PRESIDENT’S MESSAGEupgcm.ac.in/Common/Uploads/HomeTemplate/40WNDoc...Mr. Prashant Chaudhary Ms....

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PRESIDENT’S MESSAGE

Dear Students, Parents and Teachers,

We are witnessing a tectonic shift in the Indian higher education system right now. Technology is now set

to become the biggest intermediary of pedagogy. Usha Pravin Gandhi College of Arts, Science & Commerce

has a learner centered paradigm of education where the student is placed in a competitive learning

environment of the 21st century to foster excellence and quality.

Usha Pravin Gandhi College of Arts, Science & Commerce express solidarity with you and promises to build

resilience through inclusive learning solutions and tech-based learning models for effective delivery of

education in the coming academic year.

I have a firm belief in the saying, "Vidhyadhanam Sarvadhanam pradhanam - knowledge is the only

real wealth in this world”, I welcome the students of SVKM's Usha Pravin Gandhi College of Arts, Science

and Commerce. I am confident that efforts to excel in the field of higher education through innovative

practices, immersed and engaged learning and the inculcation of moral and social values in the learners will

continue. May you make the best of these openings to shape your careers and future.

Wishing everyone at Usha Pravin Gandhi College of Arts, Science and Commerce, all the success in this

new academic year 2020-21.

Amrish Patel

President SVKM.

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USHA PRAVIN GANDHI COLLEGE OF

ARTS, SCIENCE AND COMMERCE

The institution strives to empower students with knowledge and skills in

their chosen fields, by providing opportunities to realize their potential

by motivating them towards community linked initiatives, thereby

shaping them into future leaders.

To inculcate life skills by providing value-based education and

nurturing scientific spirit of inquiry in the young minds.

• To sharpen students' focus and inculcate research culture thereby

helping them to achieve academic excellence.

• To empower them for lifelong learning by fostering rational and

independent thinking.

• To sensitize the students towards the neighbouring environment and

society at large.

• To stimulate students' inborn talent and skill by understanding their

aptitude and capability and to mould their passion into profession.

VISION

MISSION

OBJECTIVES

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USHA PRAVIN GANDHI COLLEGE OF

ARTS, SCIENCE AND COMMERCE

• Ensuring the support of all stakeholders enables the college to

improve the services offered to the learners.

• Effective utilization of human and other resources to enhance the

quality of education.

• Providing state-of-the-art infrastructure and ICT facilities to

augment the teaching-learning process.

• Fostering competencies to equip learners to face demands of a

changing world.

• Inculcating a sense of social and moral responsibilities towards

society and the environment.

QUALITY POLICY STATEMENT

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PRINCIPAL’S MESSAGE

Dear Students, Parents and Teachers,

At Usha Pravin Gandhi College of Arts, Science and Commerce, it is our constant

endeavor to make our students more skilled, capable, employable and aligned to the

needs of our economy so that they contribute to country’s progress and also obtain

gainful employment. The academic staff achieves this by moving away from

traditional model of education to Learner- centered model of education and with the

world emerging from the crisis post COVID 19, the need to move on to online

education platforms has emerged as a priority. The inclusion of technology has never

been more important than today, as newer challenges of health and safety begin to

pose greater risks than before. While we settle down to a new normal world, the

college remains committed to its mission to inculcate life skills by providing value-

based education with a scientific spirit of inquiry in the young minds.

The institution strives to empower its students with knowledge and skills in their

chosen fields, by providing opportunities to realize their potential by motivating them

towards community linked initiatives, thereby shaping them into future leaders.

As the very proud Principal of this higher education institution I warmly welcome

you to Usha Pravin Gandhi College of Arts, Science and Commerce and wish you the

best this new Academic year 2020-2021 as we start our journey of learning with

renewed hope and innovation.

Dr Anju Kapoor

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Shri Vile Parle Kelavani Mandal is a Public Charitable Trust registered under the

Societies Registration Act and Bombay Public Trust Act. SVKM has always been

committed to the cause of providing high quality education at various levels. From

its humble beginnings in 1934, when it took over RashtriyaShala, a school established

in 1921 in the wake of the National Movement, the Mandal today has grown into a

big educational complex imparting high-level education to more than 60,497

students.

The ethos of the Mandal, which is marked by patriotic fervor, selfless service and the

spirit of indigenous enterprise, has its genesis in the days of India’s struggle for

freedom. These values permeate all the institutions set up by the Mandal and are

guiding principles for all of them.

After beginning its journey in the early 1930s, SVKM has blossomed into an

educational colossus that has attained national recognition in multiple streams of

higher education. With a strong guiding philosophy of providing education to all

levels of the student community along with creating a feeling of bonding and

commitment amongst academic and non-academic employees, SVKM has mastered

the art of being able to transform itself into a close knit family and at the same time

help its students to attain all-round development, be employable and achieve success.

From its beginning with the Swadeshi Movement, the Mandal has now grown into an

educational foundation promoting global thinking consistent with national interest

and promoting the values, professionalism, social sensitivity and dynamic

entrepreneurship.

SVKM has shown phenomenal growth during the past 85 years of its existence.

Today, it has under its fold, 24 institutions, not only catering to students in diverse

streams of education such as science, commerce, humanities, management, law and

technology, but also meeting their requirements right from nursery stage up to

doctoral programmes. Still more unique is the space that each of these institutions has

carved for itself a very special niche in the fields of education in Mumbai, as well as

through the length and breadth of India.

We are proud to state that SVKM, with its educational institutions, stands tall as a

light house in the area of Education and Social change since more than 50 years.

“Adapting to a modern way of life, while holding on to our traditional values – an inherent part of SVKM’s Culture”

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USHA PRAVIN GANDHI COLLEGE OF ARTS,

SCIENCE & COMMERCE COLLEGE DEVELOPMENT COMMITTEE

Shri. Harshadbhai H. Shah (Chairperson)

Dr. M.N. Welling

Shri. Asoke Basak

Shri. Shazil Samnani

Ms. Shubhangi Nargund

Shri. Sriram Deshpande

Shri. Abhang Deshpande

Special invitees:

Ms. Kalika Kherdikar Shri. Lokesh Tardalkar

Shri. Vinod Goradia

Dr. Meena Chintamaneni

Dr. Navita Kulkarni

Shri. Bhupendra Kesaria

Ms. Smruti Nanavaty

Dr. A. Kapoor

SHRI VILE PARLE KELAVANI MANDAL MANAGEMENT COMMITTEE

Shri. Amrish R. Patel

(Hon. President & Trustee)

Shri. Bhupesh R. Patel

(Hon. Joint President & Trustee)

Shri. Bharat M. Sanghvi

Hon. Vice President & Trustee

Shri. Chintan A. Patel

Hon. Vice President & Trustee

Shri. Sunandan R. Divatia

Hon. Secretary

Dr. Jayant P. Gandhi

Hon. Joint Secretary

Shri. Shalin S. Divatia

Hon. Joint Secretary

Shri. Harshad H. Shah

Hon. Treasurer

Shri. Harit H. Chitalia

Hon. Joint Treasurer

Shri. Jagdish Parikh

Hon. Joint Treasurer

Shri. Amit B. Sheth

Shri. Bhargav N. Patel

Shri. Bhupen G. Bhatt

Shri. Harshad B. Kawa

Shri. Harish J. Patel

Shri. Jagat A. Killawala

Shri. Jayesh P. Choksi

Shri. Jayesh R. Gandhi

Shri. Kirit P. Mehta

Shri. Maherdas J. Patel

Smt. Minaxi K. Mehta

Shri. Mukesh H. Patel

Shri. Mukul P. Patel

Shri. Mukesh A. Shah

Shri. Naresh K. Sheth

Shri. Nayan M. Patel

Shri. Nimir K. Mehta

Shri. Pravin H. Doshi

Shri. Pruthviraj C. Shah

Shri. Rajendra K. Shah

Dr. Rajesh L. Jani

Shri. Rajgopal C. Bhandari

Shri. Ranjeet Dudeja

Shri. Sanjay A. Desai

Smt. Sneha A. Parekh

Shri. Tapan M. Patel

Shri. TNV Ayyar

Shri. Tushar H. Mehta

Shri. Vamanrai V. Parekh

Shri. Vinod M. Goradia

Shri. Vinod M. Patel

Shri. Vivek C. Vaidya

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Teaching & Administrative Staff Dr. A. Kapoor

(Principal)

Department of Information

Technology

B.Sc.I.T. Co-ordinator

Ms. Swapnali Lotlikar

Assistant Professors

Ms. Smruti Nanavaty

Mr. Bhupendra Kesaria

Mr. Prashant Chaudhary Ms. Sunita Gupta Mr. Rajesh Maurya Ms. Neha Vora

Dr. Manisha Divate Dr. Neelam Naik

Department of Management

Studies

B.M.S. Co-ordinator

Dr. Mayur Vyas

Assistant Professors Ms. Shubhangi Nargund

Mr. Sriram Deshpande Mr. Abhijeet K. Mohite

Mr. Lokesh Tardalkar Mr. Naresh Sukhani Dr. (Ms.) Sharyn Bangera

Department of

B.A(Multimedia & Mass

Communication), Co-

ordinator

Ms. Rashmi Gahlowt

Assistant Professors Dr. (Ms.) Navita Kulkarni Ms. Madhuvanti Date

Mr. Mayur Sarfare Dr. Yatindra Ingle Ms. Geeta Sharma

B.A. [FTNMP]

Co-ordinator

Mr. Ashish Mehta Dr. (Ms.) Machunwangliu Kamei

Mr. Durgesh Gupta

M.Sc. I.T

Co-ordinator

Ms. Smruti Nanavaty

M.Com. [B.M.]

