 204 Operations Management 4 4

PF 205 Financial Management 4 4

PF 206 Quantitative Techniques for Business Decisions 4 4

PF 207 Information System Management 4 4

PF 208 Minor Project (Research Paper Writing) 2 2

Total 28 2 30

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THIRD SEMESTER

Code No PAPER L T/P CREDITS

PF 301Summer Training Project Reports

3 3

PF 302Corporate Planning & Strategic Management

44

PF 303Management of International Business

4 4

Elective - I3 3

Elective - II3 3

Elective - III3 3

Elective - IV3 3

Elective - V3 3

Total23 3 26

List of Electives1. MARKETING

a) PF 311 Consumer Behaviour (3 credits)b) PF 312 Integrated Marketing Communication (3 credits)c) PF 313 - Retail Management (3 credits)

2. FINANCEa) PF 321 Corporate Tax Planning (3 credits)b) PF 322 Risk Management and Derivatives (3 credits)c) PF 323 Security Analysis & Portfolio Management (3 credits)

3. HUMAN RESOURCE MANAGMENTa) PF 331 - Strategic Human Resource Management (3 credits)b) PF 332 Labor Legislations (3 credits)c) PF 333 Compensation & Reward Management (3 credits)

4. RETAIL MANAGEMENTa) PF 341 Retail Buying & Merchandising (3 credits)b) PF 342 Retail Display & Floor Management (3 credits)c) PF 343 Supply Chain Management & Logistics (3 credits)d) PF 344 Global Retailing (3 credits)

5. INFORMATION TECHNOLOGY & SYSTEMa) PF 351 Enterprise Resource Planning (3 credits)b) PF 352 Network Applications & Management (3 credits)c) PF 353 Database Management Systems (2 credits)d) PF 354 Lab based on Database Management Systems (1 credit)

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6. GLOBAL BUSINESS MANAGEMENT

a) PF 361 - International Business Environment (3 credits)b) PF 362 - Export, Import Policies, Procedures, and Documentation (3 credits)c) PF 363 - WTO and Intellectual Property Rights (3 credits)

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FOURTH SEMESTER

Code No. PAPER L T/P CREDITS

PF 401 Business Ethics & Corporate Governance 4 4

PF 402 Entrepreneurship 4 4

PF 403 Dissertation & Viva Voce 8

Elective - I 3 3

Elective - II 3 3

Elective - III 3 3

Total 17 25

List of Electives

1. MARKETINGa. PF 411 Industrial & Services Marketing (3 credits)b. PF 412 Sales & Distribution Management (3 credits)c. PF 413 - Rural Marketing (3 credits)2. FINANCEa. PF 421 Mergers, Acquisition & Corporate Restructuring (3 credits)b. PF 422 Investment Management (3 credits)c. PF 423 Management of Financial Services (3 credits)3. HUMAN RESOURCE MANAGMENTa. PF 431 Management of Negotiation (3 credits)b. PF 432 Management of Transformation (3 credits)c. PF 433 Human Resource Development (3 credits)4. RETAIL MANAGMENTa. PF 441 Customer Relationship Management (3 credits)b. PF 442 Brand Building & Product Management (3 credits)c. PF 443 Mall Management (3 credits)5. INFORMATION TECHNOLOGY & SYSTEM

a. PF 451 Front End Design Tools (3 credits)b. PF 452 Front End Design Tools Lab

(This paper is based on PF451 and is part of it) (1 credit)c. PF 453 Software Project Management (2 credits)6. GLOBAL BUSINESS MANAGEMENTa. PF 461 - Global Competitiveness and Strategic Alliances (3 Credits)b. PF 462 - Distribution and Logistics for International Business (3 Credits)c. PF 463 - Foreign Language (3 Credits)

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PGDM FIRST SEMESTER

PF101: MANAGEMENT PRINCIPLES AND PRACTICES

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56

To acquaint the students with the fundamental principles in Management which are necessary toperform the desired functions in an organization, product or service oriented, satisfactorily.

Course Composition

1. FUNDAMENTALS (12 Hrs)

Definition, Nature, Purpose and Scope of Management; its functions and processes. Development ofManagement Thoughts. Significant Contributors. Approaches: Bureaucratic, Systems, Administrative,Scientific and Contingency.

2. PLANNING (10Hrs)

Concept, Nature and Importance of Planning. Types of Planning. Steps in Planning Process Barriers toeffective Planning. Management by Objective (MBO).

3. ORGANISING (12 Hrs)

Concept and Importance. Concept of Organization Structure. Departmentation. Span of Management.Delegation of Authority. Centralization versus Decentralization, Empowerment. Importance of Staffingin Organizations an overview.

4. LEADING (10Hrs)

Concept of Leading. Concept of Leadership, Functions of Leaders, Qualities of a Good Leader-TheGreat man Theory, Styles of Leadership and Theories of Leadership. Concept of Motivation. Relevanceof Communication.

5. CONTROLLING (12 Hrs)

Concept and Importance of Control. Types of Control. Control Mechanisms. Management by Exception(MBE). Requisites for effective Control System. Resistance to Control.

Note :A Case study will be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS:

1. Koontz & Weihrich, Management A Global Perspective2. Koontz & Weihrich, Essentials of Management3. Robbins & Coulter: Management4. Stoner, Freeman & Gilbert, Management5. Gupta C.B., Management6. Prasad L.M, Management

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PGDM FIRST SEMESTER

PF102: BUSINESS ENVIRONMENT


To familiarize the students with various aspects of global business environment and help them in developingbetter understanding of factors affecting international business.

COURSE COMPOSITION

1. Business Concept: Definition, Nature of Business, Characteristics of Business, Scope ofBusiness, Types of Business, 21st Century Business and Business Critics (6 Hours)

2. Elements of Indian Law and Judicial System : Law of Contract Formation, Vitiating

Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods Act;

Negotiable Instruments Act, 1881; Company Law Types of Companies, Incorporation of aCompany, Memorandum and Articles of Association; Prominent Labour Laws and a Brief

Description of Regulatory Provisions. (18 Hours)

3. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange

Management Act, Consumer protection Act, Environment Protection Acts, Competition Law.

(12 Hours)4. New Economic Environment: Liberalization, Privatization and Globalization of Indian

Economy, Trends and Issues. (10 Hours)

5. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and

investors protection, Monetary and fiscal policies. (10 Hours)

Text Books:

1. Aswathappa, K. (2008). Himalaya Publishing House (10 th Edition)2. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law, Himalaya

Publishing House, New Delhi (Latest Edition).3. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi

4. Tulsian, P.C. Business Law (2004). Tata McGraw Hill, New Delhi.

Reference Books:

1. Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi.2. Bulchandani, K.R. (1st Edition 1999). Business Law for Management. Himalaya PublishingHouse, New Delhi.

3. Economic Survey, Govt. of India Latest Issue.

4. Monthly Bulletin, Reserve Bank of India, Mumbai

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PGDM FIRST SEMESTER

PF103:MANAGERIAL ECONOMICS


To make the students familiar with those elements of Economics which are necessary to discharge theirdecision-making functions in order to maintain a judicious balance between cost and revenue.

Course Composition

1. INTRODUCTION (12Hrs)Nature and Scope of Managerial Economics. Fundamental Principles, Marginalism and Equi-marginalism. Opportunity Costs of Business Decisions. Time Perspective. Risk and Uncertainty. Riskversus Returns. Role of Economists.

2. DEMAND ANALYSIS (12Hrs)Meaning of Demand. Law of Demand. Elasticity of Demand. Utility as a basis of Consumer Demand.Cardinal Utility approach. Consumer Equilibrium. Ordinal Utility approach. Indifference Curves.

(Elementary Study only) Market Demand its types and determinants. Demand forecasting.

3. PRODUCTION AND COST (10 Hrs)

Concept of Production and Production Function. Optimal Input Combinations Law of VariableProportions, Returns to Scale. Concept of Cost. Cost Classification. Cost-output relationship in Shortand Long-runs.

4. MARKET STRUCTURE AND PRICING (12 Hrs)

Market Structure. Perfect and Imperfect Competitions. Pricing under such conditions. Monopoly,Monopsony and Monopolistic Competition. Oligopoly and Duopoly models of Oligopoly, Price

Leadership & Cartel. Pricing Methods (Cost-plus, Marginal Cost, Going rate, transfer).

5. PROFIT (08Hrs)

Concept of Profit. Accounting Profit and Economic Profit. Profit Functions. Profit Theories ( Walker,Clark, Hawley, Knight and Schumpeter). Profit Maximization.

RECOMMENDED BOOKS:

1. Varshney, Maheshwari, Managerial Economics2. Dwivedi D.N., Managerial Economics3. Adhikari M., Business Economics4. Atmanand, Business Economics5. Mehta P.L., Managerial Economics6. Pertersen & Lewis, Managerial Economics7. Mithani D.M., Managerial Economics

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PGDM FIRST SEMESTER

PF104: RESEARCH METHODOLOGY AND STATISTICAL METHODS


To make the students aware of the fundamentals of research and its necessity in solving a business

problem in all functional areas of Management.

