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Document title 1

Tasmanian Government Free Wi-Fi Network Year One Overview Report Jan 2016 - Dec 2016 1

Contents

Introduction .................................................................................................................................................. 1

State wide network coverage ..................................................................................................................... 1

Usage of the service ..................................................................................................................................... 2

Most popular service locations ................................................................................................................... 4

Most popular days of usage ......................................................................................................................... 6

Regional coverage of the service ................................................................................................................ 9

South ............................................................................................................................................................................................... 10

North .............................................................................................................................................................................................. 11

North West ................................................................................................................................................................................... 12

West ................................................................................................................................................................................................ 13

East ................................................................................................................................................................................................... 14

Type of devices accessing the service ...................................................................................................... 15

Network promotion................................................................................................................................... 16

Appendix A: List of live locations as at 31 December 2016 ................................................................... 18


Introduction As an initiative of Tasmania’s 'Growing our Information and Communication Technology Industry’ policy, the

Tasmanian Government has partnered with Telstra Corporation Ltd, for a period of four years, to provide free

Wi-Fi at key tourism locations around the state. The first hotspot was launched at Bridport on 19 December

2015.

The aim of the initiative is to support the state’s tourism sector by providing tourists with the means to share

their unique Tasmanian experiences with friends and family located interstate and abroad.

As part of the service, the public is able to access 30 minutes’ free Wi-Fi services per user, per device, per

location, per day. The free Wi-Fi access is provided under a Tasmanian Government branded network name

(TasGov_Free). Users are required to accept the terms and conditions of use before they are connected through

a one click authentication process.

A free app for the network is available on both the iOS and Android platforms and can be accessed offline to see

which hotspots are nearby. Information on where free Wi-Fi services are offered can also be found at the

website, www.freewifi.tas.gov.au.

This Year One Overview Report provides a summary of usage of the Tasmanian Government Free Wi-Fi

network service from 1 January 2016 to 31 December 2016. Hotspot locations around the state were activated

at different times during the year, meaning the time period for capturing data has been longer in some locations.

At the end of the first year of operation, the Government’s free Wi-Fi network included 56 locations around the

state, with just a handful of locations yet to be deployed.

State wide network coverage The Tasmanian Government Free Wi-Fi network was launched on 19 December 2015. The network has hotspot

locations in all regions (south, north, north west, west, east) across the state. Each location contains one or more

access points, depending on the size of the location and the coverage required at that site.

Number of locations as at 31 December 2016 56

Total number of access points live across the network 141

http://www.freewifi.tas.gov.au/


Usage of the service The network was utilised by almost 150 000 users in the first year of operation, in over 300 000 sessions. As

indicated above, not all locations were live from the beginning of the year.

Graph A: Number of locations live over time

Total number of users across network

The following shows the number of users over time for the first year of operation of the network, as each

location became live. Users are defined as unique authenticated users per month.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

users

1 179 5 391 6 984 7 124 6 461 8 091 10 165 9 947 14 447 18 810 24 211 34 179 146 989

0

10

20

30

40

50

60

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Num

ber

of lo

cations

2016


Graph B: Number of users over time

Total number of new versus repeat users across network

The majority of users across the network each month were new, unique, authenticated users. Only a small

number of users used the service repeatedly across multiple months during the year.

New users Repeat users

115 631 79% 31 358 21%

Number of sessions across network

The following table shows the number of sessions over time for the first year of operation of the network, as

each location became live. The total number of sessions are defined as the number of authenticated sessions

where a user is counted once per venue per day.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

sessions

1 977 10 267 14 939 16 194 16 188 16 188 19 355 21 090 29 026 38 968 55 467 74 012 312 818

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Num

ber

of U

sers

2016


Network activity

The following provides the total gigabytes (GB) of data downloaded and uploaded during all sessions across the

network for the first year of usage.