Co-ordinator

Ms. Shubhangi Nargund

M.A. [E.M.A]

Co-ordinator

Dr.(Ms.) Navita Kulkarni

Librarian Ms. Suruchi Bandodkar

Registrar Ms. Kalika S. Kherdikar

Administrative Staff

Accountant

Ms. Yogita Shinde

Library Assistant

Mr. Abhang Deshpande

Jr. Steno

Ms. Vidhya Prabhu

Jr. Clerk cum Typist

Mr. Santosh Shinde Ms. Nidhi Pawar Ms. Shruti Pawaskar Mr. Mayur Pedamkar

Head Clerk

Ms. Dipali Vichare

Laboratory Assistants

Mr. Jagdish Sanas

Mr. Sandeep Gupta

Laboratory Attendant Mr. Arun Lanjekar

Senior Clerk

Mr. Rajendra Mali Ms. Rekha Thanvi

Assistant Coordinator

(Media Room)

Ms. Renu Yadav

Support Staff

Mr. Ganesh Pambala Mr. Vilas Bansode

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COURSES OFFERED

Three year integrated Under-Graduate courses affiliated to the University of Mumbai

leading to the following degrees: -

a) Bachelor of Management Studies [B.M.S.] – 120 seats

b) B. A. (Multimedia & Mass Communication) [B.A.M.M.C.]– – 120 seats

c) Bachelor of Science (Information Technology) [B.Sc. (I.T.)] – 120 seats

d) Bachelor of Arts (Film, Television and New Media Production) [B.A.F.T.N.M.P.]- 120 seats

Post-Graduate courses affiliated to the University of Mumbai leading to a degree in: -

a) Master of Science (Information Technology) [M.Sc. (I.T.)] by papers–40 seats

b) Master of Arts (Entertainment, Media and Advertising) [M.A.E.M.A.] by papers –60 seats

c) Master of Commerce (Business Management) [M.Com.B.M.]by papers–60 seats

BACHELOR OF SCIENCE (INFORMATION

TECHNOLOGY) [B.Sc. (I.T.)]

FIRST YEAR

Semester I Semester II

USIT101 Imperative Programming USIT201 Object oriented Programming

USIT102 Digital Electronics USIT202 Microprocessor Architecture

USIT103 Operating Systems USIT203 Web Programming

USIT104 Discrete Mathematics USIT204 Numerical and Statistical Methods

USIT105 Communication Skills USIT205 Green Computing

SECOND YEAR

Semester III Semester IV

USIT301 Python Programming USIT401 Core Java

USIT302 Data Structures USIT402 Introduction to Embedded Systems

USIT303 Computer Networks USIT403 Computer Oriented Statistical

Techniques

USIT304 Database Management Systems USIT404 Software Engineering

USIT305 Applied Mathematics USIT405 Computer Graphics and Animation

THIRD YEAR

Semester V Semester VI

USIT501 Software Project Management USIT601 Software Quality Assurance

USIT502 Internet of Things USIT602 Security in Computing

USIT503 Advanced Web Programming USIT603 Business Intelligence

Elective (Any One) Elective (Any One)

USIT504 Artificial Intelligence 2 USIT604 Principles of Geographic Information

Systems

USIT505 Linux System Administration USIT605 Enterprise Networking

Elective (Any One) Elective (Any One)

USIT506 Enterprise Java 2 USIT606 IT Service Management

USIT507 Next Generation Technologies USIT607 Cyber Laws

*Syllabus subject to change according to University of Mumbai

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MASTER OF SCIENCE (INFORMATION

TECHNOLOGY)

[M.Sc. (I.T.)]

PART- 1


PSIT101 Research in Computing PSIT201 Big Data Analytics

PSIT102 Data Science PSIT202 Modern Networking

PSIT103 Cloud Computing PSIT203 Microservices Architecture

PSIT104 Soft Computing Techniques PSIT204 Image Processing

PSIT1P1 Research in Computing

Practical

PSIT2P1 Big Data Analytics Practical

PSIT1P2 Data Science Practical PSIT2P2 Modern Networking Practical

PSIT1P3 Cloud Computing Practical PSIT2P3 Microservices Architecture Practical

PSIT1P4 Soft Computing Techniques

Practical

PSIT2P4 Image Processing Practical

PART - 2


PSIT301 Embedded Systems PSIT401 Artificial Intelligence

PSIT302 Information Security

Management

PSIT402 IT Infrastructure Management

Elective 1 Elective 1

PSIT303a Virtualization PSIT403a Intelligent Systems

PSIT303b Artificial Neural Networks PSIT403b Real Time Embedded Systems

Elective 2 PSIT403c Computer Forensics

PSIT304a Digital Image Processing Elective 2

PSIT304b Ethical hacking PSIT404a Design of Embedded Control System

PSIT404b Advanced Image Processing

PSIT404c Cloud Management *Syllabus subject to change according to University of Mumbai

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BACHELOR OF MANAGEMENT STUDIES

[B.M.S.]

FIRST YEAR


1.1 Introduction to Financial Accounts 2.1 Principles of Marketing

1.2 Business Law 2.2 Industrial Law

1.3 Business Statistics 2.3 Business Mathematics

1.4 Business Communication -I 2.4 Business Communication -II

1.5 Foundation Course-I 2.5 Foundation Course- II

1.6 Foundation of Human Skills 2.6 Business Environment

1.7 Business Economics-I

2.7 Principles of Management

SECOND YEAR


3.1 & 3.2 Elective Courses(EC)

Any 2 courses to be selected by the

learner out of 4 courses given in each

elective group

4.1

&

4.2

Elective Courses(EC)

Any 2 courses to be selected by the learner

out of 4 courses given in each elective

group

Group A: Finance Group Electives

Group B: Marketing Group Electives

Group C: Human Resource Group

Electives

Group A: Finance Group Electives

Group B: Marketing Group Electives

Group C: Human Resource Group

Electives

3.3 Information Technology in Business

Management-I

4.3 Information Technology in Business

Management-II

3.4 Foundation Course-III 4.4 Foundation Course -IV

3.5 Business Planning & Entrepreneurial

Management

4.5 Business Economics-II

3.6 Accounting for Managerial Decisions 4.6 Business Research Methods

3.7 Strategic Management 4.7 Production & Total Quality

Management

Note: Group selected in Semester III will continue in Semester V &Semester VI

THIRD YEAR


5.1 to 5.4 Elective Courses:

Any 4 courses to be selected by the

learner out of 6 courses given in each

elective group

6.1 to 6.4

Elective Courses: Any 4 courses to be selected by the learner out of 6 courses given in each elective

group

* Group A: Finance Group Electives Group B: Marketing Group Electives

Group C: Human Resource Group Electives

Group A: Finance Group Electives Group B: Marketing Group Electives

Group C: Human Resource Group Electives

5.5 Logistics and Supply Chain

Management

6.5 Operations Research

5.6 Corporate Communication and Public Relations

6.6 Project Work

*UPG offers all three specializations: Finance, Marketing and Human Resource.

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MASTER OF COMMERCE (BUSINESS MANAGEMENT)

[M.Com.(Business Management)]

FIRST YEAR


1.1 Strategic Management 2.1 Research Methodology for Business

1.2 Economics for Business Decisions

2.2 Macro Economics concepts and Applications

1.3 Cost and Management Accounting 2.3 Corporate Finance

1.4 Business Ethics and Corporate Social

Responsibility

2.4 E-Commerce

SECOND YEAR


3.1 Rural Marketing 4.1 Supply Chain management and Logistics

3.2 Entrepreneurial Management 4.2 Advertising and Sales Management

3.3 Marketing Strategies and Practices 4.3 Retail Management

3.4 Project Work-I (100 marks) 4.4 Project Work- II (100 marks) *Syllabus subject to change according to University of Mumbai

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B. A. (MULTIMEDIA & MASS COMMUNICATION)

[B.A.M.M.C.]

