Don’t gamble with your SEO !
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Transcript of Don’t gamble with your SEO !
Don’t gamble with your SEO!
Stefano Gorgoni27/11/2013
About me
• SEO since 2004: E-Commerce, Travel, Local SEO
• Since 2010, in Malta working in the iGaming industry
• Working in Betsson (http://betssonab.com/en/)
SEO & Gambling?
Black hat? No way!
Don’t gamble with your SEO
Avoid risks!
Risks to avoid
• Penalties• Algorithm updates• Mistakes!• Competitors…
Avoid penalties
• No tricks. Avoid these : http://blog.kissmetrics.com/penalized-by-google/
• SEO is not about tricks!
Algorithm updates
Stop being afraid of next update!
• Google’s goal is to offer its users the best experience.
• Your goal is to be part of that experience!
Avoid mistakes
Maintenance
Every day… … check your website!• Google Webmaster Tools
https://www.google.com/webmasters/tools/
• Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/
Competitors
• Competitors can rank better…• … or they can try to ruin your ranking!
Disavow!
• https://www.google.com/webmasters/tools/disavow-links-main
Find new links
Backlink tools
• Ahrefs https://ahrefs.com/• Majestic SEO https://www.majesticseo.com/• Link Research Tools
https://www.linkresearchtools.com/toolkit/
Link Detox Tool
What to do
Passive SEO and Active SEO: http://sethgodin.typepad.com/seths_blog/2006/06/seo_passive_vs_.html
After fixing (and while preventing) all the issues, it’s time to do something more. What?• Content• Get popular (and get links!)
Keyword Research
• Google Keyword Planner https://adwords.google.com/ko/KeywordPlanner/Home
• GWT https://www.google.com/webmasters/tools/
• Search Metrics http://www.searchmetrics.com/
• SEMrush http://www.semrush.com/ • Competitors https://www.google.com/
Potential traffic
• With Google Keyword Planner…Keyword Google.co.uk Rank Avg. monthly searches
free games 101 301000
online casino 59 60500
casino 55 40500
free games online 101 33100
roulette 101 27100
blackjack 101 22200
arcade games 101 12100
casino games 23 12100
free slots 101 9900
online blackjack 101 9900
Potential traffic
• With Search Metrics…
Competitors backlinks
• Ahrefs, Majestic, LinkResearchTools• LRT: Competitive Research (4 tools)– Competitive Keyword Analyzer– Competitive Link Velocity– Competitive Link Detox– Competitive Landscape Analyzer
Competitive Landscape Analyzer
SEO is…
• A process that never ends
• A mindset that has to be shared
Questions?
That’s all folks!
Thank you!
Stefano Gorgonihttp://www.linkedin.com/in/stefanogorgoni