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DOCUMENT RESUME
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AUTHOR Zimmerman, Barry J.; Rosenthal, Ted L.TITLE Concept Attainment, Transfer, and Retention Through
Observation and Rule Provision.INSTITUTION Arizona Univ., Tucson. Arizona Center for Early
Childhood Education.PUB DATE Nov 71VOTE 23p.; Not available in hard copy due to marginal
legibility of original document
EDRS PRICE MF-$0.83 Plus Postage. MC Not Available from EDRS.DESCRIPTORS Cognitive Processes; *Concept Formation; Concept
Teaching; Elementary Education; *Elementary SchoolStudents; Instructional Systems; *Learning Processes;*Observational Learning; *Retention Studies; RoleModels; Stimulus Generalization; *Transfer ofTraining
ABSTRACTThe effects of observing a model and of providing a
response rule on the learning, transfer, and retention of adial-reading, numerical concept were studied in 144 third-graders.Different experimenters conducted the immediate learning proceduresversus the measurements of retention. No extrinsic reinforcers werepromised or dispensed. The children profited both from modeling andfrom rule-provision, with the strongest learning, transfer, andretention displayed by the group that watched the model and alsoreceived the rule summary. Sequence of presenting the sets ofretention stimuli (including a series of novel generalization itemsnot previously encountered) dia not influence the strength of conceptretention six weeks after training. (Author)
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ARIZONA CENTERFOR EARLY CHILDHOOD EDUCATIONCollege of EducationUniversity of Arizona1515 East First StreetTucson, Arizona 85719
CONCEPT ATTAINMENT, TRANSFER, ANDRETENTION THROUGH OBSERVATION ANDRULE-PROVISION
By: Barry J. Zimmerman andTed. L. Rosenthal
November, 1971
Zimmerman 1
Abstract
The effects of observing a model and of providing a response rule on
the-leran-ing,/itransfer, and retention of a dial-reading, numerical concept
were studied in 144 third-graders. Different experimenters conducted the
immediate learning procedures versus the measurements of retention. No
extrinsic reinforcers were promised or dispensed. The children profited
both from modeling and from rule-provision, with the strongest learning,
transfer, and retention displayed by the group that watched the model and7
also received the rule summary. Sequence of presenting the sets of retention
stimuli (including a series of novel generalization items not previously
encountered) did not influence the strength of concept retention six weeks
after training.
CONCEPT ATTAINMENT, TRANSFEA, AND RETENTION THROUGH
OBSERVATION AND RULE-PROVISION1
Barry 3. Zimmerman and Ted. L. Rosenthal
University of Arizona
Current research on social learning phenomena has been increasingly
directed to the cognitive realm. One main thrust has involved the modfi-
cation of children's language responses, and here modeling has been shown
to affect the formation of simple sentences (Carrol, Rosenthal, & Brysh,
in press; Rosenthal & Whitebook, 1970), more complex sentence rubrics
(Harris & Hassemer, in press; Rosenthal & Carroll, in press), the production
of rule-consistent types of questions (Rosenthal & Zimmerman, in press a;
Rosenthal, Zimmerman, & Durning, 1970), and the use of selected construc-
tions, such as prepositional phrases, both natural (Bandura & Harris, 1966;
Odom, Liebert, & Hill, 1968).and ungrammatical (Liebert, Odom, Hill, & Huff,
1969) in form. In certain of these experiments, the children not only
"imitated- the model's usages but, without any additional training, trans-.
ferred the rule-consistent pattern to new stimuli.
A second main concern has dealt with concept-formation. The' observa-
tional learning and transfer of conceptual responses has been demonstrated
with multidimensional conservation tasks (Rosenthal & Zimmerman, in press
b), with a simple equivalence problem (Rosenthal, Moore, Dorfman, & Nelson
1971), and with a much more demanding stimulus discrimination problem
Zimmerman 3
(Zimmerman & Rosenthal, in press). All these studies assessed short-term
effects. A necessary next step is to examine relationships between obser-
vational learning and later memory. One must determine if vicariously-in-
stated responses maintain stability well after training has been completed.
