Drupa 2012 - Direct Mail Day - Deutsche Post
19
Transforming digital memories back into the real world Jürgen Motz Innovations Mail
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Relive everything from the PrintPower stand at Drupa 2012!
Transcript of Drupa 2012 - Direct Mail Day - Deutsche Post
- 1. Transforming digital memories back into the real world Jrgen Motz Innovations Mail
- 2. Post a tradition that has come a long way 2
- 3. Postal services have always been the carrier ofsocial memories 3
- 4. Communication behavior has changedsignificantly in previous years 4
- 5. Facebook is the biggest digital archive of social memories Mai 2012Users Worldwide Mobile User 900mio 450mio Germany Daily User 22mio 50%Usage Shared contents Shared contents per user 50bn /month* 90/month* Shares pictures Friends per user 7.5bn /month 245*estimated 5
- 6. Virtually stored memories often get lost in thedepth of digital space 6
- 7. Idea: Transforming digital memories back intothe real world 7
- 8. Creating your Social Memories in just 3 steps1 Choose Timeframe 2 Gathering Memories 3 Browse Book 1 32 8
- 9. The BookFormat and delivery Hardcover, 28 pages 20cm x 20cm 170g high-gloss paper Worldwide ShippingColor PatternsLanguages 9
- 10. The Content new and interesting facts about Facebook activities photo galleries with comments 10
- 11. Further productsFacebook photo albumSharing selected pages from the book asFacebook photo albumPDFThe whole book as PDF versionGift vouchersSocial Memories as a special gift for friends. 11
- 12. Reactions after launching 12
- 13. Award winning concept 13
- 14. Marketing Viral Effects 1 Product clip 2 Freemium model 3 Social features 4 Additional value added services 14
- 15. Marketing Whitelabel Solution 15
- 16. Marketing Special Edition (X Factor) 16
- 17. Marketing Special Edition (X Factor) 17
- 18. Vision the Social Memories hubSocial NetworksOnline photo albumsPhysical contentOther sources ? ? 18
- 19. Thank you for your attentionCheck it out!www.socialmemories.com