Course Composition

1. RESEARCH - PLANNING AND DESIGN (10 Hrs)

Meaning and Importance of Research. Research Classifications. Steps involved in a Research Process.Planning a Research. Selection of a Research problem. Problem Formulation. Research Design.

2. SAMPLING, DATA COLLECTION (16 Hrs)

Basics of Sampling. Features of a Good Sample Sampling Techniques. Sample Size. Features of a Good

sample.. Limitations of Sampling. Data meaning, importance and sources. Primary versus SecondaryData. Data Collection Methods. Construction of Questionnaires and Schedules.

3. DATA ANALYSIS, INTERPRETAION, REPORT WRITING AND PRESENTATION (12 Hrs)

Data Editing and Coding, Tabulation, Hypothesis Testing, Analysis of Variance (ANOVA), ReportPreparation, Types of Report, Significance of Report Writing and Presentation.

4. CONCEPTS OF STATISTICS & MEASURES OF CENTRAL TENDENCY & VARIATION (10 Hrs)

Concepts of Statistics and its Business applications in Managerial Decision-making. Mean, Median andMode. Dispersion significance and techniques of its measurement. Standard Deviation. Sigma Limits Coefficient of Variation. Skewness and Kurtosis (Basic theoretical elements only).

5. PROBABILITY AND THEORETICAL DISTRIBUTIONS (08 Hrs)

Probability and its usage in Business decisions. Addition and Multiplication theorems. Bayesiantheorem. Simple Problems on Binomial, Poisson and Normal Distributions.

RECOMMENDED BOOKS:

1. Krishnaswamy O.R., Methodology of Research in Social Sciences2. Cooper Schindler, Business Research Methods3. Kothari C.R., Research Methodology4.

Michael V.P., Research Methodology in Management5. Levin, Rubin, Statistics for Management

6. Gupta S.P., Statistical Methods7. Bharadwaj R.S., Business Statistics

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PGDM FIRST SEMESTER

PF 105: MANAGERIAL ACCOUNTING

COURSE OBJECTIVE L -4 C-4 No. of Lectures - 56

To acquaint the students with the basic principles and procedures of accounting, financial statementsand the tools and techniques of financial analysis so that they are able to interpret accountinginformation for the purposes of managerial decision-making.

COURSE COMPOSITION

1. Nature of Accounting Information: Scope of Accounting, Accounting concepts, Principles &Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting, Preparation of

Trial Balance, Rectification of Error. Classification of Capital and Revenue. Fixed Assets and

Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading

Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed.

(14 Hours)2. Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost

Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting ofReorder Level, Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration and

Incentive Schemes. Overhead Cost Allocations, Over and under Absorption. Job and ContractCosting, Operating Costing (Transportation, Powerhouse, Hospitals), Reconciliation of Financial

and Cost Accounting (14 Hours)

3. Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control;

Performance Budgeting; Classification of Budget; Standard Costing and Variance Analysis;

Balanced Scorecard; Responsibility Accounting. (14 Hours)4. Decision Making Techniques: Cost Volume Profit Analysis; Management Accounting for

Decision Making and Control; EVA and Performance Measurement; Introduction to ActivityBase Costing, Targeting Costing, Life Cycle Costing; Uniform Costing. (14 Hours)

RECOMMENDED BOOKS:

1. Grewal T.S., Introduction to Accountancy2. Jain S.P. & Narang K.L., Advanced Accounting3. Shukla M. C. & Grewal T.S., Advanced Accounts4. Pillai R.S.N.,& Bhagvathi., Accounting for Management5. Mayer John N., Financial Statement Analysis6. Shukla S.M., Advanced Accounting7. Tulsian P.C. , Accounting for Managers

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PGDM FIRST SEMESTERPF106 Business Communication

COURSE OBJECTIVE L -4 C-4 No. of Lectures - 56

Objectives: To train students to enhance their skills in written as well as oral Communication throughpractical conduct of this course. This course will help students in understanding the principles &techniques of business communication.

Course Contents:

1. Theory of Communication: (10 Hrs)

Nature, Importance and Role of Communication; The Communication Process; Barriers and Gatewaysto Communication.

2. Forms of Communication (15 Hrs)

(a) Written Communication: Principles of Effective Written Communication; CommercialLetters, Report Writing, Speech Writing, Preparing Minutes of Meetings; Executive Summary ofDocuments(b) Non-verbal Communication(c) Oral Communication: Art of Public Speaking, Effective Listening

3. Applications of Communication(14 Hrs)

(a) Writing a Summer Project Report(b) Writing CVs & Application Letters(c) Group Discussions & Interviews(d) The Employment Interview

4. Important Parameters in Communication(10 Hrs)

(a) The Cross Cultural Dimensions of Business Communication

(b) Technology and Communication(c) Ethical & Legal Issues in Business Communication(d) Mass Communication: Mass Communication & Promotion Strategies, Advertisements,Publicity, and Press Releases. Media Mix, Public Relations, Newsletters.

5. Business Negotiation: Negotiation Process & its Management (07 Hrs)

Recommended Books:1. Scot, O. (2004). Contemporary Business Communication. Biztantra, New Delhi.2. Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering theInternet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi.3. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall ofIndia Pvt. Ltd.

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PGDM FIRST SEMESTER

PF 107: IT for Managers


Objectives: The primary objective of this course is to familiarize the student with basic concepts ofinformation technology and their applications to business processes.

1. Computer Hardware and Number System: (10 Hrs)CPU, Logic Gates, Computer Memory, Computer Hierarchy, Input Technologies, Output

Technologies. Number System and Arithmetic: Binary, Octal and Hexadecimal Number System, BinaryArithmetic, Boolean Algebra.

2. Computer Software: (12 Hrs)Application and System Software, Programming Languages and their Classification, Assemblers,

Compilers and Interpreters. Operating Systems- Functions of Operating Systems, Types of OperatingSystems (Batch Processing, Multitasking, Multiprogramming and Real time Systems) DBMS:Traditional File Environment, Database Management Systems Concepts, Data Models, ER Modeling,Constraints, SQL queries.

3. Telecommunication and Networks: (12Hrs)Types of Telecommunication Networks, Telecommunications Media, Network Topologies, Network

Architectures-The OSI Model. The Internet, Intranet and Extranets: Operation of the Internet, Servicesprovided by Internet, World Wide Web. Creating Web Pages using HTML, Intranets and Extranets.

4. Functional and Enterprise Systems: (8 Hrs)Management Information Systems, Transaction Processing Information Systems, Accounting and

Finance Systems, Marketing and Sales Systems, Production and Operation Management Systems,

Human Resources Management Systems.

Recommended Books :1. Turban, Rainer and Potter (2003). Introduction to information technology. John Wiley and sons.2. Sinha, P.K., Priti Sinha (2002). Foundation of computing. BPB Publications.3. James, A. OBrien (2005). Introduction to Information Systems. TMH4. Norton, P. (2001). Introduction to computers. TMH

5. Rajaraman, V. (2004). Introduction to Information Technology. PHI.6. Ram, B. (2003). Computer Fundamentals. New Age Publications

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PGDM FIRST SEMESTER

PF 108 IT for Managers Lab

L -0 P-2 Credit1

Lab will be based on Operating System Commands, Basic HTML Tags, and SQL Queries.

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PGDM FIRST SEMESTER

PF 109 Managerial Skill Development

L -75 P-2 Credit 2

It will consist of News Analysis, Group Discussion, Mock Interviews, Book Reviewand the performance of the students will be assessed by the concerned Class

Coordinator. It will form a part of Personal Contact Forum (PCF) and will betreated as a part of daily activity.

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PGDM SECOND SEMESTER

PF 201: ORGANISATIONAL BEHAVIOUR


To provide the students with an insight into the complexities of human behavior in general and in theorganizational context in particular so as to enable them to deal this delicate issue with maturity andpragmatism.

COURSE COMPOSITION

1. FOUNDATION OF ORGANISATIONAL BEHAVIOUR (8 Hrs)

Concept, Key Elements, Nature, Scope and Importance of studying OB, Interdisciplinary nature of OB,Anchors of OB.

2. INDIVIDUAL BEHAVIOUR AND LEARNING (11 Hrs)

Individual Behavior & Performance, Principles of Learning in Organization, Role of Learning inDetermining individual behavior and performance. Learning through observation experiences MARS.

3. EMPLOYEE MOTIVATION (10 Hrs)

Content Theories of Motivation (Maslow's, Alderfer's, Herzberg's, McClelland's). Process Theories,Expectancy and Equity Theories. Applied Motivation Practices.

4. INTERPERSONAL BEHAVIOUR (12Hrs)

Perception-Definitions and Importance, Perceptual Process, Stereotyping, Attribution Theory, JohariWindow, Improving Perceptions. Transactional Analysis and its usage in OB.

5. TEAM-DYNAMICS AND ORGANISATIONAL PROCESS (15 Hrs)

Team-Meaning and types, Effective Team Building, Team Norms and Roles, Team Cohesiveness.Organisational Change, Forces of Change, Resistance to Change, Lewin's Force Field Analysis Model.

