grand winners - New York Festivals · boriS meiSe - Producer romaN beCker & till DieStel - Graphic...

29
14 GRAND WINNERS Grand Central Station

Transcript of grand winners - New York Festivals · boriS meiSe - Producer romaN beCker & till DieStel - Graphic...

14

grandwinners

Grand Centra l Stat ion

2010 NYF Advertis iNg AwArds 15

PrinT

Del Campo NazCa SaatChi & SaatChiHospital Aleman“Children Do”Argentina

mariaNo SerkiN - Execut ive Creat ive Di rector

maxi itzkoff - Execut ive Creat ive Di rector

luCaS paNizza - Copywr i ter

Norbertro VatraNo - Ar t D iector

bueNa ViSta fotografia - Photography Studio

leaNDro puCh - Product ion Manager

malCu & Cato - Photographer

bruNo tortolaNo - Des igner

Valeria magriNi - Account Execut ive

pablo romaNoS - Head of Ar t

design

SerViCeplaNLeadAcademy“ProContra”Germany

alexaNDer SChill - Chief Creat ive Of f icer

maik kaehler & ChriStoph NaNN - Creat ive

Di rectors

CoNStaNze StrothmaNN - Customer consul tant

boriS meiSe - Producer

romaN beCker & till DieStel - Graphic Des igners

maria lake - Agency Producer

ouTdoor

Clm bbDoHEWLETT PACKARD“POSTERS”France

gilleS fiChteberg - VP Chief Creat ive Of f icer

JeaN-fraNCoiS SaCCo - VP Chief Creat ive Of f icer

eriC pierre - Creat ive Di rector

ViNCeNt peDroCChi - Copywr i ter

CeDriC moutauD - Ar t D i rector

JeaN-YVeS lemoigNe - Photographer

SYlVie etChemaite - Ar t Buyer

TV/CineMa

betC euro rSCgCANAL+“The Closet”France

StephaNe xiberraS - Execut ive Creat ive Di rector

eriC aStorgue - Ar t D i rector

JeaN-ChriStophe roYer - Copywr i ter

iSabelle meNarD - TV Producer

matthiS VaN heiJNiNgeN - D i rector

SoixaNte QuiNze - Product ion company

kouz proDuCtioN - Sound

graND wiNNerS

radio

DuVal guillaume, aNtwerpTouring Mobilis“Bizarre Traffic Updates”Belgium

geoffreY haNtSoN - Creat ive Di rector

DrieS De wilDe - Copywr i ter

merel VaN DeN broeCk - Ar t D i rector

Charlotte matthiaS - Account Manager

CollaTeral

ogilVY & mather werbeageNtur gmbhDove Body Lotion“Dove MAGIC MIRROR MAILING”Germany

Dr. StephaN Vogel- Creat ive Di rector

ChriStiaN mommertz - Creat ive Di rector

DaNiel SChweiNzer - Ar t D i rector / Des igner

marCuS pfeiffer - Copywr i ter

katJa berghoff - Account Management

oliVer eNgelS - Adver t iser ’s Superv isor

Valerie opitz - Ar t Buy ing

16

aVanT-garde

farfarNokia“The World’s Biggest Signpost”Sweden

JoN DraNger - Execut ive Creat ive Di rector

erik NoriN - Creat ive Di rector

tomaS JoNSSoN - Ar t D i rector

Carl freDrik JaNNerfelDt - Copywr i ter

ChriStiaN NorD - Account Di rector

marteN forSluND - Account Di rector

robert JarVi, bJorN uppeke & mikael riNg - F lash

Programmers

matiaS palm JeNSeN - Creat ive Pres ident

marie perSSoN - Account Manager

ulrika hoJgarD -Account Manager

louiSe SteNborg - Account Manager

Niku baNaie - Head of St rategy

graND awarDS CoNtiNueD

digiTal + inTeraCTiVe

JuNg VoN matt ag13TH STREET“Last Call”Germany

mathiaS Stiller, & wolfgaNg SChNeiDer

- Execut ive Creat ive Di rectors

aNDreaS heNke, peter goCht & ChriStiaN kroll

- Creat ive Di rectors

DaNiel leVereNz & mariuS bell - Ar t D i rectors

fraNziS heuSel, heleN Seiffe & rubeN DoNath -

Account Superv isors

Julia Cramer - Agency Producer

aNDreaS heNke - Concept ion

gleNN berNSteiN, kathariNa StrauSS & StephaN

paulY (film Deluxe gmbh) - Producers

Carlo JelaViC - Camera

DaNiel kuNDrat (film Deluxe gmbh) - Ed i tor

elViS elliNgtoN, DeNNiS beCkmaNN & JuliaN

holzapfel (film Deluxe gmbh) - Sound Design/

Ar rangement

ChriStiaN mielmaNN - D i rector

elViS elliNgtoN, DeNNiS beCkmaNN & JuliaN

alexaNDra ioN (Software DeVelopmeNt) - (Power f lasher )

MiXed Media

leo burNett ChiCagoP&G Tampax“Zack Johnson”USA

mark tutSSel - Global Chief Creat ive Of f icer

JohN CoNDoN - Chief Creat ive Of f icer

beCkY SwaNSoN - Execut ive Creat ive Di rector

DaVe loew - Creat ive Di rector

JoN wYVille - Creat ive Di rectors

DaViD l. moore/rob tripaS - Agency Producers

raNDY krallmaN - D i rector

patriCk milliNg Smith, briaN CarmoDY, liSa riCh &

alliSoN kuNzmaN - Execut ive Producers/Smuggler

matt wooDS & matt walSh - Ed i tors/The Whi tehouse

Chicago

humaN worlDwiDe - Or ig ina l Music Composi t ion

the filmworkerS Club/Co3 - Post Product ion

DomaNi StuDioS - D ig i ta l Shop

innoVaTiVe

forSmaN & boDeNforSIKEA“Facebook Showroom”Sweden

meDiaeDge:Cia - Media Agency

leNNart SJöberg - Photographer

Sara zakariaSSoN - Adver t iser ’s Superv isor

2010 NYF Advertis iNg AwArds 17

aDVertiSer of the YearProctor & Gamble

aD ageNCY Network of the YearYoung & Rubicam

aD ageNCY Network of the YearLeo Burnett

ageNCY of the YearJung von Matt, Hamburg

boutiQue ageNCY of the YearMortierbrigade, Brussels, Belgium

uniTed naTions deParTMenT of PubliC inforMaTion

gold silVer bronze

leo burNett beirutLebanonHariri Foundation“Khede Kasra”Promotion of Peace/Human RightsMixed Media

Shalmor aVNoN amiChaY Y&r iNteraCtiVe tel aViVIsraelAids Task Force“SDIA Project”Innovative Use of MediaAvant-Garde

euro rSCg ChiCagoUSAJuvenile Protection Association“JPA”Promotion of Peace/Human RightsPrint

beSt of the Year awarDS

uNDpi wiNNerS

18

2010winners

Washington Square

2010 NYF Advertis iNg AwArds 19

2010 adVerTisingawards winners

art & teChNiQueGold / Silver / Bronze

aVaNt-garDeGold / Silver / Bronze

CollateralGold / Silver / Bronze

DeSigNGold / Silver / Bronze

hiSpaNiC aDVertiSiNgGold / Silver / Bronze

iNNoVatiVeGold / Silver / Bronze

mixeD meDiaGold / Silver / Bronze

outDoorGold / Silver / Bronze

priNtGold / Silver / Bronze

raDioGold / Silver / Bronze

StuDeNtGold / Silver / Bronze

tV & CiNemaGold / Silver / Bronze

For a complete listing of the 2010 New York Festivals International Advertising Awards finalist winners, please visit www.newyorkfestivals.com.