In a previous experiment, Rosenthal, Alford, and Rasp (in press), us-
ing a complex clustering task, found that modeling created substantial im-
mediate concept acquisition and transfer. After several weeks' delay, the
children were retested and retention proved to depend on the combination
of modeling and simultaneous verbal coding which they had witnessed earlier.
Although evidence of retention was obtained, concept maintenance required
both observation of the model's cluster and stronger mnemonic verbal cod-
ing during her demonstrations. The children who only observed the model per-
form silently did not significantly exceed their baseline mean when reassessed.
It thus seemed important to confirm that, by itself, observation of a model
can produce retention of an abstract paradigm.
In the previous design, the effect of providing a rule to guide response
was not wholly separated from verbal coding as the model executed her re-
sponse demonstrations. Although children who both observed a strong verbal
code and later received a summary rule showed the best immediate learning
and transfer, their performance declined after delay, relative to the strong
code, no rule group. However, control children given the rule with no other
training did show some later concept retention. Therefore, it seemed desir-__
able to study rule-provision, with and without modeling, when the additional
influence of mnemonic codes was eliminated. It was predicted that modeling
and rule-provision would each assist learning, with the strongest effects
occurring when the two procedures were combined.
Zimmerman 4
Several other features of the present operations merit attention as
steps to expand the applicability of conceptual social learning. The prior
study used two stimulus sets to assess both immediate learning and retention.
If a concept (e.g. telling time) has been learned and retained with some
stability, a child should be able to utilize his knowledge when new dial--
surrounds are enCountered, as with clock faces that differ in color, shape,
and spatial proportions of dial, hands, and numerals. For this reason,
along with the sets of stimuli used in immediate learning, the present re-
tention tests included a new set of stimuli whose concept7irrelevant visual
details were very different from those previously presented. Indeed, the
social learning viewpoint assumz z-hat conceptual paradigms are abstracted
which, through judicious selection and inference, then guide response to
specific stimulus instances (e.g. Rosenthal & White, in press). In contrast,
a more mechanical view of "association" ,dould, presumably, expect that prior
pairing should establish decidedly stronger response strengths to the in-
itial training stimuli, and to the order of stimulus presentation'that most
closely approximated the initial conditions of learning (see Helton, 1963).
Thus, the sequence of administering the three sets of retention stimuli was
systematically varied, and the effect of differences in order was analyzed.
Unlike the previous clustering concept (which emphasized the object
class of stimuli), the present concept required the child to coordinate
the color and dial-position of an arrow to the color and number of response
items, thus giving more prominence to a variable, numerical attribute.
Finally, all the retention daa were collected by an experimenter who
did not know the design or hypotheses of the study, who was unaware of the
children's scores during original learning, and who was a stranger to the
children. The retention data were thus freed from any putative expectancy
7
Zimmerman5
effects on the part of the experimenter (e.g. Rosenthal, 1969), from depen-
dence on the personalities of particular adults, and from the sorts of sub-
tle context effects discussed by Postman (1968), in which presumably-negli-
gible constancies, like the same experimenter, can sometimes become attached
as discriminative stimuli that partly maintain response strength.
METHOD
Subjects and Experimenters
From third grade classes at three schools serving middle-income Anglo-
American areas of Tucson, 72 boys and 72 girls were randomly drawn and as-
signed to each factorial combination of treatments. The children ranged in
age from 7.5 to 10.5 years, with a mean age of 8.6 years. A female graduate
student served as experimenter and a male graduate student served as the
model during immediate learning procedures; a different female experimenter
collected the delayed data. All adults were Anglo-Americans in-their twen-
ties, with no striking departures from average characteristics.
Task Naterials
Three sets of stimulus cardboards we-re prepared. The first set, which
was used in baseline, for training, and for the immediate and delayed imi
tation phases, comprised 2 X 2 in. square outlines drawn in black india ink
on white cards. From the border of the square base a perpendicular, one in.
arrow was drawn in one of four positions: up, down, left, or right. These
arrows occurred in three colors, blue, red, or yellow (BRY), and the combi-
nation of colors X positions thus created 12 BRY-squares stimulus cards.