Note: A Case study will be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS

1. McShane & Glinow Von, Organisational Behaviour2. Robbins S, Organisational Behaviour3. Luthans F, Organisational Behaviour4. Moorhead & Griffin, Organisational Behaviour5. Kiniki & Kreitner, Organisational Behaviour6. Aswathapa K, Organisational Behaviour7. Jones Gareth, Organisational Behaviour

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PF 202: HUMAN RESOURCE MANAGEMENT


To acquaint the students with the framework of the most crucial resource Human beings, inorganizations so as to make them understand their role in managing global organizations.

Course Composition

1. INTRODUCTION (10 Hrs)

Definitions, Nature, Scope, Issues and Challenges for Human Resource (HR) in the knowledge basedeconomy. Strategic Framework of HR. Emergence of New People Management (NPM).

2. HUMAN RESOURCE PLANNING (10 Hrs)

Meaning, Importance, Benefits and Process of Human Resource Planning (HRP). Requisites forsuccessful HRP, barriers to HRP. Job Design. Job Analysis. Job Description. Job Specification.

3. PROCUREMENT & DEVELOPMENT OF H.R (12 Hrs)

Concepts related to Recruitment, Selection, Placement, Induction. Recruitment at Campus. Recruitmentin the Corporate sectors methodologies involved. Modern perspectives in training the HR. ImportantTraining Techniques. Management Development. Role of Mentors in managing HR.

4. CAREER AND PERFORMANCE MANAGEMENT (15Hrs)

Issues in managing Career. Career design. Role of Counsellors. Management of performance. Jobevaluation. Performance Appraisal Meaning, Benefits and Techniques. Managing organizational Exit.Horizontal & Vertical moment. Compensation Management : An Overview

5. CONTEMPORARY ISSUES IN HRM (8 Hrs)

Legal and financial dimensions in HRM. Managing Workforce diversity in a globally competitiveenvironment.

Note : A Case study will be an integral part of the semester examination question paper, carrying atleast 20% weightage.

RECOMMENDED BOOKS:

1. Aswathapa, Human Resource and Personnel Management2. Rao V.S.P., Human Resource Management3. Rao P.G., Human Resource Management4. Cascio, Managing Human Resources5. Bhattacharya, Human Resource Management6. Gomez, Balkin, Cardy, Managing Human Resources

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PGDM SECOND SEMESTERPF 203: MARKETING MANAGEMENT


To familiarize the participants with the various fundamental issues involved in and related to thevalue-exchange processes, that have since emerged as the most significant functional area theorganizations & societies are willing to address.

Course Composition

1. Marketing Fundamentals (12 Hrs)Nature, Tasks and Philosophies of Marketing; Marketing Environment micro & macro elements,concept of Business Ecosystem; Marketing Ethics. Marketing Strategies; Marketing Mix; Unique SellingProposition (USP) and other competitive advantage; Marketing Information System; Basics ofMarketing Research; Market Segmentation, Targeting and Positioning; Marketing Audit.

2. Managing the Product (8 Hrs)Meaning and concepts of Product; Distinguishing aspects of Products & services; Product Line; ProductMix; New Product Development Process; Product Life Cycle; Consumer Adoption Process.

3. Channels of Distribution (8 Hrs)

Physical Distribution Nature, Objectives and Elements; Nature and Functions of Channels, ChannelFlows; Channel Design Decisions; Vertical Marketing Systems.

4. Managing the Price (5 Hrs)Pricing objectives, Factors influencing Pricing; Pricing Methods / Strategies.

5. Managing Promotions (6 Hrs)Promotional Mix; Effective Advertising Communication; Personal Selling; Sales Promotion; Publicity &Public Relations.

6. Buyer Behaviour (5 Hrs)Meaning and Importance, Determinants and Consumer Behaviour, Buying Decision Process, IndustrialBuyer Behaviour.

7. Global Marketing (6 Hrs)Distinction between Global and Domestic Marketing, Institutional and Policy Framework, ProceduralAspects.

8. Contemporary Issues in Marketing (6 Hrs)E-marketing; Direct Marketing; Multi Level Marketing; Viral Marketing; Referral marketing; GreenMarketing.

Note:A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS

1. Kotler Philip, Marketing Management2. Ramaswami & Namakumari, Marketing Management3. Stanton William J., Fundamentals of Marketing4. Kotler & Armstrong, Principles of Marketing5. Neelmegham, Marketing in India Cases & Readings6. Rampal & Gupta, Cases & Simulations in Marketing Management

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PF 204: OPERATIONS MANAGEMENT


To familiarize the students with the basic elements of Operations Management which may be ofimmense value to them in improving their managerial decisions aiming at higher efficiency andproductivity of the organisation.

Course Composition

1. INTRODUCTION (8 Hrs)

Nature and Significance of Operations Management, Operations Management in the overall BusinessStrategy. Types of Production Processes. Duties and Responsibilities of the Operations Manager.

2. PLANT LOCATION / LAYOUT & MATERIALS HANDLING (12 Hrs)

Factors determining location of a Plant. Different Location Models Factor Rating Model and PointRating Model. Plant Layout and Objectives. Product Layout Vs. Process Layout their advantages anddisadvantages. Nature, scope, and importance of Materials Handling.

3. WORK STUDY & PLANT MAINTENANCE (14 Hrs)

Objectives and Importance of Work Study Definition & objective of Method study. Motion & TimesStudy Steps involved in Work Study. Determination of Standard Time. Objectives and Scope ofMaintenance Management Breakdown Maintenance and Preventive Maintenance - their Advantagesand Disadvantages.

4. NETWORK DIAGRAMMING & INVENTORY MANAGEMENT (14 Hrs)

Network diagram, necessity of network diagram, rules for construction of Network Diagram, CPM &PERT. Objectives of Inventory Management and Inventory Control. Planning and Designing ofInventory System P and Q Systems. Inventory Control Techniques ABC, VED Techniques.Economic Order Quantity (EOQ), Inventory Costs, Materials Requirement Planning (MRP).

5. QUALITY CONTROL (08Hrs)

Nature, Organisation for quality control, Quality control techniques, Statistical Quality Control, ControlCharts, Acceptance Sampling.

RECOMMENDED BOOKS

1. Buffa, Modern Production/Operations Management2. Ashwathapa K & , Production and Operations Management3. Bedi Kanishka & Bhat Shridhar Production and Operations Management4. Chase, Jacobs, Aquilano, Operations Management for Competitive Advantage5. Banerjee, Operations Management & Control6. Chary, Productions and Operations Management7. Panneerselvam, Production & Operations Management8. Hill, The Essence of Operations Management

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PF 205: FINANCIAL MANAGEMENT


To familiarise the participants with fundamental concepts, principles and tools of financialmanagement for equipping them with a strong pertinent base in managing day to day affairs in thefinancial sector of our economy.

COURSE COMPOSITION

1. Introduction (10 Hrs)Concept, Objective, Nature and Functions of Financial Management. Profit Maximization v/s WealthMaximization, Time Value of money, Financial Management in Government Companies.

2. Capital Structure & Cost of Capital (12 Hrs)Concept & Criterias for determining the pattern of Capital Structure, Factors influencing the patternof Capital Structure, Capital Structure theories, Types of Capital, Weighted Average Cost of Capital,

Cost of Debt, Equity and Retained Earnings, Aggregate Cost of Capital, Sources of Financing,Valuation of bond and shares.

3. Investment Decision (12 Hrs)Risk-Return Analysis, Leverage and CVP Analysis Process and Principles of Capital Budgeting.Appraisal criteria: Payback Period, NVP, IRR and Cost-Benefit Ratio. Working Capital Management;Concept and Classification, Factors influencing the level of Working Capital, Practical Problems inWorking Capital Management, Working Capital Financing.

4. Dividend (10Hrs)Dividend Policy, Different approaches regarding Dividend - Walter Model, Gordon Model andModigliani - Miller Model, Relevancy and Irrelevancy of Dividend Decisions, Share split and Buybackof shares

5. Financial Innovations (12 Hrs)Introduction, Spot Market, Forward Contract, Futures Contract, Options, Financial Derivatives,Hedging, Swap their applications in Business world. An overview of Factoring, Credit Rating,Venture Capital, Mutual Fund.

Notes: A case study would be an integrate part of the question-paper, carrying about 20% weightage.

Recommended Books:

1. Pandey I.M., Financial Management2. Van Horne, Fundamentals of Financial Management3. Kishore R.M., Financial Management4. Mclaney, Business Finance5. Chandra P, Financial Management6. Rustagi R.P., Financial Management7. Khan and Jain, Financial Management

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PF 206: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS


To acquaint the students with the fundamentals of available managerial quantitative tools andtechniques so that they may apply statistical analysis and operations research techniques needed indecision-making in the corporate sector.

Course Composition

1. CORRELATION AND REGRESSION ANALYSIS (08 Hrs)

Meaning, Significance and Usage of Correlation and Regression Analyses. Coefficient of Correlation methods of calculation (Pearson and Spearman methods). Regression Equations

2. TIME-SERIES AND INDEX NUMBERS (12 Hrs)

Fundamentals of Time-Series. Trend Analysis. Methods of Time Series Analysis. Meaning significanceand uses of Index Numbers . Price and Quantity Index numbers. Fixed Base and Chain Base Indexnumbers. Fishers Ideal Index Number.

