Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam...

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Driving accelerated growth Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of 99designs

Transcript of Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam...

Page 1: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Driving accelerated growthUsing Lean Startup Techniques in Marketing

by Pam Webber, Chief Marketing Officer of 99designs

Page 2: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 3: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

How I learned theLean StartUp method

- the hard way

Page 4: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
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Revenue in 2000—

0

5

10

15

20

25

eBay Local Trading US Classifieds

<$1M

$20B

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Page 7: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
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Results?

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L

Page 10: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Fast forward a few years later…

Page 11: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 12: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 13: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
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weeDECOR Step 1:

Page 15: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 1:

Test demand

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weeDECOR Step 1:

Test demand

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weeDECOR step 2:

Page 18: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR step 2:

Stage investment

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weeDECOR step 2:

Stage investment

Ecommerceplugin

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weeDECOR step 2:

Stage investment

Ecommerceplugin

Print-to-order

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weeDECOR step 2:

Stage investment

Ecommerceplugin

Print-to-order Customerphotography

Page 22: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 3:

Page 23: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 3:

Practice artful acquisition

Page 24: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 3:

Practice artful acquisition

Organic traffic

Page 25: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 3:

Practice artful acquisition

Organic traffic Social media

Page 26: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

weeDECOR Step 3:

Practice artful acquisition

Organic traffic Social media Partners

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J

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100K monthly visits

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$25K to launch100K monthly visits

Page 30: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

100K monthly visits $25K to launch Six digit revenue

Page 31: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Lean Startup marketingFor the everyday marketer

Page 32: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Test demand

Page 33: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 34: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 35: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 36: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
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Stage investment

Page 38: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
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Practice artful acquisition

Page 41: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method
Page 42: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

$1.5B acquisition

Page 43: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

E

Page 44: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Maecenas faucibus mollis interdum. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Nullam id dolor id nibh ultricies vehicula ut id elit. Vestibulum id ligula porta felis euismod semper. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Vestibulum id ligula porta felis euismod semper. Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Aenean lacinia bibendum nulla sed consectetur. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Maecenas faucibus mollis interdum. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Nullam id dolor id nibh ultricies vehicula ut id elit. Vestibulum id ligula porta felis euismod semper. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Vestibulum id ligula porta felis euismod semper. Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Aenean lacinia bibendum nulla sed consectetur. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Maecenas faucibus mollis interdum. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec sed odio dui. Aenean lacinia bibendum nulla sed consectetur. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Nullam id dolor id nibh ultricies vehicula ut id elit. Vestibulum id ligula porta felis euismod semper. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Vestibulum id ligula porta felis euismod semper.

SEO1M visitors

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START THE QUIZ

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START THE QUIZ

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Page 49: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Accelerating Growth with Lean Startup Marketing Techniques

Test demand

Page 50: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Accelerating Growth with Lean Startup Marketing Techniques

Test demand Stage investment

Page 51: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Test demandPractice artful acquisition

Accelerating Growth with Lean Startup Marketing Techniques

Stage investment

Page 52: Driving accelerated growth - Lean Startup Co. · Using Lean Startup Techniques in Marketing by Pam Webber, Chief Marketing Officer of99designs. How I learned the Lean StartUp method

Pam WebberChief Marketing Officer @ 99designs

@pamwebber_sf

[email protected]


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