The response materials were 18 sewing spools, six being painted in each of
the BRY colors. The rule required coordinating the arrow-position to a
number, -gith up = 1, left = 2, down = 3 and right = 4, analogous to a dial
Zimmerman6
with four counter-clockwise positions to specify the number of spools to be
used. The arrow's color denoted the color for spool selection. Thus, with
a red arrow in the up position, one red spool was the correct response; with
a blue arrow in the left position, two blue spools was the correct response;
and with a yellow arrow in the right position, four yellow spools was the
correct response, etc. The second set of stimulus cards, (BRY-circles),
was used for immediate and delayed transfer. These stimuli had circular bases
of one in. radius from which projected arrows 1/2 in. long in the same four
positions, and blue, red and yellow colors as above. The response materials
(BRY spools), and the iu12 relating arrow-position and color to correct
response were identical.
The third set of stimuli was used only for a delayed test of stringent
generalization, in which the colors of both stimulus and response materials,
as well as the basal shape of the stimuli, were varied. The stimulus bases
were "diamonds" (rhomboids) of one in. radius from which, in the same four
positions, projected two in. arrows in the colors green, orange, and purple
(GOP). The rule for correctly coordinating arrow color and position to
response was the same, but the response spools for the GOP stimuli were painted
in the green, orange, and purple colors.
Thus, although the basic relation of dial position and color to spool-
selection remained constant, the task materials varied in the basal shapes
of the stimuli, in the length of the arrow (equal to the radius of BRY-squares;
one-half the radius of BRY-circles; twice the radius of GOP-diamonds), and
in the artow and spool colors between the BRY and GOP materials. All stimuli
were drawn on 8 X 8 in. white cards which were mounted in ring-binders.
Procedure and Design
Immediate learning and transfer. The child was taken individually from
class to a test room by the experimenter, introduced to the model, and was
directed by the experimenter as follows: "We're going to play a game of
picking spools. First, I'm going to show you a set of picture cards, one
at a time. For each card, you try and guess how many spools are the right
answer. Sometimes the right answer-is just one spool, but most of the time
the right answer needs more than one spool. Here's the first card; now you
pick one or more spools, and put,your spool-guess here (on a sheet of paper).
Now put your spools back in the box and I'll show you the next card, etc."
After baseline, the no-model, no-rule control group was instructed as
follows: "Now that you have had a chance to get to know the game better,
we'll give you another turn with the same,pictures. Here's the first card;
put your spool-guess on this paper, etc." The BRY-squarcs were then read-
ministered. These same directions were also given to the no-model, with
rule-provision group which also received the following rule information be-
fore responding to the stimuli: "Now, before your next turn, let me give
you a good rule for playing this game. The arrow moves like a backward clock
and tells you how many spools to pick. When the arrow is up, you need just
one spool; when the arrow is left, you need two spools; when the arrow is
down you need three spools; when the arrow is right you need four spools.
The color of the arrow tells you which color of spools to pick to be correct."
Modeling groups were instructed after baseline as follows: "Okay, this
man is going to show you a good way to play this game. You watch him care-
fully and you'll have another turn later." Themodel then selected the cor-
rect numbers and colors of spools for each card while the child observed.
1 0
Zimmerman8
The model performed silently throughbut and received neither praise nor feed-
back from the experimenter. Subsequent to the model's demonstration, the
BRY-squares task was again given to the model, no-rule group. The experi-
menter provided the same rule directions (as above) to the model plus rule
group, before readministering the BM-squares task.
Next, with no further training, the BRY-circles were introduced, And
all children were instructed as follows: "Now we'll play the game vith
some new pictures. For each card, you try to guess or figure out how many
spools are the right suer. Here's the first card; pick the number of
spools you .think are right and then put them on this paper, etc." Upon
completing this first transfer task, the child was thanked, praised for his
performance, and returned to class. Thus, for immediate learning, the design
involved a 2 (rule, no-rule) X 2 (modeling, no-modeling) X 3 (baseline, imi-
tation, and transfer trials) factorial with 18 boys and 18 girls in each
cell.