3. HYPOTHESIS TESTING (10 Hrs)

Hypothesis formulation. Null hypothesis and Level of Significance. Type I and II Errors, Large SampleTests, Students t-test, and Chi-square test. Analysis of Variance (ANOVA). Simple problems

4. LINEAR PROGRAMMING AND TRANSPORTATION (8 Hrs)

Linear Programming (LP). Graphical and Simplex Methods. Duality in LP problems. TransportationProblems (NWCM, LCM and VAM Techniques).

5. QUEUING, ASSIGNMENT & REPLACEMENT THEORIES (10 Hrs)Concept of Queuing. M/M/I Model. Replacement theory. and Assignment (Hungarian Method).Simple problems. Algorithms for different job and machine combinations. Simple Problems.

6. DECISION AND GAME THEORY (8 Hrs)

Concept and applications of Decision and Game Theory. Two person Zero-sum games. Maximin andMinimax principles. Saddle point

RECOMMENDED BOOKS

1. Levin, Rubin, Statistics for Management2. Gupta S.P., Statistical Methods3. Bharadwaj, Business Statistics4. Beri G.C., Statistics for Management5. Kapoor V.K., Operations Research6. Taha, Operations Research7. Kanti Swaroop, Operations Research

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PF 208: Minor Project (Research Paper Writing)

COURSE OBJECTIVE L -0 C-2 No. of Lecture 0

Guidelines for preparing minor project (PF-208) of PGDM II semester

All the students of PGDM II semester are required to follow the guidelines given

below for preparing the project report.

Guidelines:

Size: International standard paper size A4 (297x210mm) should be used.

Page number: Page should be numbered consecutively and clearly. From declaration to list

of abbreviation Roman numbers (e.g. i. ii) should be used. From main text to end of report

Arabic numerals (1, 2) should be used.

Margin: Top 1.0, Bottom 1.0 Left 1.5 Right 1.0

Line spacing: Single

Font: Times new roman, size 10/12 for text, larger fonts may be used for headings &subheadings.

Format of the Project: As enclosed

Title cover page and Declaration format: As enclosed

In- Text Citations: Any information derives from an external source of information - quotes,

paraphrases, data, statistics, images, etc.- must be cited within the text of the paper.

Bibliography/ References style: As enclosedCD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report

in pocket pasted on inside of back cover.

Text: Before producing the final copies of a project report the candidate should ensure that

all the spelling, grammar, punctuation and bibliography is complete and exact.

All the students will submit their Minor Project Report (Research Paper Writing) within a

period of one month in the institute.

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The Format of a Research Project

Title page

I) PRELIMINARY PAGES Page no. Declaration i

Acknowledgements ii Contents iii List of tables & figures iv List of Abbreviations v

II)MAIN TEXT Introduction

Background 1 Review of research studies 2

Problem statement Research Objectives Hypotheses of study Research Methodology

Sampling DesignResearch DesignData CollectionData Analysis Techniques to be used

Limitations of the study Data analysis and results Findings, conclusion, recommendations, and areas of future research

III) End Appendices Questionnaire Bibliography/References

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Sample of Title Page

Title of the Report

Report submitted in partial fulfillment of the requirement for the

degree of PGDM

Under the Supervision of

XYZ

By

ABC

To

Delhi School of Professional Studies and Research(Approved by AICTE)

9, Institutional Area, Sector-25, Rohini Phase-III

Delhi

Month Year

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Sample format of Declaration

This is to certify that Report entitled which is submitted by me in

partial fulfillment of the requirement for the award of PGDM to Delhi School of Professional

Studies and Research, Delhi comprises only my original work and has not been submitted in

part or full for any other degree or diploma of any university. If any material has been taken

from an external source of information then it has been properly cited in text and duly

acknowledged under references.

(ABC)

(XYZ)Supervisor

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PGDM THIRD SEMESTER

PF 301: SUMMER-TRAINING PROJECT

A 6-8 weeks Summer Training in a Corporate Organization is mandatory for all students

towards partial fulfillment of the requirements for the Two-Year (F/T) PGDM pragrammes as

prescribed by the AICTE. Each student shall have to undergo training in the months of

May June for the aforesaid duration under a Guide from the Organization granting thisfacility to the trainee. A Faculty Supervisor too shall be allotted by the Course Coordinator /

Mentor for consultation by the students in the hours of need. The topic of the Summer Project

would be allotted by the Organization as per its requirements.

After completion of the Summer Training Project, a report shall have to be immediately

submitted to the organisation concerned in normal circumstances. However, the report to be

submitted at the Institute for evaluation purposes needs to be structured as per the Guidelines

provided by the Faculty Supervisor / Training and Placement Cell. The Report needs to be

computer-typed covering various heads in about 100 150 pages and must be HARD-BOUND

which will be submitted to the Institute in DUPLICATE (2 copies). Normally, the reports must

be complete by August-end.

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PGDM THIRD SEMESTER

PF 302: CORPORATE PLANNING AND STRATEGIC MANAGEMENT


To familiarize the students with the concepts, tools and techniques of Strategic Management so as tomake them a competent problem-solver in the time of market twists and turns.

COURSE COMPOSITION

1. CORPORATE PLANNING 10Hrs)

Concept. Different Approaches. Process. Vision, Mission, Objectives and Goals. Long-range, Medium-range and Short-range planning. Planning pitfalls.

2. STRATEGIC MANAGEMENT FOUNDATION (10 Hrs)

Strategic Levels. Fundamental Model of Strategic Management. Strategic Fit and Stretch. StrategicManagement contextual differences. Schools of Strategic Process.

3. STRATEGIC ANALYSIS (14 Hrs)

Environmental Analysis (PESTLE, Porters Diamond, Structural Analysis, Life Cycle Model, StrategicGroup Analysis, Market Segmentation, Directional Policy Matrix). Strategic alternatives. Resource andStrategic capability (Resource Audit, Value Chain Analysis, Portfolio Analyses). Culture andStakeholders expectations.

4. STRATEGIC CHOICE (14 Hrs)

Generic Strategies (Cost-based Leadership, Differentiation, Focus). Bowmans Strategic Clock.Corporate Parenting. A Framework for Competitor Analysis (Competitors Response Profile). StrategicOptions, Evaluation and Selection (Suitability, Feasibility and Acceptability).

5. STRATEGIC IMPLEMENTATION AND CONTROL (8Hrs)

Organisational structure and design as a part of strategy. Corporate renewal. Strategic Control (Premisecontrol, Implementation Control, Strategic Surveillance and Special Alert control). Managing Strategicchange.

Note :A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage

RECOMMENDED BOOKS

1. Johnson, Scholes, Exploring Corporate Strategy2. Kazmi Azhar, Business Policy and Strategic Management3. Prasad L.M., Business Policy and Strategic Management4. Subba Rao P., Business Policy and Strategic Management5. Pearce & Robinson, Strategic Management6. Thompson & Strickland, Strategic Management7. Porter Michel E., Competitive Strategy

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PGDM THIRD SEMESTERPF 303: MANAGEMENT OF INTERNATIONAL BUSINESS


The objective of this course is to enable the students to manage business when Organisations areexposed to international business environment.

COURSE COMPOSITION

1.Nature and scope of International Management (12 Hrs)

Introduction to International Business ,Concept and Definition of International Management : Reasonsfor going international , Internatiional Entry modes. Their advantages and disadvantages, strategy inthe internationalization of Business, Global Challenges: Entry Barriers, Indias Attractiveness forInternational Business

2. Environment facing Business (06 Hrs)

Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study,Edward T Hall Study, cultural adaptation through Sensitivity Training Political, Legal, Economic,Ecological and Technological facing Business and their Management.

3. Formulating Strategy for International Management (18Hrs)

Strategy as a concept, Implementing Global Strategy, Emerging Models of Strategic Management inInternational Context , Achieving and sustaining , International Competitive Advantage, InternationalStrategic Alliances, Global Mergersw and Acquisition.

4. Organisizing and Controlling for International Competitiveness (18 Hrs)Human Resource Management concept and dimensions, Human Resource issues in Developing and

Maintaining and Effective Work force , Leadership issues ; Basic Models for organization design inContext of Global Dimension: Future of International Management in the East : Global OperationManagement.

RECOMMENDED BOOKS

1. Thakur M Burton & Gnee E (2002) International Management , Tata McGraw Hill2. Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc3. Deresky (2003) International Management : Managing across boarders and culture, Pearson

Education

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PGDM THIRD SEMESTER

PF311: CONSUMER BEHAVIOUR

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42

To make the participants aware of different dimensions of the consumer psyche in respect to buyingbehaviour with a view to understand & identify the relevant market more efficiently and to design acorroborated marketing programme for drawing added gains.

COURSE COMPOSITION

1. Understanding Consumer Behaviour (10 Hrs)

Fundamental Concept, Interdisciplinary nature, Approaches to study of Consumer behaviour,Consumer Behavior vs. Organizational Buying Behaviour, Buying Motives, Motivation Research :Meaning , Importance & Techniques.