Total amount of data downloaded across the network 19 757 GB

Total amount of data uploaded across the network 6 661 GB

Most popular service locations When comparing the usage of each location it is important to note that locations were brought online at different

times during 2016. The following information shows the locations which have received the most amount of usage

over the first year of the network.

Most popular locations by session

The top 10 most popular locations by session are listed below.

The service in the Hobart CBD area location was live from 1 January 2016 and received the most amount of

usage by session in the first year by total number of sessions.

Of the following locations, only Hobart CBD, Glenorchy, Salamanca, Burnie, and Sandy Bay were live in January

2016. The other locations became live later in the year. Port Arthur received the second highest amount of usage

despite not becoming live until June 2016. Cradle Mountain received the fourth highest amount of usage for the

whole year despite not being live until May 2016.

Most popular Location Total sessions

1 Hobart CBD 62 809

2 Port Arthur 34 312

3 Glenorchy 24 760

4 Cradle Mountain 18 362

5 Salamanca 14 991

6 Hobart waterfront 13 368

7 Macquarie Wharf 13 321

8 Burnie CBD 9 819

9 Rosny 8 432

10 Sandy Bay 7 496


Most popular locations by data downloaded

The top 10 most popular locations by data downloaded are listed below.

The location that downloaded the most amount of data over the first year of usage was Macquarie Wharf. This is

the site of the Hobart Cruise Ship Terminal. It is likely that the majority of users were cruise ship visitors.

Most popular Location Downloads GB


2 Hobart CBD 2 251

3 Port Arthur 1 979

4 Glenorchy 1 157

5 Burnie CBD 772

6 Sheffield 747

7 Hobart waterfront 724

8 Deloraine 696

9 Salamanca 659

10 New Norfolk 584

Most popular locations by data uploaded

The top 10 most popular locations by data uploaded are listed below. Port Arthur was the location that uploaded

the most amount of data over the first year of usage.

Most popular Location Uploads GB

1 Port Arthur 1 864

2 Macquarie Wharf 624

3 Hobart CBD 509

4 Cradle Mountain 373

5 Deloraine 362

6 Hobart waterfront 333

7 Launceston Cataract Gorge 281

8 Salamanca 243

9 Bridport 204

10 Burnie CBD 195


Most popular days of usage Usage of the service grew over time, with usage peaking in December 2016. This was also when all of the sites

from the first year of operation had become live. The end of the year is also the peak summer tourism season,

with major events such as the Sydney to Hobart Yacht Race, the opening of the Taste of Tasmania and New

Year's Eve celebrations drawing crowds to locations where the Wi-Fi service was available.

Graph D: Users per day over time

0

500

1000

1500

2000

2500

3000

Num

ber

of use

rs


The top 10 most popular calendar days, by number of session across the network, are listed below. All 10 days

were in December.

Most popular Date Number of users

1 Tuesday, 27 December 2016 2 773

2 Thursday, 29 December 2016 2 768

3 Monday, 19 December 2016 2 740

4 Sunday, 18 December 2016 2 461

5 Wednesday, 28 December 2016 2 452

6 Friday, 16 December 2016 2 414

7 Tuesday, 13 December 2016 2 407

8 Friday, 30 December 2016 2 400

9 Thursday, 22 December 2016 2 346

10 Saturday, 31 December 2016 2 339

Most popular calendar days by downloads

The top 10 most popular calendar days, by downloads across the network, are listed below.

Most popular Date Amount of data downloaded (GB)

1 Wednesday, 16 November 2016 436

2 Sunday, 13 November 2016 435


4 Friday, 16 December 2016 300

5 Sunday, 18 December 2016 286

6 Thursday, 22 December 2016 258

7 Tuesday, 27 December 2016 255

8 Thursday, 3 November 2016 246

8 Saturday, 29 October 2016 246



The top 10 most popular calendar days, by uploads across the network, are listed below.