FIRST YEAR


BAMMEC-101 Effective Communication-I BAMMEC-201 Effective Communication-II

BAMMFC-102 Foundation course-I BAMMFC-202 Foundation course-II

BAMMVC-103 Visual Communication BAMMCW-203 Content Writing

BAMMFMC-104

Fundamentals of mass communication

BAMMID-204 Introduction to Advertising

BAMMCA-105 Current Affairs BAMMIJ-205 Introduction to Journalism

BAMMHM-106 History of Media BAMMMGC-206 Media, Gender & Culture

SECOND YEAR


Electives any one 4.1 Electives any one

BAMMC EM-3011

Electronic media-I BAMMC EM-4011 Electronic media-II

BAMMC TMC-3012

Theatre and Mass Communication-I

BAMMC TMC-4012

Theatre and Mass Communication-II

BAMMC RPP-3013

Radio Program Production-I BAMMC RPP-4013 Radio Program Production-II

BAMMC MGV-3014

Motion Graphics and Visual Effects-I

BAMMC MGV-4014

Motion Graphics and Visual Effects-II

Core Subjects Core Subjects

BAMMC CCPR-302

Corporate Communication and Public Relations

BAMMC WEM-402

Writing and Editing for Media

BAMMC MS-303

Media Studies BAMMC MLE-403 Media Laws and Ethics

BAMMC IP-304

Introduction to Photography BAMMC MMR-404 Mass Media Research

BAMMC FCO-305

Film Communication-I BAMMC FCO-405 Film Communication-II

BAMMC CMM- 306

Computers and Multimedia-I BAMMC CMM- 406

Computers and Multimedia-II

THIRD YEAR


Journalism Journalism

Compulsory Core Subjects Compulsory Core Subjects

BAMMC DRG-501

Reporting BAMMC DRG-601 Digital media

BAMMC DRG-502

Investigative Journalism BAMMC DRG-602 Newspaper and Magazine Design

Electives (Elect any four courses from below) Electives (Elect any four courses from below)

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BAMMC EJFW 1B501

Features and writing for Social Justice

BAMMC EJCI-2B601

Contemporary issues

BAMMC EJFW

1B502

Writing and Editing Skills BAMMC EJLJ-

2B602

Lifestyle Journalism

BAMMC EJBF

1B503

Global Media and Conflict

Resolution

BAMMC EJPT-

2B603

Photo and Travel Journalism

BAMMC EJMJ 1B504

Business and Finance Journalism

BAMMC EJMJ 2B6504

Magazine Journalism

BAMMC EJMJ 1B505

Mobile Journalism and New Media

BAMMC EJSJ 2B605

Sports Journalism

BAMMC EJNM 1B506

News Media Management BAMMC EJCR-2B606

Crime Reporting

BAMMC EJJP 1B507

Journalism and Public Opinion BAMMC EJFNF 2B607

Fake news and Fact checking

BAMMC EJML 1B508

Media Laws and Ethics BAMMC EJTJ 2B608

Television Journalism


OR

Advertising

OR

Advertising

Compulsory Core Subjects Compulsory Core Subjects

BAMMC DRGA- 501

Copywriting BAMMC DRGA -601

Digital Media

BAMMC DRGA-502

Advertising and Marketing Research

BAMMC DRGA- 602

Advertising Design

Electives (Elect any four courses from below) Electives (Elect any four courses from below)

BAMMC EAGI-1501

Globalization & International Advertising

BAMMC EAAC 2601

Advertising in Contemporary Society

BAMMC EABB-1502

Brand Building BAMMC EABM 2602

Brand Management

BAMMC EAAM-1503

Agency Management BAMMC EAMP 2603

Media Planning & Buying

BAMMC EAAP-1504

Account Planning & Advertising

BAMMC EAAS 2604

Advertising & Sales Promotion

BAMMC EASM-1505

Social Media Marketing BAMMC EARM 2605

Rural Marketing & Advertising

BAMMC EADM-1506

Direct Marketing E-Commerce BAMMC EARE 2606

Retailing & Merchandising

BAMMC

EACB-1507

Consumer Behaviour BAMMC

EAEM2607

Entertainment & Media Marketing

BAMMC EADF

-1508

Documentary & Ad Film

Making

BAMMC EATP

2608

Television Program Production


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BACHELOR OF ARTS (FILM, TELEVISION AND NEW

MEDIA PRODUCTION) [B.A.(F.T.N.M.P.)]

FIRST YEAR Semester I Semester II

101 Effective Communication Skills 207 Basics of Post Production

102 Introduction to History of Art/Storytelling

through other forms of Art

208 History of Non‐ fiction Film

103 Initiation to Literature & Creative Writing 209 Writing for Visual Media

104 Basics of Photography 210 Importance of Sound and Sound SFX

105 Film Appreciation – Genres 211 Basics of Cinematography‐1

106 Graphic Designing (Photoshop, Illustrator, etc.) 212 Practical Film Making 1 (Only non‐fiction

film)

SECOND YEAR Semester III Semester IV

313 Introduction to Direction for Television 419 Introduction to Direction for Film

314 Basics of Cinematography‐2 420 Basics of Visual Communication/Film

Aesthetics

315 Understanding TV formats & Genres 421 Convergence and Basics of Web Designing

316 Concepts of Story Boarding 422 Concepts of Post Production & Computer

Graphics (including VFX)

317 Graphics and Post production (Flash, Editing

software, After effects)

423 Drama Production/ Writing for Visual

Media‐2

318 TV Production / Ad film making 424 Intermediate Practical Film Making

(Fiction Film)

THIRD YEAR Semester V Semester VI

525 Laws related to Films, TV and Internet 631 Final Project‐ Short Film (10‐15 minutes)

526 New Media Theory and Practice (With

advanced Web design and app making)

Comprehensive film making, which will

include writing an original story to

production and distribution of film in the

national and international circuit. It will also

involve creating a blog, FB page, website

for the film, writing a report

527 Aspects of Media Production (Set design,

makeup, etc., line production, logistics, etc.) /

Understanding Indian Contemporary Cinema

528 Introduction to Production Management

529 Trends and Technology in Film & Television

(will include overview of Media Business,

pitching for funds, distribution, Business,

Pitching for funds, distribution, marketing, etc.)

/ Basics of Marketing and Publicity Design for

Films & TV

530 Advanced Practical Film Making (Includes

Compositing, Special Effects, etc.) – Music

Videos *Syllabus subject to change according to University of Mumbai

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MASTER OF ARTS (ENTERTAINMENT, MEDIA AND

ADVERTISING)

[M.A. (E.M.A.)]

FIRST YEAR Semester I Semester II

Core Courses(CC) Core Courses(CC)

PAEMA 101 Overview I: Print, Radio, Television and Advertising

PAEMA 205 Introduction to Media Research

PAEMA 102 Overview II: Film, Digital, Events,

Gaming and Animation

PAEMA 206 Media Marketing (IMC)

PAEMA 103 Media Communication Theories PAEMA 207 Media Finance & Accounting

PAEMA 104 Media Management PAEMA 208 Entrepreneurship, Innovation &

Media Laws

SECOND YEAR


SPECIALIZATION in Film and Television

Note : Students to choose four subjects

A. Core Courses A. Optional Courses

PAEMA FT

309

Broadcast Business Management PAEMA

FT 414

Media Research Analytical Skills

PAEMA FT

310

Film Production & Content

pipeline

PAEMA FT

3415

Business Plan and Negotiation

Skills PAEMA FT

311

An Orientation to New Media

Technologies

PAEMA

FT 416

B. Dissertation / Field Project

PAEMA FT

312

Television & Radio Production & Programming

PAEMA FT

313

Film Distribution and Marketing

SPECIALIZATION in Advertising and Marketing Communication

Note : Students to choose four subjects B. Core Courses C. Optional Courses

PAEMA AM

309

Account Planning & Media Business

PAEMA

AM 414

Media Research Analytical Skills

PAEMA AM

310

Media & Consumer Behaviour PAEMA M

3415

Digital and Socials Media

Advertising & Marketing

PAEMA AM

311

Strategic Brand Management

PAEMA

AM 416

D. Dissertation / Field Work

PAEMA AM

312

Advertising Agency Structure & Management

PAEMA AM

313

Media Planning and Buying


17

ADMISSION GUIDELINES

Admission is purely on merit and is subject to availability of seats as per the directions

issued by University of Mumbai and Government of Maharashtra from time to time.

A transparent admission procedure is followed strictly based on the standard norms

and on inter se merit. Any modification in admission guidelines will be notified on

the college notice board as well as college website www.upgcm.ac.in at the time of

admission. The Management or the college does not accept any donation or capitation

fee for admission to any course offered by the college. The public is cautioned not to

fall prey to any misleading information regarding admission in the college against

donation.

SUBMISSION OF APPLICATION FOR ADMISSION

College will be conducting the admission procedure through its own On-line system

ONLY. A detailed notice regarding admission schedule, on-line application will be

available on college website www.upgcm.ac.in and as well as college notice board.

For Minority / Open Merit Seats: The applicants, shall apply online as per the

admission schedule by paying a fee of Rs. 100/- online. The details of admission

schedule are available on the college website and on the college notice board. No

further correspondence will be made with the candidates. It shall be the responsibility

of the candidates to see the notices and merit lists displayed on the college notice

boards and website as scheduled. No excuses of ignorance regarding procedure will

be entertained or accepted, if a candidate misses an opportunity.

18

ELIGIBILITY FOR B.Sc. (I.T.)

