Driving success auto brands on linked in
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Transcript of Driving success auto brands on linked in
Reaching Your Audience on LinkedIn
Display - From Branding to Content Marketing targeted or broad to LinkedIn professionals
Slideshare ad - Unique New format that enables auto-advertisers to promote range / new model in a brochure format
Inmail - Target high Value select audience with Video / Brochures / Special offers
Content - Use new Sponsored updates to amplify your message to a targeted audience – high response
Display Options
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A product range to match your marketing objectives – From €8 cpm
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Key Features • Delivers full SlideShare-based presentations within
300x250 ad unit
• Enables direct interaction with your presentation content within ad unit or in expanded overlay player
• Supports LinkedIn’s full suite of targeting capabilities.
Solution Description: SlideShare Content Ads – Product Overview Share your presentations with insights-hungry professionals
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Solution Description: SlideShare Content Ad – Product Overview Share your presentations with insights-hungry professionals
• 15 Slides maximum • Lead Generation capture
form on 2nd slide • “Learn more” button link to
a custom landing page
Inmail Options
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Inmail Partner Messages - €1.50 per mail
Personalised, Customised, &
tailored
Can only be received once
every 60 days
Micro targeting by sector / Job
title / Seniority
Market leading opening rates
Enables pushing detailed
content for considered response
Include Company follow widget
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Promote Test Drives
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Content Marketing Options
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Sponsored News Feed – from circa €15cpm
Sponsored Updates
Targeted content in members update stream
High ctr
Build in follower option – Free
Unique opportunity to influence purchase decision
Complimentary ‘free’ social sharing tools
Solus Position - Only 1 sponsored update per page view
LinkedIn is the most trusted Socila Media Network
Targeting: Global ROP
Case Study – Jaguar South Africa
Integrated Campaign
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Pioneering media innovation in Africa
Results
Objectives
Products
Company Page, Follower &
Recommendation Expandable video content, display &
InMails
Connect with the right audience Create valuable conversation, in an
environment where a “sales” conversation can be handled in a professional manner
Results
Automobile
35,000 + Followers Average engagement of 2.5% and more Translates into 38 actual product sales Habari increased revenue by over 2000% First partner case study
www.ad2one.ie
in: www.linkedin.com/in/feargaljennings
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