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1 The Definitive Social Media Marketing Survival Guide: 32 Social Media Examiners’ Top Risk Management Tactics, Essentials & Tips By Anthony Colón Copyright © 2016 by MyInterOp. All Rights Reserved. The links provided to the Social Media Examiners’ content is not to suggest, in any form, their association, approval or an endorsement on their part of MyInterOp products and services. No relationship exists.
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1
The Definitive Social
Media Marketing
Survival Guide:
32 Social Media Examiners’
Top Risk Management Tactics,
Essentials & Tips By
Anthony Colón
Copyright © 2016 by MyInterOp. All Rights Reserved.
The links provided to the Social Media Examiners’
content is not to suggest, in any form, their
association, approval or an endorsement on their part
of MyInterOp products and services.
No relationship exists.
2
Table of Contents
Introduction...................................................Page 3
Section 1: Security............................................Page 4
Section 2: Privacy.............................................Page 6
Section 3: Reputation..........................................Page 7
Section 4: Safety..............................................Page 12
Section 5: Crisis Management...................................Page 13
Section 6: Policy..............................................Page 15
Section 7: Legal Smeagol & Compliance..........................Page 16
Conclusion.....................................................Page 17
Disclaimers....................................................Page 18
3
Introduction
Although not abundantly clear to many, I have
come to realize just what the risks are of
social media marketing.
This report is a compilation of many articles.
The content linked to is intended to support my
perspective of the inherent risks we must deal
with.
The goal of this report is to help you do “safe
and sound” social media marketing from here on
out.
“…Data on user experience and
personalized sharing will be more emphasized
than ever, but so will be the dispute about
privacy and where the line should be
drawn. Profile security will probably be another
huge issue that requires a clear standard and
resolution….” Ching Ya
Source: http://www.socialmediaexaminer.com/30-social-media-
predictions-from-30-social-media-pros/
4
Section 1: Security
Theft: 9 Ways to Protect Yourself From Losing
Your Data
Michael Stelzner
Founder and CEO of Social Media Examiner.
How to Secure Your Social Media Accounts: 5
Tools
Yoav Vilner
CEO of Ranky.
5 Ways to Keep Your Facebook Page Secure
Jim Belosic
CEO of ShortStack.
5
How to Make Sure Your LinkedIn Account Is Secure
Viveka von Rosen
Author of "LinkedIn Marketing: Hour A
Day" & “Most Influential Social Media”
list (Forbes).
How to Control Access to Your Social Media
Accounts
Elizabeth Victor
Brand Advisor for Isentia.
6
Section 2: Privacy
How to Check Social Media Privacy Settings
Elizabeth Victor
Brand Advisor for Isentia.
5 Ways to Control Your Facebook Privacy
Andrea Vahl
Co-author of Facebook Marketing All-in-One
for Dummies.
How to Control Your Privacy With Foursquare and
Other Geoloaction Services
Peter Wylie
Lead researcher for Three Ships Media.
4 Simple Steps to Control Your Facebook Privacy
Lori Randall Stradtman
Online marketing strategist.
7
Section 3: Reputation
4 Free Tools to Help You Socially Monitor Your
Brand
Stephanie Gehman
Marketing manager for Harrisburg
International Airport in Pennsylvania.
7 Tips for Dealing With Upset Facebook Fans
Jim Belosic
CEO of ShortStack.
5 Ways to Effectively Manage Your Online
Reputation
David Garland
Founder of The Rise To The Top.
8
Online Reviews: How to Respond to Fraudulent
Reviews
Michael Stelzner
Founder and CEO of Social Media Examiner.
Facebook Reviews: What Marketers Need to Know
Kandice Linwright
Social media strategist specializing in
veterinary-specific marketing.
How to Deal With Social Media Trolls
Rachel Wisuri
Community Manager at Magoosh.
9
How to Clean Up Your Digital Footprint and Your
Online Identity
Lauren Riley
Social Media & Marketing Manager at
Bubble Jobs.
Tools to Centrally Monitor Your Social Mentions
Lisa Karl
Partner & founder at Savvy Digital
Business.
How to Build a Free Social Media Monitoring
Dashboard
Tony Ahn
Owner of Sterling Rep Social Media.
10
How Boolean Search Improves Your Social Media
Monitoring
Kelsey Jones
Managing editor of Search Engine
Journal.
6 Ways to Protect Your Twitter Reputation
Dan Virgillito
Freelance content strategist.
4 Free Tools to Help You Socially Monitor Your
Brand
Stephanie Gehman
Marketing manager for Harrisburg
International Airport in Pennsylvania.