O.5051:-A candidate for being eligible for admission to the degree course of Bachelor

of Science – Information Technology, shall have passed XII standard examination of

the Maharashtra Board of Higher Secondary Education or its equivalent with

Mathematics and Statistics as one of the subject and should have secured not less than

45% marks in aggregate for open category and 40% marks in aggregate in case of

reserved category candidates.

Candidate who have passed Diploma (Three years after S.S.C. Xth Std.) in

Information Technology / Computer Technology / Computer Engineering / Computer

Science / Electrical, Electronics and Video Engineering and Allied Branches /

Mechanical and Allied Branches / Civil and Allied Branches of are eligible for direct

admission to the Second Year of B.Sc.(I.T.) degree course.

However, the Diploma should be recognized by the Board of Technical Education or

any other recognized Government Body, Minimum marks required 45% aggregate

for open category candidates and 40% aggregate for reserved category candidates.

OR Candidate with post HSC-Diploma in Information Technology/Computer

Technology / Computer Engineering/ Computer Science and Allied branches will be

eligible for direct admission to the Second Year of B.Sc.(I.T.). However, the Diploma

should be recognized by the Board of Technical Education or any other recognized

Government Body, Minimum Marks required 45% aggregate for open category

candidates and 40% aggregate for reserved category candidates.

O.5053:-No common entrance test will be conducted. Admission will be on merit,

based on order of preference as follows:

1. Marks in Mathematics and Statistics at H.S.C. or equivalent.

2. Aggregate Marks at H.S.C. (Std. XII) or equivalent.

3. Aggregate Marks at S.S.C. (Std. X)

19

ELIGIBILITY FOR M.Sc. (I.T.)

A learner for being eligible to apply for admission for the integrated ten semester

M.Sc. programme must have passed H.S.C.(10+02) or equivalent examination with

minimum 50% marks for students belonging to the general category and 45% marks

for learners belonging to the reserved category with science subjects as may be

prescribed for a given course.

A learner for being eligible to apply for admission to the M.Sc. degree course by

papers in the branches other than those of Molecular Biology, Computer Science,

Biochemistry, Biophysics, Fisheries management, Life Sciences, Information

Technology, Applied and Industrial Chemistry, Biotechnology, M.Sc. (Home

Science), M.Sc. (Home Science) in Food Processing and Preservation, M.Sc. (Home

Science) in Sports and Nutrition, Five year integrated M. Sc. course in Basic Sciences,

Bioanalytical Sciences, Herbal Sciences, Bioanalytical instrumentation,

Bioinformatics, Nanoscience and Nano Technology, Environmental Sciences,

Nutraceuticals and Five Year Integrated Course in Bioanalytical Sciences must have

passed:-

The B.Sc. degree examination of this university or degree of any other university

recognized as equivalent thereto with minimum 46 credits or its equivalent (i.e., the

minimum credits required for majoring in a subject and excluding the credits for

optional courses) of the subject which he wants to offer for the M.Sc. degree course

by papers.

The admission shall be strictly on merit for the seats allotted by the University.

However, where the seats are allotted by the college, the Head of the institution shall

have discretionary powers for admission under “College seats” which shall not

exceed 30% of the total allotted quota. Without prejudice the same shall be applicable

unless prescribed by the University Rules or otherwise.

However, a learner who has passed the B.Sc. degree of this University or of another

University recognized as equivalent thereto with the following combinations of

20

subjects will be eligible for admission to the M.Sc. degree course by papers in the

branches as listed below.

INFORMATION TECHNOLOGY

A learner who has either passed B.Sc. Degree in Information Technology of University of Mumbai or any other recognized University with minimum 45 percent

of marks. OR B.Sc. In Computer Science / BCS with minimum 45 percent marks. OR B.E. Degree in any branch with 45 percent marks OR B.Sc. (Mathematics) with minimum 45 percent marks OR

B.Sc. (Physics) with minimum 45 percent marks OR B.Sc. (Statistics) with minimum 45 percent marks OR B.Sc. (Electronics) with minimum 45 percent marks With Mathematics as one of the subjects at 10 + 02 or its equivalent examination. Further, 15 percent of the seats out of the sanctioned capacity is to be utilized for the above said admissions.

ELIGIBILITY FOR B.M.S.

O.3941:- “A candidate for being eligible for admission to the B.M.S. Degree Course

shall have passed H.S.C. Examination of the Maharashtra Board of Higher Secondary

Education or its equivalent examination or Diploma in any Engineering branches with

two years or three years duration after S.S.C., conducted by the Board of Technical

Education, Maharashtra State or its equivalent examination by securing minimum

45% marks for general category (in one attempt) at the respective Examination and

minimum 40% marks for the reserved category (in one attempt)”.

No college shall conduct any entrance test in any form and the admissions are purely

based on merit duly following the reservation policy as per the norms of Government

of Maharashtra. While drawing the merit list, weightage has to be given to students

from Arts, Commerce and Science stream at 12th Standard level.

The stream wise weightage to be given is as follows: -

21

The applications are to be accepted and processed by the colleges stream wise

separately and the merit list is to be displayed stream wise taking into account the

reservation policy prescribed by the Government of Maharashtra.

ELIGIBILITY FOR M.COM.

(BUSINESS MANAGEMENT)

0.2310:-A candidate for being eligible for admission to the Masters of Commerce

course shall have passed the examination for the degree of Bachelor of Commerce of

this University (3 years integrated course) of the degree of B. Com (old course) of

this University OR Bachelor of Commerce (Accounting & Finance) OR B.Com

(Banking & Insurance) OR B.M.S. degree examination or an examination of any

other University recognized as equivalent there to OR B.A.M.M.C. degree

examination (only for Management Specialization subjects) at the M.Com. Degree

levels.

ELIGIBILITY FOR B.A.

(MULTIMEDIA & MASS COMMUNICATION)

O.5206: -A candidate for being eligible for admission to the Degree course in for

B.A. (Multimedia & Mass Communication) shall have passed XIIth Std.

examination of Maharashtra Board of Higher Secondary Education or its equivalent

from the Science, Arts or Commerce Stream. No college shall conduct any entrance

test in any form and the admissions are purely based on merit duly following the

reservation policy as per the norms of Government of Maharashtra. While drawing

the merit list, weightage has to be given to students from Arts, Commerce and

Science stream at 12th Standard level.

Stream Commerce Arts Science

Diploma in

Engineering and

Others

Percentage 45% 25% 25% 5%

22

The stream wise weightage to be given is as follows: -

The applications are to be accepted and processed by the colleges stream wise

separately and the merit list is to be displayed stream wise taking into account the

reservation policy prescribed by the Government of Maharashtra.

1. The merit list is to be prepared and displayed stream wise.

2. In case if not application is received from any stream, the vacant seats are to

be distributed equally between the two streams only.

3. After the first merit list is displayed, if any seat allotted to one stream remains

vacant, the same shall be distributed equally between the remaining two

streams. In case is vacancy in one stream is of single/odd number of seats, the

single seat is to be allowed to the Arts Stream. In case if no application is

available from the two streams, then all the vacant seats of such two streams

must be transferred to the third stream.

4. Step (3) be repeated for the subsequent merit lists till all the forms are

exhausted of the final merit list is displayed, whichever is earlier.

ELIGIBILITY FOR B.A.

(FILM, TELEVISION AND NEW MEDIA PRODUCTION)

O.6079: Candidates for being eligible for admission to the three-year integrated

course leading to the Degree of BA (Film, Television & New Media Production),

shall be required to have passed the Higher Secondary School Certificate

Examination (Academic or Vocational Stream) conducted by different Divisional

Boards of Maharashtra State Board of Secondary and Higher Secondary Education

or an Examinations of any another University or Body recognized as equivalent

hereof by the Senate of the University of Mumbai.

Stream Commerce Arts Science

Percentage 25% 50% 25%

23

ELIGIBILITY FOR M.A.

(ENTERTAINMENT, MEDIA AND ADVERTISING)

O.6081: Students who have passed a bachelor’s course from any discipline/faculty of

a recognized (by UGC-DE Council or any other competent body appointed for the

said purpose by the due authority) university in India, or the degree from any foreign

University which has been approved by UGC /Association of Indian Universities and

is considered equivalent and at par with Indian degrees. In case of more applications

are received than the sanctioned strength then merit- with entrance test will be criteria

for selection. Reservation as per university rules will be applicable.

ORDINANCES AND REGULATIONS

For programmes Under-Graduate Courses

with effect from the Academic Year 2011-2012

GENERAL GUIDELINES The Credits are defined in terms of the learner’s hours which are divided into two parts such as Actual and Notional. The value of a particular course can be measured in number of Credit Points. The value of One (01) Credit is equal to 30 Hours.

• The scheme of Examination for under graduate is divided into two parts i.e.

Internal Assessment includes Assignments, Seminars, Case Studies and Unit Tests

which will be of 25 marks and External Assessment will be of 75 marks.

• For Post Graduate programmes and B.A. programmes, Internal Assessment will

be of 40 marks and the Semester End Examination will be of 60 marks.

• The Semester wise Credit Points will be varied from program to program but the

value of Credits for Under Graduate Programmes shall be of 120.