Delayed retention and generalization. After some six weeks, the second
(new) experimenter returned to the school and reassessed the children in
roughly the same order in which they were initially studied. The new ex-
perimenter was naive with respect to the nature of the rule (and simply
recorded each child's actual spool choices per card), to the prior experimental
treatment given the child, and to his previous performance. The sequence of
presenting the BM-squares, the BRY-circles, and the new, GOP-diamonds was
systematically varied so that, by random assignment, 3 boys and 3 girls
from.each condition of original training were exposed to each of the sixA
Ossible.,orders'of pretenting the three sets of delayed phase stimuli.,
Whatevei. the 'order,of ititaltispresentation, the experimenter intro-
duced the first set of stimuli as follows: NRay, yot probably remember
ii-
Zimmerman 9
that a few weeks ago you played a game of picking spools. Today we're going
to play that same game again; probably some of the pictures you see today
will be familiar to you; other pictures will be new. Anyway, you remember
that I will show you a set of picture cards, one at a time. For each card,
you try to remember, or figure out, how many spools are the right answer.
Here's the first card; now you pick one or more spools from this box (point-
ing) and put your spools here (on a sheet of paper), etc."
Both the BRY and GOP spools were visible to the child, but in separate
boxes, and the experimenter pointed to the spools of the same color as the
stimuli in giving her instructions. After the first delayed trials, the
second and the final sets of stimuli were each introduced by the experimenter
as follows: "Here are some other cards; keep on picking spools from this
box (pointing), etc."
The design compared the originfA baseline scores to performance on the
delayed tasks, across presentatiof3 ,3equence, for the modeling and rule varia-
tions in a 2 (rule, no/rule) X 2 (modeling, no/modeling) X 6 (sequence) X
4 (trials) factorial design. For both immediate and delayed data, all post-
hoc comparisons (e.g. comparing baseline performance to the scores on the
BRY-squares, BRY-circles, or GOP diamonds, independent of their order of
presentation) were made with Tukey HSD tests (Kirk, 1963). Orthogonal compari-
sons by a multiple t-test (Kirk, 1958) were used to assess the performance
of the model, no-rule versus the rule, normodel.groups, and to compare the
average of these groups with the performance of the strongest, model plus
rule group, on all trials after baseline.
I 2
Zimmerman 10
RESULTS-
Immediate Data
For all phases, the means for each treatment group, and for subjects
combined on the basis of modeling and rule variations, are presented in
Table 1.
Insert Table 1 about here
From the overall analysis of variance; there was found a significant
trials effect showing increased concept-attainment from baseline to imita-
tion and to transfer phases (F = 118.70; df = 2/280; p < .001). Significant
main effects for modeling (F = 19.03; df = 1/140; p < .001) in favor of
children who had observed the model perform, and for rule-provision (F =
37.30 df = 1/140; p < .001) in favor of children who had received the rule,
also were obtained.
A significant modeling X phases interaction term (F = 12,92; df = 2/230;
p .< .001) was found. Analysis of this interaction by Tukey tests revealed
that the treatment conditions had not differed in baseline, and each varia-
tion increased its scores from baseline to imitation and to transfer phases
(all ps < .01), with no significant decline from imitation to transfer.
However, the modeling subjects outperformed non-modeling subjects in'the
imitation and the transfer phases (both ps < .01).
Similarly, rule provision interacted with phases (F = 33.52; df = 2/280;
l < .001). The rule and non-rule variations did not differ during baseline,
and each condition increased its scores significantly from baseline to im-
itation (both ps < .01). The rule-provided subjects also incrased from
1 3
Zimmerman. 11
baseline to transfer (p < .01), with no significant decline from tmitation to
transfer phases; in contrast, non-rule subjects did not significantly exceed
their baseline mean during transfer, and declined significantly (2_ < .05)
from imitation to the transfer phase. Further, the rule-provided subjects
surpassed the scores of their non-rule counterparts in the imitation and
transfer phases (both ps < .01). The three-way interaction term failed to
approach significance.
Orthogonal comparisons disclosed no difference between the rule, no-
model and the model, no-rule treatments during tmitation. However the model
plus rule group significantly surpassed (o < .01) the average of the two
foregoing conditions. In the transfer phase, the rule, no-model subjects out-
performed the model, no-rule subjects (p.< .01), but the model plus rule group
again significantly surpassed (p < .01) the average of the two other group.
