DOA Board Meeting December 3, 2014 Agenda Packet

8/10/2019 DOA Board Meeting December 3, 2014 Agenda Packet

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owntown Oakland Association

TD Cash Summary-November 2014

YTD Budget Actual Annual Budget Notes

$970,096.49 $1,020,358.25 $970,096.49$50,262.23 in assessment income received in exceof budgeted amount.

$70,641.18 $70,641.18 $70,641.18 * Please see below

otal Cash $1,040,737.67 $1,090,999.43 $1,040,737.67

Less Reserve $40,000.00 $47,641.53 $40,000.00

Actual reserve reflects decision of the board at the

March meeting to allocate $12,037.00 from Unalloca

Carry Forward to increase reserve to 5%. Includes

hardship reimbursement to First Church of Christ,Scientist.

otal Cash Available $1,000,737.67 $1,043,357.90 $1,000,737.67

xpenses

DISI $53,625.01 $37,172.60 $58,500.00 Please see attached

ORG $191,206.70 $211,627.19 $206,392.49

$13,000.00 allocation from Unallocated Carry Forwato sponsor shuttle captured in Actual ORG expenses

Please See Attached. Variance also due in part toincreased rent for space at 1924 Franklin.

SOBO $609,770.34 $602,721.56 $665,204.00

$11,492.15 of the $14,774.00 allocation fromUnallocated Carry forward to expand ambassador

services captured in Actual SOBO expenses. Pleasesee attached.

otal Expenses $854,602.05 $851,521.35 $930,096.49 Please see attachedash Remaining $146,135.62 $191,836.55 $70,641.18

*Unallocated Carry Forward 70,641.18

Board Authorized Allocations:

Increased Shuttle Sponsorship $13,000.00 spent

Expanded Ambassador Services $14,774.00 $11,492.15 spent to dateIncrease Reserve $12,037.00 allocated to reserve

Remaining Unallocated Carry Forward $30,830.18

No projects currently

identified for thesefunds.

ash Available

rior Year Reserve and Assessment Income

nallocated Carry Forward


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Cash Basis

Downtown Oakland Association

November 2014 Expenses

Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation

EXPENSES

DISTRICT IDENTITY (DISI)

Banner Program 0.00 291.66 -291.66 0.0% 0.00 3,208.34 -3,208.34 0.0% 3,500.00 Funds from this line item allocated to DISI rebranding.

Marketing 1,012.08 875.00 137.08 115.67% 7,171.07 9,625.00 -2,453.93 74.51% 10,500.00 Includes purchase of domain name for new web platform.

Merchant/Retail Support 0.00 250.00 -250.00 0.0% 0.00 2,750.00 -2,750.00 0.0% 3,000.00 Funds from this line item allocated to DISI rebranding.

Misc. 0.00 125.00 -125.00 0.0% 727.88 1,375.00 -647.12 52.94% 1,500.00 Includes payments to DISI Strategic Planning facilitator.

Public Relations 1,250.00 1,250.00 0.00 100.0% 13,773.65 13,750.00 23.65 100.17% 15,000.00

Public Space Development 0.00 166.67 -166.67 0.0% 0.00 1,833.33 -1,833.33 0.0% 2,000.00 Funds from this line item allocated to DISI rebranding.

Total DISI Projects 2,262.08 2,958.33 -696.25 76.47% 21,672.60 32,541.67 -10,869.07 66.6% 35,500.00

Special Events

Arts & Culture 0.00 833.33 -833.33 0.0% 10,000.00 9,166.67 833.33 109.09% 10,000.00 Includes DISI Committee approved sponsorships of both

Art & Soul and Oakland Art Murmur. W/in annual budget.

CBD Sponsored Events 0.00 750.00 -750.00 0% 5,500.00 8,250.00 -2,750.00 66.67% 9,000.00 Includes sponsorship of EBBC Bike to Work Day, Oaklan

Music Festival and Love Our Lake Day.