Index Key:

countryCompaNY NameAdver t iser ’s Name

“Ti t le of Ent r y”

Category

20

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Tree”

Outdoor: Ar t D i rect ion

australiareVolVerBoags Draught

“Pure Waters”

Telev is ion: D i rect ion

englandabbott meaD ViCkerS bbDoGuinness

“Br ing i t to l i fe”

Telev is ion: Ar t D i rect ion

Guinness

“Br ing i t to l i fe”

Telev is ion: Cinematography

Guinness

“Br ing i t to l i fe”

Telev is ion: Specia l E f fects

leo burNettMcDonald ’s

“Techy Types”

Telev is ion: Copywr i t ing

mCCaNN maNCheSterLeeds Counsel l ing

“Say”

Outdoor: Typography

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Tree”

Pr int : Ar t D i rect ion

australiaaNimal logiCSubaru

“Crowd”

Telev is ion: Specia l E f fects

englandabbott meaD ViCkerS bbDoGuinness

“Br ing i t to l i fe”

Telev is ion: D i rect ion

Guinness

“Br ing i t to l i fe”

Telev is ion: Edi t ing

leo burNettMcDonald ’s

“Everybody”

Telev is ion: Copywr i t ing

rkCr/Y&rCOI F i re Safety

“Breathe”

Telev is ion: Cinematography

the ChaSeFont Shop, Font Works and Atomic Type

“26&26”

Design: Ar t D i rect ion

francebetC euro rSCgSol idar i te S ida

“Clocks”

Outdoor: Typography

germanyauDi agAudi A4 2.0 TDI e

“ In te l l igent ly combined”

Telev is ion: An imat ion Computer

JuNg VoN matt agJung von Mat t AG

“Sh iny Medal ”

Radio: Humor

RWE

“Giant”

Telev is ion: An imat ion Cel

francebetC euro rSCgCANAL+

“The Closet”

Telev is ion: Act ing

CANAL+

“The Closet”

Telev is ion: D i rect ion

CANAL+

“The Closet”

Telev is ion: Edi t ing

CANAL+

“The Closet”

Telev is ion: Humor

Ev ian

“Rol le rbabies”

In teract ive: Ar t D i rect ion

ogilVY fraNCePerr ie r

“Mel t ing”

Telev is ion: An imat ion Computer

germanyeuro rSCg DueSSelDorfPeugeot Ion

“E lect r ic Horse”

Outdoor: Photography

JuNg VoN matt agDer Spiegel

“The SPIEGEL Pr in t Campaign”

Outdoor: I l lust ra t ion

Der Spiegel

“The SPIEGEL Pr in t Campaign”

Pr int : I l lust ra t ion

Phi lharmonic Orchest ra of Hamburg

“Sounds of Hamburg”

In teract ive: Sound Design

kolle rebbe gmbhBorkebjs.com

“BORKEBJS. The Return of

the Monsters”

Design: I l lust ra t ion

indiagreY worlDwiDe iNDiaCoromandel Fer t i l isers

“Coromandel Fer t i l i sers Bus iness Card”

Design: St ructura l Innovat ion

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVAids Task Force

“SDIA Pro ject”

Radio: Or ig ina l Music

JapanproJeCtor iNC.UNIQLO

“UNIQLO CALENDAR”

In teract ive: Ar t D i rect ion

netherlandsubaChSwiSbruN/JwtMINI

“The MINI Chr is tmas Box”

Outdoor: Humor

spaintbwa eSpañaRENFE

“Pop-up”

Telev is ion: Ar t D i rect ion

switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchst ra

“Great Emot ions”

Pr int : Ar t D i rect ion

usaleo burNett ChiCagoP&G Tampax

“Zack Johnson”

In teract ive: Copywr i t ing

arT & TeChnique gold

arT & TeChnique silVer

2010 NYF Advertis iNg AwArds 21

lukaS liNDemaNN roSiNSki gmbhmyToys.de

“The LEGO Codes”

Outdoor: Ar t D i rect ion

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of

Anorex ia Nervosa and Associated)

“The Contemporary Beauty Idea l - Mot iv

MANET’S OLYMPIA 2009”

Outdoor: I l lust ra t ion

Ogi lvy Germany

“HOWTO Magaz ine”

Design: Typography

webguerillaSMINI In ternat iona l

“MINIMALISM”

In teract ive: An imat ion

argentinaogilVY & mather argeNtiNaCoke Zero

“Happy K ingdom”

Telev is ion: Ar t D i rect ion

australiareVolVerBoags Draught

“Pure Waters”

Telev is ion: Cinematography

Subaru

“Crowd Rider”

Telev is ion: D i rect ion

englandabbott meaD ViCkerS bbDoGuinness

“Br ing i t to l i fe”

Telev is ion: Or ig ina l Music

rkCr/Y&rVi rg in Media

“Fantast ic Journey”

Telev is ion: Cinematography

Vi rg in Media

“Fantast ic Journey”

Telev is ion: D i rect ion

israelgraVitY rhiNo groupPelephone Communicat ions Ltd

“Pe lephone Another Wor ld”

Telev is ion: Ar t D i rect ion

netherlandsubaChSwiSbruN/JwtKi t Kat

“K i t Kat Jesus”

In teract ive: Humor

francebetC euro rSCgCANAL+

“The Closet”

Telev is ion: Copywr i t ing

germanyauDi agAudi A4 2.0 TDI e

“ In te l l igent ly combined”

Telev is ion: Specia l E f fects

bbDo germaNY gmbhTalc id

“The eatab le Encyc lopedia”

Design: Ar t D i rect ion

JuNg VoN matt agDer Spiegel

“The SPIEGEL Pr in t Campaign”

Outdoor: Ar t D i rect ion

Der Spiegel

“The SPIEGEL Pr in t Campaign”

Outdoor: I l lust ra t ion

Der Spiegel

“The SPIEGEL Pr in t Campaign”

Pr int : I l lust ra t ion

leagaS DelaNeY hamburg gmbhSkodaAuto Deutsch land GmbH

“Glass music”

Telev is ion: Sound Design

switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchst ra

“Great Emot ions”

Pr int : I l lust ra t ion

usaleo burNett ChiCagoP&G Tampax

“Zack Johnson”

In teract ive: Humor

lukaS liNDemaNN roSiNSki gmbhLukas L indemann Rosinsk i GmbH

“LLR Websi te”

In teract ive: Nav igat ion

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of

Anorex ia Nervosa and Associated)

“The Contemporary Beauty Idea l - Mot iv

BOUCHER’S NUDE 2009”

Pr int : I l lust ra t ion

SYzYgY DeutSChlaND gmbhJaegermeister

“Jaegermeister.de - The new Brand

Exper ience”

In teract ive: An imat ion

philippinestbwa SaNtiago maNgaDa puNoBoysen Pa int

“Orch id”

Pr int : Ar t D i rect ion

south africakiNg JameS Cape towNAl lan Gray

“Legend”

Telev is ion: Copywr i t ing

spaintbwa eSpañaRENFE

“Pop-up”

Telev is ion: An imat ion Computer

usaDotgluBMW

“Express ionof joy.com”

In teract ive: Nav igat ion

lapizP&G Bounty

“Bat t le”

Radio: Copywr i t ing

P&G Bounty

“Bat t le”

Radio: Sound Design

P&G Gain

“K i tchen”

Pr int : Photography

arT & TeChnique bronze

art & teChNiQue

22

germanyJuNg VoN matt agConcer t for the People

“Concer t for the People”

Event/Night l i fe Market ing

F i tness F i rs t Germany GmbH

“The Calor ie Receipt”

Innovat ive Use of Media

SerViCeplaNBayer ische Motoren Werke

Akt iengesel lschaf t

“F lash”

Innovat ive Use of Media

netherlandsubaChSwiSbruN/JwtMINI

“The MINI Chr is tmas Box”

Guerr i l la : Outdoor

swedenCriSpiN porter + boguSkY europePosten - The Swedish Posta l Serv ice

“Magica l Chr is tmas Cards”

Innovat ive Use of Media

farfarNokia

“Wor lds b iggest s ignpost”

Ambient

forSmaN & boDeNforSIKEA

“Facebook Showroom”

Innovat ive Use of Media

aVanT-garde gold

Batter y Park

2010 NYF Advertis iNg AwArds 23

aVanT-garde bronze

aVanT-garde silVer

australialowe SYDNeYFootba l l Federat ion Aust ra l ia

“The Great Chr is tmas Wrapping

Paper Swindle”

Innovat ive Use of Media

Footba l l Federat ion Aust ra l ia

“The Great Chr is tmas Wrapping

Paper Swindle”

Street Teams

austriatraktor werbeageNtur gmbhSamsung E lect ron ics Aust r ia

“Nonja”

Socia l Network

englandleo burNettShel ter

“House of Cards”

Event/Night l i fe Market ing

argentinabbDo argeNtiNaNike

“5 runners 650,000 fo l lowers”

Innovat ive Use of Media

australialowe SYDNeYFootba l l Federat ion Aust ra l ia

“The Great Chr is tmas Wrapping

Paper Swindle”

Guerr i l la : Indoor

Footba l l Federat ion Aust ra l ia

“The Great Chr is tmas Wrapping

Paper Swindle”

Word of Mouth Buzz/V i ra l

BelgiumDuVal guillaume, aNtwerpStay inga l ive.org

“V i r tua l Sexua l t ransmi t ted d isease”

Socia l Network

raDleY YeDlerRadley Ye ldar

“RY Env i ronment”

Ambient

germanyJuNg VoN matt ag13TH STREET

“Last Cal l ”

Innovat ive Use of Media

E ichborn

“F lyver t is ing - The Wor ld ’s F i rs t

F ly-Banner”

Innovat ive Use of Media

Phi lharmonic Orchest ra of Hamburg

“Sounds of Hamburg”

