Green Leap:

Flagship Program in Sustainable Enterprise

Innovation for the 21st CenturyCreating the distributed and sustainable infrastructure of tomorrow, from the bottom up

New Century,New ChallengesThe 21st century presents an unprecedented set of

challenges - and opportunities - for business. The global

economy has been crippled by a spike in world oil prices,

growing food shortage, specter of climate change, global

financial meltdown, and the Great Recession. At the same

time, rapid growth in emerging markets and the developing

world has rendered conventional strategies, focused

primarily on the established markets in the US and

Europe, virtually obsolete. Continued growth in

emerging markets is threatened, however, by

poverty, inequity, environmental destruction,

and growing social unrest.

It is becoming increasingly clear that

innovation on an unprecedented scale will

be the watchword for the future: corporate

and business strategies aimed at simply

adapting current products and technolo-

gies for application in the emerging and

developing markets of tomorrow will not be

up to the challenge - economically, socially,

or environmentally.

Increasingly, competitive success will hinge on

driving innovation from the bottom up, by incubating

new, clean technologies and business models, starting in

the underserved space at the base of the world income

pyramid (BOP). Serving the BOP sustainably requires “leap-

frog” green innovation: the incubation today of the distrib-

uted, sustainable infrastructure of tomorrow. Ultimately, such

“Green Leap” innovation might “trickle up” to the top of the

pyramid, presenting enormous growth and profit opportuni-

ties through what is now being called “reverse” innovation.

The Emergent Institute aims to dramatically increase

the rate and success of Green Leap Innovation, both

through corporate initiatives and new ventures. To

realize this vision, Emergent Institute has

assembled a complete innovation ecosystem to

foster the creation of tomorrow's distributed and

sustainable infrastructure, including an education

platform, incubator, investment fund, technology bank,

cluster (social) network, learning laboratory, and field

support system.

Our flagship o�ering is the Program in Sustainable

Enterprise. With the Flagship Program, we aim to create

nothing less than a new model of business and

entrepreneurial development appropriate to the challenges

we face in the 21st century.

The Institute’s Vision

Whereas traditional MBA programs focus on

placing graduates in existing industries and

businesses, the Emergent Institute Flagship

Program prepares people to actually develop

and launch new, disruptively innovative Green

Leap ventures and corporate initiatives. We

empower and enable our participants to create

the distributed and sustainable infrastructure of

tomorrow, rather than manage the existing

enterprises of today.

While basic business literacy is necessary for

Green Leap Innovation, it is by no means

su�cient. Rather than placing emphasis on

functional core material (e.g. finance, accounting,

marketing, operations, etc.) and other

classroom-based instruction on the management

of existing businesses typical in MBA programs,

the Emergent Institute Program focuses on the

next-generation knowledge, skill, and capability

Turning Business EducationUpside Down

crucial to success in incubating clean

technologies in underserved communities at the

base of the pyramid. It turns traditional MBA

education on its head by:

• Making basic business literacy a prerequisite

rather than a core focus;

• Focusing the program on the actual launch of

new ventures and initiatives;

• Concentrating the “in-residence” portion of the

program into two manageable blocks of time;

• Incorporating significant work “back home” and

in the field;

• Building a financing mechanism into the

program itself; and

• Integrating Institute faculty and advisors as

mentors and consultants in the process of

venture development, launch, and scaling.

The goal of the Emergent Institute Flagship

Program is to develop and launch new “green

leap” ventures and initiatives. As such, we seek

participants in the program from two distinct

“streams:”

1. Entrepreneurs from the underserved rural and

slum communities of India and individuals

seeking a new path. Scholarship funding is

available where necessary to support

deserving entrepreneurs from the villages

and slums.

2. Intrapreneurs from corporate partners (both

Target Audience

Indian and MNC) seeking to drive sustainable

innovation through internal innovation, and

retain talented and energetic young people.

Admission to the Flagship Program is based

upon a prospective participant’s personal vision

for how business can transform society and their

commitment to the entrepreneurial process for

achieving same. Participants can come with a

technology already in hand, or the Institute can

assist in finding an appropriate clean technology

to commercialize through our extensive network

of university, corporate, and non-profit partners.

