Background

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User

Usage

846mio

22mio

Worldwide

Germany

425mio

Mobile User

50%Daily User

245Friends per user

30bn /month

Shared contents

90/monthShared contents per user

4bn /monthShared books

August 2011

Problem

More and more digital memories are just available in the fast-moving online world and thus are very fleeting and difficult to relive.

Facebook is the biggest digital archive of social memories

Solution – The Social Memories Book

Social Memories brings the digital memories back to the real world.

A Facebook profile contains lots of information about the own social life and the interaction with friends.

Collection of the most important contents of the fast pacing Facebook world in an interesting and attractive design: The personal Social Memories Book.

On the basis of a Facebook application the automatic generation of the book takes place within a few minutes over a period defined by the user.

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Easy process of creation

In only 3 steps you can create your own book

1. Choose the timeframe 2. Gathering memories 3. Browse through the book

Result

Personal memories and new, surprising insights about the interaction with friends and the own activities on Facebook.

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Interesting contents

Albums and photos

• Most popular picture• Profil picture

Friends

• Star signs of friends• Most active friends

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• Most famous album• Biggest album

• Most linked or photographed friend

Activities

• Most popular status message

• Visited events

• Most used vocabulary

And much more…

About the book

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Format and delivery

• Hardcover, 28 pages• 20cm x 20cm• 170g high-gloss paper• Worldwide shipping

Color Patterns

Languages

Further products

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Facebook photo album

Free production of a Facebook album from

selected pages of the book

PDF

Cost-efficient PDF version of the whole book

Gift vouchers

Social Memories as a special gift idea for friends

References and contact

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Social Memories gained positive feedbacks from users and qualified committees.

Feedbacks

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User Comments

• “Got my book today, love it!”• “FANTASTIC JOB! Just loved it!!!”• “Professionally produced book, and excellent customer service from Tania ☺

We love our Social Memories book!“• „Cool idea! Thanks for sharing!“• „Congrats to you guys! Awesome concept!“

Blog Quotes

• Allfacebook.de: „I like these analog ideas ... They always enrich digital ife!“

• Fast Company Design: „Underneath the flip attitude though, Social Memories is attempting something unique and necessary in the evolution of this medium: namely, allowing space for nostalgia.“

Award-winning concept

Previously received:

• red dot desgin award 2011• Annual Multimedia Award 2012 (silver)• FWA (Favourite Website Award)- Site of the day

Nominated for:

• DMMA OnlineStar 2011 (shortlist)• Digital Communication Awards 2011 (shortlist)• iF communication design award 2012

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Links

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Social Memories Application

www.socialmemories.com

Video clip

http://youtu.be/5vkQGSOsZRc

Twitter account

http://twitter.com/#!/SocialMemories

Cooperation opportunitiesUse Social Memories as a whitelabel solution, reseller or as a gift idea for your customers.

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Social Memories as a whitelabel solution

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Cooperation partner

Deutsche Post

Branded book completed with own contents

Branded front-end

Fullfilment SupportDeliveryBackend unit

Advantages of the cooperation

• Integration of Social Memories App with own branding into your website• Placement of your marketing contents in a medium that is longtime relevant to the

end user• Positioning as an innovative company in social media

Further cooperation opportunities

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Marketing of Social Memories

• Marketing of Social Memories through your own channels • Sale of gift vouchers through own platform, mailing etc.• Participation by revenue share

Social Memories as a special gift idea for your customers

• Surprise your customers with an innovative gift idea• With a gift voucher your customers can order their own Social Memories Book• Gift vouchers are possible with your branding

Already realized cooperation

This special edition of Social Memories is a collaboration with RTL interactive/VOX for the television music competition X Factor in Germany (season 2 in 2011).

The premium book captured the highlights of the top 5 candidates including content from their Facebook fanpages, exclusive personal information and content about the 'Liveshows', the 'Heartbeat'during their performances and QR-Codes to the videos.

The Social Memories X Factor Edition

The Social Memories X Factor Homepage

Realised as a whitelabel solution, the Social Memories application has been adapted to the look and feel of X Factor.

Next to ordering the special editions about the candidates, users where able to create their own Social Memories as well.

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Contact

Jürgen Motz

Project Manager Social Memories

Tel: +49 228 182 11942Mobil: +49 160 97 2345 87Email: juergen.motz@deutschepost.de

Tania Wildoer

Staff Member Social Memories

Tel: +49 228 182 57226Email: tania.wildoer@deutschepost.de

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