Drink Driving Assessment
-
Upload
ora-ramirez -
Category
Documents
-
view
25 -
download
0
description
Transcript of Drink Driving Assessment
Content
1. Introduction
2. Research objective
3. Research methodology
4. Research results (Section I & II)
5. Conclusion and recommendation
Research Objective: • To understand the perception of the people towards drink driving• To provide recommendation to set up an effective awareness
campaign
Quantitative research methodology:
The research questionnaire was designed based on the theory of planned behavior
Total population in PP: 1,500,000n: Sample Sizee: Standard Error = 0.05N: Population
Sampling method:
n = 399.89
Behavioral belief (Drink-Driving and Speeding)
Drink driving resultsDrink driving results
0% 20% 40% 60% 80% 100%
Driving under the influence ofalcohol will make me drive
slower
Driving under the influence ofalcohol will make me feel guilty
Driving under the influence ofalcohol makes me become more
inattractive to the driving task
Driving under the influence ofalcohol makes speeding become
more likely
Driving under the influence ofalcohol increases the risk of
striking another vehicle or object
Strongly Disagree Somew hat Disagree Depends Somew hat Agree Strongly Agree
Section II
Driving under the influence of alcohol makes speeding become more likely
Male Female TotalDisagree strongly 48 38 86Somewhat disagree 50 24 74depends 112 36 148Somewhat agree 60 18 78
Strongly agree 71 20 91Don't know/refuse 1 2 3No answer 5 1 6
Total 347 139 486
Behavioral belief (Drink-Driving and Speeding)
• Among the 486 respondents, 41.15% confirmed strongly agree that parents find to never drive under influence of alcohol , but only 29.49% demonstrated that their friends strongly agree to never drive under the influence of alcohol.
Normative Belief
• Over 42% of the respondents are very much aware and strongly agree to the fact that driving under influence of alcohol is a major treat to a person and family and they also support the measure to prevent from drink drinving as to set up sobriety police check point.
• However, only 17.49% of respondents confirmed strongly agree to the statement of there is no excuse to drive under influence of alcohol.
• More than 50% of the respondents felt that they agree to drinking and driving as long as not drunk: - Strongly disagree: 6.79% - Somewhat disagree: 19.14%- Agree: 50.62%; - Somewhat agree: 14.61%; - Strongly agree: 7.6%
Normative belief
Drink Driving normally takes place during:
• Khmer New Year and Chinese New Year
• When there is a party and
• Family celebration
Control belief
Control belief
0% 20% 40% 60% 80% 100%
It is likely that I will drive under influence of alcohol during the weekend
It is likely that I will drive under influence of alcohol when there's a party
It is likely that I will drive under influence of alcohol when there's a family celebration
It is likely that I will drive under influence of alcohol after work before going home
It is likely that I will drive under influence of alcohol when at a restaurant with family
It is likely that I will drive under influence of alcohol when at night
It is likely that I will drive under influence of alcohol during KNY and Chinese New Year
Strongly Disagree Somewhat Disagree Depends Somewhat Agree Strongly Agree
Attitude towards drink driving
• Negative aspect towards drink driving
• Full responsibility for drink driving
• 61% strongly disagreed that it was acceptable to drink and drive. Nevertheless, for some, drinking and driving is acceptable with certain caveats applied. 7.6% found to be agreed that ‘Driving after drinking is acceptable as long as not drunk.
• 44.86% of the respondents confirmed that they are fully responsible for cause of drink driving and slightly confirmed 1.44% strongly disagree.
Attitude
• There is still chance for drink driving for the behavioral intention
• Confidence to drink driving …..
Behavioral intention
4%7%
33%
28% 29%
15%
28%
42%
9%7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Strongly Disagree Somewhat Disagree Depends Somewhat Agree Strongly Agree
I will not drive after drinking
I will probably drive under the influence of alcohold at least one in the next year
Behavioral intention
Behavioral intention
Not at all Just a little Somewhat Quite a lot Very much No answer
How much do you want to drive sober in the next 3 months?
10%
20%
30%
40%
39%
30%
28%
1%0%
Over the last six months period, roughly how many times have you driven under the influence of alcohol in a typical week?
Never Seldom Sometimes Often Always Don't know No ans.Total
Never 202 19 6 1 2 0 0230
Seldom 24 82 33 2 0 0 1142
Sometimes 10 42 36 3 0 0 1 92
Often 0 5 9 5 0 1 0 20
Always 0 0 0 0 2 0 0 2
Total 236 148 84 11 4 1 2486
Behavioral intention
Male
Female
Gender
Yes No
Do you drink?
10%
20%
30%
40%
50%
60%
70%
80%
90%
Per
cen
tag
e o
f re
spo
nd
ents
Conclusion and recommendation
• The respondents have good understanding towards risk of drinking and driving;
• The perception towards drink driving is still acceptable as long as not drunk
• More …………………….
• ……………………………