2. Consumer Decision Making (10 Hrs)

Levels of Consumer Decision- making, Models of Consumer Decision making, Major components ofConsumer Decision- make Process

3. Individual Determinants of Consumer Behaviour (6 Hrs)

Personality, Perception, Learning-Behavioural and Cognitive Theories, Attitude

4.Broad factors Influencing Consumer Decision Making (10Hrs)

Psychographic and Lifestyle Analysis, Groups and their types, Social Class, Family, Reference Group ,Opinion Leadership, Buying Roles and Decision -Making .

5. Consumerism (6 Hrs)

Introduction, Reasons behind rise of consumerism, The Indian Consumer, Consumerism in India, The1986 Consumer Protection Act.

RECOMMENDED BOOKS

1. Schiffman Leon Gr. & Kanuk Leslie Lazar., Consumer Behavior2. Hawkins, Best & Carey, Consumer Behavior3. London David L. & Bitta Albert J. Deller, Consumer Behavior4. Dr. Gupta S.L. & Pal Sunita, Consumer Behavior an Indian Perspective5.

Nair R.Suja, Consumer Behavior & Marketing Research6. Khan Matin, Consumer Behavior

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PGDM THIRD SEMESTER

PF 312: INTEGRATED MARKETING COMMUNICATIONS


To explain the various pertinent issues of one of the most important business ingredients the

conglomeration of marketing communications, with special emphasis on advertising its business &creative profiles, in order to enable the participants to effectively address the relevant challenges andopportunities of the corporate world.Course Composition1. Introduction (04 Hrs)Nature & Importance of Marketing Communications, Promotion-mix, Integration of Marketing

Communications, Models of Persuasive Communication.

2. Advertising A profile (08Hrs)

Nature, Functions, Types, Economic & Social implications, Advertising Agencies Types, Structure,Working and Compensation, Advertising Ethics & ASCI.

3. Advertising Creativity (10 Hrs)

Concept, Ad Layout Stages and Principles, Ad Copy and Visualization Types, Elements,Development of Messages, Various ad formats, Appeals & Selling Propositions; cultural impact on adcreativity.

4 .Ad Campaign Management (07 Hrs)

Planning, Objective Setting (DAGMAR), Ad Budget, Ad Routing & Scheduling, Testing andEffectiveness.

5. Advertising Media (08 Hrs)

Press, Radio, Television, Outdoor and other types with Merits and Demerits; Media Planning, Strategyand Evaluation; Indian Media Scene.

6. Public Relations, Publicity & Sales Promotion (05Hrs)Definitions, Nature, Scope, Objectives, Functions and Tools of PR; Corporate Advertising; SalesPromotion Techniques.

Note :A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS

1. Kotler Philip, Marketing Management2. Rayudu, Communication3. David Aaker A., Batra Rajeev & Hyers John Cr., Advertising Management4. Otto Kleppher : Advertising Procedure5. Dr. Rayudu C., Balan K.R., Public Relations and Communication6. Chunawalla S.A. & Sethia K.C., Foundations of Advertising7. John J. Burnett : Promotion Management

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PGDM THIRD SEMESTER

PF 313: RETAIL MANAGEMENT


This nascent area vows to dominate the arena of consumer exchange with a glorious pace .The paper aims to

equip the participants with the needful academic package so as to make them truly conversant with the dynamicsof retail marketing.

COURSE COMPOSITION

1.An Introduction to Retailing (06 Hrs)

What is retailing? Retailers role in the distribution channel, Functions performed by retailers, Types ofretailers, Nonstore retail formats, Services retailing, Types of ownership.

2. Store Layout and Floor Management (06 Hrs)

Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature

areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types ofdisplays.

3. Merchandise Presentation Techniques (08 Hrs)

Location of Departments, Location of Merchandise within departments, Idea oriented presentation,Style oriented presentation, Colour presentation, Price lining, Visual merchandising, Frontalpresentation, Fixtures.

4. Retail Pricing Strategy (08 Hrs)

External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives and

pricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments.

5. Retail Communications (08 Hrs)

Using communication programmes to develop brands and build customer loyalty, Methods ofcommunicating with customers, Planning the retail communication process.

6. Retailing in India (06 Hrs)

The present Indian retail scenario, Factors affecting retailing in India, Benefits of organised retailing,Retailing opportunities in India.


Recommended Books

1. Berman Barry, Evans Joel R., Retail Management A Strategic Approach.2. Levy, Weitz, Retail Management.3. Gilbert David, Retail Management.

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PGDM THIRD SEMESTER

PF321: CORPORATE TAX PLANNING


Objective: The basic objective of this course is to provide an in-depth insight into the concept ofcorporate tax planning and to equip the students with a reasonable knowledge of tax planning devices.The focus is exclusively on income tax.Course Contents:

Introductory: (8Hrs)

Definitions, Residential status, Heads of Income, Computation of Taxable Income

Taxation of Companies: (12Hrs)Special Provisions in Computation of Profits from Business, Deductionsfrom Gross Total Income, Amalgamations of Companies and fiscal Incentives, Minimum AlternateTax on Companies, Special Provisions relating to Tax on Distributed Profits of Domestic Companies.

Tax Planning: (12Hrs)

Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with reference to:Location of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy, Issue of BonusShares, Inter Corporate Dividends and Transfers, Tax Planning relating to: Amalgamations andMergers of Companies. Tax considerations in respect of specific managerial decisions like Make orBuy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports, Capital BudgetingDecisions, Managerial Remuneration, Foreign Collaboration and Joint Ventures.

Tax Management: (10 Hrs)Filing of Returns and Assessments, Penalties and Prosecutions, Appeals andRevisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements.

Textbooks:

1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat LawHouse.2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.4. Singhania, V.K. Direct Taxes: Law and Practices. Delhi, Taxman.5. Srinivas E. A., Handbook of Corporate Tax Planning, New Delhi, Tata McGraw Hill.

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PGDM THIRD SEMESTER

PF 322: RISK MANAGEMENT AND DERIVATIVES

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42Management of risk is necessary in today's highly leveraged and increasingly competitive global economy. Using

advanced quantitative methods and path-breaking concepts of strategic planning and responsible risk

management, this subject will acquaint the students with the complex world of Risk Management.

COURSE COMPOSITION

1. Introduction: (08 Hrs)Concept of risk, types of risk, Measurement of risk, Measuring effect of price risk. Management of Risk:

Insurance, Asset/Liability Management. Hedging, size and cost of Hedge. Measuring cost of Hedge.

2. Futures: (08 Hrs)Concept and Types of Futures, Purpose of Futures Markets, Overview of Futures Market Reading the futures

price, Futures price and Expectations, Functions of Future markets

3. Options: (10 Hrs)Meaning and Type of Options. Categorization of Options. Hedging with options: Zero-cost options, DeltaHedging with options. Options pay-offs and Options Strategies. Black-Scholes model for options pricing. Put-call

Parity. Synthetic options.

4. Swaps and Other Hybrid Instruments: (07 Hrs)Meaning and types of swap, Swap Facilitators, Benefits of Swap, Economic Analysis of Swap and Application of

swaps. Mortgage Derivatives, Treasury Bills and Credit Derivatives.

5. Introduction to Financial Engineering: (09 Hrs)Scope of Financial Engineering, Tools of Financial Engineering. Financial Engineering versus Financial Analysis,Productizing the solutions, Factors contributing to the growth of Financial Engineering: Environmental and Intra

Firm Factors. Hybrid and Synthetic Securities.

Note:A Case study may be an integral part of the semester examination question paper, carrying at least 20%

weightage.

RECOMMENDED BOOKS

1. Somnathan T.V, Derivatives2. Arditti Fred.P, Derivatives3. Redhead, Financial Derivatives4. Rose & Marquis, Money and Capital Markets5.

Marshall & Bansal, Financial Engineering6. Vohra N.D., & Bagai, Futures and Options Strong A. Robert, Derivatives and Introduction

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PGDM THIRD SEMESTER

PF 323: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


To acquaint the students with the theories and practices of Security Analysis and prevailing scenario inthe security markets in the important countries like U.S.A., European Union and Japan, in general, and

India in particular.

COURSE COMPOSITION

1. Introduction to Securities: (07 Hrs)

Concept of Investment, Investment Objectives, Investment Vs. Speculation, Investment Vs. Gambling,Investment Process, Type of Investors. Investment Categories: Debt Investment, Govt. Debt andSecurities, Equity Investment, Long and Short-term Private issues.

2. Markets for Securities: (10 Hrs)

Primary Market Pricing of New Issues, Important Parties Involved in A New Issue. Secondary Market

Functions of Stock Exchanges, Participants, National Stock Exchange, Bombay Stock Exchange,Important Sock Exchanges of The World (NYSE, Tokyo Stock Exchange & Hong Kong Stock Exchange).

3. Risk and Return: (08 Hrs)

Concept of Risk and Return, Components of Investment Risk, Interest Rate Risk, Market Risk, InflationRisk, Management Risk, Liquidity Risk, Business Risk and Financial Risk. Security Valuation - FixedIncome Securities, Preference Shares and Equity Shares. Practical Problems on Risk & Return Analysisand Valuation of Securities.