Delayed Data
The phase means for the several treatment combinations are also pre-
.Sented in Table 1. The overall analysis of variance revealed a significant
trials effect (F =.47.94; df = 3/359; p < .001), showing that scores had in-
creased"from baseline to the delayed phases. Sir;nificant main .effects were
again obtained for modeling (F = 10.14; df = 1/120; y < .002) with children
who nad.observed the model scoring.higher, and for rule-provision (F = 16.20;
df = 1/120; p < .001) in favor of children who received the rule statement.
The sequence of presenting the stimulus sets (IRY-squares, IIRY-circles, and
GOP-diamonds) failed to create a main effect (F < 1.0, MS) or significant
interactions (largest F = 1.89; df = 5/120; p = .10), suggesting that the
children's informatiorrprocessing capacity was robust enough to overcome
differences in the order of presenting the delayed stimuli.
A si,,lnificant modeling X phases interaction term (F 4.33; df = 3/359;
Zimmerman12
p < .006) was found. Both the modeling and the non-modeling subjects (who
had not differed at baseline), displayed significant increases from base-
line to each of the three delayed phases (all ps < .01). Further Tukey
tests revealed that the modeling subjects outperformed the non-modeling
subjects in each of the delayed phases considered seperately (all Rs < .01).
Similarly, a sturkiicant_intex.action was found between rule-provision
and phases (F = 11.06; df = 3/359; p < .001). Both the rule-provided and
no-rule subjects (who had not-differed at baseline) increased significantly
from baseline to delayed imitation and to stringent generalization phases
(all ps < .01). However, whereas the rule-provided children also surpassed
their baseline mean in delayed transfer (p < .01), the no-rule subjects
failed to significantly exceed their baselines in the delayed transfer
phase. Further Tukey tests also supported the superiority of the rule-
provided children, who surpassed the no-rule condition in each of the three
delayed phaaes (all ps < .01). Excluding the sequence of presentation data,
already discussed, no other interaction terms approached significance (all
Fs < 1.0,
Orthogonal comparisons were applied to retention results. To dif-
ferences between the model, no-rule, no-model groups were found in any of
the delayed phases. However, the model plus rule group outperformed the
alierage of both outer groups with the imitation (p < .01), the transfer
(p < .01), and the stringent generalization (p < .05) stimuli.
DISCUSSION
To our knowledge, this is the first demonstration that from observation
alone, unaided by other means of conveying information, a concept can be
retained and generalized to novel stimuli after a substantial elapse of
time. Similarly, providing a correct verbal rule was an even briefer, and
Zimmerman 13
hence more efticient, method for producing concept learning, transfer, and
retention in third-graders under the present conditions. Empirically, model-
ing and rule-provision were not redundant operations the children who
received both procedures performed best in every phase; no interactions
involving the alternative operations jointly, nor their,combination with
any other variate, were found. It cannot be arguad that either training
method merely elicited readily available concept discriuinations because,
in such a case, modeling, rule-provision, or their sum should have created
response strengths near asymptote, in contrast to the actual findings.
The results further suggested that children acquired and stored a
mnemonic paradigm or cognitive rubric, rather than discrete links to par-
ticular physical stimuli. Thus, under short-term conditions, neither the
modeling nor the rule-provision subjects declined significantly from imi-
tation to transfer phases. Perhaps more striking, weeks later concept
retention was unaffected by the sequence of presenting the original train-__
ing, transfer, or the new--generalization--stimuli. If response were
mediated by narrowlydefined S - R "links", then the order of presen-
tation ,losest to prior experience should have given the strongest
retention, and presenting the novel stimuli first should have created
some discernible interference. Put otherwise, in any system emphasizing
stimulus features, generalization should drop off as the visible prop-
erties of test stimuli depart from those of training stimuli. In contrast,
if organized relationships are abstracted and remembered, then learning
should be relatively stable across a range of stimulus details if the
rule-governed motif remains invariant, as in the present data. Certainly,
without resort to inferential processes, one has difficulty explaining
1 6
Zimmerman 14
why the children who, after delay, first encountered the stringent gener-
alization items were able to take them in stride. Based on color, shape,
ratio of arrow to base, and before the more familiar items could "prop"
recall of the concept, one might have expected markedly reduced scores
with the new stimuli.