Most popular Date Amount of data uploaded (GB)

1 Monday, 26 December 2016 123


3 Monday, 19 December 2016 121

4 Saturday, 29 October 2016 101

5 Sunday, 18 December 2016 95

6 Friday, 28 October 2016 85

7 Friday, 16 December 2016 83


9 Monday, 21 November 2016 81



Regional coverage of the service The Tasmanian Government’s Free Wi-Fi network services locations in all five regions of Tasmania - south, north,

north west, west and east.

The state’s four regional tourism organisations were consulted in the process of identifying the preferred

locations across the state, which were finalised in negotiation with the service provider (Telstra).

It was not possible to provide Wi-Fi services in some locations as they did not meet the Government’s service

criteria, which considered factors such as technical feasibility, security and accessibility, frequency of visitation by

international tourists and proximity to existing services. For example, the Government elected not to duplicate

services already provided at key tourism sites in the east coast region which were already serviced by the East

Coast Regional Tourism Organisation's free Wi-Fi network. However, the Government has promoted those

services on its www.freewifi.tas.gov.au website and app.



South

Number of locations in the southern region 22

Number of access points in the southern region 84

Total number of sessions in the southern region 224 383

Amount of data downloaded in the southern region (GB) 13 663

Amount of data uploaded in the southern region (GB) 4 466

Most popular Location Number of sessions

1 Hobart CBD 62 809

2 Port Arthur 34 312

3 Glenorchy 24 760

4 Salamanca 14 991

5 Hobart waterfront 13 368


7 Rosny 8 432

8 Sandy Bay 7 496

9 North Hobart 7 474

10 Moonah 7 261

11 Richmond 4 725

12 New Norfolk 4 435

13 Battery Point 3 892

14 Oatlands 3 760

15 Sorell 3 024

16 Cygnet 2 229

17 Kettering 2 126

18 Geeveston 2 042

19 Blackmans Bay 1 949

20 Lower Sandy Bay 1 169

21 New Norfolk Willow Court 679

22 Royal Tasmanian Botanical Gardens 129


North

Number of locations in the northern region 16

Number of access points in the northern region 32

Number of sessions in the northern region 40 348

Amount of data downloaded in the northern region (GB) 2 716

Amount of data uploaded by northern region (GB) 1 164

Location Number of sessions

1 Launceston Cataract Gorge 6 164

2 Campbell Town 5 575

3 Launceston Seaport 4 840

4 Bridport 4 495

5 Ross 4 479

6 Deloraine 3 862

7 Launceston 2 694

8 George Town 2 635

9 Invermay 1 228

10 Launceston QVMAG 976

11 Launceston City Park 953

12 Scottsdale 844

13 Derby 754

14 Beaconsfield 412

15 Avoca 342

16 Evandale 95


North West

Number of locations by north western region 11

Number of access points by north western region 18

Number of sessions by north western region 41 587

Amount of data downloaded by north west region (GB) 2 713

Amount of data uploaded by north west region (GB) 836


1 Cradle Mountain 18 362

2 Burnie CBD 9 819

3 Sheffield 6 241

4 Devonport Airport 2 154

5 Latrobe 1 906

6 Boat Harbour 1 322

7 Devonport Bluff 855

8 Currie 415

9 King Island Airport 390

10 Don River Railway 84

11 Stanley 39


West

Number of locations by western region 3

Number of access points by western region 3

Number of sessions by western region 3 472

Amount of data downloaded by western region (GB) 199

Amount of data uploaded by western region (GB) 67


1 Queenstown 1 905

2 Strahan 1 548

3 Zeehan 19


East

Number of locations by eastern region 4

Number of access points by eastern region 4

Number of sessions by eastern region 5 423

Amount of data downloaded by eastern region (GB) 266

Amount of data uploaded by eastern region (GB) 83


1 Freycinet 2 761

2 Apslawn 1 700

3 Scamander 568

4 Binalong Bay 394


Type of devices accessing the service

Graph E: Most popular operating system across the network

The following provides information on which operating systems were being utilised by devices connected to the

service.

iOs

Android

Windows

Unknown Mac OS Linux

MOST POPULAR OPERATING SYSTEM


Network promotion The website, www.freewifi.tas.gov.au, provides information and maps on where service locations are around the

state, highlighting which locations a user is near at that point in time. Each page provides a link to the relevant

Discover Tasmania page for that location. The website also outlines the terms and conditions of using the service,

frequently asked questions, and shows where free Wi-Fi services are offered by other government bodies and

regional tourism organisations. The website has a Chinese text translation option allowing it to be viewed in that

language if required.