ASSIGNMENT OF CREDITS

• The UG programmes carry a value of 120 credits for all courses under the faculty of Commerce, Arts & Science.

• 17 – 23 credits in each Semester.

• One (01) credit is approximately equal to thirty (30) hours of the learners’ load for

all UG (Undergraduate) Programmes.

• The credits are divided into two parts:

24

1. Approximately 50% of the hours will be spent in classroom / practical / field

work as prescribed by the University of Mumbai.

2. Rest of the time notional spent for self-study in library, institution or at home,

case study, writing of journal and assignments, projects etc. by the learners

him/herself for the completion of that course.

SCHEME OF EXAMINATION AND

EVALUATION SYSTEM

CREDIT BASED EVALUATION SYSTEM &SCHEME OF EXAMINATION

The performance of the learners shall be evaluated into two components. The

learner’s performance shall be assessed by Internal Assessment with 25 marks in the

first components by conducting the Semester End Examination with 75 marks in the

second components.

The assessment of Internal for Semester I to VI shall be processed by the College.

The semester V and semester VI exams will be conducted by University.

The internal assessment marks of learner appearing for Semester V & VI shall be

submitted to the University by the college before the commencement of respective

Semester End Examination.

The Semester End Examinations for Semester V & VI shall be conducted by the

University and the results shall be declared after processing the internal assessment

and the marks awarded to the learners. The Semester I to IV results processing is done

by the college.

25

10 Point Grading System

Marks Grade Points Grade Performance

80 & Above 10 O Outstanding

70-79.99 9 A+ Excellent

60-69.99 8 A Very Good

55-59.99 7 B+ Good

50-54.99 6 B Above Average

45-49.99 5 C Average

40-44.99 4 D Pass

Less than 40 0 F Fail

PROJECT EVALUATION (FOR UNAIDED COURSES)

• A learner who PASSES IN ALL THE COURSES BUT DOES NOT secure

minimum Grade of D in project as applicable has to resubmit a fresh project

till he / she secures a minimum of Grade D.

• The credits and grade points secured by him / her in the other courses will be

carried forward and he / she shall be entitled for grade obtained by them on

passing of all the courses.

PASSING STANDARD

The learners to pass a course shall have to obtain a minimum of 40% marks in

aggregate for each course where the course consists of Internal Assessment &

Semester End Examination. The learners shall obtain minimum of 40% marks (i.e.

10 out of 25) and (16 out of 40) in the Internal Assessment and 40% marks in

Semester End Examination (i.e. 30 out of 75) and (24 out of 60) separately, to pass

the course. A learner will be said to have passed the course if the learner passes the

Internal Assessment & Semester End Examination together.

Rules & Procedure for providing the Photocopies of assessed Answer-book(s) to

the examinee & Process of Revaluation of the Answer-Book(s)

26

1. Applying for Photocopy of answer book and applying for Revaluation will be

two independent processes.

2. Applying for the Photocopy of the answer book or having Photocopy of the

answer book shall not be a pre-requisite for applying for revaluation of the

answer book in the said subject.

3. The Examinee can independently apply for Revaluation or photocopy or both

simultaneously, if he desires so.

4. The Examinee who desires to apply for revaluation are requested to note that,

his / her original marks will become null & void as soon as he submits his

application for the revaluation.

5. The Examinee shall check the University website, time to time for the various

details regarding his / her result status / information / list etc., as the entire

process of photocopy of revaluation is carried out through online system. It is

the responsibility of the Examinee to verify the online detail. No complaint will

be entertained in this respect after due date is over.

6. However, The University may adopt any other procedure for acceptance of the

application / fees, which will be circulated for the information of examinees.

Under the rules applying for the Photocopy(ies) of answer-books shall be

permitted in respect of:

(i) For theory papers of all the examinations conducted by the University in the

current session.

(ii) The examinations conducted by the Director of the Institute of Distance

Education / Principals of constituent / affiliated Colleges or Directors /

Heads of University Department / Recognized Institutions on behalf of the

University, in the current session.

(iii) The Scripts of practical examination / session work / project work /

dissertation / internal assessment / term work (including theory part)

wherever the written scripts are available, in the current session.

Rules and Procedure for the Revaluation of the Answer- book(s)

If the examinee is not satisfied with the marks awarded, he / she may apply for

revaluation to the University / Institutions / College in the prescribed form within the

prescribed period and in the manner prescribed here-in-after.

For more information, refer to: https://mu.ac.in/wp-content/uploads/2014/03/VCD_REVAL.pdf

https://mu.ac.in/wp-content/uploads/2014/03/VCD_REVAL.pdf

27

Internal Assessment

The performance of the learners will be evaluated in two Components:

1. Theory Component comprising of Semester End Examination carrying 75

marks and for the courses of B.A. (Film, Television & New Media Production), it will be 60 marks.

2. Internal Component:

The allocation of marks for the Internal Assessment are shown as below: -

Internal Assessment Pattern

Sr.No Particulars Marks

1. *One Class Test/ presentation/ assignments/ projects (class test compulsory for B.Sc.I.T.)

20

2 For each course of B.A.(F.T.N.M.P.) Class Tests/ presentation/ assignments/ projects or any other.

30

3

Active participation in routine class instructional deliveries and overall conduct as a responsible learner, mannerism and articulation and exhibit of leadership qualities in organizing

related academic activities.

05

4

For each course of B.A.(F.T.N.M.P.) active participation in routine class instructional deliveries and overall conduct as a responsible learner, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities.

10

3. Practical Component of 50 marks comprising of Laboratory Work (40 Marks), Viva (5 Marks) and Journal (5 Marks).

Carry Forward of Marks:

Carry forward of marks in case of a learner who fails in the Internal Assessment

and/or Semester End Assessment and/or Practical Assessment in one or more

courses (subjects)

A learner who FAILS in one or more components (Internal Assessment / Semester

End Examination / Practical Examination) of the course shall reappear for that

component of that course. However his/her marks of the components in which

he/she has passed shall be carried forward.

28

ALLOWED TO KEEP TERM (A.T.K.T.) B.Sc. (I.T.) COURSE

• A learner shall be allowed to keep term for Semester II irrespective of grades

obtained in each course of Semester I.

A learner shall be allowed to keep term for Semester III if he/she passes each of

Semester I and Semester II.

OR

He/she fails in not more than two courses with not more than total 200 marks, in

each of Semester I and Semester II.

• A learner shall be allowed to keep term for Semester IV irrespective of grades

obtained in each course of Semester III. However, learner has to pass either of

Semester I or Semester II in order to appear for Semester IV.

A learner shall be allowed to keep term for Semester V if he/she passes Semester

I, Semester II, Semester III and Semester IV.

OR

He/she has passed Semester I and Semester II and fails in not more than three

courses with not more than total 200 marks, in each of Semester III and Semester

IV

A learner shall be allowed to keep terms for Semester VI irrespective of grades

obtained in each course of Semester V.

• The result of Semester VI shall be kept in abeyance until the learner passes each

of Semester I, Semester II, Semester III, Semester IV and Semester V.

A learner who fails in some or all the courses can appear for A.T.K.T. Examination

M.Sc.(I.T.) COURSER.8654 ATKT rules for M.Sc. Program for Credit Based

Semester & Grading system

i) A learner shall be allowed to keep term for semester II irrespective of

number of heads of failure in the semester I.

ii) A learner shall be allowed to take admission and to keep terms and appear for

semester III irrespective of number of heads of failure in the semester I and II.

NSS

29

iii) A learner shall be allowed to keep term and allowed to appear for semester IV

irrespective of number of heads of failure in semester I, II and III, However the

result of the semester IV shall be kept at abeyance until the learner passes each of

the semester I, semester II, semester III.

iv) A learner will have to earn a minimum of 96 credits to pass the M.Sc. degree.

v) Those who fail in any course in any semester will have to clear the same in the

examination conducted in the corresponding odd or even semester.

(The above amended R.8654 was finalized during the confirmation of minutes in

the subsequent meeting of Academic council held on 19/9/2013).

ALLOWED TO KEEP TERMS (ATKT)

B.A.F.T.N.M.P, B.A.M.M.C.& B.M.S. COURSES

• A learner shall be allowed to keep term for Semester II irrespective of number of

heads of failure in the Semester I.

• A learner shall be allowed to keep term for Semester III if he/she passes each

Semester I & II

OR

A learner who fails in not more than four courses of Semester I and Semester II

taken together with not more than two courses each in Semester I & II.

• A learner shall be allowed to keep term for Semester IV irrespective of number of

heads of failure in Semester III. However, the learner shall pass each course of

Semester I and Semester II in order to appear for Semester IV.

• A learner shall be allowed to keep term for Semester V if he/she passes Semester

I, Semester II, Semester III and Semester IV.

OR

A learner shall pass Semester I and Semester II in fulland fails in not more than

four courses of Semester III and Semester IV taken together with not more than

two courses each in Semester III & Semester IV.

• A learner shall be allowed to keep term for Semester VI irrespective of number of

heads of failure in the Semester V. However, the learner shall pass each course of

Semester III and Semester IV in order to appear for Semester VI.