In teract ive Tools

indiaarC-leo burNett iNDiaMumbai ra i lway pol ice

“Backpocket ing”

Guerr i l la : Indoor

DuVal guillaume SaVLAM Mi lk

“Leon”

Street Teams

englandleo burNettShel ter

“House of Cards - Glastonbury”

Ambient

Shel ter

“House of Cards - Glastonbury”

Guerr i l la : Outdoor

germanyogilVY, fraNkfurtIKEA PS

“ IKEA PS Mobi le In ter ior Des ign P lanner”

Mot ion/Mobi le Market ing

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia

Nervosa and Associated)

“The Contemporary Beauty Idea l ”

Innovat ive Use of Media

greY worlDwiDe iNDiaCoromandel Fer t i l isers

“Coromandel Fer t i l i sers Bus iness Card”

Innovat ive Use of Media

netherlandsubaChSwiSbruN/JwtKi t Kat

“K i tKat Jesus”

Word of Mouth Buzz/V i ra l

peruY&r limaMovistar

“Speedy Mov i l ”

Guerr i l la : Outdoor

uruguaylowe giNkgoRenaul t

“Radio recorded in the t runk”

Innovat ive Use of Media

greeceogilVYoNe worlDwiDe atheNSLacta

“Love in Act ion”

Webisode

puerto ricoleo burNett puerto riCoMcDonald ’s

“Gr i l l Smoke Pro ject ions”

Video Pro ject ions

netherlandseuro rSCg 4D amSterDamVolvo Car Corporat ion

“Vo lvo DRIVe Around The Wor ld”

Socia l Network

usaleo burNett ChiCagoP&G Tampax

“Zack Johnson”

Webisode

swedenlowe briNDforSReta i l cha in specia l ised in re l iab le

b ig bu lk products

“The wor ld ’s longest c loth ing l ine”

Innovat ive Use of Media

usamCCaNN eriCkSoNMasterCard

“Pr ice less P icks”

In teract ive Tools

publiCiS New York/DeNSebraiN, iNC.Charmin

“S i t or Squat”

Mot ion/Mobi le Market ing

24

BelgiummortierbrigaDestudio brusse ls

“eterna l moonwalk”

Consumer Serv ices

englandleo burNettShel ter

“House of Cards - Exh ib i t ion”

Guer i l la Adver t is ing

germanyJuNg VoN matt agEichborn

“F lyver t is ing - The Wor ld ’s F i rs t

F ly-Banner”

Guer i l la Adver t is ing

F i tness F i rs t Germany GmbH

“The Calor ie Receipt”

Consumer Promot ions

Phi lharmonic Orchest ra of Hamburg

“Concer t for the People”

Events

Prax is Dr. Schink & Dr. Jansen

“Acupuncture”

Calendars

ogilVY & mather

werbeageNtur gmbhDove Body Lot ion

“Dove MAGIC MIRROR MAIL ING”

Business to Bus iness Serv ices

JapantokYo great ViSual iNC.“Tokyo Great V isua l 2010 New

year ’s card”

Announcements/ Inv i ta t ion Cards

macedoniafutura 2/2Wor ld W ide Bakery

“Rol l ing P in Calendar”

Calendars

swedengoSSSportspec

“Park ing t icket conver ter ”

Guer i l la Adver t is ing

CollaTeral gold

Brook lyn Br idge

2010 NYF Advertis iNg AwArds 25

CollaTeral silVer

englandleo burNettShel ter

“House of Cards”

Consumer

Shel ter

“House of Cards - Exh ib i t ion”

Events

Shel ter

“House of Cards - Exh ib i t ion”

Publ ic Serv ice Announcements

germanykolle rebbe gmbhBahlsen GmbH & Co. KG

“Le ibn iz Or ig ina ls”

In terna l Use

Bahlsen GmbH & Co. KG

“Le ibn iz Or ig ina ls”

Sel f Promot ions/Trade

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia

Nervosa and Associated)

“The Contemporary Beauty Idea l ”

Guer i l la Adver t is ing

SaatChi & SaatChi berliNAmnesty In ternat iona l

“L ight the Dark”

Publ ic Serv ice Announcements

SerViCeplaNBang & Olufsen

“Audio annual repor t ”

Annual Repor ts

Bang & Olufsen

“Audio annual repor t ”

Business to Bus iness Products

tbwa DueSSelDorfNISSAN

“MORE SPACE THAN EXPECTED”

Consumer Products

netherlandsubaChSwiSbruN/JwtMINI

“The MINI Chr is tmas Box”

Guer i l la Adver t is ing

swedengoSSSchool of engineer ing Jonkoping

“A year at the school o f engineer ing”

Sel f Promot ions/Consumer

Collateral

26

englandpurpoSeJasmine and Tim Plowr ight

“Wedding Inv i ta t ion”

Other

williamS murraY hammRecipease

“Recipease Food Ki ts”

Brand Ident i ty

germanyfuturebraND gmbhya look.com

“Fash ion Faces Calendar 2010”

Calendars

kolle rebbe gmbhThe Del i Garage

“Corporate Des ign”

Brand Ident i ty

SCholz & frieNDSPanasonic Stereo Earphones RP-HJE 130

“The Earphones Note”

Enter ta inment/Recreat iona l

australiaColmaN raSiC CarraSCoMTV EXIT FOUNDATION

“THE KILLERS, LOVE STORY”

Publ ic Serv ice Announcements

austriaeuro rSCg VieNNawww.netdoctor.at

“Melanoma”

Guer i l la Adver t is ing

BelgiumDuVal guillaume, aNtwerpAl fa Romeo

“Your chance to own an A l fa Romeo”

Consumer Promot ions

mortierbrigaDeLev i ’s Jeans

“Lev i ’s pop up c loset”

Business to Bus iness Products

SerViCeplaNLeadAcademy

“ProContra”

Brand Ident i ty

StriChpuNkt gmbhEber l Pr in t GmbH

“Wal l Ca lendar 2010 - CHEESE”

Calendars

swedenlowe briNDforSSaab Automobi le - Saab 9-3

“Change perspect ives”

Brand Bui ld ing/Promot ion

chinaeriC Cai DeSigN Co. (beiJiNg)WWF CHINA

“Bye Forever”

Publ ic Serv ice Announcements

englandelmwooD“E lmwood Chr is tmas Card”

Announcements/ Inv i ta t ion Cards

germanyJuNg VoN matt agJung von Mat t AG

“Sh iny Medal ”

Business to Bus iness Promot ions

Wir tschaf tsWoche

“Execut ive Chai r Rodeo”

Events

SCholz & frieNDSfedera l s tate Baden-Wuert temberg

“The Patent Calendar 2010”

Business to Bus iness Serv ices

SerViCeplaNRadiostat ion egoFM

“E lect ron ic Gui tar B i rds”

Consumer Promot ions

wuNDermaN DeutSChlaNDDeutsche Luf thansa AG

“My Memoi rs”

Consumer Serv ices

indiagreY worlDwiDe iNDiaCoromandel Fer t i l isers

“Coromandel Fer t i l i sers Bus iness Card”

Business to Bus iness Products

JapanbuilD CreatiVehauS Co., ltD.Telev is ion Sai tama

“Te lev is ion Sai tama brand CF”

Consumer

swedenakeStam holStPlayground Outdoor Equipment Stores

“S leepless at P layground”

Reta i l

lowe briNDforSOpera

“The Consul ”

Events

design gold

CollaTeral bronze

design silVer

england300millioNLiv, ha i r & beauty sa lon

“L iv logo”

Logos

elmwooD“P laygroup”

Stat ionary

taxi StuDioWil l ie ’s Wor ld Class Cacao

“Wi l l ie ’s Wor ld Class Cacao”

Brand Ident i ty

williamS murraY hammRecipease

“Recipease Food Ki ts”

Foods

germanybutter. ageNtur für

werbuNg gmbhEIZO High-End Moni tors.

Medica l Imaging.

