Cátedra UNESCO de comunicación: Encuentro nacional de investigación
Dra. Cynthia Giagnocavo - Katanakatanaproject.eu/wp-content/uploads/2017/09/Cynthia... · Dr....
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Dra. Cynthia GiagnocavoCátedra COEXPHAL-UAL
Horticulture, Cooperative Studies and Sustainable Development Universidad de Almería
AGRICULTURE 4.0FEEDING THE NEXT GENERATIONMay 11th 2017- VLEVA,Brussels
AGROLINK Flanders/Katana 11 May 2017
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I+D+i needs of small Family farms/agri-coops/intensivegreenhouse F&V sector = research opportunities and collaborations
Multidisciplinary – search for innovation solutions totechnical, social, business/economic and environmentalissues
Establish research networks and clusters
**Includes Assoc. of Producer Organisations (13,500 farmers, 70 coops, etc.); Coop bank research foundation; Campus of agri excellence + Research groups + Auxilliary businesses + International collaborators
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Tecnological SocialEconomic
Organisational Institutional
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Will be equally important as capital and material flows., thanks to ICTs (from K.Poppe presentation) ... But with 13,500 farmers and 70 Cooperatives?
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Focus on processes of innovation, where and how is value added?
Networks, relations and collaborations.
How do small or family farmers reach economies of scale through big data, in both capacity to innovate and the economic power to do so?
How does it change their business model?
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Suppliers
Producers
Distributors
Consumers
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value chains/networks of relationships/knowledge flows and management
compete with other
value chains/networks of relationships/knowledge flows and management
Importance of integration of data in businessmodel/value chain.
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• Inclusion of sustainability measures
• Integration of heterogeneous data sources in different time scales
• Development of a web-based traceability & DSS
• Introduction of quality standards for traceability/certification
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Vision for Future
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• Better coordination of currently atomised 30,000 hectares of mid-tech plastic Mediterranean greenhouses
• Improve knowledge and supply chain management efficiencies,
• Increase production and turnover from current level of 3 million or more tons and 2 billion Euros
• Increase export price and volume
• Decrease food waste and energy, fertiliser and water use (e.g. cost of inputs)
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• Resiliency for family farming model, achieving economies of scale through ICT and BIG DATA
• Reduction of pesticides use and improved water and energy use efficiencies
• Reduction of underground water contamination
• Reduction of food waste (planned production/improved handling and transport, etc.).
• Provide all supply chain actors with better and more complete information and raise consumer awareness of food quality and traceability
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?
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Impact of Big Data
Inter-organizacionalrelations
Economic relations and market incentives
Coordination mecanisms
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• Data Cooperatives?
• Open Data Sharing
• Integration of supply chain
• Nuevos Productos (servicios, procesos, energía, etc.)
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Dr. Cynthia Giagnocavo
Cátedra Coexphal-UAL
Horticulture, Cooperative Studies and Sustainable Development
Department of Economics and Business,
University of Almería
La Cañada de San Urbano s/n, 04120 Almería, Spain
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