Doxim - Statement Marketing Solutions
description
Transcript of Doxim - Statement Marketing Solutions
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Doxim – Leadership in Statement Solutions
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Agenda
• Purpose & Upside• Statement Trends• Statement Solutions
– eStatement Capabilities– Merging Documents and Data– Integrated Newsletters– eInsertion– Colour Printing – Statement Security– Marketing Message Management
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Statements - Purpose
• Provide customers with a record of account(s)
• Demonstrate compliance with regulatory mandates
• But they are costly!
• Include Inserts with statement– Drives $$ up further
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The Upside
• A regular, consistent customer communications vehicle
• A key element in an integrated marketing program or campaign
• A tool to reinforce your brand with your customers
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…. And People Read Them
• Average person receives multiple transaction documents/month
• It’s the one type of mail that most people open and read/review
• So a marketing opportunity exists
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Statement Trends
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• Paper only > Paper plus electronic statements
• One data stream > Multiple, merged data streams
• Single item printing > Multiple item print runs
• Statements only on-line > Multiple items online
Statement Trends – Present and Future
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• Black and white printing > Full Colour printing
• Window envelopes > Secure windowless envelopes (2D barcodes)
• Text ads > Image ads and enhanced statement design
• Manual ad management > advanced online ad management
Statement Trends – Present and Future
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A Smorgasbord of Solutions to Help
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eStatements….Of Course
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eDelivery Trends
•Average “opt-out from printed statement” > 50%•Doxim top 10 percentile of clients > 85% eDeliveryFACT: more people are adopting eStatements
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Doxim Clients eDelivery Data (%)
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Move finished statements to a printer, an archive and send e-notifications
Electronic Notification
Secure online archive
Electronic notification
Print & mail
Dan Dare1234 High Street NorthToronto, ONL3R 2X2
445 Apple Creek Boulevard,Markham, ON, L3R 9X2
Allows your organization to notify your clients when their statements are ready.
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Differential Bundling
1. Checking account2. Savings account3. Investment account
All three statements bundled into one envelope for mail delivery
Output
ElectronicOutput to
ArchiveEither
Or
Three different PDFs in three different account folders on archive
Three statements concatenated into one PDF for upload to archive
Saves costs for:- Envelopes- Stamps- Handling
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Enriching/Merging Your Print Data Streams
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Data Insertion & Merging
Doxim ECM
Doxim BPM
Print Lettershop Mail
Statement Data from Core Processing System
Supplementary Data File
Supplementary Data File
Preference & Data Override: Allows supplementary data to be added to the statement data stream before processing e.g. Airmiles Points on Mastercard
Data Stream Merging: Allows two separate print streams to be merged together post processing, before printing/ output e.g. Bonus share certificates
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New Opportunities With Inserts and Newsletters
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Integrated Newsletters/Notifications
Doxim BPM
Statement Data from Core Processing System
.EPS/.PDF/Word file
Statement and newsletter printed together INLINE and placed in one envelope
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eInsertion
Doxim BPM Doxim ECM
Statement Data from Core Processing System
Content
Insert /newsletter served up IN THE SAME PDF as the statement when user opens the statement online
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Colour Printing
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Laggards
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
Paper only Paper & 40% e*solutions Paper & 70% e*solutions
Postage (pass-thru)
Paper
Lettershop
Print B&W
Print color
E*solutions
E*delivery
Customer cost
Doxim average eDelivery Doxim best practices
Market dynamics & opportunities
E-delivery adoption plan
Saving
Saving
At 40% print suppression,printing in colour pays for itself!
The higher your eDelivery rate, the greater your savings.
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Go from Mailing this…. To This!
WOW!
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Statement Security
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Improved Statement Security with 2D Barcode
2D Barcode
Information in the 2D barcode drives colour inkjet printing of logo address & ad message onto closed window envelope
Dan Dare1234 High Street NorthToronto, ONL3R 2X2
See Inside For Our Latest RRSP Rates
Dan Dare1234 High Street NorthToronto, ONL3R 2X2
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Better Looking Statements &
Marketing Message Management
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Better Looking Statements – A Great Customer Communication Vehicle
Personalized contacts
Targeted Messaging
Brand Reinforcement
Easy to read and decipher
Improved integrity/security
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A Great Looking Statement provides the opportunity to
Include Embedded Links
“Find out more about RESP’s Today”
(http://www.abc-cu.com/resp-home)
Allows recipient to respond in real time to a marketing promotion
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Marketing Message Manager
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• Enables you to:– Manage your marketing resources
(ads, onserts, newsletters etc.)
– Automate the front end review and approval of marketing materials
Marketing Message Manager
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Marketing Message Manger
Screenshots:
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Doxim Statement Solutions
eStatements
Personalized Statement Marketing
Enhanced data streams
eInserts and eNewsletters
In-line Newsletters
Colour printing
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For more information, contact us today.
(P): 1.866.475.9876(E): [email protected](W): www.doxim.com
(B): www.doxim.com/blogTwitter: @doxim_inc