4. Analysis: (10 Hrs)

Common Stock Analysis - Fundamental and Technical Analysis. Economy Analysis - Analysis of

Macro-Economic Factors, Economic Forecasting. Industry Analysis - Industry Life-Cycle Analysis,Structure and Characteristics of Industry etc. Company Analysis - Financial Analysis, Size andRanking, Growth Record, Quality of Management etc. Technical Analysis - Dow Theory, MarketIndicators, Individual Security Analysis, Chartism etc. Random-walk Model.

5. Portfolio Management: (07 Hrs)

Concept, Effects of Combining Securities - Two and Three Securities Case. Concept of Diversification,Markowitz Risk-Return Optimization, Sharpe Index Model, Capital Market Theory - Capital AssetPricing Model (CAPM).

Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS

1. Fischer & Jordan, Security Analysis & Portfolio Management2. Avadhani, V. A., Security Analysis and Portfolio Management3. Bhalla, V. K., Investment Management4. Pandian, P., Security Analysis & Portfolio Management5. Brealy Richard, Portfolio Theory and Practice6. Farrell, Guide to Portfolio Management Harington D.R., Modern Portfolio Theory

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PGDM THIRD SEMESTER

PF331: STRATEGIC HUMAN RESOURCE MANAGEMENT


To develop the perspective of strategic human resource management and to understand human

resource management from a systemic, strategic point of view

COURSE COMPOSITION

1. Introduction (08 Hrs)

The Concept of Strategy; The Concept of HRM, Strategic role of HRM, HR Strategies to increase firmperformance, The Process of Strategic HRM.

2. Strategic Human Resource Management Practices (09Hrs)

Formulating and Implementing HR Strategy; Strategic HRM in Action; The Strategic Contribution of

HRM to Organizational Success; The Strategic role of the HR Function

3. Organizational strategies (07 Hrs)

Strategies for Organizational Development; Strategies for Culture Management; Change ManagementStrategies; Strategies for Developing the Employment Relationship, HR and the internationalization ofbusiness.

4. Functional Strategies (10 Hrs)

Strategies for Managing Performance; Strategic Human Resource Development; Reward Strategy;Employee Relations Strategy; Selections, Training and Maintaining International Employees.

5. Strategic Issues (08 Hrs)

SHRM: Aligning HR with Corporate Strategy; Repatriation Process, Corporate Ethics, Values andSHRM, Trends affecting strategic HRM, Competencies of HR professional in a SHRM scenario.

Note:A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS1. Gary Dessler, Human Resource Management2. Greer Charles R. Strategic Human Resource Management3.

Gomez Luis R., Mejja, Balkin David B. & Cardy Robert L., Managing Human Resources.4. Dowling Peter J., Denice E. Welch, Randall S. Schuler, International Human ResourceManagement

5. Jeffrey A. Mello, Strategic Human Resource Management

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PGDM THIRD SEMESTER

PF332: LABOUR LEGISLATIONS


To further enhance the knowledge base of students pursuing HR in the field of Labour Laws, so as toenable them to make the best decisions honoring the rule of the land.

Course Composition

1. FACTORIES ACT, 1948 (10 Hrs)

Definitions, Inspection of Factories, Health of Workers, Safety, Provisions relating to HazardousProcesses, Welfare, Working hours of Adult, Employment of Women, Young Persons and AnnualLeave.

2. TRADE UNION ACT, 1926 (08 Hrs)

Definitions, Registration of Trade Unions, Change of Name and Amalgamation, Previlages of aRegistered Trade Unions, Funds of Trade Unions, Miscellaneous Provisions.

3. Payment of Bonus Act, 1965 (07 Hrs)

Scope and Application. Definitions, Calculation of Bonus, Eligibility for Bonus Payment. SpecialProvisions. Audit, Penalties and Offences.

4. EPF and Miscellaneous Provisions Act, 1952 & Employees' State Insurance Act, 1948 (09 Hrs)

Introduction, Applications, Definitions, Schemes under the Act. Objectives, Applications, Definitions,Administration, Medical Benefit Council. Employees' Insurance Courts. Various Benefits.

5. Payment of Gratuity Act, 1972 & The Maternity Benefit Act, 1961 (08 Hrs)

Payment, Exemption, Nomination, Determination and Recovery. Definitions, Prohibition ofEmployment, Maternity Benefits, Leave, Nursing Breaks, Protection of Beneficiaries.

Note :A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

Recommended Books

1. Taxmann, Labour Laws2. Bare Acts (on each of the above units) 3. S. N. Mishra, Labour and Industrial Law4. N. D. Kapoor,: Mercantile Law5. Chabbra & Suri, Industrial Relation

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PGDM THIRD SEMESTER

PF341 - RETAIL BUYING AND MERCHANDISING


To acquaint the students with the basic procedures of Retail Buying and Merchandising and also the

Management of Vendors.

COURSE COMPOSITION

1. Retail Buying (06 Hrs)

Buying organization formats and processes, Staple merchandise buying systems, Open to buy,Computer assisted ordering, Elements of retail buying.

2. Retail Merchandising (10 Hrs)

Definition and importance of merchandising, Merchandise planning, Item selection, Types ofmerchandise, Sources of merchandise, The assortment planning process, Variety, Assortment, Product

availability, Allocating merchandise to stores, Implementing merchandise plans.

3. Category Management (09 Hrs)

Definition and impact, Elements of category management, Developing category plans, Benefits ofcategory management, Framework of implementation, Logistics in Retailing. Concept of distributioncentre.

4. Vendor Management (09 Hrs)

Types of vendors, Distributor- manufacturer comparison, Factors of vendor identification, Connectingwith vendors, Vendor negotiations, Establishing and maintaining strategic relationships with vendors.

5. Retail Pricing Strategy (08 Hrs)

External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives andpricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments.


RECOMMENDED BOOKS

1. Barry Berman, Joel R. Evans.: Retail Management A Strategic Approach2. Levy, Weitz.: Retail Management3. A. J. Lamba : The Art of Retailing4. David Gilbert : Retail Management

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PGDM THIRD SEMESTER

PF342: RETAIL DISPLAY AND FLOOR MANAGEMENT


To expose the students to the importance of proper display and floor management in the modern day

retail trade and to acquaint them with various merchandise presentation techniques.

COURSE COMPOSITION

1. Objectives of Good Store Design (09 Hrs)

Consistency of design with image and strategy, Design and consumer behaviour, Costs versus value,Flexibility in store design, Principles of good store design.

2. Store Layout and Floor Management (09 Hrs)

Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature

areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types ofdisplays.

3. Space Planning (08 Hrs)

Location of Departments, Location of Merchandise within departments, Planograms, Leveraging Space,In store kiosks.

4. Merchandise Presentation Techniques (09 Hrs)

Idea oriented presentation, Style oriented presentation, Colour presentation, Price lining, Visualmerchandising, Frontal presentation, Fixtures.

5. Store Atmospherics (08Hrs)

Visual communications, Use of lighting, Colour, Music, Scent, Importance of Atmospherics.


RECOMMENDED BOOKS

1. Barry Berman, Joel R. Evans : Retail Management A Strategic Approach2. Levy, Weitz : Retail Management3. David Gilbert : Retail Management

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PGDM THIRD SEMESTER

PF343: SUPPLY CHAIN MANAGEMENT & LOGISTICS


To acquaint the students with the basic principles of Supply Chain Management and Logistics so that

they can understand the importance of an efficient supply chain in the modern day scenario and canbecome better managers of logistics and inventory.

COURSE COMPOSITION

1. Introduction (06 Hrs )

Basic Concept & Philosophy of Supply Chain Management, Essential features, Key issues in SCM,Benefits.

2. Inventory Management (08 Hrs)

Concept, Various costs associated with inventory, Various EOQ models, Buffer stock (trade off between

stock out / working capital cost), Leave time reduction, Re-order point, Re-order level fixation,Numerical problem solving, ABC Analysis, SDE, VED Analysis.

3. Purchasing & Vendor management (10Hrs)

Centralized and decentralized purchasing, Functions of purchase department and purchase policies.Use of mathematical models for vendor rating and evaluation, Single vendor concept, Management ofstores, Accounting for materials, Just-In-Time & Kanvan System of Inventory management.

4. Logistics Management (08 Hrs)

Logistics as part of SCM, Logistics costs, Different models, Logistics sub-system, Inbound andoutbound logistics, Bullwhip effect in logistics, Outbound logistics-distribution and warehousingmanagement.

5. Recent Issues in SCM (10 Hrs)

Role of Computer / IT in Supply Chain Management, CRM Vs SCM, Benchmarking- concept, featuresand implementation, Outsourcing-basic concept, Value addition in SCM, Concept of demand chainmanagement


RECOMMENDED BOOKS

1. G. Raghuram: Logistics and supply chain management2. Emiko Bonafield: Harnessing value in the supply chain3. Dr. Gopal Krishnan: Material Management review4. R.G. Koragaonkar: JIT Manufacturing5. B.S. Sahay: Supply Chain Management

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PGDM THIRD SEMESTER

PT 344: GlobalRetailing

COURSE OBJECTIVE L: 4, C: 4, No. of Lectures: 42

Objectives: The objective of this course is to acquaint the students with the international retailingwhen the world is going global and also acquaint them with other issues involved in the internationalretailing.

COURSE COMPOSITION1. INTERNATIONAL RETAILING AND TRADE (10 Hrs)

International business, framework of international trade, International retailing and itsgrowing importance, Merchandising, Communications, Pricing and location issues.

