The new Apparel The new Apparel ParadigmParadigm

Chee Weilong Brandon

Huang Huiai Esther

Chung Lee Ping Jamie

Chua Weiliang

Loh Yixian

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I. IntroductionI. IntroductionApparel Trend• Retailer-Customer Relationship

• Different Roles

• Higher Information Accessibility

• Higher Expectations

• Value,Price,Quality, Selection, Convenience, Service

Analysis

Current Body Scanning system

• Existing Components• [TC]² 3D body scanner

• 3-D measurement Software

• Customized Garment Design & production systems

• Virtual Mirror Software

• Enterprise resources planning systems

IA. Problem StatementIA. Problem StatementCustomers• Body Scanning - Specific retail shop

• Limited choice of apparel

• Inability to feel material

• Location of apparel

Apparel Retailers

• Limited shop space

• Financial burden

• Supply chain management

Apparel E-retailers

• Return stock

• Inaccurate virtual model

Suppliers

• Inventory, replenishment information

IB. Objectives of new systemIB. Objectives of new systemCustomers• 1-stop apparel hub

• Immediacy, Accessibility

Apparel Retailers

• Build new value-added intermediary

• Reduce cost, fragmentation

• New Collaborations between small players

Apparel E-retailers

• Higher customer satisfaction

Suppliers

• Increase accuracy

• Reduce costs

Global market

• Improve networked global apparel industry

II. New proposed new systemII. New proposed new system

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Body Scanning Database System

RFID Portal Terminals

IIA. Additional ComponentsIIA. Additional Components

•Interface – HTML using JSP

•Database program – Oracle, MS SQL

•Accessibility from anywhere

•Storage of additional information of participating apparel stores

•tenant mix, apparel, and layout

•The Technology itself •Value Added Aspect

Online Global Database system

IIA. Additional ComponentsIIA. Additional Components

RFID tracking sub-system

•The Technology itself

•Value Added Aspect

•Tags

•Reader

•Software

•Easy Locating of Store

•Supply Chain Management

1 Body Scanner

Universal Backend Database

3 Database of partipating stores

2.1 Portal terminal

2.2 User home desktop

4 Selected apparel of best fit

Store A

Store B

Store C

5 Shopping centre

Generates list from database

Generates list from database

Selected item shipped

Collection of item

Guess, Levis, Oakley, etc

Suppliers

7

customer

6

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.1 New “hot spot” locations

• Now managed by external provider

• Portal terminals, close proximity to retail outlets

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.2 Initial Stage – Body scanning system

• Preliminary Scan

• Confirmation of Scan

1 Body Scanner

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.3 Creating Access & Storage Process – Portal Terminals

• User ID, password

• Storage of Body profile & details

1 Body Scanner

2.1 Portal terminal

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.4 Interactive Process – Portal Terminals: Online global & body scanning database

• Access any portal terminal

• User ID & password

• Apparel preferences – all participating stores

• Trying on virtual image

• Home accessibility & online purchase

1 Body Scanner

Universal Backend Database

3 Database of partipating stores

2.1 Portal terminal

2.2 User home desktop

4 Selected apparel of best fitGenerates list from

database

Generates list from database

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.5 Action Stage – RFID sub-system