30

• The result of Semester VI shall be kept in abeyance until the learner passes each

of Semester I, Semester II, Semester III, Semester IV and Semester V.

MODE OF CONDUCT OF SEMESTER END ATKT EXAMINATION:

• There will be one ATKT Examination for Semester I, II, III and IV at the end

of every semester for those who have failed or remained absent.

• The absent learner will be allowed to appear for the examination after

following the necessary formalities subject to the reasons to the satisfaction of

the head of the Institution.

• This examination will be held as per University of Mumbai’s Schedule.

ADDITIONAL EXAMINATION:

Internal Assessment (Wherever Applicable):

Eligibility norms to appear for the additional class test or assignment or project

for learners who have remained absent:

• If a learner is absent on medical ground or for any reason / emergency beyond

the control of the learner, the learner must apply to the Head of the Institution

giving the reason(s) for absence within 8 days of the conduct of the

examination along with the necessary documents and testimonials.

• If a learner is absent for participation in Inter Collegiate events, State or

National or International level events, Training camp or coaching camp

organized by authorized University or State or National or International

Bodies, NSS / NCC Events / Camps / Cultural Activities / Sports Activities /

Research or any other activities authenticated by the Head of the Institution,

the Head of the Institution shall generally grant permission to the learner to

appear for the additional class test or assignment.

• The Head of the Institution, on scrutiny of the documents and testimonials,

may grant the permission to the learner to appear for the additional

examination.

Students are instructed to check the College Notice Board and with the College

Office for the detailed schedule of fees, time table and procedures for the same.

31

RULES AND REGULATIONS

• All students are responsible to the Principal, the Course Coordinator and

members of the staff of their conduct in the Public.

• Insubordination, abusive language or misbehaviour, misconduct can lead to the

dismissal of a student.

• Demonstration of any kind in the college is strictly prohibited.

• In case of sickness, a leave application shall be submitted to the college office

along with a medical certificate within two days of resuming the college.

Fitness certificate at the time of resuming the college is essential.

• All the receipts on account of the fines imposed on students for any cause

whatsoever shall accrue to the Students’ Aid Fund of the College.

• All students applying for Bonafide Certificate, Character Certificate, Birth

Date Certificates, Testimonials etc. and requiring the Principal or Course

Coordinator’s signature on any kind of document or application should first

contact the College Office. No papers should be taken by the students directly

to the Principal or the Course Coordinator.

• Students are required to do biometric for entry into the college.

• College is well equipped with Biometric identification (RFID).

• Student behaviour and activity should not interfere with the orderly

administration and discipline of the college.

• Students are warned against communicating any information or write anything

about the college to the press without the written permission of the Principal.

• Students must take proper care of all the college property. Any damage done

to the property of the college by disfiguring walls, doors, windows and fitting

or breaking furniture and such other things is breach of discipline and will be

punishable as such. Smoking, tobacco-chewing, drugs etc. are strictly

prohibited in the college premises.

• Notwithstanding anything contained in these Rules, if the Government takes

any policy decision pertaining to B.M.S. / B.A.M.M.C. / B.Sc. (I.T.) / B.A.

(F.T.N.M.P.)/ M.Com. (Bus. Mgt.) / M.A. (E.M.A.) / M.Sc. (I.T.) admission,

32

then the same shall be brought into effect at that point of time as per the

directives from the Government/University of Mumbai from time to time.

• The students while studying in college, if found indulging in anti-national

activities contrary to the provision of Acts and Laws enforced by Government

or in any activity contrary to rules of discipline, will be liable to be expelled

from the college without any notice by the Principal of the College.

• Students must always wear their valid Identity Card (ID) issued by the college

Authority. No student shall be allowed to attend lectures, practical sessions,

tutorials, etc. unless he or she has his/her valid ID card.

• Failure to comply with any of the rules, regulations or requirements notified

from time to time will lead to strict disciplinary action.

33

SHRI VILE PARLE KELAVANI MANDAL's

USHA PRAVIN GANDHI COLLEGE OF ARTS, SCIENCE AND COMMERCE

FEE CHART FOR THE ACADEMIC YEAR 2020 – 2021 (DEGREE COLLEGE)

PARTICULARS 1st Year 2nd Year 3rd Year

B.M.S. (Rs.)

B.A.M.M.C. (Rs.)

B.Sc-I.T

(Rs.)

B.A.(FTNMP) (Rs.)

B.M.S. (Rs.)

B.A.M.M.C. (Rs.)

B.Sc. (I.T.) (Rs.)

B.A.(FTNMP) (Rs.)

B.M.S. (Rs.)

B.A.M.M.C. (Rs.)

B.Sc. (I.T.) (Rs.)

B.A.(FTNMP)

(Rs.)

Tuition Fee 10000 10000 10000 32000 10000 10000 10000 32000 10000 10000 10000 32000

Laboratory Fee 1000 1000 6000 12000 1000 1000 6000 12000 1000 1000 6000 12000

Computer Practicals 1000 1000 1000 1000 1000 1500 1000 1000 2500

Library Fee 300 300 1200 2000 300 300 1200 2000 300 300 1200 2000

Gymkhana Fee 400 400 400 400 400 400 400 400 400 400 400 400

Other Fees / Extra

Curricular Activities 250 250 250 250 250 250 250 250 250 250 250 250

Admission Processing Fee 200 200 200 1000 200 200 200 1000 200 200 200 1000

Magazine Fee 100 100 100 100 100 100 100 100 100 100 100 100

ID & Library Cards 50 50 50 50 50 50 50 50 50 50 50 50

Group Insurance Fees 40 40 40 40 40 40 40 40 40 40 40 40

Students Welfare Fund 50 50 50 50 50 50 50 50 50 50 50 50

Utility Fee 250 250 250 250 250 250 250 250 250 250 250 250

Development Fees 500 500 500 500 500 500 500 500 500 500 500 500

Enrolment Fee 220 220 220 220

Examination Fee 2156 2156 2156 2156 2156 2156 2156 2156 2156 2156 2156 2156

Convocation Fee 250 250 250 250

E – Suvidha 50 50 50 50 50 50 50 50 50 50 50 50

Univ. Sports & Cult. Fee 30 30 36 30 30 30 36 30 30 30 36 30

Vice-Chancellors’ Fund 20 20 20 20 20 20 20 20 20 20 20 20

‘E’ Charges 20 20 20 20 20 20 20 20 20 20 20 20

Project Fees 100 100 1000 100 100 1000 500 500 1900

Univ. Disaster Relief

Fund 10 10 10 10 10 10 10 10 10 10 10 10

Alumni Fee “ 25 25 25 25 25 25 25 25 25 25 25 25

N.S.S. 10 10 10 10 10 10 10 10 10 10 10 10

Refundable Deposits :

(i) Laboratory Deposit 400 400 400 400

(ii) Library Deposit 250 250 250 250

(iii) Caution Money 150 150 150 150

(iv) Security Deposit 10000

Total 17581 17581 24387 61981 16561 16561 23867 50961 17211 17211 26017 51211

Note: Fees revised as per University Circular No. CONCOL/FEE/292 of 2008 dt. 07/07/2008.

1. Fee to be paid by Demand Draft in favour of Usha Pravin Gandhi College of Arts, Science & Commerce.

2. The fees are subject to change and as per the notification received from the concerned authorities, balance amount of fee , if any, will be

collected as and when applicable.

3. Breakage, if any, will be charged in the Second Term.

4. * Documentation Verification fees of Rs. 400/- to be paid by the students those who are not from Board of Higher Secondary Education in

Maharashtra.

34

5. Alumni fee to be charged at the time of Admission.

Note : 1. Fees for S.C./S.T./O.B.C./S.B.C./N.T. will be as per Government rules.

2. Fees mentioned in the chart are subject to revision from time to time by the University of Mumbai.

Other fees will be as under :-

Transfer Certificate – Rs. 100/- Bonafide Certificate – Rs.20/-

Transcript – Rs. 1000/- per 5 copies & Addl. Rs. 50/- each copy No Objection Certificate – Rs. 20/-

Duplicate Mark Sheet/Fee Receipt/ Library Card – Rs. 100/- Duplicate I-Card - Rs. 250/-

REFUND OF FEES (As per University Circular No. UG / 412 of 2008 dt. 11/09/2008) :

O.2859 : Refund of Tuition, Development and all other fees after cancellation of admissions :

Period and Percentage of deduction charges

(i) (ii) (iii) (iv)

From

September 1st to

September 30 th (vi)

Prior to commenceme

nt of academic

term and

instruction of

the course

Up to 20 days after the

commenceme

nt of academic

term of the

course

From 21st day up to 50 days after

commencement of

the academic term

of the course

From 51st day up to 80 days after the

commencement of

academic term of the

course or August 31st

whichever is earlier

60% of the total amount of fees.

After September 30th

Deduction

Charges

Rs. 500/-

Lump sum

20% of the

total amount

of fees.

30% of the total

amount of fees.

50% of the total

amount of fees.

60% of the total

amount of fees.

