2014 NPD New developments in donor database, tracking and reporting
47
how technology is changing the way we operate with specific examples from Little Green Light Neon Thatcher Drew | [email protected] | 917-710-1338 Evolution in Online Fundraising
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New developments in donor database, tracking and reporting Thatcher Drew - 501square A range of new and old donor database products offer different advantages and disadvantages. Some of the newer offerings may cut costs significantly and/or improve tracking, reporting and metrics. This session will review the major contenders, offer a cost comparison and discuss the process of transferring data. We will discuss specific case examples and encourage group discussion. Learning Objectives/Takeaways: Attendees will achieve an understanding of the donor database landscape, the critical requirements and the costs involved.
Transcript of 2014 NPD New developments in donor database, tracking and reporting
how technology is changing the way we operatewith specific examples from
Little Green LightNeon
Thatcher Drew | [email protected] | 917-710-1338
Evolution in Online Fundraising
Managing the Machines
Managing the Machines
Managing the Machines
Method
Donor Databases
Web Content Marketing
Two Things I Study
What We’ll Cover
Strategic Landscape
How on Earth Do I Budget This Stuff?
How on Earth Do I Buy This Stuff?
Donor Databases That Work
Donor Databases
Landscape: Infrastructure
Landscape: Budgeting
33% of Revenue on Administration
10% of Revenue on Marketing
$160,000 Revenue per Employee
1 Technical Employee per 30 Employees
Average Assumptions
Landscape: Technology
Excel
Landscape: Technology
Excel is Linear & Computational
Built for Accounting
Sharing is impractical
Versions all over the place
Manual Reporting
Mistakes
Landscape: Technology
Access Database
Landscape: Technology
Landscape: Technology
Closet
Landscape: Technology
Cloud
Landscape: Technology
Sharing software
Accessible
Automatic updates
Much less expensive
Monthly billing
Ready now
No programmers
Landscape: Technology
Sharing software
Accessible
Automatic updates
Less expensive
Monthly billing
Ready now
No programmers
SHOPPING
SHOPPING
Basics
MembersDonorsEventsReports
Communications
SHOPPING
Essentials
SetupTrainingSupport
AccountingCustomization
Website IntegrationPermissions
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Landscape: Crowdsourcing
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Can you ever find your bearings?
Can you ever be sure?
In an ever changing web landscape
Landscape: Crowdsourcing
Research
Raiser’s Edge by Blackbaud
Elephant in the Room
Research
1. Donor Perfect
2. Gift Works
3. Little Green Light
4. Neon CRM
5. Sales Force
Contenders
Research
1. Little Green Light 2007
2. Neon CRM 2004
3. Gift Works2002
4. Donor Perfect 1985
5. Sales Force 1987
6. Raiser’s Edge (blackbaud) 1981
Contenders
Research
1. Donor Pro 2003Designed for Hospice Industry
2. GiftWorks 2002Acquired by Frontstream Payments
2. eTapestry 1997Disabled version of Raiser’s Edge
Others
Research
Research
Pricing
What a Mess!
Pricing
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Pricing
What a Mess!
More on Pricing
Pricing
Neon CRM
Pricing
Little Green Light
Pricing
eTapestry
Pricing
eTapestry
Pricing
Pricing
Pricing
DonorPro
Method
Neon CRM
Live Examples
Method
Little Green Light
Live Examples
Registration
Reporting
Reporting
how technology is changing the way we operatewith specific examples from
Little Green LightNeon
Thatcher Drew | [email protected] | 917-710-1338
Evolution in Online Fundraising
