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Driving Growth in Emerging Markets

Neha NaikSr. Strategic Partner Manager, Radix

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Domains Landscape in India

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Domains Landscape in India

• India Ranks 3rd in the no. of internet users after China, US• Just 11% Internet penetration • Projected Domains Landscape in the next 3 years

125million

330 mil-lion

2012 2016

3.2 mil-lion

10 mil-lion

2012 2016

$32 mil-lion

$94 mil-lion

2012 2016

Internet Users in India

Domains registered in India

Revenue generated from Domains

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65% check availabilities fail

65% of the time

your customers do NOT get what they want!

=

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Were not satisfied with their domain name

49%

tried 2 or more names before settling on a domain

49%had to rename a product due to unavailability of names

32%

Were more likely to find a $100 bill on the road than a perfectly good domain name!

45%

Source: Sedo & Wakefield research

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Taking India into the new domain era

India’s New Domain

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What is .IN.NET?

AVAILABLE: Brand new namespace, short, generic names available

AFFORDABLE: Priced competitively to suit the Indian Market

UNRESTRICTED: Open to everyone + instant registration process

RECOGNIZED: Both locally & globally due to the combination of .IN & .NET

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Similar Extensions

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Sample names registeredActual Registrations Better Names

rajapapers1984.in rajapapers.in.net

vedantapolymerspvtltd.in vedanta.in.net

Hotelvikrantresidency.in vikrantresidency.in.net

tech-solutionsgroup.in techsoltuions.in.net

surekhaonlineservices.in surekha.in.net

hr-software-solution.com hrsolution.in.net

sggrouponline.com sggroup.in.net

way2myshopping.com myshopping.in.net

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Where are we today?

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.IN.NET Today

• 1st August, 2013 - TLD opened with General Availability

• No. of Registrars - 50 from across the globe

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What do we have planned next?

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CARnival Rules• Offer .IN.NET to your customers & resellers• The Reseller with the highest no. of .IN.NET registrations in

comparison to his .IN registrations is the winner!

Contest Period – 17th October, 2013 to 20th January, 2014Base Period – 1st July, 2013 to 30th September, 2013

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CARnival Rules• Add at least 50 .IN.NET names in the contest period

• If your base period registrations are lesser than 75 then a base of 150 would apply

• Only net new registrations will be considered

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What next?

1. Connect with your Registrar today!

2. Sign up to start offering .IN.NET

3. Promote Promote Promote!

4. Drive home a Car in 2014!

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ResellerClub IntegrationOption 1: SuperSite 2

Option 2: API

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ResellerClub Integration

• Activate .IN.NET to get more visibility & conversions in 3 simple steps

Step 1: Sign-up!

Step 2: Set your TLD preference

Step 3: Activate your promo engine

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Step 1 – Sign Up

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Step 2 – Set your TLD preference

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Step 3 – Activate your Promo Engine

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You’re all Ready!

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Ideas on promoting .IN.NET• To NEW Customers✓ Focus more on point of sale

✓ Add .IN.NET to your promo engine

✓ Send out mailers announcing the promo

✓ Upsell .IN.NET when a customer ends up looking at a longer domain name

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Ideas on promoting .IN.NET• To EXISTING Customers✓ Send customized mailers to existing .IN whose domains are

available in .IN.NET

✓ Send customized mailers to customers who have names in both .IN and .IN.NET

✓ Promote .IN.NET to customers who have really long names in .IN , .NET or .COM

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How can we help?Mailer content

Collaboration with ResellerClub to pull all the data you need

Run check-availabilities in .IN.NET to let you know what is available

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About Us• Radix - Largest new gTLD applicant from Asia with 29 applications

• Dedicated to becoming the Registry Operator for a variety of rich and memorable top-level extensions in the new internet era

• Applied for all of the top 7 most valuable new gTLDs (Source: Sedo)

• 3 un-contested applications - .HOST, .SPACE & .PRESS

• Creating a stir in the market with re-purposed extensions - .PW

OUR PARTNERS

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Thank You!

Neha NaikSr. Manager, Strategic Partnerships

Radix Registry| www.radixregistry.comEmail: neha@radixregistry.com

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