Once admitted to the program, participants are

guided through a 3-phase process. Phase I consists of

a self-paced, online course in Basic Business Literacy

for which participants will be charged a

non-refundable fee. Successful completion of this

on-line program is pre-requisite to continuing in the

Flagship Program. Once completed, participants are

then assembled into cohorts of 25-30 (a mix of

entrepreneurs and intrapreneurs) for the start of

Phase II.

Phase II of the Flagship Program is comprised of the

Immersion in Sustainable Enterprise. The Immersion

Emergent Institute FlagshipProgram Structure

Phase IIIMentoring & Field Support-8 months in-field-2 day closing workshop and graduation

Phase IIImmersion in Sustainable Enterprise-2 week core program-3 months in-field-1 week launch program

Phase IBasic Business Literacy-Self-paced on-line program

Application Screen

Flagship ProgramStructure

represents the heart of the program and is completed

over a four month period. It begins with a two week

core program held on the Bangalore campus of the

Institute. The core curriculum is taught by the

Institute’s distinguished Flagship Program Faculty

along with Executive Faculty and other practitioners

active in the Green Leap Innovation space. The core

program provides a “deep dive” into the key areas of

knowledge, skills, capabilities, and tools needed to

create the distributed and sustainable infrastructure of

tomorrow, including:

The challenge of global sustainability

• Creating sustainable and mutual value

• Competitive imagination

• Base of the pyramid business strategy

• Frugal and reverse innovation

• Driving clean technology from the bottom up

• BoP market demographics

• Entrepreneurial mindset

• Opportunity framing

• Tools for business co-creation

• Participatory methods and community

embedding

• Building the innovation DNA

• Organizing for sustainable innovation

• Crafting the business plan

• Negotiating the win-win

• Measuring triple bottom line impact

Following the two week core program,

participants apply the concepts and tools learned

during a three-month “in-field” period. During this

time, each participant is expected to develop

his/her personal vision into a fully articulated

business concept and strategy, including the

technologies, partners, and collaborators that will

be needed to actualize the initiative. Participants

have continuous access to Institute faculty and

mentors for advice and consulting during the

in-field period.

After three-months in the field, participants return

to the Bangalore campus for a one-week launch

program. Each participant first presents their

Green Leap Strategy, based upon the three

months of field work. Participants are then

divided into two “tracks” - Intrapreneurs and

Entrepreneurs - to work with faculty on action

plans to make their ventures (entrepreneurs) or

corporate initiatives (intrapreneurs) a reality.

Phase II concludes with participants presenting

their action plans for launching their Green Leap

strategies.

During Phase III of the program, participants are

supported in their e�orts to launch and establish

their ventures and initiatives through an 8 month

period of active Mentoring and Field Support.

Through a combination of on-the-ground

partnerships and direct, personal consultation with

Emergent Institute mentors and executive faculty,

participants are supported in their e�orts to launch

and grow their Green Leap Innovations.

Participants’ ventures and initiatives are also

documented and assessed for rapid-cycle

learning through Emergent Institute’s action

research focus, cluster networks, and learning

laboratory.

Following the 8 month launch period, participants

are assembled a final time for a two-day closing

workshop held at the Institute’s facilities in

Bangalore. At this closing session, participants

present a report on the progress they have made

in launching their ventures and receive a final

round of constructive criticism and suggestions

moving forward.

The Flagship Program is then formally concluded

with a Graduation Ceremony and Networking

Reception for the participants and the Institute’s

network of faculty, entrepreneurs, and corporate

a�liates.

Dr. Stuart L. Hart (Program Chair) is the Samuel C. Johnson

Chair in Sustainable Global Enterprise and Professor of

Management at Cornell University’s Johnson School of

Management. He also serves as Distinguished Fellow at the

William Davidson Institute (University of Michigan), Founder

and President of Enterprise for a Sustainable World, and the

Founding Director of the Emergent Institute based in

Bangalore, India. Professor Hart is one of the world’s leading

thinkers on the implications of environment and poverty for

business strategy. His article “Beyond Greening: Strategies for

a Sustainable World” won the McKinsey Award for Best Article

in the Harvard Business Review for 1997 and helped launch the

movement for corporate sustainability. With C.K. Prahalad,

Professor Hart also wrote the pathbreaking 2002 article “The

Fortune at the Bottom of the Pyramid,” which provided the first

articulation of how business could profitably serve the needs of

the four billion poor in the developing world.

