Donna DeClemente: Using Applications to Run Successful Facebook Promotions
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Transcript of Donna DeClemente: Using Applications to Run Successful Facebook Promotions
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SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY 1
Facebook Tips & TricksUsing Applications to run Successful
Facebook Promotions
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SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY
Donna DeClementeDDC Marketing Group American Sweepstakes & Promotion Co.
Website:www.ddcmarketing.comwww.american-sweeps.com
Blogs:Donna’s Promo Talk The Lip-sticking BlogBlog Paws
Connect:@ddeclementeFacebook: Donna.DeClementeLinkedIn: donnadeclemente
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People love the chance to win!
• 50% of online users enter sweepstakes at least 1x/month
• Entering sweepstakes and contests is one of the most popular online activities,
• Social media enables people to access them easier and share!
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Benefits of running a Sweepstakes • Drives traffic to your website,
blog, Facebook page• Highly cost effective way to
build a database and Facebook fanbase
• Start a dialog with your customers, prospects, fans
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Facebook Promotional Guidelines
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Require administration through a 3rd- party application
May NOT use Facebook features or functionality:
• As a way of entering or registering for a promo - Cannot have users simply “Like” page to enter - Must include a registration form • As a method of voting for a promotion - Must be contained in apps• To notify winners - By sending a message, chat, or wall post
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Facebook Promotional Guidelines
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Require you to disclaim affiliation with Facebook and clarity that info is being provided to the Sponsor (and not Facebook):
“This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to (Sponsor) and not to Facebook.”
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Thank You Questions?
Donna [email protected]
Website:www.ddcmarketing.comwww.american-sweeps.com
Blogs:www.donnaspromotalk.comwww.lipsticking.com
Connect:www.Twitter.com/ddeclementewww.facebook.com/donna.declementewww.linkedin.com/donnadeclemente