Dr. Michael Featherstone

Intro to E-Commerce

Introduction: Administrative details

Tools. • My course website =

http://www.jsu.edu/depart/ccba/featherstone/375home.htm • BlackBoard – MOSTLY FOR TESTS• Course assignments page =

http://www.jsu.edu/depart/ccba/featherstone/375assignments.htm • Our ‘text’ is the website Managing the Digital Enterprise

(digitalenterprise.org).• SKYPE – Use it to contact me.

E-mail – Practice your best e-Mail etiquette. • ALWAYS include ‘ime375’ in the subject line.• Sign with your full name.• Use the Spell checker and grammar checker (i.e. it’s smart to

compose your e-mail to me in Word first)• The quality (or absence thereof) will have an impact on your grade

Introduction

COMMUNICATION MODES My Web site• GOOGLE ‘Mike Featherstone’• BING ‘Mike Featherstone’ 

The IME375 Assignment page• GOOGLE ‘IME375’ • BING ‘IME375’

Listen/watch lectures Review associated lecture notes.May use Skype for Team assignments – discussions/conferences

 Download Skype – my username = mfeatherst1 • Use Skype to call• Use Skype to IM

Twitter – @ime375 or @featherst1

Introduction

CLASS EVENTS •Expect about 3 or 4 tests.– That means it is IMPERITIVE that you keep up

with the assigned readings– Test will usually be available for 24 hours

beginning Thursday afternoon– Tests are time constrained

• Going over the allotted time by more than ONE MINUTE may result in a significant penalty

– Review assigned videos– Take adequate lecture notes– BE FAMILIAR WITH THE LECTURE

POWERPOINTS

Introduction – Course Objectives - Overview

• To develop factual knowledge (terminology, classifications, methods, trends)

• To develop the ability to apply course material to improve rational thinking, problem solving and decision making.

• To enable students to understand the Internet's significant events and its evolution from a historical perspective.

• To enable students to understand the common methods by which users search for information on the Web.

• To enable students to better understand the business environment of the Web.

• To enable students to better understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e-Business websites.

• To enable students to better understand current e-Commerce marketing strategies

Introduction – Course Objectives - Detailed

1. Identify current trends related to the impact of e-Commerce2. Define e-Commerce and differentiate it from e-Business3. Describe how it differs from ‘pre-Web’ business4. Recognize and describe Web 2.0 applications5. Describe major types of e-Commerce (business models)6. Discuss the origins and growth of e-Commerce7. Understand the evolution of e-Commerce 8. Give an overview of the current state of the conduct of business on

the Web9. Describe new marketing strategies for e-businesses 10. Discuss the present extraordinary change in user access to the Web

o Think “Bandwidth”o Cloud computingo Impact of NetBookso Impact of Mobile deviceso Impact of Social Networks

Introduction – E-Commerce

So that is what we are going to learn.

Here is how we are going to learn it. Independent study of selected e-businesses Lectures Power points (lecture notes) Video and other media

Blogs Vlogs Streaming video

Various websites

Introduction – E-Commerce

Some terms used to describe e-Commerce

New Disruptive Exponential change Paradigm shift Flat world Punctuated equilibrium Virtual collaboration

Introduction – E-Commerce

In 2009, there were four and a half websites created EVERY SECOND as the web continues to expand.

Introduction – E-Commerce

We are still very early in the e-commerce phenomenon.

Some ways E-Commerce affects the business environment for Small and Medium size Enterprises (SME’s)

They no longer need to depend on a small

number of customers They are able to spread risk by operating

across more geographies They have direct access to international

suppliers and customers

Thank you for your attention

This Concludes This Presentation