Dr. Sanjay Sharma is Dean of the School of

Business Administration at the University of

Vermont, after completing a term as Dean of the

John Molson School of Business, Concordia

University in Montreal, Canada’s largest business

school. Before joining Concordia, he was the

The faculty for the Emergent Institute Flagship Program is made up of a distinguished group of internationally recognized experts in sustainable enterprise, strategy, entrepreneurship, clean technology, and base of the pyramid business (see below). The core faculty is supplemented where appropriate with practicing entrepreneurs and corporate innovators drawn from Emergent Institute’s extensive network of Faculty Associates, Execu-tive Faculty, and Program Advisors.

Flagship Program Faculty

Dr. Stuart L. Hart, Program Chair

Dr. Sanjay SharmaDean,School of Business Administration,University of Vermont.

Canada Research Chair of Organizational

Sustainability, and Professor of Strategy and

Sustainability at Wilfred Laurier University in

Canada. He has published seven books and over

60 articles on corporate sustainability. His

expertise is in helping organizations develop

internal motivations, change processes, and

building capacity and capabilities for sustainable

enterprise and competitive imagination. Before

pursuing an academic career, Sanjay was a senior

manager with multinational corporations in Asia

and Africa for more than 15 years.

Dr. Eric Noyes is the Martin Tropp Term Chair at

Babson College. An expert in innovation

management and growth strategy, he teaches

courses on entrepreneurial thinking, new venture

creation and business innovation. He co-founded

and is co-director of Affordable Design &

Entrepreneurship (ADE), collaboration between

Babson College and the Olin College of

Engineering, which launches social ventures

focused on income generation and

poverty-alleviation with partners in India, Ghana,

Morocco and Alabama. Prof. Noyes was awarded

the McGraw-Hill/Academy of Management

Innovations in Entrepreneurship Pedagogy Award

for his course, “Social Entrepreneurship by

Design.”

Dr. Eric NoyesMartin Tropp Term Chair,Babson College.

K Jairaj is a member of the 1976 batch of the

Indian Administrative Service and most recently

retired as the Additional Chief Secretary, Govt. of

Karnataka. He has served as the Additional Chief

Secretary, Energy Department; Managing Director,

Bangalore International Airport Ltd.; Managing

Director, Karnataka Power Corp. Ltd.; Managing

Director, Karnataka Small Scale Industries

Development Corporation; Senior Public Sector

Management Specialist at the World Bank among

other key roles. Jairaj has a distinguished record of

expertise in Infrastructure, Energy, and Urban

Development. He is credited with turnarounds of

the state energy sector as Managing Director,

Karnataka Power Corporation Limited (KPCL);

Managing Director of Karnataka State Road

Transport Corporation (KSRTC); Managing

Director; State Industries Corporation (KSIDC). He

has distinguished academic record with master’s

degree in Economics from the Delhi School of

Economics, MPA from Princeton University and a

Master’s in Public Administration (MPA) from the

Kennedy School, Harvard University where he was

a Mason fellow.

K. Jairaj, IAS (retd)Chairman, Emergent Institute, Bengaluru

Madhu Viswanathan is Professor of Business Administration at the University of Illinois, Urbana-Champaign, where he has been on the faculty since 1990. He earned a B. Tech in Mechanical Engineering (Indian Institute of Technology, Madras, India, 1985), and a PhD in Marketing (University of Minnesota, 1990). His research programs are in two areas; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. He founded and directs the Marketplace Literacy Project (www.marketplaceliteracy.org), a non-profit organization, pioneering the design and delivery of marketplace literacy education to subsistence communities. He has received research, teaching, social entrepreneurship, humanitarian, and leadership awards and his course on subsistence marketplaces was ranked one of the top entrepreneurship courses by Inc. magazine.

Dr. Madhu ViswanathanDiane and Steven N. Miller Professor,University of Illinois

Kirti Mishra is Partner in MART-Rural. With a

Masters Degree in Statistics, Kirti has been

with MART for 16 years, leading various research

and consulting assignments. He has wide

experience working with international agencies,

entrepreneurs and corporations. His work focuses

on inclusive marketing and he brings expertise in

establishing large scale pro-poor innovative

business solutions. He was the team leader for

the pilot phase of Hindustan Unilever’s Project

Shakti and set up the Collective Marketing model

for agri- and forest produce.

Kirti MishraPartner, MART-Rural.

