The Banque Populaire banks launch two new investment funds:FRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016

Paris, January 4, 2010

The Banque Populaire banks are launching FRUCTI Sécurité Avril 2016 (within the framework of an ordinary securities account or a life insurance contract) and FRUCTI Sécurité PEA Avril 2016 (within the framework of a regulated equity savings plan [PEA]), two new investment funds whose initial capital is guaranteed on the funds’ maturity date of April 15, 2016(1). With an investment holding period of six years and six days, the aim of these vehicles is to allow investors to share in growth in the Dow Jones Euro Stoxx 50 stock market index. The subscription period runs from January 5, 2010 to April 8, 2010 before 5 o’clock pm (and, within the framework of a life insurance contract, until March 27, 2010 before 5 o’clock pm).

Performance targetFRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016 belong to the fonds à formule (2) category of mutual funds (“formula funds” or structured products). The aim of these two new funds is to allow subscribers to receive, at the final maturity date of April 15, 2016, 100% of the reference net asset value (excluding the subscription commission) increased by 60% of the final average performance of the Dow Jones Euro Stoxx 50 index (3). The final average performance of the index is computed by taking the arithmetic mean of the twelve performance levels of the stock market index calculated at the half-yearly recognition dates (4) following the initial launch of the fund. The performance levels are adopted on the basis of their real value.

Guarantee of initial capital (1), subject to investors retaining their units until the maturity dateInvestors are certain to recover the amount of their initial investment (excluding setup fees) provided they retain their units until the maturity date namely, until April 15, 2016.

Illustration of the fund’s mechanismDifferent scenarios (favorable, median and unfavorable) are presented in the simplified prospectuses.

Recommended life of the investment: six years and six daysFRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016 are designed for an investment holding period of 6 years and 6 days. The redemption commission is zero at maturity. However, it is possible to request redemption before maturity at a price that will depend on the market parameters prevailing on that day (a redemption commission of up to a maximum of 4% will then be due). In this case, subscribers will forfeit the guarantee covering their initial capital.

(1) Excluding subscription commissions and excluding social security deductions. For life insurance: excluding the setup fees and management fees related to the life insurance or guaranteed investment contract.

(2) AMF classification.(3) Net dividends not reinvested.(4) October 11, 2010, April 11, 2011, October 10, 2011, April 10, 2012, October 9, 2012, April 9, 2013, October 9, 2013, April 9, 2014, October 9, 2014, April

9, 2015, October 9 2015, April 8, 2016.

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Typical investor profile for FRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016

FRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016 are designed for a clientele of prudent individuals wanting to invest in the equity markets without putting their capital at risk (subject to retaining their units in the investment fund until the final maturity date).

Other features of the mutual funds: Subscription commission of 2.5% until April 8, 2010 before 5 o’clock pm. The subscription commission

will be 4% after April 8, 2010, 5 o’clock pm, included in the fund. Redemption commission equal to zero at maturity. In the event of early redemption, a maximum

redemption commission of 4% is charged (of which 2% is included in the mutual fund after April 8, 2010, 5 o’clock pm).

Annual management fees: maximum of 2% (inclusive of VAT). These fees are directly deducted from the assets held in the fund at each net asset value date.

Within the framework of life insurance, setup fees related to the contract are due. Initial unit value: 100 euros at January 5, 2010. Subscription period: from January 5, 2010 to April 8, 2010 before 5 o’clock pm within the framework of

an ordinary securities account and regulated equity savings plan [PEA]. From January 5, 2010 to March 27, 2010 before 5 o’clock pm within the framework of a life insurance contract.

ISIN code of FRUCTI Sécurité Avril 2016: FR0010818575Eligibility: life insurance contracts denominated in units of account and ordinary securities accounts.

ISIN code of FRUCTI Sécurité PEA Avril 2016: FR0010818591Eligibility: regulated equity savings plans [PEA].

FRUCTI Sécurité Avril 2016 and FRUCTI Sécurité PEA Avril 2016 are investment funds managed by Natixis Asset Management. The simplified prospectus may be downloaded from www.fructi-securite.com or obtained from Banque Populaire branches.

About Natixis Asset ManagementNatixis Asset Management is the expert European arm of Natixis Global Asset Management. Based in Paris, it is one of the front-ranking European asset management firms with almost 301 billion euros under management and a total of nearly 630 employees on September 30, 2009. Natixis Asset Management offers institutional investors, corporates, distributors and banking networks a comprehensive range of investment products and solutions, all asset classes taken together. A recognized pioneer boasting 25 years’ experience, Natixis Asset Management is also – in terms of assets under management – one of the leading players in SRI management in both France and Europe

About Banque Populaire The Banques Populaires network is comprised of 18 regional Banque Populaire banks, CASDEN Banque Populaire and Crédit Coopératif. These independent banking institutions pursue a full range of bancassurance activities, building on their close local relationship with their different clienteles. Banque Populaire, with its 9,400,000 customers (3,460,000 of whom are also cooperative shareholders) and a network of 3,391 branches, belongs to France’s 2nd largest banking group: Groupe BPCE. For the second year in succession, the Banque Populaire banks have again been declared winners of the “Élu Service Client de l’Année 2010” (“Elected for Customer Satisfaction for the Year 2010”) in the banking category.

BPCE – Banque Populaire Press ContactsMarc Cogrel: 33 (0)1 58 40 47 81Christine Françoise: 33 (0)1 58 40 46 57

presse@bpce.fr - www.bpce.fr

Natixis Epargne Financière Press ContactsSabine Baudin: 33 (0)1 78 40 98 34

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