Don't Sell, Engage On Social Media To Drive Sales

what is social media

• by: Barrie at FoundUB4

don’t sell, engage

Why It’s Important To Use Your Audience To Promote Your Brand

5 Reasons To Share On Social

Overall marketing budget

Generates exposure for your businessExposure

Traffic / Subscribers / SalesIncrease

Your online reach of your target audienceImprove

Generate

ReduceMore sales through referrals

Exposure 7.6% of online time is spent reading e-mail and 23% on social.

The juicy bit of the study is that more than 70% of social networks users shop online. That’s ~12% more than the average person.

One thing that social is bad at is direct sales.

Using sales messages through social media converts at just 5%. That’s not good.

People buy from companies and brands that they recognize and trust. That have some kind of relationship with them.

Promote good relevant content is key to successfully generate a positive brand identity.

Once people recognize that you don’t just blast your company’s PR and sales message all over the place, but share stuff they like (give good advice, relevant info etc) and find useful, they will follow and like your activities.

Source 1 Nielsen on social media

Source 2 Forrester purchase path of online buyers 2012

Don’t Sell – Engage With Your Audience

Drive Visitors From Facebook To Your WebsiteNow that you have their attention, it’s time to drive them off of Social Networks and into your website.

In there you have total control over the environment and thus can work your conversions magic.

The easiest way to drive people from social media to your website is through your very own News area on your website.

You write news worthy content, and share it (and hopefully others do that as well) on their wall by Liking/Commenting/Sharing.

It’s definitely a long term strategy, but one that will pay off in the end.

Blasting “buy / sale / offers” on social media will not lead to anything.

Increase



Using Your Existing Audience To Generate More

When you post on Facebook & Twitter – do people reply , like , comment, share your updates?

The more of the above you get, the more confident you can be that you’re doing the right thing, e.g. pushing out content that people care about and want to read.

If there is no engagement with your content then you have to take a critical look at what you’re doing and why it’s not working.

Improve



How To Get Sales From Social Media

How many new sales are you getting thanks to your social media efforts?

One thing to remember is that sales from social media are different from your traditional sales.

Different as in you can’t go straight for the kill a.k.a “sale” – that will distract the conversion with a social media buyer.

Instead you must work on building trust through valuable and useful content and then slowly move into the sales part.

In Conclusion:

Keeping your existing audience engaging with your brand to see promotional offers and sales messages through the use of the main website will assist on generating an increase in both returning visitors and new visitors to the main website.

Generate



Don't Sell, Engage On Social Media To Drive Sales

Marketing

Transcript of Don't Sell, Engage On Social Media To Drive Sales