35

SHRI VILE PARLE KELAVANI MANDAL's

USHA PRAVIN GANDHI COLLEGE OF ARTS, SCIENCE AND COMMERCE

FEE CHART FOR THE ACADEMIC YEAR 2020 – 2021

(DEGREE COLLEGE)

1st Year 2nd Year

PARTICULARS

M.Sc.(I.T.)

Rs. M.A.

(EMA)

Rs.

M.Com.

(BS) Rs. M.Sc.(I.T.)

Rs. M.A.

(EMA)

Rs.

M.Com.

(BM) Rs.

Tuition Fee 15000 32000 6000 15000 32000 6000

Registration Fee 1000 1000 800

Registration Form Fee 25 25 25

Laboratory Fee 15000 12000 1500 15000 12000 1500

Library Fee 1000 2000 1000 1000 2000 1000

Gymkhana Fee 400 400 400 400 400 400

Other Fees / Extra Curricular Activities 250 250 250 250 250 250

Admission Processing Fees 200 1000 200 200 1000 200

Magazine Fee 100 100 100 100 100 100

Identity Card 50 50 50 50 50 50

Group Insurance 40 40 40 40 40 40

Students Welfare Fund 50 50 50 50 50 50

Utility Fee 250 250 250 250 250 250

Development Fee 500 500 500 500 500 500

Convocation Fee 250 250 250

University Examination Fee 3073 3073 3073 3073 3073 3073

Marksheet 100 100 100 100 100 100

E-Suvidha 50 50 50 50 50 50

University Sports & Cultural Fee 30 30 30 30 30 30

Vice – Chancellors’ Fund 20 20 20 20 20 20

E-Charges 20 20 20 20 20 20

Project Fees 2000 4000 0 2000 4000 0

Ashwamedha Fees 20 20 20 20 20 20

Disaster Relief Fund 10 10 10 10 10 10

N.S.S. 10 10 10 10 10 10

Alumni Fees 25 25 25 25 25 25

(i) Laboratory Deposit 400

(ii) Library Deposit 250 250 250

(iii) Caution Money 150 150 150

(iv) Security Deposit 10000

Total 40023 67423 14923 38448 56248 13948

36

LIBRARY

SVKM’S USHA PRAVIN GANDHI COLLEGE OF ARTS, SCIENCE &

COMMERCE, Library is well equipped with 5736 books on various subjects of

Media, Management and Information Technology. It also has books of fiction,

nonfiction, general knowledge, competitive exams, career guidance, research

methodology etc. All books have been classified with the help of Dewey Decimal

Classification Scheme 22nd edn. and arranged accordingly so as to make them easily

accessible.

Library is computerized using Koha software. Students and staff can see library’s

collection on OPAC (online Public Access Catalogue). Library subscribes 14

newspapers, 19 periodicals and 28 e- resources which have remote access. It also has

a very good collection of 342 CDs, DVDs and Films and has recently set up Audio

Corner. Our college also has institutional membership of American Library.

1. Fee to be paid by Demand Draft in favour of Usha Pravin Gandhi College of Arts, Science & Commerce.

2. The fees are subject to change and as per the notification received from the concerned authorities, balance amount of fee , if any, will be collected

as and when applicable.

3. Breakage, if any, will be charged in the Second Term.

4. * Documentation Verification fees of Rs. 400/- to be paid by the students those who are not from Board of Higher Secondary Education in

Maharashtra.

5. Alumni fee to be charged at the time of Admission.

Note : 1. Fees for S.C./S.T./O.B.C./S.B.C./N.T. will be as per Government rules.

2. Fees mentioned in the chart are subject to revision from time to time by the University of Mumbai.

Other fees will be as under :-

Transfer Certificate – Rs. 150/-

Bonafide Certificate – Rs.150/-

Transcript – Rs. 1000/- per 5 copies & Addl. Rs. 50/- each copy

No Objection Certificate – Rs. 150/-

Duplicate Mark Sheet/Fee Receipt/ Library Card – Rs. 100/- Duplicate I-Card - Rs. 250/-

REFUND OF FEES (As per University Circular No. UG / 253 of 1996):

0.3574: Refund of Tuition, Development and all other fees after cancellation of admissions:

a) The registration fee once paid for the post graduate course will not be refunded for any reason.

b) The tuition fee paid by a candidate for the course in which he is registered as a post-graduate student will be refunded to him if he leaves the said

course without attending any lectures, seminars or practicals, subject to a deduction of 25% of the tuition fee therefrom the administrative charges.

An application by the candidate for such refund will only be entertained if it is received by the Regist rar/ Head of the University Department within

fifteen days from the date of commencement of the lectures of the academic year in which the fee is paid.

c) The tuition fee paid by a candidate for the course in which he is registered as a post-graduate student will be refunded to him if he leaves the said

course and joins another course of this university for which he applied at the same time and the selection for the new course of this University is made

later, subject to a deduction of 25% of the tuition fee therefrom for administrative charges. An application/ entertained if it is received by the Registrar/

Head of the University Department within fifteen days from the date of his paying tuition fee for the new course.

37

ATTENDANCE

In order to qualify for the admission to the examination, the admitted student has to

keep a minimum of 75% attendance per term as per Ordinance 6086 of University of

Mumbai.

The college follows Ordinance 6086 of University of Mumbai.

Details:

http://archive.mu.ac.in/syllabus/O.6086%20attendance%20for%20learners.pdf

DISPENSARY

Shri Vile Parle Kelavani Mandal runs a dispensary which operates from 09:00 AM to

06:00 PM. It is maintained by two fully qualified Medical Officers in two shifts.

Services of the dispensary are available for attending to all emergency first aid and

for OPD. This facility is available to all students and staff members of SVKM

Institutions.

MISCELLANEOUS

The medium of instruction for degree courses in B.M.S / B.A.M.M.C. / B.Sc. (I.T.) /

B. A. (F.T.N.M.P.)/ M.Com.(Bus. Mgt.) / M.A. (E.M.A.) / M.Sc. (I.T.) is English.

Admission of candidate who has been admitted to the college will be treated as finally

confirmed only after enrollment/final eligibility Certificate is received from the

University to which the college is affiliated and the final approval to the admitted

candidates from the University of Mumbai.

http://archive.mu.ac.in/syllabus/O.6086%20attendance%20for%20learners.pdf

38

ACTION AGAINST RAGGING

MAHARASHTRA PROHIBITION OF RAGGING ACT 1999 WHICH IS IN EFFECT FROM 15TH MAY, 1999 HAS THE FOLLOWING PROVISIONS

AGAINST RAGGING

• Ragging within or outside any educational institution is prohibited.

• Whosoever directly or indirectly commits, participates in, abets or propagates

ragging within or outside any educational institution shall, on conviction, be

punished with imprisonment for a term up to 2 years and / or penalty, which

may extend to ten thousand rupees.

• Any student convicted of an offence of ragging shall be dismissed from the

educational institution and such students shall not be admitted in any other

educational institution for a period of five years from the date of order of such

dismissal.

• Whenever any student or, as the case may be, the parent or guardian or a teacher

of an educational institution complains, in writing, of ragging to the head of the

educational institution, the head of the education institution shall, without

prejudice to the foregoing provisions, within seven days of the receipt of the

complaint, enquire into the matter mentioned in the complaint and if, prima

facie, it is found true, suspend the student who is accused of the offence, and

shall, immediately forward the complaint to the police station having

jurisdiction over the area in which the educational institution is situated, for

further action. Where, on enquiry by the head of the educational institution, it

is found that there is no substance, prima facie, in the complaint received,

he/she shall intimate the fact, in writing to the complainant. The decision of the

head of the educational institution shall be final.

• If the head of the educational institution fails or neglects to act in the manner

specified above when a complaint of ragging is made, such person shall be

deemed to have abetted the offence and shall, on conviction, be punished.

39

SOFT SKILLS

We provide for a strong foundation for the all-round development of the student. To

make the student corporate ready, the first year focuses on laying a foundation on the

English Language Skills. The second year focuses on Self-Management and People

Skills which include programs on Personality Development, Presentation Skills, Goal

Setting, Confidence Building, Conflict Management, Inter-personal Skills,

Negotiation Skills, Team Building and Decision Making. A pre-placement package

in the final year focuses on Interview Skills, Group Discussions, Business Etiquettes

and Work Ethics.

PLACEMENT

Usha Pravin Gandhi College of Arts, Science & Commerce has a Placement

Committee comprising of the Placement Officer, the Trainer, the Faculties and the

Student Coordinators. This Committee is prime force responsible for all the activities

of the Training and Placement Cell, providing opportunities Part Time/ Full Time

jobs in reputed organizations to eligible students.