Social media advertising of the network has been utilised in order to target specific demographic groups. This

included Facebook advertising, where a general promotion campaign over Christmas/New Year was run to

improve awareness of the network.

A Free Wi-Fi app has also been developed, which allows users to download and access location information

offline.

The service is also promoted with signage at each location, advertising displays at tourism entry points, and flyers

at relevant tourism locations.

Number of clicks through Facebook advertising

Advertising campaigns were launched through Facebook where users were encouraged to click on a banner image

to access the www.freewifi.tas.gov.au website. The number of times the advertising banner was clicked for the

campaign is displayed below.

Number of clicks 2 826

Number of users reached through Facebook advertising

The number of users reached through Facebook advertising describes the number of Facebook users who viewed

the banner ad, even if they do not click on the link. The number of users that viewed the advertising banner for

the campaign is displayed below.

Number of users reached 60 620

Number of website visits

The following shows the number of times the website www.freewifi.tas.gov.au was visited.

Number of website visits 179 704

https://freewifi.tas.gov.au/



Website traffic from a desktop versus a mobile device

The following shows whether visitors to the website www.freewifi.tas.gov.au were accessing the page from a

mobile device, tablet or desktop computer.

Type of device Number of sessions Percentage

Mobile 158 233 88%

Tablet 11 876 7%

Desktop 9 595 5%

Website language translation

The following shows how many times users chose to translate the website www.freewifi.tas.gov.au to the Chinese

language. This data has only been tracked since mid-December 2016, so does not indicate the total number of

times the website was accessed in Chinese since its launch.

Number of times the Chinese translation

option has been clicked on the website 291

Number of app downloads

The Tasmanian Government Free Wi-Fi app ‘TasGovFree' was launched in August 2016, and is available to

download on the App Store and Google Play store. The app features proximity notifications to indicate where the

user's nearest network hotspot is located, and ‘pinchable' maps. The following provides information on app

downloads.