“P in-up Calendar 2010”

Calendars

SCholz & frieNDSfedera l s tate Baden-Wuert temberg

“The Patent Calendar 2010”

Calendars

swedengarbergS reklambYrå abSödra Cel l

“Parupu”

Brand Bui ld ing/Promot ion

2010 NYF Advertis iNg AwArds 27

BelgiummortierbrigaDestudio brusse ls

“eterna l moonwalk”

Media Promot ion: Broadcast

canadaproximitY CaNaDaFr i to Lay

“Dor i tos Whi te Bag”

Confect ions/Snacks

englandalexaNDer CommerCialSSussex Safer Roads Par tnersh ip

“Embrace L i fe”

Civ ic/Socia l Educat ion

tribal DDb loNDoNMonopoly, Hasbro

“Monopoly Ci ty St reets”

Recreat iona l

Vo lkswagen GTI

“The GTI Pro ject”

Automobi les

chinahaNtaNg CommuNiCatioNS group

ShaNghai ChiNaWptt Contracept ive

“Trouble maker”

Pharmaceut ica l

englandmark StuDioManchester L i terature Fest iva l

“MLF Brochure 09”

Cata logue/Brochure/Pamphlet

purpoSeEFFP (Engl ish Farming & Food

Par tnersh ips)

“V IEW Magaz ines – Issues Spr ing,

Summer, Autumn, Winter”

Cata logue/Brochure/Pamphlet

germanyJuNg VoN matt ag13TH STREET

“Last Cal l ”

Use of Mobi le Consumer

SaatChi & SaatChi berliNAmnesty In ternat iona l

“L ight the Dark”

Promot ion of Peace/Human Rights

netherlandseuro rSCg 4D amSterDamVolvo Car Corporat ion

“Vo lvo S60: The Bl ind Prev iew”

Automobi les

swedenakeStam holStStockholm Pr ide Fest iva l

“How Hetero Are You?”

Gay/Lesbian Adver t is ing

germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg

“Sounds of Hamburg”

Brand Bui ld ing/Promot ion

kolle rebbe gmbhThe Del i Garage

“Chocolate Glue”

Foods

The Del i Garage

“Food F in ish”

Foods

SerViCeplaNDr. Moel ler ’s qu ince brandy

“Dr. Moel ler ’s Quince Brandy”

Beverages: A lcohol ic

hong KongmCCaNN worlDgroup (hoNg koNg)Jet L i One Foundat ion

“One Walk”

Event Promot ions

indiaout of the boxPres id ium

“Pres id ium Bedsheets”

Brand Bui ld ing/Promot ion

JapantugboatFutaba Kogei Pr in t ing

“Brand Campaign”

Posters

mexicow iNteraCtiVe meDia Sa De CVDig i ta l Invaders

“Dig i ta l Invaders”

Publ ic Serv ice/Non-Prof i t

netherlandsfhV bbDo amStelVeeNVenus Cinema

“8mm Bush”

Posters

repuBlic of south Korea601biSaNg601bisang

“601 Ar tbook Pro ject 2009 - Cata log”

Cata logue/Brochure/Pamphlet

usaY&r, irViNeWaldor f Astor ia Hote ls and Resor ts

“The Pa lace, Jerusa lem - Res idences

Sales Brochure”

Cata logue/Brochure/Pamphlet

digiTal + inTeraCTiVe gold

design bronze

farfarNokia

“The Wor ld ’s B iggest S ignpost”

Personal Products

forSmaN & boDeNforSIKEA

“Facebook Showroom”

Best Use of Medium/Websi tes

IKEA

“Facebook Showroom”

Home Appl iances/Furn ish ings

North kiNgDomadidas

“ad idas Teamgeist ”

Enter ta inment Promot ion

usaCampfireShark Week

“Frenz ied Waters”

Media Promot ion: Broadcast

the martiN ageNCY &

DomaNi StuDioSJohn F. Kennedy Pres ident ia l

L ibrary & Museum

“We Choose the Moon”

Educat iona l Inst i tu t ions

28

australiageorge patterSoN Y&r melbourNeCadbury P icn ic

“ IT ’S NO PICNIC”

Confect ions/Snacks

BelgiumDuVal guillaume, aNtwerpSta l laer t Demol i t ion

“The Ugl iest Bu i ld ing”

Business Products/Serv ices

BrazilagêNCiaCliCk iSobarFIAT 500

“500 faces”

Use of Mobi le Consumer

chinaShaNghai ogilVY & mather

marketiNg CommuNiCatioNS

CoNSultiNg Co., ltDThe North Face®

“Red F lag”

Recreat iona l

francebetC euro rSCgEvian

“Rol le rbabies”

Beverages Non-Alcohol ic

germanyDSg Dialog SolutioNS gmbhOlympus PEN Camera

“The PEN Story”

Personal Products

JuNg VoN matt agMercedes-Benz

“SLS AMG Webspecia l ‘Beh ind

the Speed’”

Best Use of Medium/Websi tes

Nike+

“Nike+ Trash Ta lk”

Best Use of Medium/Banners

Phi lharmonic Orchest ra of Hamburg

“Sounds of Hamburg”

Enter ta inment Promot ion

slovaK repuBlicmuw SaatChi & SaatChiT-Mobi le

“Messages”

Telecommunicat ion Serv ices

swedenakeStam holStStockholm Pr ide Fest iva l

“How Hetero?”

Gay/Lesbian Adver t is ing

CriSpiN porter + boguSkY europePosten - The Swedish Posta l Serv ice

“Magica l Chr is tmas Cards”

Home Products/Serv ices

SCANDINAVIAN AIRL INES SWEDEN

“SAS GLOBE OF FORTUNE”

Transpor tat ion/Trave l /Tour ism

kiNgICA

“The Exot ic Surpr ise”

Best Use of Medium/Micros i te

lowe briNDforSSaab Automobi le - Saab 9-3

“Change perspect ives”

Automobi les

usaleo burNett ChiCagoP&G Tampax

“Zack Johnson”

Cosmet ics/Beauty A ids/To i le t r ies

P&G Tampax

“Zack Johnson”

Webisodes

moNSter meDia aND w+k NYESPN Monday Night Footba l l

In teract ive Storef ront

“Monster Storef ront : ESPN Street- leve l

D ig i ta l Game Exper ience”

Media Promot ion: Broadcast

tool of North ameriCaStarbucks

“Starbucks Love Pro ject”

Phi lanthropic Appeals

YouNg & rubiCamLG Elect ron ics

“Give I t A Ponder, Case Study”

Corporate Image/ In format ion/

Recru i tment

LG E lect ron ics

“Locker Room/Unicorn/Cat f ight”

Corporate Image/ In format ion/

Recru i tment

digiTal + inTeraCTiVe silVer

Midtown

2010 NYF Advertis iNg AwArds 29

australialowe SYDNeYFootba l l Federat ion Aust ra l ia

“Socceroos Wor ld Cup Qual i f ie rs”

Enter ta inment Promot ion

chinaShaNghai ogilVY&mather

marketiNg CommuNiCatioNS

CoNSultiNg Co., ltDLee jeans

“Gold 120”

Appare l

Lee jeans

“Gold 120”

Corporate Image/ In format ion/

Recru i tment

The Nor th Face®

“Red F lag”

Use of Mobi le Consumer

francepubliCiS NetChr is t ian Dior

“Miss Dior Cher ie”

Cosmet ics/Beauty A ids/To i le t r ies

germanyJuNg VoN matt agMercedes-Benz

“Te letext ”

Automobi les

Six t rent a car

“Sunshine in Hal le”

Transpor tat ion/Trave l /Tour ism

lukaS liNDemaNN roSiNSki gmbhmyToys.de

“The LEGO Codes”

Use of Mobi le Consumer

philipp uND keuNtJe gmbhVerg iss A ids n icht e.V.

“Group therapy 2009”

Gay/Lesbian Adver t is ing

plaN.Net / SerViCeplaNMINI AG

“MINI IS LOADING.”

Best Use of Medium/Banners

SerViCeplaNSantec V ideo Surve i l lance

“No escape”

Best Use of Medium/Banners

greeceogilVYoNe worlDwiDe atheNSLacta

“Love in Act ion”

Confect ions/Snacks

hong KongmCCaNN worlDgroup (hoNg koNg)Jet L i One Foundat ion

“One Walk”

Phi lanthropic Appeals

israelmCCaNN eriCkSoN iSraelYes Sate l l i te Company

“YES Referees”

Media Promot ion: Broadcast

netherlandsaChtuNg!Volkswagen

“Vo lkswagen Publ ic Polo”

Automobi les

repuBlic of south KoreapeNtaCle iN megazoNeLG Telecom “OZ”

“OZ FPSD Game”

Best Use of Medium/Websi tes

singaporeleo burNett/arC worlDwiDe

SiNgaporeMinist r y of Communi ty Deve lopment,

Youth And Spor ts

“Beaut i fu l l y Imper fect”

Pol i t ica l Adver t isements

spainmCCaNN eriCkSoNCOCA COLA

“ENCOUNTER”

Beverages Non-Alcohol ic

swedenakeStam holStPlayground Outdoor Equipment Stores

“S leepless at P layground”

Reta i l Stores

farfarComviq

“Comviq Borrow Buddy”

Telecommunicat ion Serv ices

usaarNolDt ru th

“Do You Have What I t Takes?”