Dr. Lakshmi Jagganathan

Dr. Lakshmi Jagganathan is Director of the

Entrepreneurship Development Centre at the

Dayananda Sagar Institutions (DSI), Bangalore. As

Director, she works with students on innovative

engineering and technology projects, shaping

them to become successful start-ups to reach the

market. She is also Professor and Department

Head of Management Studies at DSI’s College of

Engineering. Previously, Lakshmi headed the

Quality Assurance team at 3i InfoTech, Dubai.

Director, EntrepreneurshipDevelopment Centre,DSI, Bangalore.

Jayaram Krishnan (also known as JK) has

mentored and worked with several startups in the

social, developmental and sustainable space.

Two notable examples are LabourNet (services to

informal sector workers) and U-Solar (clean

energy), where he held full-time executive roles in

business and operations, during the early growth

stages of these organizations. Earlier, JK had

started a small business, Kestone, which grew

organically over a decade, with no external

funding, into a leading integrated marketing

services company with hundreds of employees

and presence across India. JK exited Kestone as

Founder CEO after the company was acquired,

but continues to advise bootstrap entrepreneurs

on survival and growth strategies. Prior to

becoming an entrepreneur, JK worked in the IT

industry as a large account salesman. JK has a

bachelor’s degree in mechanical engineering

from Osmania University, Hyderabad, and a

PGDM from the Indian Institute of Management,

Bangalore.

Jayaram KrishnanChief Operating O�cer, Emergent Institute, Bengaluru.

Flagship Program Schedule

2012 Program

Two day closing workshop and graduation

August 24-25, 2013

One week launch program

December 3-6, 2012

Two week core program

August 13-24, 2012

2013 Program

Two day closing workshop and graduation

August 23-24, 2014

One week launch program

December 2-6, 2013

Two week core program

August 12-23, 2013

Priya Dasgupta is the Director of Strategic

Initiatives at the Emergent Institute. She has

worked with the BOP at many leading

organizations like the World Bank, Unitus Advisory

Services, and A2F Consulting. Her experience

includes fund management and advisory services

for microfinance in Africa, enterprise creation for

the informal waste sector in Latin America and

design and implementation of an Ultra Poor

Initiative in India among others. Priya is also the

Director of Strategic Initiatives at Enterprise for a

Sustainable World, Emergent Institute’s partner in

consulting. Priya holds an undergraduate degree

in Electronics and Telecommunications from

University of Pune and an MBA from Cornell

University's Johnson Graduate School of

Management.

Priya DasguptaDirector, Strategic InitiativesEmergent Institute

Dr. Kartik Kumaramangalam is Managing

Director of Papillon Capital, a new a fund focused

on the financing of Green Leap ventures and

sustainable intrastructure. He is a Fellow at MIT

and has taught at MIT, London School of

Economics and London Business School on the

economics of intellectual property and economic

growth. He is also a co-founder of a start-up in the

Silicon Valley and an advisor to start-ups and

investment projects in the U.S., U.K. and India. He

has previously worked at Boston Consulting

Group in New York, been an early employee at

WebEx (acquired by Cisco), , and was a

researcher on a Nobel Prize winning experiment

in Astrophysics at Oxford University. He

completed his PhD at the London School of

Economics.

Dr. Kartik KumaramangalamFellow, MITManaging Director, Papillon Capital

Tuition and FeesThe Flagship Program is a residential program. Tuition is US$ 15,000 (about Rs. 7 lakhs), which includes transport, food, and lodging during the residential portion of the program in Bangalore. A limited number of seats are available in each program o�ering for Indian corporates (listed on Indian exchanges) and SMEs for US$ 10,000 (Rs. 5 lakhs). A few partial and full scholarships are also available for qualified entrepreneurs from the BoP. In addition, there is a non-refundable fee of US$ 100 (Rs. 5000) for the Basic Business Literacy phase of the program.

Travel and costs in the field are not included in the tuition and fees.

Ms. Sushmita M. VishwanathanDirector - Marketing & Communication, Emergent Institute.

Mobile: +91 959 199 1885Email: sushmita@theiise.net

For further information about theFlagship Program and theAdmissions Process contact:

Dayananda Sagar Academy of Technology & Management Campus 2, Udayapura, Kanakapura Road, Bengaluru - 560 082, Karnataka, India. W: www.emergentinstitute.net