Dolomite® Jazz > launch presentation

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DOLOMITE® JAZZ > LAUNCH PRESENTATION Dolomite® Jazz Launch Presentation 1

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Dolomite® Jazz > launch presentation. Dolomite® Jazz > presentation outline. Background Positioning Target group Product features Launch Package. Dolomite® Jazz > background. - PowerPoint PPT Presentation

Transcript of Dolomite® Jazz > launch presentation

Page 1: Dolomite® Jazz >  launch presentation

DOLOMITE® JAZZ > LAUNCH PRESENTATION

Dolomite® Jazz Launch Presentation 1

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1. BACKGROUND

2. POSITIONING

3. TARGET GROUP

4. PRODUCT FEATURES

5. LAUNCH PACKAGE

DOLOMITE® JAZZ > PRESENTATION OUTLINE

Dolomite® Jazz Launch Presentation 2

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New Dolomite® Jazz provides a series of innovative features combined with a stylish design allowing for a strong and differentiated marketing campaign versus the numerous X-folding rollators.

DOLOMITE® JAZZ > BACKGROUND

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The product is primarily positioned in the high-end part of the private pay rollator segment.

Jazz’ target group is active people with minor issues with mobility or stability. Typically, severely disabled users are not using the Jazz. The application is rather extended stability to compensate for geriatric handicaps and to provide a moving bag for shopping and groceries.

Coordination, upper and lower body stability is still on a reasonable level. The user usually uses a minor walking aid (mainly canes) besides the rollator, especially inside buildings. The product is mainly used outside the living environment (80%), not as much indoors (20%).Variations can occur in different countries. Due to the remaining level of activity the user often travels by bus or car to various (short distance) destinations.

DOLOMITE® JAZZ > POSITIONING & TARGET GROUP

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The new frame with a side to side folding mechanism clearly differentiates Jazz from the abundance of X-foldable rollators on the market and from the previous Jazz.

Folds easily by pulling the clearly visible folding strap in the middle of the seat plate and by pressing the push handles inwards.

Seat plate and basket fold along with the Rollator.

Rollator can be lifted by picking it up from the seat plate without it folding. There is also no finger entrapment possible when you push the seat plate downwards to unfold.

DOLOMITE® JAZZ > PRODUCT FEATURES > SIDE FOLDING FRAME

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Ergonomic frame design allowing a natural walking position inside the rollator.

Gait area on new Jazz is slightly bigger than old Jazz (214 in² vs 203 in²) but the main improvement on the walking space is related to the positioning of the push handles.

Distance between the seat plate and the back side of the push handles has increased on the new Jazz (+ 7cm), which significantly reduces the possibility of bumping the knees against the seat during walking.

The fork ratio (large front fork, small rear fork) makes it easier to walk in and outside the rollator.

Gait area new Jazz= 12.5” x 17.16”= 214 in²Basket area new Jazz= 8.5” x 17.16”= 145.8 in²

OLD JAZZ NEW JAZZ

DOLOMITE® JAZZ > PRODUCT FEATURES > GAIT AREA

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Extremely efficient and easy to use braking system:

Running brake: force required 40N Parking brake: force required 35N

Light and easily usable for users with a slight disability: brake handle is shaped slightly outwards for easier manipulating and better access.

Braking cables are fulling integrated into the frame providing a clean look and also prevent from catching objects found outside or in the home.

DOLOMITE® JAZZ > PRODUCT FEATURES > BRAKE SYSTEM

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The new Jazz introduces a non linear braking system for ease of use and effectiveness. The braking force that needs to be applied by the user remains the same both at the beginning and at the end of the braking cycle. Here is how exactly:

The principle of a lever states that by reducing the short arm on a lever (and maintaining the input force), the output force increases.

During braking, once the brake lever is almost completely up, and the brake pad starts touching the wheel, a higher output force is needed to fully apply the brakes because there is more resistance (brake pad touching wheel).

Instead of increasing the input force (= user pushing harder on brake lever), the distance of the short arm is being decreased at the end of the braking, resulting in a higher output force = non linear braking system.

Distance short arm starts to decrease here

DOLOMITE® JAZZ > PRODUCT FEATURES > BRAKE SYSTEM

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Lever in balance

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DOLOMITE® JAZZ > PRODUCT FEATURES > HEIGHT ADJUSTMENT MEMORY FUNCTION

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Rigid seat equipped with an easily removable soft, padded cover attached via velcro. Provides a comfortable and safe place to sit onto when the user needs to rest during walking. Folds along with the rollator.

Easily washable PU cover. Fabric and cover are fully integrated into one and other and are fire retardant.

The velcro on the seat plate has small grabbing hooks which still allow the user to sit on the seat plate (without padding) without his clothes instantly hooking into it.

Toolless push handle height adjustment1) Loosen the push handles by pushing the locking

lever upwards2) Place the push handle at the desired height3) Release the locking lever. A click can be heard

when the locking lever automatically goes down again. The push handle has now been fixated into the correct position

DOLOMITE® JAZZ > PRODUCT FEATURES > SEAT & HEIGHT ADJUSTMENT

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Ergonomically designed hand grips made from pressure reducing material for people who lean on them for extended periods of time.

Push handles passed test regarding cytotoxic effects in accordance with EN ISO 10993-5:2009-10.

Left and right hand grip are interchangeable and identical for spare parts stock

(positioning indicated by 2 arrows).

Integrated curb climber to overcome curbs and other small obstacles. Can be positioned left or right.

Discrete reflective tapes on the back side of the frame and reflective logo on front side of the frame.

DOLOMITE® JAZZ > PRODUCT FEATURES > HAND GRIPS –KERB CLIMBER – REFLECTORS

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Standard basket

Easily accessible from inside the rollator. Can be taken off (e.g. for shopping) and folds along with the rollator.

The basket needs to be lifted slightly to take it off. This prevents it from falling down during walking.

Deluxe basket (optional)

Stylish deluxe basket with modern pattern available in grey or red. This basket can be closed off completely via the straps and can also be taken off. Does not fold with the rollator.

DOLOMITE® JAZZ > PRODUCT FEATURES > BASKETS

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All accessories come in a high quality retail packaging. The packaging allows to display the accessory either standing upright or hung onto a display.

Cane holder

Back strap

Padding for back strap

Tray

DOLOMITE® JAZZ > PRODUCT FEATURES > ACCESSORIES

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Available in 2 seat heights: 23.7” and 19.8” .

DOLOMITE® JAZZ > PRODUCT FEATURES > TECHNICAL DATA

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