Heal thcare

gothamAmer ican Hear t Associat ion/Ad Counci l

“Hands Symphony”

Heal thcare

leo burNett ChiCagoKel logg’s Ra is in Bran Crunch

“Mi les”

Webisodes

leo burNett ChiCago/arC

worlDwiDeSymantec Nor ton In ternet Secur i ty

“Caterp i l la r vs. K imbo”

Business Products/Serv ices

digiTal + inTeraCTiVe bronze

hisPaniC adVerTising

usalapizP&G Gain

“K i tchen”

Pr int

usaCaSaNoVa peNDrillUNICEF

“Agua Sucia (D i r ty Water ) ”

Outdoor

usaCaSaNoVa peNDrillUNICEF

“Desesperada”

TV/Cinema

lapizP&G Bounty

“Bat t le”

Radio

*New CompetitioN iN 2010

30

BelgiumairAmnesty In ternat iona l

“Wake up, humans!”

In tegrated Campaign

englandakQaFiat Group Automobi les

“eco:Dr ive”

Automobi les

tribal DDb loNDoNHasbro

“Monopoly Ci ty St reets”

Advergame

Hasbro

“Monopoly Ci ty St reets”

Enter ta inment Promot ion

germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg

“B iggest concer t in the wor ld”

Event/Night l i fe Market ing

SerViCeplaNLead Academy

“ProContra”

Event/Night l i fe Market ing

Lead Academy

“ProContra”

Place-Based Media

JapanproJeCtor iNC.UNIQLO

“UNIQLO CALENDAR”

Appare l

swedenakeStam holStPosten ( the Swedish post of f ice)

“Stefan the Swopper”

Business Products/Serv ices

farfarNokia

“Wor ld ’s B iggest S ignpost”

In teract ive Tools

Nokia

“Wor ld ’s B iggest S ignpost”

Personal Products

forSmaN & boDeNforSIKEA

“Facebook Showroom”

Adver t is ing and Promot iona l

IKEA

“Facebook Showroom”

Home Appl iances/Furn ish ings

IKEA

“Facebook Showroom”

Place-Based Media

IKEA

“Facebook Showroom”

Socia l Network

usathe martiN ageNCY &

DomaNi StuDioSJohn F. Kennedy Pres ident ia l L ibrary

& Museum

“We Choose the Moon”

Educat iona l Inst i tu t ions

innoVaTiVe gold

innoVaTiVe silVer

australialeo burNett SYDNeYVote Ear th

“Monuments”

Guerr i l la : Outdoor

Vote Ear th

“Vote Ear th In tegrated”

In tegrated Campaign

englandakQaAKQA

“Happy Chr is tmas f rom AKQA”

Adver t is ing and Promot iona l

leo burNettShel ter

“House of Cards Exh ib i t ion”

Event/Night l i fe Market ing

McDonald ’s

“P iccadi l l y S ign”

Guerr i l la : Outdoor

tribal DDb loNDoNHasbro

“Tr iv ia l Pursu i t Exper iment”

Advergame

germanyJuNg VoN matt agEichborn

“F lyver t is ing - The Wor ld ’s F i rs t

F ly-Banner”

Word of Mouth/Buzz

Nike+

“Nike+ Trash Ta lk”

Beyond The Banner

philipp uND keuNtJe gmbhVerg iss A ids n icht e.V.

“Group therapy 2009”

Educat iona l /Non-Prof i t

Verg iss A ids n icht e.V.

“Group therapy 2009”

Socia l Network

SaatChi & SaatChi berliNAmnesty In ternat iona l

“L ight the Dark”

Promot ion of Peace/Human Rights

SerViCeplaNPromot ion aga inst human t ra f f ick ing

“Amnesty promot ion: woman in a

su i tcase”

Guerr i l la : Indoor

JapanproJeCtor iNC.UNIQLO

“UNIQLO CALENDAR”

Music

swedenforSmaN & boDeNforSIKEA

“Swedens Sleepiest Contest”

Event/Night l i fe Market ing

from StoCkholm with loVeSamsung

“Samsung Shakedown”

Personal Products

usabbDo New YorkHBO/Big Love

“HBO Audio Mura l Insta l la t ions”

In teract ive Broadcast/St reaming

Adver t isement

CaSaNoVa peNDrillUNICEF

“Di r ty Water”

Guerr i l la : Outdoor

2010 NYF Advertis iNg AwArds 31

argentinabbDo argeNtiNaNike

“5 runners 650,000 fo l lowers”

Mobi le

australialeo burNett SYDNeYVote Ear th

“Monuments”

Place-Based Media

austriaJuNg VoN matt/DoNau

werbeageNtur gmbhNeuroth

“The Wor ld ’s F i rs t In Ear Commerc ia l ”

Consumer -Targeted

BrazilDDb braSilINTEL

“SCREENSAVERS RACE”

In teract ive Tools

englandleo burNettMcDonald ’s

“P iccadi l l y S ign”

Mot ion/Mobi le

tribal DDb loNDoNVolkswagen UK

“The GTI Pro ject”

Automobi les

francegreY pariSVideo on Demand

“Cinemessenger”

Place-Based Media

germanyeuro rSCg DueSSelDorfFi f ty f i f ty (magaz ine for homeless people)

“Transparent Man”

Event/Night l i fe Market ing

F i f ty f i f ty (magaz ine for homeless people)

“Transparent Man”

Guerr i l la : Outdoor

F i f ty f i f ty (magaz ine for homeless people)

“Transparent Man”

Video Pro ject ion

Neue Digitale / razorfiSh gmbhadidas runn ing

“Your Per fect Run”

In teract ive Tools

philipp uND keuNtJe gmbhChubb Nord-Alarm GmbH & Co. KG

“Ba l loon”

Guerr i l la : Indoor

JapanhakuhoDo kettle iNC.Sony Recycle Pro ject JEANS

“The Wal l Sa le”

Guerr i l la : Outdoor

netherlandskoNgMinist r y of Just ice

“Stan is lav”

Educat iona l /Non-Prof i t

Min is t r y of Just ice

“Stan is lav”

Socia l Network

new zealandY&r auCklaNDBNZ

“Closed for Good”

Event/Night l i fe Market ing

slovaK repuBlicmuw SaatChi & SaatChiT-MOBILE

“MESSAGES”

In tegrated Campaign

T-MOBILE

“MESSAGES”

Telecommunicat ion Serv ices

swedenfarfarNokia

“The Unloader - Banner”

Web Banner Ads-Rich Media

forSmaN & boDeNforSTele2

“Mobi le In ternet L ive”

In teract ive Broadcast/St reaming

Adver t isement

lowe briNDforSCars

“Change perspect ives”

Automobi les

usaakQaVisa Inc.

“V isa Go Banners”

Beyond The Banner

V isa Inc.

“V isa Go Brand Banners”

Web Banner Ads-Rich Media

V isa Inc.

“V isa Go Brand Campaign”

Financia l Serv ices

firStborN aND Droga5Puma

“Puma L. I .F.T.”

Appare l

leo burNett ChiCagoP&G Tampax

“Zack 16”

Wri t ing

innoVaTiVe bronze

Belgiumeuro rSCg bruSSelSING

“MISS PENNY”

Financia l Serv ices

mortierbrigaDestudio brusse ls

“eterna l moonwalk”

Media Promot ion: Broadcast

englandleo burNettShel ter

“House of Cards”

Phi lanthropic Appeals

MiXed Media gold

usaleo burNett ChiCagoP&G Tampax

“Zack Johnson”

Cosmet ics/Beauty A ids/To i le t r ies

32

austriatraktor werbeageNtur gmbhSamsung E lect ron ics Aust r ia

“Nonja”

Personal Products

canadableublaNCrougeLi teracy Foundat ion

“Word Depot”

Phi lanthropic Appeals

francebetC euro rSCgEvian

“Rol le rbabies”

Beverages Non-Alcohol ic

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVAids Task Force

“SDIA Pro ject”

Heal thcare

slovaK repuBlicmuw SaatChi & SaatChiT-Mobi le

“Messages”

Telecommunicat ion Serv ices

usaarNolDt ru th

“Do You Have What I t Takes?”

