Does Websense Make Sense? Leah M. Otto Final Project Presentation MBC Program University of St....
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![Page 1: Does Websense Make Sense? Leah M. Otto Final Project Presentation MBC Program University of St. Thomas.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649d0a5503460f949dd306/html5/thumbnails/1.jpg)
Does Websense Make Sense?
Leah M. Otto
Final Project Presentation
MBC Program
University of St. Thomas
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Since 2004
New software on the market called Websense. Immediately hailed as important for business. Solved problem of Internet abuse in the
workplace.
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Pre-2004 Internet Access at Work
Internet abuse in workplace. Employers struggling with how to monitor. Legal, HR, IS, Security concerned. Affected productivity and work environment.
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How Websense Works
Reads key words. Blocks access. Bad content gone from workplace. Employers safe.
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The Down Side
Websense reads words, not context. English words prone to double meanings. Work related content sometimes blocked.
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Websense: The Problem
Websense confused by double meanings.– Breast cancer = pornography– Ads on Lottery site = gambling– Pop music lyrics = violence
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Could Websense Affect You?
Nurses can’t find medical research. Most literature focuses on the employers’ point of
view. Workers need representation.
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The vice president of Best Buy advertising noticed staff said unable to access work related Web sites.
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How do we know it’s Websense?
User receives message from Websense.
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Necessary Research Blocked
Types of Internet researchAd conceptsCelebritiesInternet ad analysis
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Workers Frustrated, but,
IS: Websense prevents hacking. HR: Websense ensures politically correct
environment. Legal: Company at risk for lawsuits w/o Websense.
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What We Needed to Know
How many people affected? How often? To what extent is work impacted? Would data support a business case for change?
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Research Question
Does lack of access to Internet sites from the offices of Best Buy impact the work of its internal advertising department?
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So I decided to…
Field study of 26 questions sent to 200 Advertising employees.
E-mail/Internet based survey. Conducted April 2006.
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Response
97 respondents (48%) of the 200 workers on the distribution list.
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Are you able to access the Web sites you’re looking for?
0
10
20
30
40
50
60
70
80
Usually 1/2 theTime
N/A
Ad Staff
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How does Websense impact your work?
0
10
20
30
40
50
60
No Impact Adds Timeto projects
Adds Timeto
Workweek
ReducesQuality
AddsOperating
Cost
CreatesNeed for
More Staff
Ad Staff
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Internet Research Conducted by Employees
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10
20
30
40
50
60
70
Employees
Photographers
Emerging Media
Best Buy Ads
Target Audience
Competitor WebUse
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Results
25% able to access needed sites only half the time. 55% say blocks add time to projects. Over 63% say their Internet research has to do with
getting information about competitor Web use.
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Outcomes:
May be only 25% of staff, but, the issues are high priority for the company.
Time added to projects is expensive.
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Best Buy Outcomes
Two Websense-free work stations installed in February 2007. (About one year after the study.)
Usage monitored by IS. Advertising managers review usage reports each
month.
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The Answer
Does lack of access to Internet sites from the offices of Best Buy impact the work of its internal advertising department?
Yes. - Not a majority, but, there is impact. - The impact is on high priority work.
`
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Q & A