Students have been recruited by the following companies:

DE Shaw Barclays CITI Edelweiss Tokio Deloitte Endurance LTI Tommy/ Ck Infosys Morgan Stanley Vito India Vistaar Social Kinnect Capgemini Wipro IT

40

College Committee List for the academic year 2020 – 21

Examination Committee / Inquiry Committee

Anti-Ragging Cell & Grievance Redressal Cell

Sr. No. Name of the Committee Members Sr. No. Name of the Committee Members

1 Mrs. Shubhangi Nargund 1 Mr. Sriram Deshpande

2 Dr. Navita Kulkarni 2 Mrs. Smruti Nanavaty

3 Mrs. Swapnali Lotlikar

3 Mr. Lokesh Tardalkar 4 Mrs. Rashmi Gahlowt

Unfair Means Committee 4 Mrs. Rashmi Gahlowt

1 Dr. Mayur Vyas

2 Mrs. Madhuvanti Date Internal Complaint Committee (ICC)

3 Mr. Rajesh Maurya Sr. No. Name of the Committee Members

1 Mrs. Smruti Nanavaty

*Admission Committee (First Year) 2 Mr. Lokesh Tardalkar

Sr. No. Name of the Committee Members 3 Dr. Navita Kulkarni

1 Mr. Naresh Sukhani 4 Mrs. Kalika S. Kherdikar

2 Mr. Abhijeet Mohite - BMS 5 Mr. Abhang Deshpande

3 Dr. Sharyn Bangera - BMS 6 General Secretary of Student Council

4 Mr Prashant Chaudhary- BSc(IT) 7 Student Member - TYBMM

5 Dr. Manisha Divate - BSc(IT) 8 Student Member – TYBMS

6 Mrs. Madhuvanti Date - BMM /

BA(FTNMP) 9 ASHADEEP - NGO Representative

7 Dr. Yatindra Ingle- BMM

8 Mr. Ashish Mehta - BA(FTNMP) Women Development Cell

9 Mr. Durgesh Gupta BA (FTNMP)] Sr. No. Name of the Committee Members

10 Mrs. Smruti Nanavaty - MSc(IT) 1 Mrs. Swapnali Lotlikar

11 Mrs. Shubhangi Nargund-M.Com

(BM) 2 Dr. Mayur Vyas

12 Dr. Navita Kulkarni - M.A. (EMA) 3 Mrs. Sunita Gupta

4 Dr. Neelam Naik

Attendance Committee 5 Mrs. Suruchi Bandodkar

Sr. No. Advisory Committee: 6 Mr. Abhang Deshpande

Dr. Navita Kulkarni - Advisor 7 Student Member

1 Dr. Mayur Vyas (In charge) 8 Student Member

2 Mr. Prashant Chaudhary

3 Mrs. Neha Vora Library / E-Resource Committee

4 Dr. Neelam Naik Sr. No. Name of the Committee Members

5 Dr. Sharyn Bangera 1 Mrs. Suruchi Bandodkar

6 Dr. Machunwangliu Kamei 2 Mr. Lokesh Tardalkar

7 Mr. Mayur Sarfare 3 Mrs. Smruti Nanavaty

8 Mrs. Geeta Sharma 4 Dr. Machunwangliu Kamei

9 Mr. Durgesh Gupta 5 Mr. Sriram Deshpande

SHRI VILE PARLE KELAVANI MANDAL’s

USHA PRAVIN GANDHI COLLEGE OF ARTS, SCIENCE AND

COMMERCE

NAAC Accredited “A” Grade

41

Alumni Association DLLE


1 Dr. A. Kapoor - Principal &

Chairman 1 Mr. Mayur Sarfare

2 - Secretary 2 Mrs. Neha Vora

3 Ms. Sareeta Bohra - Jt. Secretary 3 Mrs. Geeta Sharma

4 Ms. Ankita Patni - Treasurer 4 Dr. Manisha Divate

5 Dr. Mayur Vyas - Teacher In-charge

6

Mrs. Madhuvanti Date- Teacher In-

charge

7 Mr. Mayur Sarfare Placement Cell

8 Mr. Naresh Sukhani Sr. No. Name of the Committee Members

9 Mrs. Sunita Gupta 1 Mr. Naresh Sukhani

2 Dr. Manisha Divate

3 Dr. Yatindra Ingle

N.S.S.

Research Cell


1 Mr. Rajesh Maurya - Program Officer

1 Dr. Machunwangliu Kamei

2 Dr. Sharyn Bangera 2 Dr. Navita Kulkarni

3 Mrs. Geeta Sharma 3 Dr. Neelam Naik

4 Mr. Durgesh Gupta 4 Dr. Sharyn Bangera

5 Dr. Manisha Divate

Student’s Council Website Committee


1 Dr. A. Kapoor 1 Mr. Abhijeet Mohite

2 Mr. Sriram Deshpande 2 Dr. Neelam Naik

3 Mr. Rajesh Maurya and G.S. &

Student Representative


4 Mr. Jagdish Sanas

5 Mr. Sandeep Gupta

Entrepreneurship and Innovation Cell

Sr. No. Name of the Committee Heads Sr. No. Staff Common Room Secretary

1 Mrs. Shubhangi Nargund 1 Mrs. Madhuvanti Date

2 Mrs. Swapnali Lotlikar

3 Mr. Ashish Mehta

4 Mr. Abhijeet Mohite

42

Staff & Student Engagements

Cultural Committee & Performing Arts

Mentoring / Counselling Cell

Sr. No. Name of the Committee Members


1 Mr. Lokesh Tardalkar

1 Dr. A. Kapoor

2 Mrs. Rashmi Gahlowt

2 Dr. Mayur Vyas

3 Mrs. Madhuvanti Date

4 Mr. Ashish Mehta

Sports Committee

5. Mr. Mayur Sarfare


6. Mrs. Sunita Gupta


7. Mrs. Yogita Shinde 2 Mr. Sriram Deshpande

2 Mr. Lokesh Tardalkar

Magazine / Prospectus Committee

3 Mr. Ashish Mehta


4 Mrs. Smruti Nanavaty

1 Mrs. Rashmi Gahlowt (Prospectus)

2 Mrs. Sunita Gupta

Montage (Photography Club)

3 Mrs. Neha Vora

Sr. No. Name of the Committee Head

4 Mr. Mayur Sarfare (Magazine) 1 Mr. Lokesh Tardalkar

5 Dr. Navita Kulkarni (Journal)


Rotaract

Academic – Industry Interface Cell


Sr. No. Name of the Committee Heads

1. Mrs. Shubhangi Nargund 1 Mr. Naresh Sukhani

2. Mrs. Swapnali Lotlikar

2 Mr. Rajesh Maurya

Social Outreach Unit (SOU)

Sr. No. Name of the Committee Heads

Faculty Development Programme

1 Mr. Abhijeet Mohite

Sr. No. Name of the Committee Head

2 Student GS.


43

TOPPERS 2018-19

Department Name of Student

B.M.M. Pranil Tailor

B.Sc. (I.T.)

Niranjan Gadiyar

B.M.S.

Darshana Dave

B.A.(F.T.N.M.P.) Harshneet Anand Sarmendar Nischal

M.A. (E.M.A.)

Insiyah Burmawala

M.Com

Tanushree Sandeep Agarwal

M.Sc. (I.T.)

Sanna Damani

Holiday List & Academic Calendar 2020 – 21

It will be notified as per notification from the government and instructions from University

of Mumbai

44

SHLOKAS

ॐ पूर्णमदःपूर्णममदंपूर्णणत्पुर्णमुदच्यते

पूर्णस्यपूर्णमणदणयपूर्णमेवणवमिष्यते॥

ॐ ईिणवणस्यममदँ सवंयमत्िञ्चजगत्यणंजगत्

तेनत्यके्तन भुञ्जीथणः मणगृधःिस्यमस्वद्धनम॥्

ॐमूिंिरोमतवणचणलंपङ्गंुलङ्घयतेमगररं

यत्िृपणतमहंवन्देपरमणनन्दमणधवम ्॥

ॐ प्रर्ोंदेवीसरस्वतीवाजेभिवााभजनीवतीधीनणंमवत्र्यवतु चोदमयत्रीसूनतृणनणंचतेन्तीसमुतीनणम्यजं्ञदधसेरस्वती ॥

ॐअसतोमणसद्गमयतमसोमणज्योमतगणमय

मृत्योमणणअमृतंगमय ॥

ॐसवेभवन्तुसुमिन: सवेसन्तुमनरणमयणः

सवेभद्रणमर्पश्यन्तुमणिमिद्ुःिभणग्भवेत् ॥

ॐ सहनणववतु। सह नौ भुनकु्त। सहवीयंिरवणवहै।

तेजमस्वनणवधीतमस्तु मणमवमिषणवहै।

ॐिणमन्तःिणमन्तःिणमन्तः ॥

45

• A link between students, teachers and college administration

• Creates a healthy and safe atmosphere for students of the college

• Actively seeks to address issues of students

• Promoters timely and transparent resolution of the issues/

suggestions in a confidential manner

NOTE: Grievance is any type of problem, concern, dispute,

complaint or suggestion(s) related to academics or the environment

in the college premises. We work on the principles of confidentiality,

impartiality and sensitivity ensuring timely and appropriate action.

SHRI VILE PARLE KELAVANI MANDAL’s

USHA PRAVIN GANDHI COLLEGE OF ARTS, SCIENCE AND

COMMERCE

NAAC Accredited “A” Grade

STUDENTS’ WELFARE

& GRIEVANCE CELL

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