Doncafé
-
Upload
executivegroup -
Category
Technology
-
view
144 -
download
0
Transcript of Doncafé
![Page 1: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/1.jpg)
SOCIAL MEDIA MIX - SOMO awards-
scroll
![Page 2: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/2.jpg)
BRAND STORY
Irresistible smell of Doncafe brings people together, to pause, share and recharge
![Page 3: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/3.jpg)
IDEAWOULDN’T it BE GREAT IF we COULD drink coffe online?
![Page 4: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/4.jpg)
WAY TO DO THATBUILD ONLINE COMMUNITY OF COFFE LOVERS AND GIVE THEM SPACE TO ENJOY THEIR COFFEE TIME
![Page 5: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/5.jpg)
HOW WE DID ITDONCAFE ENTERED THE LOCAL DIGITAL SPACE BY BUILDING PRESENCE ON 4 SOCIAL NETWORKS
![Page 6: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/6.jpg)
WHY FACEBOOKFemale facebook users, doncafe core target group, login to facebook first thing in the morning while having their cup of coffee
![Page 7: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/7.jpg)
WHY TWITTERThey move on through THEIR dailyactivities fast, so we tend to stay connected with them on the go
![Page 8: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/8.jpg)
WHY FLICKRDURING THEIR DAILY COFFEE BREAKS, THEY CATCH UP AND SHARE THE LATEST PHOTOS, DISPLAYING VARIOUS CONTENT FROM TWEETUP EVENTS TO ORIGINAL COFFEE COCKTAIL RECIEPES
![Page 9: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/9.jpg)
WHY YOUTUBEWHILE RELAXING AND HAVING THEIR SPECIAL MOMENTS, THEY ENJOY TV COMMERCIALS, BEHIND THE SCENES MATERIALS AND OTHER EXCLUSIVE VIDEO CONTENT
![Page 10: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/10.jpg)
THE LINKCOFFEE LOVERS ARE NOT EASILY ENTERTAINED ; )by GIVING THEM CONVERSATION PIECES ON DIFFERENT CHANNELS, they WILL ENJOY EVERY DROP OF THEIR COFFEE WHILE BEING ONLINE
![Page 11: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/11.jpg)
HOW WE TALK TO PEOPLE from the very first morning cup of coffee, we are boosting the interaction with our fans
![Page 12: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/12.jpg)
HOW WE TALK TO PEOPLEWe keep the crowd engaged by continuosly organizing contests, entertaining Apps and challenges
![Page 13: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/13.jpg)
HOW WE TALK TO PEOPLEFirst thing in the morning, we share our favorite ritual: coffee!
607252183Comments
Likes
Shares
![Page 14: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/14.jpg)
HOW WE TALK TO PEOPLEENTERTAIN FOLLOWERS WITH COFFEE READING UPON THEIR TWEETPICS
![Page 15: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/15.jpg)
HOW WE TALK TO PEOPLEBRIGHTEN UP MondayBy posting weekly Doncafe horoscope
756139120Comments
Likes
Shares
![Page 16: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/16.jpg)
HOW WE TALK TO PEOPLEWe like to ask fans and gather insights
41414312Comments
Likes
Shares
![Page 17: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/17.jpg)
HOW WE TALK TO PEOPLEAnd promote our Facebook contests
1672154 78Comments
Likes
Shares
![Page 18: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/18.jpg)
HOW WE TALK TO PEOPLEGIVE OUR SUBSCRIBERSSNEAK PEAK OF EXCLUSIVE VIDEO CONTENT
![Page 19: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/19.jpg)
HOW WE COMMUNICATESHARE PHOTO SETS FROM OUR TWEETUP EVENTS
![Page 20: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/20.jpg)
HOW WE TALK TO PEOPLEWe are traditional
116655153Comments
Likes
Shares
![Page 21: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/21.jpg)
HOW WE TALK TO PEOPLEbut also fashionable ;)
213914417Comments
Likes
Shares
![Page 22: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/22.jpg)
HOW WE TALK TO PEOPLEOur fans say we’re kinda funny
41391872108Comments
Likes
Shares
![Page 23: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/23.jpg)
HOW WE TALK TO PEOPLEand they seem to like mouthwattering recipes we share
20441872350Comments
Likes
Shares
![Page 24: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/24.jpg)
IDENTITYWE KEEP IT CONSISTENT
![Page 25: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/25.jpg)
IDENTITYMATCHING
![Page 26: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/26.jpg)
IDENTITYSEASONALLY REFRESHED
![Page 27: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/27.jpg)
IDENTITYTAILOR-MADE DURING CAMPAINGS
![Page 28: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/28.jpg)
IDENTITYIN LINE WITH OTHERCOMMUNICATIONchannels
![Page 29: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/29.jpg)
RESULTS | Facebook
8 USER ACTIVATIONS
![Page 30: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/30.jpg)
RESULTS | Facebook
120, 971 NEW FANS
![Page 31: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/31.jpg)
RESULTS | Facebook
1 .332.304 POST LIKES
![Page 32: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/32.jpg)
RESULTS | Facebook
167. 015 POST SHARES
![Page 33: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/33.jpg)
RESULTS in previous year...
![Page 34: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/34.jpg)
RESULTS | Facebook
69 .244 COMMENTS
![Page 35: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/35.jpg)
RESULTS | FacebookUp to 33 .000 PEOPLE TALKING ABOUT
![Page 36: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/36.jpg)
RESULTS | FacebookTOTAL REACH 31 .198.237
![Page 37: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/37.jpg)
RESULTS | Facebook
VIRAL REACH 5.393.299
![Page 38: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/38.jpg)
RESULTS | Twitter4 USER ACTIVATIONS
![Page 39: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/39.jpg)
RESULTS | Twitter2.210 new followers
![Page 40: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/40.jpg)
RESULTS | Twitter
1896 MENTIONS
![Page 41: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/41.jpg)
RESULTS | Twitter
4.408 FAVS
![Page 42: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/42.jpg)
RESULTS | YouTubeTOTAL Views: 75.809
![Page 43: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/43.jpg)
RESULTS | YouTubeEstimated minutes watched: 22.433
![Page 44: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/44.jpg)
RESULTS | Flickr
TOTAL Views:
26,498
![Page 45: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/45.jpg)
RESULTS | Events
WE ORGANIZED 4 Tweetup events, TAKE A LOOK...
![Page 46: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/46.jpg)
RESULTS | Events
GUESTS TWEETED 1.245 tweets using
#kafaup
![Page 47: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/47.jpg)
RESULTS | Events
AND GENERATED TOTAL REACH
661. 516
![Page 48: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/48.jpg)
RESULTS | Events
Along with
1.423.952 TOTAL IMPRESSIONS
![Page 49: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/49.jpg)
By going through thispresentation ...... you have increased our reach +1, generated 49 impressions flipping through slides, and by watching for approx.
5 minutes you have increased our engagement with at least 2 clicks
![Page 50: Doncafé](https://reader033.fdocuments.in/reader033/viewer/2022060111/556398fad8b42a2d538b49d9/html5/thumbnails/50.jpg)
So thanks for that!