Heal thcare

mCCaNN eriCkSoNMasterCard

“Pr ice less P icks”

Financia l Serv ices

MiXed Media silVer

germanyheimat, berliNCNN Internat iona l

“Go Beyond Borders”

Media Promot ion: Broadcast

JuNg VoN matt agMercedes-Benz

“SLS AMG Integrated Campaign”

Automobi les

greeceogilVYoNe worlDwiDe atheNSLacta

“Love in Act ion”

Confect ions/Snacks

usaleo burNett ChiCago/arC

worlDwiDeSymantec Nor ton In ternet Secur i ty

“Every Cl ick Mat ters”

Business Products/Serv ices

leo burNett ChiCagoP&G Tampax

“Mother Nature”

Cosmet ics/Beauty A ids/To i le t r ies

publiCiS New YorkBoostUp

“BoostUp”

Civ ic/Socia l Educat ion

Bui ton i

“The I ta l ian Ar t o f Food”

Foods

MiXed Media bronze

2010 NYF Advertis iNg AwArds 33Empire State Bui ld ing seen f rom the Brook lyn Br idge

mixeD meDia

34

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Chi ldren Do”

Profess iona l Serv ices

austriaeuro rSCg VieNNaVere in NeunerHAUS

“Removable dere l ic t ”

Best Use of Medium/ Bi l lboards

Vere in NeunerHAUS

“Removable dere l ic t ”

Civ ic/Socia l Educat ion

BrazilDDb braSilTerra

“BEACH/ SNOW”

Transpor tat ion/Trave l /Tour ism

WWF Bras i l

“Tree”

Phi lanthropic Appeals

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Tree”

Profess iona l Serv ices

australiathe SYDNeY furNaCePeugeot 407 Sat Nav

“Ci ty, Freeway, Town”

Automobi les

austriawieN NorD gmbhThis Human Wor ld, Aust r ian F i lm

Fest iva l o f Human Rights

“Tied Up”

Best Use of Medium/Posters

chiletbwa freDeriCk S.a.Pedigree

“Shel ter ”

Best Use of Medium/Bus Shel ters

englandleo burNettMcDonald ’s

“P iccadi l l y S ign”

Restaurants

franceClm bbDoHEWLETT PACKARD

“POSTERS”

Business Products/Serv ices

germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg

“Concer t for the People”

Enter ta inment Promot ion

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia

Nervosa and Associated)

“The Contemporary Beauty Idea l ”

Best Use of Medium/Posters

indialeo burNett iNDiaTide

“ Ink/Oi l /Ketchup”

Home Products/Serv ices

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVYel low Pages

“Ye l low Ci ty”

Telecommunicat ion Serv ices

JapanDeNtSu teC iNC.WWF Japan

“Shadow ‘Po lar bear/Leopard/

Seal/Trees’ ”

Env i ronmenta l Issues

greY group g2 tokYoDIESEL SPRING /SUMMER 2010

PREVIEW COLLECTION

“ ’ROCKIN’ DOTS’ TRANSIT AD at

SHIBUYA STATION”

Appare l

netherlandsubaChSwiSbruN/JwtMINI

“The MINI Chr is tmas Box”

Automobi les

turKeyDDb&Co.DANK

“Torn”

Reta i l Stores

BrazilDDb braSilTerra

“CITY/ COUNTRY”

Transpor tat ion/Trave l /Tour ism

canadabbDo toroNtoJeep

“Maps”

Automobi les

chileprolam YouNg & rubiCamDos en Uno

“B ig Bubble”

Best Use of Medium/Trans i t

englandleo burNettShel ter

“House of Cards - L ive Posters”

Phi lanthropic Appeals

rkCr/Y&rShock and Soul

“Winter Col lect ion”

Appare l

francegreY pariSFindus

“Fra ich’Fr i tes”

Foods

ogilVY fraNCePerr ie r

“Mel t ing”

Beverages Non-Alcohol ic

germanygrabarz & partNer

werbeageNtur gmbhIKEA

“Furn i ture Messages”

Home Appl iances/Furn ish ings

JuNg VoN matt agLEGO

“Mak ing His tor y”

Recreat iona l

kolle rebbe gmbhOlympus TOUGH - 8000

“Great p ictures underwater”

Personal Products

lukaS liNDemaNN roSiNSki gmbhmyToys.de

“The LEGO Codes”

Best Use of Medium/Bus Shel ters

ouTdoor gold

ouTdoor silVer

2010 NYF Advertis iNg AwArds 35

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia

Nervosa and Associated)

“The Contemporary Beauty Idea l ”

Civ ic/Socia l Educat ion

publiCiS fraNkfurtFisch Franke

“The L iv ing Poster”

Restaurants

JapanhakuhoDo kettle iNC.Sony Recycle Pro ject JEANS

“The Wal l Sa le”

Corporate Image/ In format ion/

Recru i tment

south africathe Jupiter DrawiNg roomC N A Stores (Par t o f The Edcon Group)

“C N A Famous People Campaign”

Reta i l Stores

Y&r South afriCaEcomist A i r Sani t isers

“Onions/Cigaret tes/F ish”

Home Products/Serv ices

spaineuro rSCg SpaiNStreps i ls

“Shouts”

Heal thcare Products

outDoor

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Sta i rs”

Profess iona l Serv ices

austriaDemNer, merliCek & bergmaNN

werbe.geS.m.b.h.Leica Shop

“Ant i -Shake”

Personal Products

BrazilDDb braSilZoo Safar i

“An imals”

Recreat iona l

chinaNewSuN/Jwt aDVertiSiNgHuawei-Waterproof

“Cof fee/Grape Ju ice/Soybean Mi lk”

Personal Products

francepubliCiS CoNSeilWonderbra

“At t ract ion”

Appare l

germanyJuNg VoN matt agPro W i ld l i fe /protect ion of species

“The Pro Wi ld l i fe Poster Campaign”

Env i ronmenta l Issues

publiCiS fraNkfurtRenaul t C l io RS

“Sandglass”

Automobi les

SCholz & frieNDSBer l iner Ph i lharmonie

“128 stars - 1 orchest ra”

Enter ta inment Promot ion

Honda Ins ight Hybr id

“Recyc led Posters”

Automobi les

SerViCeplaNJaeger le Coul t re Deutsch land

“Nightv is ion-Heatposter”

Best Use of Medium/ Bi l lboards

hong KonggreY hoNg koNgThe Lotus L ight Char i ty Society

“Umbre l la Bag - Cup”

Phi lanthropic Appeals

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVClearex

“P imple Cl imbing”

Heal thcare Products

italyDDbSuper At tak

“Welcome Back”

Home Products/Serv ices

JapangreY tokYoKagatan i Kn i fe

“MEAT/SALMON/PINEAPPLE”

Home Appl iances/Furn ish ings

leBanonleo burNett beirutHar i r i Foundat ion

“Khede Kasra”

Best Use of Medium/Posters

repuBlic of south Korealeo burNett koreaSave the Chi ldren Korea

“P lay One Save One”

Promot ion of Peace/Human Rights

spaingap´SAnt i -Dr ink ing

“A lcohol Glasses”

Heal thcare

swedenlowe briNDforSNTF - The Nat iona l Society for

Road Safety

“Disconnected”

Civ ic/Socia l Educat ion

switzerlandeuro rSCg group SwitzerlaND/

euraD agKrebsl iga

“Our Sk in Never Forgets”

Heal thcare

usaDaViD&goliathCoco de Mer

“Doomsday”

Reta i l Stores

publiCiS New YorkOral-B

“Heroes”

Cosmet ics/Beauty A ids/To i le t r ies

ouTdoor bronze

36

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Chi ldren Do”

Profess iona l Serv ices

australiageorge patterSoN Y&r melbourNeThe Roya l Aust ra l ian Navy

“The F leet”

Corporate Image/ In format ion/

Recru i tment

austriaeuro rSCg VieNNawww.netdoctor.at

“Melanoma Campaign”

Heal thcare Products

BrazilpubliCiS braSilOral-B Denta l F loss

“P ig/Chicken/F ish”

Heal thcare Products

chileprolam YouNg & rubiCamMax Fresh

“Comics”

Cosmet ics/Beauty A ids/To i le t r ies

Nutr iba lance

“Bad food, bad dog.”

Home Products/Serv ices

Nutr iba lance

“Hand”

Home Products/Serv ices

franceClm bbDoHEWLETT PACKARD

POSTERS”

Business Products/Serv ices

germanygrabarz & partNer

werbeageNtur gmbhIKEA

“Furn i ture Messages”

Home Appl iances/Furn ish ings

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Sta i rs”

Profess iona l Serv ices

australiathe SYDNeY furNaCePeugeot 407 3D Sat Nav

“Ci ty, Freeway, Town”

Automobi les

francegreY pariS123f leurs.com

“Angry Women”

Reta i l Stores

ogilVY fraNCeDuracel l

“Fus ion”

Home Products/Serv ices

Perr ie r

“Mel t ing”

Beverages Non-Alcohol ic

germanyJuNg VoN matt agJung von Mat t AG

“The Jung von Mat t Recru i t ing Ad”

Corporate Image/ In format ion/

Recru i tment

LEGO

“Mak ing His tor y”

Recreat iona l

SCholz & frieNDSAugsburger A l lgemeine Newspaper

“Augsburger A l lgemeine: Global news

star ts as loca l news.”

