3. Data Modeling 101 - Free Access Database Tools -Grover Park
Donor database-101
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Transcript of Donor database-101
Get creative!
Focus on
donors
Key #1 Good
Database
Key #2 Clean Data
Direct Mail Incomplete/Inaccurate addresses
Electronic Mail No email/inaccurate email addresses
Major Gifts Lack of contact details
Bequests No birthdate
Grant Seeking Incorrect deadlines; lack of contact details
Corporate Partnerships No contact name
Key #3 Defined
Processes
Key #4 Trained
Staff
Your database is your key to building a relationship with your donors
Successful not for profits are data-driven
You can use your data to create actionable insights
Your data will tell you what’s working and what’s not
You can use your database to track ROI
Enables sophisticated segmentation
You can create workflows, simplify administration and automate some tasks