• List of stores with selected apparel

• Transmission of data with passive RFID system

• Specific location of apparel shown

1 Body Scanner

Universal Backend Database

3 Database of partipating stores

2.1 Portal terminal

2.2 User home desktop

4 Selected apparel of best fit

Store A

Store B

Store C

5 Shopping centre

Generates list from database

Generates list from database

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.6 Purchasing Stage

• Request processed at backend

• Inventory updated, item reserved

• Choice: personal collection/delivery

1 Body Scanner

Universal Backend Database

3 Database of partipating stores

2.1 Portal terminal

2.2 User home desktop

4 Selected apparel of best fit

Store A

Store B

Store C

5 Shopping centre

Generates list from database

Generates list from database

Selected item shipped

Collection of item

customer

6

IIB. Working of new system & IIB. Working of new system & componentscomponents

1.7 Behind the scenes - Database program

• Update of measurements

1 Body Scanner

Universal Backend Database

3 Database of partipating stores

2.1 Portal terminal

2.2 User home desktop

4 Selected apparel of best fit

Store A

Store B

Store C

5 Shopping centre

Generates list from database

Generates list from database

Selected item shipped

Collection of item

Guess, Levis, Oakley, etc

Suppliers

7

customer

6

IIC. DiscussionIIC. Discussion

• Body Scanning

• Single unit package price - $40000

• Online Global database system

• Subscription charges

• RFID system

• Tags – 5cents – large Qty

• System $9m-dependent on distribution network size

Estimated CostsEstimated Costs

IIC. DiscussionIIC. Discussion

IIC. Discussion + SolutionsIIC. Discussion + Solutions

• Constraint

• Installation Size

• Customer Acceptance – Privacy

• Security, Vandalism

• Limitation

• Inaccurate results due to movements

• Solution- Quality monitors

Body Scanning SystemBody Scanning System

IIC. DiscussionIIC. Discussion

• Constraint

• Customers: Lack of technical requirements

• Retailers: Lack of financial support

• RFID: Privacy

• Limitation

• RFID: Reading Functions

Conceptual SystemConceptual System

ImplementationImplementation

IIC. Discussion + SolutionsIIC. Discussion + Solutions

III. Technological III. Technological SubstitutesSubstitutes

1. Conventional fitting rooms

2. Wi-Fi Positioning System

III. Technological Complements & III. Technological Complements & CompetitiorsCompetitiors

1. SMS Queue Management System (QMS)/EMARSTo further shorten/eliminate queuing time

2. Integration with other atomized systems

i.e. standardized parking payments, shopping kiosks, ATM machine, cinema

ticketing

3.E-retail services with global online databaseValue-adds online shopping

IV. Trends & NeedsIV. Trends & Needs

A. An Overview• Drivers of need

• Evolving technology

• Interactive model

• Personalization strategy

• Choices

• E-retail

• Virtual interactivity

• Dominant design

Long term trendsLong term trendsA1. Broad Scale A2. Technological

B. Meeting Market Needs

• Retailers from all orientations

• Customer awareness, savvy ness

• Solution-portal

B2. Technological .

IV. Trends & NeedsIV. Trends & Needs

B1. Social

• incremental innovations

• foster interoperability, widen fields of application, and improve the system faster than customer requirements demand

• Solution - Fusion of complementary technologies

• Internet integrated into value chain

• RFID – process improvement enabler

• Future – Architectural innovation

Drivers of DiffusionDrivers of Diffusion

V. Impact on value chainV. Impact on value chain

Inbound Logistics• RFID – stocking, controlling,

cost, margin

Operations• RFID – portable, easy

integration

• Edge computing

Service• Speed search

• 1 stop solution

Outbound Logistics• Dynamic sales-

replenishment system

Marketing• Network externalities

• Online marketing

• Penetration into local/overseas markets

• Collaborations – Small & Big shops

• Resource Pooling

VI. Summary of other ApplicationsVI. Summary of other Applications

Apparel IndustryBetter Fitted and Customized Clothes

Gyms and Health ClubsWeight management, body

sculpting

Medical Industry Spine analysis, plastic

surgery

Airline and Automobile Industries Optimize seat space

Entertainment Industry Develop animations

VII. Business PlanVII. Business Plan

Business Model

Subscription & Advertising

Technical Staffing

• 3 functional teams: 1. (R&D)2. Manufacturing3. Marketing • Functional manager • Project manager

Heavyweight team structure

Entry Strategies

Technology Marketing

• Sourcing Technology

• Patent – Interest of external provider

• License – International brands, big companies

• Servicing

•Market Analysis – shopping districts•Target Group – early adopters•Timeframe - First Mover Advantage

Our extended system is a moreOur extended system is a more human-centred technologyhuman-centred technology,, which serves towhich serves to address the possible concerns of address the possible concerns of

consumers and apparel storesconsumers and apparel stores,, with the fusion of RFID with the fusion of RFID tracking sub-system and an online global database system. tracking sub-system and an online global database system.

This will give the system aThis will give the system a value added market curvevalue added market curve that will that will be strongly attached to consumers and could very wellbe strongly attached to consumers and could very well change change

the way apparel shoppingthe way apparel shopping is carried outis carried out. .

With the next big wave ofWith the next big wave of consumer technologyconsumer technology coming in the coming in the form of web services,form of web services, ourour new value innovationnew value innovation is certainly is certainly movingmoving in line with global trends, and will be able to in line with global trends, and will be able to

capture the mass of apparel customerscapture the mass of apparel customers and expand the and expand the market. And, perhaps someday,market. And, perhaps someday, this new system might justthis new system might just

become a component of another system.become a component of another system.

ConclusionConclusion