2. MODES OF INTERNATIONAL RETAILING (12 Hrs)Differential ownership alternatives for retail institutions, Retail Franchising: Concept andTypes of Franchising, Evolution of Franchising, The International Franchising Scene, Effect offranchising on the development of retailing and trade in developing markets, Franchisors-franchisee relationships.

3. INTERNATIONAL SOURCING DECISIONS (12 Hrs)Manufacturing/National brands, Private label brands, Premium branding, Internationalsourcing, Costs associated with global sourcing decisions, Foreign currency fluctuations,Tariffs, Free trade zones and Retailing, Managerial issues associated with Global sourcingdecisions, international vendor management.

4. ISSUES IN INTERNATIONAL RETAIL MANAGMENT (08 Hrs)Driving forces behind development of international retail operations, strategies anddirections of international retail operations, Transfer of retail innovation across nationalboundaries, positioning retail operations in new markets.

REFERENCE BOOKS:1. Barry Berman, Joel R.Evans: Retail Management : A strategic Approach2. Levy, Weitz: Retail Management3. David Gilbert : Retail Management4. A.J. Lamba: The Art of Retailing

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PGDM THIRD SEMESTER

PF351: ENTERPRISE RESOURCE PLANNING


Objectives: This course aims at providing overall knowledge regarding the concepts and structure

of ERP systems and imparts necessary managerial skills for ERP implementation in a businessenterprise.

Course Contents:

1. An Overview, Features of ERP, MIS Integration, ERP drivers, Trends in ERP, ERP in India. (8 Hrs)

2. ERP: System Perspective: (12 Hrs)Management Information System, Operations Support System, DSS, Transaction Processing System,

Network Structure of ERP System, ERP Work flow, Process modeling for ERP Systems,Communication in ERP Systems, OLTP, (On Line Transaction Processing), OLAP (On Line AnalyticalProcessing), Enterprise Integration Application Tools for ERP.

3.ERP: Resource Management Perspective: (12 Hrs)Business Modules in ERP Packages, Finance, Production, Human Resource, Plant Maintenance,

Materials Management, Quality Management,Sales and Distribution, Resource Management, Business Process Reengineering, Relationshipbetween ERP & BPR, ERP Implementation Life Cycle, Implementation methodology, ERPProject Management & Monitoring.

4. ERP: Key Issues: (10 Hrs)ERP and E-Commerce, ERP Culture, ERP and CRM, ERP and SCM, ERP Selection Issues, ERP in PublicSector Enterprises, Pre and Post Implementation Issues, ERPVendors, Key ERP Consultants in India, Future Directions in ERP.

Recommended Books:1. Langenalter, A. Gary (1st Edition, 2000). Enterprise Resources Planning and Beyond. St. Lucie Press,USA.2. Imhoff, C. Loftis Lisa & Geiger, G. Jonathan (Ist Edition, 2001). Building the Customer CentricEnterprise. John Wiley & Sons.3. Shankar, Ravi & Jaiswal, S. (Ist Edition, 1999). Enterprise Resource Planning. GalgotiaPublications.4. Diwan, Parag & Sharma, Sunil (Ist Edition, 1999). Enterprise Resource Planning: A Managers Guide.Excel Books.1. Alexis, Leon (Ist Edition, 2000). ERP Demystified. Tata McGraw Hill.2. Garg, V.K. and Venket, Krishna, N.K., (Ist edition, 1997). ERP Concepts and Practices. PHIPublications.3. Sadagopan, S. (Ist Edition, 1999). ERP: A Managerial perspective. Tata McGraw Hill.

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PGDM THIRD SEMESTER

PF352: NETWORK APPLICATIONS AND MANAGEMENT


Objectives: The course aims to combine the fundamental concepts of data communications and

networking with emphasis on business applications.Course Contents:

1.Data Communication Concepts and Applications: (10 Hrs)Introduction to Data Communications, Components of Data Communications, Trends in ComputerCommunications and Networking, Network Applications.

2. Fundamentals of Data Communications and Networking: (10 Hrs)Physical Layer: Architectures, Devices and Circuits, and Data Transmission. Data Link Layer: MediaAccess Control, Error Control in Networks.

3. Networking: (10 Hrs)Network Layer: Network Protocols, Network Addressing and Routing. Local Area Network (LAN):

LAN Components, Ethernet (IEEE 802.3), Token Ring (IEEE 802.5), Selecting a LAN, Improving LANPerformance. Back Bone Networks: Backbone Network Components, Fast Ethernet, FDDI.Metropolitan Area Network (MAN) & Wide Area Network (WAN): Dialed Circuit Services, DedicatedCircuit Services, Circuit-switched and Packet-switched Services, Improving MAN & WANPerformance.

4. Network Management:. (12 Hrs)Design of Business Networks, Network Management, and Network Security

Text Books:1. Jerry, FitzGerald and Alan, Dennis (2002). Business Data Communications & Networking. John

Wiley & Sons.2. Tanenbaum, A. S. (2004). Computer Networks. Pearson Education.3. David A Stamper (2003). Business Data Communications. Addison Wesley.4. Stallings, W. (2002). Data and Computer Communications. Prentice Hall of India.

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PGDM THIRD SEMESTER

PF353 DATABASE MANAGEMENT SYSTEMS


Objectives: This course will help students to understand how databases can be used to store an

organizations information.

Course Contents:

1. Purpose, Advantages and Disadvantages of DBMS, (04 Hrs)Data Models, Schemas and Instances, DBMS Architecture and Data Independence, Types of DBMS

Hierarchical, Network, Relational, Object-oriented and Object relational.

2. ER-Model (10 Hrs) Basic concepts, Design Issues, Mapping Constraints, Keys, E-R Diagram, Design of an E-R Database

Schema, Reduction of E-R Schema to Tables. SQL: Background, Basic Structure, Set Operations,Aggregate Functions, Null Values, Nested Sub Queries,DerivedRelations, Views, Modification ofDatabase, Joined Relations, Data Definition

Language, Domain Constraints, Referential Integrity.

3. Oracle: (10 Hrs)Basic Architecture, Data Definition, Data Manipulation (LIKE Operator, String Commands, Numeric

Function, Date Function, Translate and Decode Function), Introduction to PL/SQL (Conditional, Logic,Loops, Go to Statements, Exceptional Handling, Triggers,Procedures, Functions, Cursor, LOBs).

4. Structure of Relational Databases, (08 Hrs)Relational Algebra, Functional Dependencies, Normal forms NF1, NF2, NF3 and BCNF, Multivalued

Dependencies and Fourth Normal Form, Join Dependencies and Fifth Normal Form. Transaction,Concurrency: ACID Properties, Transaction State, Locks, Deadlock Condition, Two- Phase Lockingprotocol.

Text Books:

1. Silberschatz, A. H. F. Korth, Sudarshan, S. (2002). Database system concepts. McGraw-Hill.2. Koch, G. & Loney, K. (2002). Oracle 9i The complete reference. TMH.3. R. Elmsari & S. D. Navathe (2004). Fundamentals of database systems. Addison Wesley.4. Bipin C. Desai (2000). Introduction to Database Management System. Galgotia Publication.5. C. J. Date (2003). An introduction to database systems. Pearson Education.

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PGDM THIRD SEMESTER

PF353 LAB BASED ON DATABASE MANAGEMENT SYSTEMS

COURSE OBJECTIVE L -0 P-2 No. of Lecture 01

Course Content: this course will be based on PF 353 Database Management Systems Course

and is part of it.

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PGDM THIRD SEMESTER

PF 361: Global Business Management

International Business Environment

Course Code: PF-361 L-3 Credits 3

Objectives: The purpose of the course is to familiarise students with various environmental

factors and forces that affect a firms overseas operations and learn to manage internationalbusiness.

Course Contents:

1. International Business and Environment: An Interface; World Trade in Goods and ServicesMajor Trends and Developments; Framework for Understanding International Business

Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal andTechnological Environment of a Foreign Country, Legal Framework of International Business:

Nature and Complexities; Code and Common Laws and their Implications to Business;International Business Contract Legal Provisions; International Sales Agreements, Rights

andDuties of Agents and Distributors. (12 Hours)

2. Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the

Economy, Multinationals and their Economic Impact; Political and Legal Impact of MultinationalCorporations; Strategies for Dealing with Multinationals; Technology Transfer Importance and

Types, Issues in Transfer of Technology to Developing Countries.(10 Hours)

3. International Financial Environment: Foreign Investment Types and Flows; Asian Model,Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign

Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets,EuroCurrency. (10 Hours)

4. International Economic Institutions and Regional Economic Groups: IMF, World Bank,MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements. Forms and

their Functioning: Multilateralism Vs Regionalism; EU, NAFTA, ASEAN, SAFTA and otherRegional Economic Groupings. (10 Hours)


Text Books:

1. Daniels, John D. and Radebaugh, Lee H. (2004). International Business: Environment andOperations. 8th Edition, Pearson Education.

2. Charles, W. L. Hill (5th Edition, 2005). International Business: Competing in the Global

Marketplace. Tata McGraw Hill.