The foregoing argument is important for .;:ocial learning theory be-
cause of Bandura's (1969, in preas) views on acquisition through obser-.
vation. He assumes a mediated contiguity position in which, without
overt practice, stimulus-response chains are stored through covert, sym-
bolic processes. When the model displays a high standard for self-rein-
forcement, or a vigorous attack on a hapless Bobo doll, what is crucial is
the observer's reproduction of the behavior sequences demonstrated. How-
ever, when the model exemplifies rule-consistent, conceptual behavior, a
paradox of sorts arises. Literal emulation ("imitation') by itself might
result from copying of the motor_and.speech resaonses. modeled. It be-_
comes necessary to confirm, through tests of transfer, tnat symbolic par-.
adirJri has been learned. Having shown this, as in the present results and
the experiments cited earlier, one seeks to explain it in the same medi-
ated contiguity terms that Bandura has invoked for social learning gener-
ally. To do so, one must suppose that, at least in part, the child can
abstract the governing idea of the concept series and recognize its rele-
vance not only to the training stimuli, but to tile transfer stimuli as
well. P.ecourse to inference, Caen, was first required to maintain Bandura's
tneoretical viewpoint in the face of data showing conceptual transfer from
observational learning. It is both interesting and encouraging that re-
search partially aimed at defending a theoretical necessity has produced-
7
Zimmerman15
early evidence to favor an inferentially-mediated contiguity notion. Thus,
the absence of a relationship between presentation-sequence and Tetention
in the present study, results showing an increase in children's ability to
give a Correct response rule from observing a silent modeling procedure
(Rosenthal & Zimmerman,flin press b), and a variety of data questioning a
mechanical conception of word association (Rosenthal & Hhite, in press),
all shared as original impetus the goal of maintaining in tact basic prem-
ises of social learning theorizing by expanding its Conception of symbolic,
covert mediation to admit inferential reasoning. It is also reassuring
that the retention, and further generalization, of the dial-reading, nu-
merical concept was obtained by a wholly-naive experimenter, who could
hardly have exerted social influence or expectancy effects upon children
she had never met before.
1 8
Zimmerman 16
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Zimmerman 18
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2 1
Zimmerman 19
Footnotes
1. This study was supported by the Arizona Center for Early Child-
hood Education as a Subcontractor under the National Program on Early
Childhood Education of the Central Hidwestern aegional Laboratory, a
private nonprofit corporation supported by funds from the U. S. Office
of Education, Department of Health, Education and Welfare. The opin-
ions expressed in this publication do not necessarily reflect the po-
sition or policy of the Office of Education, and no official endorse-
ment should be inferred. We wish to acknowledge the generous coopera-
tion of Principals LI. R. i4eredith, U. C. Upshaw and R. E. Whalen of
Brown, Hughes, and Whitmore Schools, of their teachers, and of the ad-
ministration of Tucson School District 1. We wish to thank John Bell,
Elaine Williams, and Joan Wyde for their assistance with aspects of
this research, and Glenn White who offered helpful comments on the
manuscript.
2. All tests of significance reported in this paper were based
on two-tailed probability estimates.
Zimmerman
Table 1
Ileans 'by Phase for Each Treatment Group and for
Combined Hodeling and Rule Variation.
20
Group
Immediate Data ! Delayed Data
Phase Phase
Base- Imita- Trans- 'mita- Trans- General-line tiou fer tion fer ization
Separate CellsI
Nodel no rule 1.63 5.42 3.92 3.81 3.67 3,92
Nodel plus rule 1.?,3 8.25 7.36 6.19 5.73 5.44
Rule no model 1.39 5.92 5.69 4.64 4.11 4,25
No model no rule _ 1.81 2.28 1.58 2.42 1.86_
1.97..
Combined Subjects
All Nodeling 1.79 6.83 5.64 5.00 4.72 4.63
All nonmodeling 1.60 4.10 3.64 3.56 2.99 3.11
All rule 1.63 7.06 6.53 5.42 4.94 4.35
All nonrule 1.75 3..05 2.75 3.14 2.76 2.94
2 3