Aug Sep Oct Nov Dec Total

downloads

App store

(Apple) 53 22 34 63 65 237

Play store

(Android) 20 18 43 37 54 172

Total 73 40 77 100 119 409




Appendix A: List of live locations as at 31 December 2016

Region Town/City Address

North

1 Avoca Avoca Museum and Information Centre

2 Beaconsfield Beaconsfield Mine and Heritage Centre

3 Bridport Bridport Visitor Information Centre

83 Main St, Bridport – payphone

4 Campbell Town 99 High St, Campbell Town – payphone

5 Deloraine 10 Emu Bay Rd, Deloraine – payphone

6 Derby Tin Dragon Interpretation Centre

7 Evandale Evandale Time Traveller Park

8 George Town 49 Macquarie St, George Town – payphone

9 Launceston Cataract Gorge The Basin Café

The Gorge Restaurant

10 Launceston Seaport

Youjing Restaurant at Seaport

Cube Coffee at Seaport

Fish and Chips at Seaport

Spice Lounge at Seaport

Levee Food Co at Seaport

Mud Bar and Restaurant at Seaport

11 Launceston

15 Park St, Launceston – payphone

69 Cameron St, Launceston – payphone

112 Cimitiere St, Launceston – payphone

12 Launceston City Park City Park covering the monkey enclosure and surrounding area

13 Launceston QVMAG QVMAG

14 Invermay 6 Invermay Rd, Invermay – payphone

15 Ross Ross Bakery

16 Scottsdale 27 King St, Scottsdale – payphone

North West

17 Burnie CBD

19 Alexandra St, Burnie – payphone

30 Wilmot St, Burnie – payphone

42 Wilson St, Burnie – payphone

18 Boat Harbour 31 Port Road Esplanade, Boat Harbour – payphone

19 Cradle Mountain Cradle Mountain Visitor Centre

20 Devonport Airport Devonport Airport



21 Don River Railway Don River Railway

22 Devonport Bluff Drift Café Restaurant on Mersey Bluff

23 King Island Airport King Island Airport

24 Currie Currie Post Office

25 Latrobe Latrobe Post Office

110 Gilbert St – payphone

26 Sheffield Kentish Visitor Information Centre and Mural Park

58 Main St, Sheffield – payphone

27 Stanley Highfield House

West

28 Queenstown Tracks Café

29 Strahan West Coast Visitor Information Centre

30 Zeehan West Coast Heritage Centre

East

31 Apslawn Devils Corner Cellar Door and Lookout

32 Binalong Bay 46 Main St, Binalong Bay – payphone

33 Freycinet Freycinet National Park Visitor Information Centre

34 Scamander Scamander Newsagency and Takeaway and adjacent park

South

35 Battery Point 1 Waterloo Crescent, Battery Point – payphone

36 Blackmans Bay Pearsal Avenue, Blackmans Bay – payphone

37 Cygnet The Red Velvet Lounge

60 Mary St, Cygnet – payphone

38 Geeveston 9 Church St, Geeveston – payphone

39 Glenorchy

368 Main Rd, Glenorchy – payphone

387 Main Rd, Glenorchy – payphone

Tolosa St, Glenorchy – payphone

40 Hobart CBD

9 Elizabeth St, Hobart – payphone


120 Macquarie St, Hobart – payphone

132 Collins St, Hobart – payphone

160 Collins St, Hobart – payphone

44 Argyle St, Hobart – payphone


106 Murray St, Hobart – payphone

96 Harrington St, Hobart – payphone




41

Hobart waterfront - Franklin

Wharf from Brooke St Pier to Hunter St

Princes Wharf No. 1

Waterside Pavilion

Mures Lower Deck (inside and outside)

The IXL Atrium, The Henry Jones Art Hotel

2 Franklin Wharf, Hobart – payphone

Murray St Pier

42 Salamanca - Salamanca Place from

the Silos to Gladstone Street

Salamanca Square

1 Montpelier Retreat – payphone

43 Salamanca Place – payphone

1 Castray Esplanade – payphone

43 Kettering Bruny Island Ferry Terminal

44 Macquarie Wharf Macquarie Wharf No. 2 Cruise Ship Terminal

45 Moonah 62 Main Rd, Moonah – payphone

97 Main Rd, Moonah – payphone

46 New Norfolk Top of the Town Bakery, High Street

34 High St, New Norfolk – payphone

47 New Norfolk Willow Court Patchwork Café

48 North Hobart 412 Elizabeth St. North Hobart – payphone

374 Elizabeth St, North Hobart – payphone

49 Oatlands Callington Mill

62 High St, Oatlands – payphone

50 Port Arthur Port Arthur Historic Site Visitor Information Centre

Museum Coffee Shop, Asylum Building

51 Richmond Richmond Bakery

39 Bridge St, Richmond – payphone

52 Rosny 17 Bligh St, Rosny Park – payphone

53 Sandy Bay 75 King St, Sandy Bay – payphone

200 Sandy Bay Rd, Sandy Bay – payphone

54 Lower Sandy Bay 3 Beach Road, Sandy Bay – payphone

55 Sorell Sorell Visitor Information Centre

17 Cole St, Sorell – payphone

56 Royal Tasmanian Botanical

Gardens Royal Tasmanian Botanical Gardens


Department of State Growth

22 Elizabeth Street

Hobart TAS 7001 Australia

Phone: 1800 030 688

Fax: (03) 6233 5800

Email: [email protected]

Web: www.stategrowth.tas.gov.au

mailto:[email protected]

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