Downtown Rutland Partnership Taking Care Of Business

TAKING CARE OF BUSINESS

DOWNTOWN RUTLAND PARTNERSHIP 2001



DOWNTOWN RUTLAND, VERMONT

The Switzerland of America



Nearly 2,000,000 people Nearly 2,000,000 people visit the Rutland Region visit the Rutland Region

annuallyannually



ENTERTAILINGENTERTAILING/noun: 1) Downtown Rutland; 2) Where people go to shop, meet, mingle, eat, be entertained, do activities, stroll, people watch, be watched and to get non-shopping things done;



FARMERS’ MARKETFARMERS’ MARKET

SIDEWALK SALESSIDEWALK SALES



Our marketing approach showcases Our marketing approach showcases

all aspectsall aspects of Downtown Rutland. of Downtown Rutland.



In 1912 the Rutland Business In 1912 the Rutland Business Men’s Association was formed “Men’s Association was formed “to to regulate credits and fake regulate credits and fake advertising schemes and to advertising schemes and to promote the best interests of the promote the best interests of the CityCity.”.”



Rutland Partnership is Rutland Partnership is an organization an organization dedicated to the dedicated to the economic prosperity of economic prosperity of the City of Rutland. the City of Rutland. Our purpose is to Our purpose is to manage, market and manage, market and maintain the maintain the Downtown Rutland Downtown Rutland special benefits district special benefits district and advance those and advance those activities that will activities that will improve the vitality of improve the vitality of the business the business community and community and enhance the cultural enhance the cultural and physical climate of and physical climate of the district.the district.

Adopted by theAdopted by the

Board of DirectorsBoard of Directors

April 12, 1992April 12, 1992



The Diamond Run Mall

sf % GLA # stores sf/storeK Mart 95,000 23.8% 1Sears 80,000 20.0% 1JC Penney 50,000 12.5% 1Common Area 45,000 N/AFood Court 4635 1.2% 7Boutiques 145,985 36.5% 62 2,355 Non-retail uses 19,380

Totals 440,000 72

Source: Rutland Partnership, DANTH, Inc. 1998

395,000 s.f.395,000 s.f.



Distribution of Retail Space By Street In Downtown Rutland

Total SF % DT Total N Stores Avg SFRutland Plaza 218,390 49.2% 14 15,599 All stores outside of Plaza 225,332 50.8% 102 2,209

Center Street 64,900 14.6% 31 2,094

Merchants Row 78,245 17.6% 28 2,794

State St 9,475 2.1% 6 1,579

West St 30,150 6.8% 13 2,319

Strongs 19,812 4.5% 9 2,201

Wales 16,650 3.8% 12 1,388

Total Streets listed above 221,232 49.4% 114 1,941

Total in Downtown 443,722 100% 116 3,825 Source: Rutland Partnership, DANTH, Inc. 1998

48,722 s.f. +48,722 s.f. +



+17.45% real estate property tax ($1.15/100)

D o w n t o w nR u t l a n d

P a r t n e r s h i p

R u t l a n dR e d e v e l o p m e n t

A u t h o r i t y

C i t y o f R u t l a n dT a x D e p a r t m e n t

$ 1.14 4 / 10 0 $( 17 .4 5 % )

16 0 b u i l d i n g & l a n d a c c o u n t s



D o w n t o w nR u t l a n d P a r t n e r s h i p

1 2 m e m b e rB o a r d o f D i r e c t o r s

E x e c u t i v eD i r e c t o r

O ffi c eC o o r d i n a t o r

M a r k e t i n gC o o r d i n a t o r

M a r k e t i n gS p e c i a l E v e n t s

B u s i n e s sD e v e l o p m e n t

S t r e e t s c a p e

T a s k F o r c e

V o l u n t e e r s

Downtown Rutland Downtown Rutland PartnershipPartnership



Nearly 300 businesses and organizations make Nearly 300 businesses and organizations make their home in Downtown Rutland.their home in Downtown Rutland.



This year the This year the Downtown Downtown

Rutland Rutland Partnership Partnership

celebrates its celebrates its 1010thth

anniversary.anniversary.



PrioritiesPriorities

MARKETINGMARKETING

COMMUNITY RELATIONSCOMMUNITY RELATIONS

& SPECIAL EVENTS& SPECIAL EVENTS

STREETSCAPESTREETSCAPE

BUSINESS DEVELOPMENTBUSINESS DEVELOPMENT



A weekly traffic circulation of over 55,000 !A weekly traffic circulation of over 55,000 !



DIVERSE AND DIVERSE AND INDIVIDUALINDIVIDUAL



Dining in Downtown RutlandDining in Downtown Rutland

Downtown Rutland Partnership Taking Care Of Business

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