Media Promot ion: Pr in t

israelShimoNi fiNkelSteiN DraftfCbADAM LE ADAM / CHARITY FOR

THE ELDERLY

“Hangman’s Noose”

Civ ic/Socia l Educat ion

panamaCerebro YouNg & rubiCamColgate P lax

“F ish/Onion/Gar l ic”

Cosmet ics/Beauty A ids/To i le t r ies

JuNg VoN matt agDer SPIEGEL

“The SPIEGEL Pr in t Campaign”

Media Promot ion: Pr in t

indialeo burNett iNDiaTide

“Cof fee, Egg, Ink, Ketchup”

Best Use of Medium/Magaz ine

south africaY&r South afriCaLand Rover

“Everywhere URL”

Automobi les

switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra

“Great Emot ions”

Enter ta inment Promot ion

turKeyDDb&Co.CNN TURK

“Weather Repor t ”

Media Promot ion: Broadcast

united araB emiratesY&r DubaiHarvey Nichols

“Cause & Ef fect”

Reta i l Stores

philippinestbwa SaNtiago maNgaDa puNoBoysen Pa int

“V io le t ”

Home Products/Serv ices

spaineuro rSCg SpaiNStreps i ls

“Shouts”

Heal thcare Products

switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra

“Great Emot ions”

Enter ta inment Promot ion

united araB emiratesY&r DubaiHarvey Nichols

“Sa le”

Reta i l Stores

uruguaylowe giNkgoAxe Day&Night

“SMS”

Best Use of Medium/Magaz ine

usaeuro rSCg ChiCagoJuveni le Protect ion Associat ion

“JPA”

Promot ion of Peace/Human Right

venezuelaJmC*Y&rLiqu id Paper

“Restaurant”

Business Products/Serv ices

PrinT gold PrinT silVer

2010 NYF Advertis iNg AwArds 37

argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman

“Tree”

Profess iona l Serv ices

BrazilDDb braSilTERRA

“CITY/COUNTRY”

Transpor tat ion/Trave l /Tour ism

Zoo Safar i

“An imals”

Recreat iona l

filaDélfia ComuNiCaçãoTerranova Land Rover Dealer

“Snake”

Reta i l Stores

leo burNett braSilFiat

“SMS”

Automobi les

chileuNitaS/rNlOpt icas Schi l l ing

“Eagle”

Corporate Image/ In format ion/

Recru i tment

chinaNewSuN/Jwt aDVertiSiNgSunLi fe

“But ter f l y / Dog / Hedgehog”

Foods

francegreY pariSDulco lax

“The Sewer”

Heal thcare Products

germanybbDo germaNY gmbhSpuk P ictures

“The Unseen”

Media Promot ion: Broadcast

Volkswagen Serv ice

“The Brake Ass is t Campaign”

Auto Par ts/Serv ices

grabarz & partNer

werbeageNtur gmbhDEVK insurance

“Set Theory”

Financia l Serv ices

JuNg VoN matt agMercedes-Benz Brak ing Ass is tant PLUS

“The Mercedes-Benz Pr in t Campaign”

Best Use of Medium/Newspaper

MTV Germany

“MTV Masters”

Media Promot ion: Broadcast

kNSk werbeageNtur gmbhArt Magaz in

“Ar tworks”

Media Promot ion: Pr in t

W Ki tchen he lpers

“K i tchen he lpers”

Home Products/Serv ices

kolle rebbe gmbhMisereor Char i ty Organizat ion

“Minev ict ims”

Phi lanthropic Appeals

ogilVY & mather

werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia

Nervosa and Associated)

“The Contemporary Beauty Idea l ”

Civ ic/Socia l Educat ion

SCholz & frieNDSISHR - In ternat iona l Society for

Human Rights

“Wrong News”

Promot ion of Peace/Human Rights

hong KongJwt hoNg koNgOsim Sona P i l low

“L ion”

Home Appl iances/Furn ish ings

JapanaDkChiba Pol ice and The Asahi Sh imbun

“Tr ick People To Prevent Them From

Being Tr icked.”

Best Use of Medium/Newspaper

norwaytrY aDVertiSiNg ageNCYVolkswagen Lane Ass is t

“Clown”

Automobi les

philippinesDDb Dm9JaYmeSYfuMakat i F i re Stat ion

“Match”

Profess iona l Serv ice

tbwa SaNtiago maNgaDa puNoBoysen Pa int

“L i l y ”

Home Products/Serv ices

repuBlic of south KoreahS aDmont-be l l

“Compact your outdoor l i fe”

Appare l

swedenforSmaN & boDeNforSUnicef

“Ka lashn ikov”

Promot ion of Peace/Human Rights

JuNg VoN mattTicket

“Last Last Minute Trave l ”

Best Use of Medium/Magaz ine

switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra

“Great Emot ions”

Enter ta inment Promot ion

taiwaneuro rSCg taipeiMicrosof t – B ing

“Microsof t – B ing Ser ies”

Telecommunicat ion Serv ices

VOLVO Cars

“Vo lvo - Drowsiness Ser ies”

Automobi les

united araB emiratesY&r DubaiColgate-Pa lmol ive

“One Is Enough”

Cosmet ics/Beauty A ids/To i le t r ies

Land Rover

“Splat ter ”

Appare l

LG V iewty Smart

“Mak ing Faces”

Personal Products

usapubliCiS New YorkCal l for Ent r ies 2010

“Cal l for Ent r ies 2010”

Enter ta inment Promot ion

venezuelaJmC*Y&rPaper Mate Bico lor Colorbr i te

“B ico lor Colorbr i te”

Business Products/Serv ices

PrinT bronze

38

BelgiumDuVal guillaume, aNtwerpTour ing Mobi l is

“B izar re t ra f f ic updates”

Best Use of Medium

germanyJuNg VoN matt agComputer B i ld Magaz ine

“SPAM”

Media Promot ion: Pr in t

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVAids Task Force

“SDIA Pro ject”

Best Use of Medium

germanyogilVY & mather

werbeageNtur gmbhDKV Deutsche Krankenvers icherung

(German Heal th Insurance)

“DKV Fore ign Language Audio Tra iner”

Financia l Serv ices

SerViCeplaNUNICEF

“At the same t ime”

Civ ic/Socia l Educat ion

new zealandClemeNger bbDoNew Zealand Transpor t Agency

“Heaven Radio”

Civ ic/Socia l Educat ion

peruY&r limaLeague Against Cancer

“Baby”

Heal thcare Products

australialeo burNett melbourNeSeek (Aust ra l ia No. 1 job s i te )

“ I f i t ex is ts”

Corporate Image/ In format ion/

Recru i tment

BelgiummortierbrigaDestudio brusse ls

“ tune your l i fe”

Media Promot ion: Broadcast

englandrkCr/Y&rLand Rover

“Stop/Star t ”

Automobi les

new zealandClemeNger bbDoNew Zealand Transpor t Agency

“ I t ’s Your Cal l ”

Civ ic/Socia l Educat ion

uruguaylowe giNkgoRenaul t

“Radio recorded in the t runk”

Best Use of Medium

usalapizP&G Bounty

“Bat t le”

Home Products/Serv ices

puerto ricoDraftfCb puerto riCoHonda Odyssey

“Spacious 2”

Automobi les

turKeygreY iStaNbulGoogle Turk iye

“Concer t ”

Telecommunicat ion Serv ices

usaDeVito/VerDiNat iona l Thoroughbred Racing

Associat ion

“Dance Club”

Recreat iona l

germanybbDo berliNIn forad io

“News doesn´ t wa i t for the news”

Media Promot ion: Broadcas

JuNg VoN matt agWeleda AG

“The F i rs t Contag ious Radio

Commerc ia l ”

Best Use of Medium

kNSk werbeageNtur gmbhHer l i tz

“Her l i tz H igh l ighter”

Business Products/Serv ices

israelbaumaNN ber riVNaY

SaatChi & SaatChiTefa l by NEWPAN

“Heats up in 3 seconds! ! ! ”

Home Appl iances/Furn ish ings

perupubliCiS aSoCiaDoS S.a.C.Radio R i tmo Románt ica

“Song”

Promot ion of Peace/Human Rights

radio gold radio silVer

radio bronze

2010 NYF Advertis iNg AwArds 39

chinaShaNghai Jiao toNg uNiVerSitYTianhe Brand Gutong P laster

“Your Pr ivate Massagis t ”

Company Ident i ty

englandloNDoN College of CommuNiCatioNPenguin

“Penguin Twi t ters”

Micros i te

australiaStuDeNtLondon Phi lharmonic Orchest ra

“Your L i fe Soundtrack”

In tegrated/Mixed Media

germanyaNNa hoNerlageNNasulv in

“The Robbery”

Enter ta inment

germanyaNDreaSlutz.ComAndreas Lutz

“ANDREAS LUTZ - Because c l ick ing

is so 90s! ”

Websi te

germanyJVm/agMercedes-Benz

“The Ar t o f Percept ion”

Websi te

usaSChool of ViSual artSPlayStat ion

“Thumbbands”