Reference Books:

1. Deresky (2003). International Management: Managing Across Boarders and Culture. Pearson

Education.

2. Paul, J (2004). International Business. Prentice-Hall.

3. Aswathappa (2005). International Business. Tata McGraw Hill.

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PGDM THIRD SEMESTER

PF 362: Export-Import Policy, Procedures and Documentation

Course Code: PF-362 L-3 Credits - 3Objectives: The purpose of this course is to familiarize students with policy, procedures and

documentation relating to foreign trade operations, and to train them to handle the export-import

business.Course Contents:

1. Policy Framework for Indias Foreign Trade in Pre- and Post-liberalisation Era; Export-ImportPolicy, Infrastructural Support for Indias Foreign Trade: Policy Formulating, Consultative and

Deliberative Bodies; Export Promotion Councils, Commodity Boards and Product Development

Authorities; Support Organizations and Services IIFT, ITPO, Export Inspection Agencies;

Indian Council of Arbitration; FIEO, Commercial Representatives Abroad; State Governmentsand their Role in Trade Promotion; Canalization Policy and Role of Public Sector Organizations.

(10 Hours)

2. (a) Setting up Export Company, IEC Number / RCMC from Export Promotion Council,

Benefits and Costs. Export Sales Contracts - Terms / Conditions, Terms of Shipment, Processing

of Export Order (5 Hours)

(b)Documentation : Proforma Invoice, Commercial Invoices and its Attestation, Packing List,Inspection Certificate, Certificate of Origin, Shipping Bills, AR4 Form, Mate's Receipt, GRForm, Marine Insurance Policy, ECGC Policy, Bill of Exchange, Bank Realization Certificate,

Bill of lading, Airway Bill, BSP Certificate / Spl Consular Invoice and other related documents.

(07 Hours)3. Methods and Terms of Payments for Exports; Cargo, Credit and Foreign Exchange Risks:

Procedure for Filing Claims; Quality control and Pre-shipment Inspection; Excise and CustomClearance; Export Incentives: Major Incentives and Procedures for Claiming them, Procurement

for Exports Planning and Methods of Procurement for Exports; Custom Clearance of Imports Regulations and Procedures; Managing Risks Involved in importing ; Duty Exemption Schemes :

Objectives, Benefits, Procedures and Documentation; Schemes for Import of Capital Goods:

Procedures for New/second Hand Capital Goods.

(10 Hours)4. Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export CreditSchemes, Import Financing Schemes; Role of EXIM Bank and Commercial Banks; Export Credit

and Foreign Exchange Covers, Export Credit and Guarantee Corporation (ECGC), FinancialGuarantees; Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and

Benefits; Procedures and Documentation; Policy for EOU / FTZ / EPZ units : Objectives, Criteria

and Benefits; Procedures and Documentation. (10 Hours)

Text Books:

1. Foreign Trade Policy (2002-2004).2. Ram Paras (2004). Export: What, Where and How? Anupam Publications.

Reference Books:

1. IMPEX Times, various issues.

2. Export Manual

3. Indian Trade Journal

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PGDM THIRD SEMESTER

PF 363: WTO and Intellectual Property Rights

Course Code: PF-363 L-3 Credits - 3Objectives: The course is intended to sensitize the students about the importance of WTO and

Intellectual property in the global economy.

Course Contents:1. GATT and Evolution of World Trade Organization (WTO), Role of WTO in InternationalTrade, Main Features of WTO, New Issues in WTO:Environment, Investment, Competition

Policy, Government Procurement, Trade Facilitation, Electronic Commerce, Social Clause,

Labour Standards; Implementation and Implication. (10 Hours)2. General Introduction in the Intellectual Property Law: The Notion of Intellectual Property,

Historical Background, The Main Fields of Intellectual Property, Industrial Property Law:Inventions, Industrial Creations Characterized by Relative Novelty (innovations), know-how,

Industrial Designs and Models, Utility Models, Layout-designs of Semiconductor Integrated

Circuits (semiconductor chips), Plant Varieties, Trademarks, Geographical Indications,

Tradenames, Emblems, Other Distinctive Signs; Scientific Discoveries, Neighbouring Rights.(10 Hours)

3. IPR and Economic Development, Copyright Law ("Rights of Authors"), Correlation ofIntellectual Property Law with Unfair Competition, Common Features of the Intellectual PropertyRights, Legal Nature of the Intellectual Property Rights, Position of the Intellectual Property Law

in the Legal System. (10 Hours)4. International Protection of Intellectual Property: The World Intellectual Property Organization,

The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"), The Paris

Convention for the Protection of Industrial Property, The Patent Cooperation Treaty, The Hague

Agreement Concerning the Deposit of Industrial Designs, The International Convention for the

Protection of New Varieties of Plants, The Budapest Treaty on the International Recognition of

the Deposit of Microorganisms, The Madrid Agreement Concerning the International

Registration of Trademarks and the Protocol Relating to the Madrid Agreement, The Trademark

Law Treaty, The Berne Convention for the Protection of Literary and Artistic Works, The Rome

International Convention for the Protection of Performers, Producers of Phonograms andBroadcasting Organizations, The Geneva Convention for the Protection of Producers of

Phonograms Against Unauthorized Duplications of their Phonograms. (12 Hours)

Text Books:

1. Das Bhagirath Lal (2003). The WTO and the Multilateral Trading System:Past, present and

future,Third World Network and Zen Books.2. David Rainbridge (2003). Intellectual Property. Pearson Education.

Reference Books:1. Maskus Keith E. (2000). Intellectual Property Right in the global economy. Institute for

International Economies, Washington.

2. Ganguli, Prabudha (2001). IPR-unleashing the Knowledge Economy. Tata McGraw-HillPublishing Co. Ltd.

3. Ramappa, T. (2000). Intellectual property rights under WTO: Task before India. WheelerPublishing.

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PGDM FOURTH SEMESTER

PF 401: BUSINESS ETHICS AND CORPORATE GOVERNANCE


To integrate the human values and corporate work-ethics with emerging principles of management so

as to provide the student with a greater rationality in decision-making process.

Course Composition

1. FOUNDATION (15Hrs)

Concept and emergence of Ethics. Its relevance in the Business sphere. Ethics and Morality. Ethics andValues. Need for value-driven management. Indian Culture, wisdom and corporate work-life Areview. Ethics and materialism.

2. WORK ETHICS (14 Hrs)

Concept of Work ethics, profession and the manager a holistic approach. Ethical decision-making.

Corporate Social Responsibility. Ethical Interfaces in public and private sectors.

3. INDIAN ETHICS (11 Hrs)

Philosophical foundations of Indian ethics. Ethical values as depicted in Ancient Indian texts. Empiricalversus eternal ethics. Ethical principles from the contemporary corporate world.

4. CORPORATE GOVERNANCE (16 Hrs)

Corporate Governance as a strategic alternative. Concept of Corporate Governance. Governance chain.Shareholders, stakeholders and governing bodies. Rights of creditors and lenders. Relations withclients. Change of ownership. Information disclosure ethical considerations. Corporate culture andethics. Emerging dimensions in E-governance.

Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%weightage.

RECOMMENDED BOOKS1. Sherlekar, Management2. Banerjee, Ethics in Business and Management3. Chakravarty, Values and Ethics in Management4. Dave, Vedant and Management5. Johnson, Scholes, Exploring Corporate Strategy6. Singh, Corporate Governance7. Arya, Tandon, Corporate Governance Weston, Siu, Johnson, Corporate Governance

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PGDM FOURTH SEMESTER

PF 402: ENTREPRENEURSHIP


To make the students aware of the role of entrepreneurial spirit in the economic development of a country, toinculcate in them the entrepreneurial skills in order to become job-creators.

COURSE COMPOSITION

1. FOUNDATION (12 Hrs)

Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy. Early developments in

India and the current scenario. Gender And Entrepreneurship. Role of Entrepreneurship in economic development.

Entrepreneurship and Environment. Entrepreneurship after Globalization in India. Essentials of a successful

Entrepreneur.

2. THEORIES OF ENTREPRENEURSHIP 06 Hrs)

Theories by Schumpeter, Ducker, Kirby, McClelland, Weber, Hagen, Cochran. Modern Resource based theory.

3. CREATING, STARTING AND MANAGING THE VENTURE (15 Hrs)

Business Idea: its generation and feasibility. Environmental considerations. Project Idea and Business Plan.

Marketing Plan. Financial Plan. Organizational Plan. Sources of Capital. Informal risk capital and Venture

Capital. Debt Financing. Business Valuation. Creating an exit plan

4. ENTREPRENEURSHIP AMONGST WOMEN (10Hrs)

Women Entrepreneurs as agents of social change. Evolution and Growth. Networking. Special packages for

women entrepreneurs in India. Self-help groups. Rural Women Entrepreneurs.

5. ENTREPRENEURIAL DEVELOPMENT AND INDIA (15 Hrs)

Institutional financing in India. Support to small entrepreneurs role of NSIC, SISI, NABARD, SIDBI etc. Role

of Khadi and Village Industries. Governmental Incentives and latest policies (including tax concessions, SEZs

etc.). Role of ancillaries.

Note :A Case study may be an integral part of the semeste

DSPSR syl.

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