11
8 Ways to Use Social Listening for Your Business
Zoe Summers
Social Media Consultant and Co-Founder of
Mass Planner.
3 Tips to Manage Your Social Media Reputation
Sarah Lokitis
Social Media Manager at Search Mojo.
5 Tools to Monitor Your Online Reputation
Per Schmitz
Founder of PixelHub.me.
4 Steps to Create a Social Listening Strategy
Sandy Carter
Vice president of Social Business
Evangelism at IBM.
12
Section 4: Safety
Direct links below:
YouTube
Google Plus
Tumbler
13
Section 5: Crisis Management
How to Recover From a Negative Social Media
Update
Michael Patterson
Digital marketing specialist at Sprout
Social.
How to Handle a Social Media Crisis
Sofie De Beule
Community Manager and Content Specialist
at Engagor.
How to Use Social Media for Crisis Management
Kristi Hines
Contributing editor for Social Media
Examiner.
14
How to Respond to a Social Media Crisis
Barry Welford
Writes for Next Day Flyers.
How to Use Social Media for Crisis Management
Kristi Hines
Contributing editor for Social Media
Examiner.
Crisis Management: What to Do When Your Business
Makes a Public Mistake
Are You Ready for a Real-Time Marketing and PR
Crisis?
Michael Stelzner
Founder and CEO of Social Media Examiner.
15
Section 6: Policy
10 Tips for Creating a Social Media Policy for
Your Business
Jennifer Amanda Jones
Helps nonprofits and businesses to
create effective, values-based and
strategic social media policies.
How to Write a Social Media Policy to Empower
Employees
Eric T. Tung
Social media manager at BMC, is
recognized as the #33 Social Media
Talent (Forbes).
How to Create Social Media Business Guidelines
Cindy King
Director of editorial for Social Media
Examiner.
16
Section 7: Legal Smeagol & Compliance
Copyright Fair Use and How it Works for Online Images
Social Media Promotions and the Law: What You
Need to Know
Are You Disclosing? What You Need to Know about
FTC Rules and Social Media
How Free Speech and Social Media Fit Together
Sara Hawkins
Lawyer, blogger and doer.
How to Ensure Your Social Media Content Meets
FTC, FDA and Google Requirements
Brad Lawless
VP of social strategy at Collective
Bias.
3 Tools to Store and Search Your Social Media
Activity
Belle Beth Cooper
Freelance writer and social media
consultant.
17
Conclusion
You now are more aware of the risks. Take care
and thanks for reading.
Stay safe and sound,
Founder & President of MyInterOp.
www.BulletProofSocial.com
18
Disclaimers
While MyInterOp strives to make the information in this report as timely and accurate
as possible, MyInterOp makes no claims, promises, or guarantees about the accuracy,
completeness, or adequacy of the contents of this report, and expressly disclaims
liability for errors and omissions in the contents of this report. No warranty of any
kind, implied, expressed, or statutory, including but not limited to the warranties
of non-infringement of third party rights, title, merchantability, fitness for a
particular purpose or freedom from computer virus, is given with respect to the
contents of this report and its links to other Internet resources.
Reference to any specific commercial product, process, or service, or the use of any
trade, firm or corporation name is for the information and convenience of the public,
and does not constitute endorsement, recommendation, or favoring by MyInterOp.
The documents posted in this report contain external links or pointers to information
created and maintained by other public and private organizations. These links and
pointers are provided for the user’s convenience. MyInterOp does not control or
guarantee the accuracy, relevance, timeliness or completeness of this outside
information. The inclusion of links or pointers to particular items is not intended
to reflect their importance, nor is it intended as an endorsement by MyInterOp of any
views expressed or products or services offered on these outside sites or the
organizations sponsoring the sites. Therefore, any reference herein to any vendor,
product or services by trade name, trademark, or manufacturer or otherwise does not
constitute or imply the endorsement, recommendation or approval of MyInterOp. None of
the Social Media Examiners are endorsing in any way, shape, or form the business
interests of MyInterOp.
No reliance on information
The content in this report is provided for general information only. It is not
intended to amount to advice on which you should rely. You must obtain professional
or specialist advice before taking, or refraining from, any action on the basis of
the content.
Although we make reasonable efforts to update the information in this report, we make
no representations, warranties or guarantees, whether express or implied that the
content on our report is accurate, complete or up-to-date.
The links to the Social Media Examiners’ content are used in a fair and legal manner
i.e., it does not damage their reputation or take advantage of it.
The links provided to the Social Media Examiners’ content is not to suggest, in any
form, their association, approval or an endorsement on their part of MyInterOp
products and services. No relationship exists.
19
Notes
20
Notes
