Create Energy: Creating Smart Energy Citizens

TOPICS TODAY WHO IS WHO? CHALLENGES SMART ENERGY CITIZENS

- THE CONTEXT: WICKED PROBLEMS - MULTI STAKEHOLDERS

CREATIVE PRODUCER CASES & EXPERIENCES LEARNING FROM YOU

“SOME PROBLEMS ARE SO COMPLEX THAT YOU HAVE TO BE HIGHLY INTELLIGENT AND WELL INFORMED JUST TO BE UNDECIDED ABOUT THEM.” LAURENCE J. PETER

ONE CANNOT UNDERSTAND THE PROBLEM WITHOUT KNOWING ABOUT ITS CONTEXT, ONE CANNOT MEANINGFULLY SEARCH INFORMATION WITHOUT THE ORIENTATION OF A SOLUTION CONCEPT, ONE CANNOT FIRST UNDERSTAND AND THEN SOLVE.

WICKED PROBLEMS

•  THE IDEA OF THE PROBLEM DEPENDS ON WHOM IS ASKED ABOUT IT. •  AS THERE ISN’T A DEFINED PROBLEM, THERE ISN’T A DEFINED SOLUTION. •  THERE ISN’T A GOOD OR WRONG SOLUTION, IT IS JUST BETTER,

WORSE, GOOD ENOUGH. •  EACH WICKED PROBLEM IS IN FACT UNIQUE AND NEW •  EACH SOLUTION IS A ‘ONE-SHOT’ OPERATION. •  THERE ISN’T A DEFINITIVE SOLUTION BEFOREHAND.

WICKED PROBLEMS

MULTISTAKEHOLDER CONTEXT

CUSTOMER/ END-USERS PROVIDER OF SYSTEMS PROVIDER OF SERVICES SUPPLIER ENABLER

MARKETING & COMMUNICATIONS GODFATHER CERTIFICATION OF COMPANIES FINANCIERS OFFICIAL INSTITUTIONS SOCIETY

CREATIVE PRODUCERS

-  BUILD SHARED UNDERSTANDING IN MULTI STAKEHOLDER ENVIRONMENT -  CREATE USER INSIGHTS -  EXPLORE CREATIVE SOLUTIONS

CREATIVE PRODUCERS |smart energy cities Human Centered Innovation

WHY?

Green Deal/Smart Energy

Cities

Create Energy

provide 100,000

buildings with new energy

concepts

people

technology

busin

ess

CREATIVE PRODUCERS |smart energy cities Human Centered Innovation

WHY?

people

technology

busin

ess

human centered innovation

insight in needs of (end)users in context

co-creation of concepts

design value network

co ownership of solutions

empowering smart energy citizens

service designdesign thinkinggamingdesign for behaviordata & appsarchitecture

CREATIVE PRODUCERS |smart energy cities Human Centered Innovation

HOW?

goal

stakeholders

tools

deliverables

Explore Generatedemand

Research & Creation Design Solve Scale up

creative producer creative collaboration

identify

promising initiatives

generate shared

demand

framework

design

promising concepts

design prototype

test

business case

implementation

concepts

municipality

building owners

team

municipality

building owners

team

owners, consortia

creative companies

team

owners/consortia

end users/ creatives/

team

municipality/owners/ consortia/ end users/ creatives/team

stakeholdermapping

SWOT

interviews

process mapping

mindmaps

interviews concept generationCreation Board‘power sessions’

service blueprints

business planning

project planning

project organisation

mappings

supported

opportunities

explicit demand

design process

visual conceptsroadmapcustomer journeyconcept interventions

prototypes of conceptsbusiness planservice blueprint

execution planmilestonesevaluationproject-tools

EXPERIENCES

THREE CASES: •  CASE MEP BIOBASED ECONOMY: SHARED UNDERSTANDING

•  CASE BEWEGING 3.0: REFRAME THE PROBLEM

•  CASE BUURKRACHT: CO-CREATION WITH STAKEHOLDERS

CASE MEP BIOBASED ECONOMY: SHARED UNDERSTANDING    KNOWLEDGE HUNT WITH MEMBERS OF EUROPEAN PARLIAMENT DESCRIBING THE IDEAS PRESENT AND POTENTIAL ROLES IN OVERCOMING THE BOUNDARIES IN STIMULATING THE BIOBASED ECONOMY.      

HOLY GRAIL OF EFFECTIVE COLLABORATION (IN WICKED PROBLEMS)

SHARED UNDERSTANDING + SHARED COMMITMENT (ACCORDING TO JEFF CONKLIN, FOUNDER VAN COGNEXUS INSTITUTE)

Design for Understanding

Naam

Wat is je rol binnen dit vraagstuk?

Ruimte voor de casus door DIG

Waar draait het in dit probleem

om?

Hoe ziet volgens jou de oplossing voor dit probleem er uit?

Teken of schrijf hier hoe de oplossing voor dit probleem er uit zou kunnen zien als je geen rekening zou hoeven houden met anderen. Wat is ervoor nodig om deze oplossing uit te voeren?

Denk hierbij aan jouw waarden, jouw drijfveren. Waarom vind je deze belangrijk? Probeer hier zo veel mogelijk op te schrijven!

Kun je bijvoorbeeld een bepaalde dienst bieden, materieel iets bijdragen of een netwerk aanbieden om deze oplossing te bewerktstelligen?

Waar draait het in dit probleem om? Wat maakt het een probleem?

Wat vind je de belangrijke elementen in deze door jou geschetste oplossing?

Hoe zie jij je rol binnen de door jou geschetste oplossing?

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DESIGN FOR UNDERSTANDING WHEN A STAKEHOLDER UNDERSTANDS WHAT OTHER STAKEHOLDERS BELIEVE, THEIR VALUES, AND WHY THEY HAVE THE OPINIONS THEY HAVE. SHARED DISPLAY IS EXTREMELY HELPFUL

   

SOME INSIGHTS •  USING THE CANVAS CREATED SHARED UNDERSTANDING •  COMPARED TO THE USUAL WAY OF WORKING THE CREATIVE

APPROACH SPEEDED UP THINKING •  THE CREATIVE APPROACH HELPED TO MAKE FIRST STEP IN THE

MULTISTAKEHOLDER CONTEXT •  IT ACCELERATED MULTISTAKEHOLDER COLLABORATION

CASE BEWEGING 3.0 HOW TO TO CREATE A GOOD LIVING FOR THE ELDERLY IN THEIR OWN HOMES WITH REDUCED MEANS (TIME AND MONEY).      

SOME INSIGHTS •  STEP BACK AND REFRAME THE PROBLEM •  CREATE INNOVATION SKILLS IN THE MIXED TEAM •  VISUALIZE A SHARED FRAME •  BE PART OF THE HANDOVER TO THE MARKET •  IDEAS ARE GREAT, IMPLEMENTING THEM IS BETTER

CASE BUURKRACHT DESIGN A SERVICE THAT WILL LEAD TO A BREAKTHROUGH IN ENERGY SAVING FOR HOME OWNERS & ENHANCE THE RELEVANCE OF THE SMART METER TO THE CONSUMER

SOME INSIGHTS •  ENERGY IS LOW INTEREST,, COMMUNITY IS HIGH IMPACT •  KEEP A RIGOROUS EYE ON THE USER •  HUMAN TOUCH PREVAILS OVER SYSTEMS •  THINK PROCESS AND EXPERIENCE •  THE ADOPTION CURVE ALSO APPLIES TO COMMUNITY INITIATIVES •  BEWARE OF OWNERSHIP