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InsightCOFFEE IS ONE OF THE FAVORITE MORNING RITUALS, EVERYDAY HABIT THAT BRINGS PEOPLE TOGETHER.ALMOST LIKE FACEBOOK.

IdeaWE WANTED TO LET PEOPLE ENJOY AND SHARE THEIR COFFEELICIOUS MOMENTS ONLINE

To becomeMOST TALKING ABOUT LOCAL FACEBOOK BRAND AND INCREASE DONCAFÉ TOP-OF-MIND AWARENESS

ApproachTURN THE DONCAFÉ PAGE INTO FAVORITE FACEBOOK RITUAL FOR COFFEE LOVERS AND CREATE UNFORGETTABLE FACEBOOK EXPERIENCE THAT WILL LAST OFFLINE

Way to do itDELIVER CONTENT THAT WILL INSPIRE OUR FANS, MAKE THEM LAUGH SO THEY WILL SHARE IT AND BOOST DONCAFE VIRAL REACH

How we talk to people

WITH 3 POSTS PER DAY WE TRIGGER CONVERSATION AROUND FOLLOWING TOPICS:

How we talk to peopleCOFFEE, COFFEE AND COFFEE!

LIKES: 607SHARES: 252COMMENTS:183

How we talk to peopleFOOD & RECIPES

LIKES: 873SHARES: 144COMMENTS:20

How we talk to peopleORIGINAL MEME’S

LIKES: 2287SHARES: 1105COMMENTS: 37

How we talk to peopleAND MORE ORIGINAL MEME’S :)

LIKES: 803SHARES: 174COMMENTS: 58

How we talk to peopleTAILOR MADE QUOTES

LIKES: 1378SHARES: 281COMMENTS: 10

How we talk to peopleA LITTLE BIT OF PRODUCTS

LIKES: 467SHARES: 51COMMENTS: 10

How we talk to peopleA LITTLE BIT OF PROMOTIONS

LIKES: 814SHARES: 49COMMENTS: 58

How we talk to peopleWE APPRECIATE LOYALTY

LIKES: 387SHARES: 15COMMENTS: 7

How we talk to people

LIKES: 881SHARES: 45COMMENTS: 94

SO WE MAKE SURPRISES

IdentityIT’S CONSISTENT WITH OTHER CHANNELS

IdentityIT’S SEASONALLY

REFRESHED

IdentityIN LINE WITH BRAND ACTIVITIES

IdentityAND DESIGNED WITH MATCHING PROFILE ANDCOVER IMAGE

ActivationsIN THE PREVIOUS YEAR WE LAUNCHED6FB APPS:

ActivationsNEODOLJIVI MIRIS

- Scrolling adventuregame, where fans

were challenged toplay with irresistible

smell, avoid obstaclesand win points

ActivationsDONCAFE AKCIJA

- Interactive Sweepstake,where fans were selectingtheir favorite Commercial

and contributed to displaythe most voted on TV

ActivationsNOVOGODISNJI MOMENTI

– 3in1 game, where users were challenged to decorate Christmas

tree, pack presents or play Sudoku for prizes

ActivationsSAMO ZA DAME

- Interactive video,Women’s day viral that

was launched to surprisefemale coffee lovers

ActivationsDONCAFÉ USKRŠNJA

- Creative crowdsourcing,that challenged fans to

decorate and share eggs towin new Easter Doncafe cups

ActivationsDONKAFICA SUDBINE

- Interactive Sweepstake, launched to gather

consumer preference by empowering them

to drink virtual coffees, reveal and share

fortune cookies.

ResultsIN PREVIOUS

YEAR...

Results

6USER ACTIVATIONS

Results

120.971NEW FANS

Results1.332.304POST LIKES

Results167.015POST SHARES

Results

69.244COMMENTS

ResultsUP TO 33.000 PEOPLE TALKING ABOUT

Results

TOTAL REACH 31.198.237

Results

39.599APP USERS...

Results...WHO USED APPS

113.652 TIMES

Results

VIRAL REACH

5.393.299

2013

Thanks for your time!

Applied for SOMO Awards on August, 30, 2013

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