Promot iona l Market ing

usaSChool of ViSual artSColgate

“B i l lboard L ight”

Product

Comedy Centra l

“L i f t th is up! ”

Magaz ine

repuBlic of south KoreakoNkuk uNiVerSitYWWF

“Homing Miss i le”

Serv ice

uNiVerSitY of the artS loNDoNMorn ing Care

“No worr ies”

Promot iona l Market ing

usaSChool of ViSual artSCit ibank

“Money Cl ips”

Promot iona l Market ing

NIKEiD

“Laundromats”

Product

tiSCh SChool of the artS, NYuThe 47th New York F i lm Fest iva l

“STEENBECKSTORY”

Enter ta inment

sTudenT gold sTudenT silVer

sTudenT bronze

Centra l Park

40

argentinapoNCe bueNoS aireSAxe

“Dest iny”

Cosmet ics/Beauty A ids/To i le t r ies

australiaColmaN raSiC CarraSCoMTV EXIT FOUNDATION

“THE KILLERS, LOVE STORY”

Best Use of Medium/TV

publiCiS moJoJames Boag’s Draught

“Pure Waters”

Beverages A lcohol ic

V icks Vapodrop

“The Beatbox Choi r ”

Heal thcare Products

argentinabbDo argeNtiNaClaro

“ I t ’s bet ter wi th your mom”

Telecommunicat ion Serv ices

australiathe CampaigN palaCeColours

“Every co lour you can dream of”

Reta i l Stores

BelgiumDuVal guillaume SaSpa Bar isar t

“Bar f ight”

Beverages Non-Alcohol ic

Te lenet

“Ev i Naked”

Best Use of Medium/TV

englandleo burNettMcDonald ’s

“Everybody”

Restaurants

englandleo burNettMcDonald ’s

“Techy Types”

Restaurants

rkCr/Y&rBBC

“Loca l Radio”

Media Promot ion: Broadcast

franceageNCe hCit roen C3 and C4

“CAR PARK”

Automobi les

betC euro rSCgCANAL+

“The Closet”

Media Promot ion: Broadcast

ogilVY fraNCePerr ie r

“Mel t ing”

Beverages Non-Alcohol ic

Scrabble

“The Beaut i fu l Word”

Recreat iona l

germanyJuNg VoN matt ag13TH STREET

“Last Cal l ”

Best Use of Medium/Cinema

Mercedes-Benz E-Class, Safety Feature

“At tent ion Ass is t ”

“Dreams”

Automobi les

SerViCeplaNSantec V ideo Surve i l lance

“No escape”

Low Budget

francebetC euro rSCgEvian

“Rol le rbabies”

Beverages Non-Alcohol ic

freD & fariD pariSMC VIT IES , UNITED BISCUITS

“BUT.. . ”

Foods

wizzDeSigN°FIAT PANDA

“F IAT CRASH TEST PANDA”

Automobi les

germanyauDi agAudi A4 2.0 TDI e

“ In te l l igent ly combined”

Automobi les

bbDo germaNY gmbhMercedes-Benz

“Chi ld”

Auto Par ts/Serv ices

lukaS liNDemaNN roSiNSki gmbhDaimler AG

“Park in”

Automobi les

markeNfilm gmbh & Co kgAudi

“ In te l l igent ly Combined”

Automobi les

SerViCeplaNBayer ische Motoren Werke

Akt iengesel lschaf t

“F lash”

Best Use of Medium/Cinema

Santec V ideo Surve i l lance

“No escape”

Business Products/Serv ices

italy1861 uNiteD SrlSKY I ta l ia Sate l l i te TV / My SKY

“WAITS”

Media Promot ion: Broadcast

Japanhat iNC.EVOLTA

“Le Mans”

Home Products/Serv ices

perumCCaNN eriCkSoN perúANIQUEM

“ROBOT”

Civ ic/Socia l Educat ion

south africakiNg JameS Cape towNAl lan Gray L imi ted

“Legend”

Financia l Serv ices

swedenforSmaN & boDeNforSVolvo

“F ina l l y ”

Automobi les

switzerlandeuro rSCg zuriCh/euraD agSwiss Heal th Depar tment

“Beach Bar”

Heal thcare

Swiss Heal th Depar tment

“Bus”

Heal thcare

TV/CineMa gold

TV/CineMa silVer

2010 NYF Advertis iNg AwArds 41

switzerlandeuro rSCg zuriCh/euraD agSwiss Heal th Depar tment

“Bus”

Heal thcare

usaarNolDt ru th

“B ig Bus iness/PR/Problem Solv ing”

Heal thcare

CaNNoNball llCAnheuser-Busch/Bud L ight

“St randed”

Beverages A lcohol ic

wieDeN+keNNeDYOld Spice

“The Man Your Man Could Smel l L ike”

Cosmet ics/Beauty A ids/To i le t r ies

tV/CiNema

Statue of L iber ty

42

argentinaogilVY & mather argeNtiNaCPA/EDNA

“Father”

Promot ion of Peace/Human Rights

YouNg & rubiCam bueNoS aireSQui lmes

“Spot”

Beverages A lcohol ic

australiaClemeNger bbDo melbourNeFosters: Pure B londe

“Dove Love”

Beverages A lcohol ic

Jwt SYDNeYKi tKat

“Work ing A L ike Machine (Tennis ) ”

Confect ions/Snacks

plaza filmSAlzhe imers New Zealand

“Car”

Phi lanthropic Appeals

uS SYDNeY, razor groupMatch.com

“Bet ter Together”

Profess iona l Serv ices

BelgiumDuVal guillaume SaVLAM Mi lk

“Freesty ler/Jumpers”

Beverages Non-Alcohol ic

mortierbrigaDestudio brusse ls

“changed opening cred i ts of the

soap ‘home’”

Best Use of Medium/TV

SaatChi & SaatChi bruSSelSBelg ian Inst i tu te for Road Safety

“Heaven”

Civ ic/Socia l Educat ion

BrazilDDb braSilBraz i le i ros Magaz ine

“NEW WORLDS”

Media Promot ion: Pr in t

Tok&Stok

“Mouse”

Home Appl iances/Furn ish ings

canadapubliCiS toroNtoToronto Blue Jays Basebal l C lub

“Negot ia tor”

Enter ta inment Promot ion

chilemCCaNN eriCkSoN SaNtiagoBci Fundacion Las Rosas

“Granddaughter”

Corporate Image/ In format ion/

Recru i tment

englandrkCr/Y&rBBC

“Poet r y Season - Di rect ions”

Media Promot ion: Broadcast

finlandhaSaN&partNerSI l ta-Sanomat Newspaper

“The way i t was meant to be”

Media Promot ion: Pr in t

Sek & greY oYFonecta 16400 Mobi le

Di rectory Serv ices

“The Immigrant”

Telecommunicat ion Serv ices

francegreY pariSBreathe Right

“Theat re”

Heal thcare Products

lowe StrateuSRoad Safety

“The Surv ivor”

Civ ic/Socia l Educat ion

germanyDoppelgaeNger filmAids is a Mass Murderer

“A ids is a Mass Murderer”

Low Budget

heimat, berliNHornbach DIY/ Home

Improvement Superstores

“Hymn”

Corporate Image/ In format ion/

Recru i tment

Hornbach DIY/ Home

Improvement Superstores

“Hymn”

Reta i l Stores

JuNg VoN matt ag13TH STREET

“Last Cal l ”

Media Promot ion: Broadcast

publiCiS fraNkfurtDacia

“Ci rc le”

Automobi les

SerViCeplaN / meDiapluSUHU Power g lue

“Adhanger”

Home Products/Serv ices

israelShalmor aVNoN amiChaY Y&r

iNteraCtiVe tel aViVOpta lg in

“Champions League”

Best Use of Medium/TV

JapanDeNtSu iNC.Toyota Motor Corporat ion - Toyota iQ

“Hammer Throw/Couple”

Automobi les

peruY&r limaLeague Against cancer

“Cold”

Heal thcare

League Against Cancer

“For E l ise / Fo ld / F ingerman”

Heal thcare

Movistar

“Speedy Mov i l ”

Telecommunicat ion Serv ices

singaporeleo burNett/arC worlDwiDe

SiNgaporeFami ly

“Funera l ”

Spots longer than 120 seconds

spaintbwa eSpañaRENFE

“Pop-up”

Transpor tat ion/Trave l /Tour ism

uKraineogilVYBosi .com.ua

“Breathe”

Appare l

usaharVeStOrange

“Chat Show”

Telecommunicat ion Serv ices

leo burNett ChiCagoNintendo DSi

“Hanging Out”

Recreat iona l

VeNableS bell & partNerSAudi A3 TDI

“Green Car”

Automobi les

TV/CineMa bronze

8884347839

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NY.indd 1 5/27/2010 2:04:27 PM