Holiday Event 0.00 333.33 -333.33 0.0% 0.00 3,666.67 -3,666.67 0.0% 4,000.00 Funds from this line item allocated to DISI rebranding.

Total Special Events 0.00 1,916.66 -1,916.66 0.0% 15,500.00 21,083.34 -5,583.34 73.52% 23,000.00

TOTAL DISI 2,262.08 4,874.99 -2,612.91 46% 37,172.60 53,625.01 -16,452.41 69.32% 58,500.00

ORGANIZATION

Non-Personnel Expenses

Accounting Expenses 0.00 0.00 0.00 0% 3,750.00 6,500.00 -2,750.00 57.69% 6,500.00

Computer Service & Support 0.00 166.67 -166.67 0% 317.50 1,833.33 -1,515.83 17.32% 2,000.00

Consulting & Legal Expenses 0.00 208.33 -208.33 0% 0.00 2,291.67 -2,291.67 0.0% 2,500.00

Fees & Permits 0.00 166.67 -166.67 0% 1,225.00 1,833.33 -608.33 66.82% 2,000.00

Directors & Officers 0.00 0.00 0.00 0% 1,120.00 1,215.00 -95.00 92.18% 1,215.00 Paid in full

General Liability 0.00 0.00 0.00 0% 2,994.00 2,448.00 546.00 122.3% 2,448.00 Variance due to increased premium to insure 1924 Frankl

Total Insurance 0.00 0.00 0.00 0% 4,114.00 3,663.00 451.00 112.31% 3,663.00

Misc. 0.00 41.67 -41.67 0% 410.79 458.33 -47.54 89.63% 500.00

Rent 3,616.81 1,757.83 1,858.98 206% 35,082.90 19,336.17 15,746.73 181.44% 21,094.00 Variance due to increase in monthly rent for occupancy of

1924 Franklin.

Total Occupancy expenses 3 ,616.81 1,757.83 1,858.98 206% 35,082.90 19,336.17 15,746.73 181.44% 21,094.00

Office Furniture & Equipment 34.88 125.00 -90.12 28% 1,144.52 1,375.00 -230.48 83.24% 1,500.00Postage, Shipping & Delivery 17.15 41.67 -24.52 41% 359.70 458.33 -98.63 78.48% 500.00

Printing & Copying 178.97 250.00 -71.03 72% 2,479.97 2,750.00 -270.03 90.18% 3,000.00

Supplies 77.76 291.67 -213.91 27% 2,661.48 3,208.33 -546.85 82.96% 3,500.00

Telephone & Telecommunications 417.23 208.33 208.90 200% 2,213.47 2,291.67 -78.20 96.59% 2,500.00

Total Non-Personnel Expenses 4,342.80 3,257.84 1,084.96 133% 53,759.33 45,999.16 7,760.17 116.87% 49,257.00

ORG/Special Projects

Annual Breakfast Meeting 0.00 0.00 0.00 0% 5,249.62 5,000.00 249.62 104.99% 5,000.00 Variance offset by donations received through Eventbrite.

Business Attraction & Retention 250.00 83.33 166.67 300% 250.00 916.67 -666.67 27.27% 1,000.00 Includes sponsorship of Hack the Hood graduation.

Shuttle 0.00 0.00 0.00 0% 18,000.00 5,000.00 13,000.00 360.0% 5,000.00 Increased funding authorized by board at March meeting-

$13K difference offset by Unallocated Carry Forward fund

Total ORG/Special Pro jects 250.00 83.33 166.67 300% 23,499.62 10,916.67 12,582.95 215.26% 11,000.00

Personnel & Related

Public Relations 1,250.00 1,250.00 0.00 100% 13,773.65 13,750.00 23.65 100.17% 15,000.00

Staff Personnel 10,592.16 10,594.62 -2.46 100% 116,626.63 116,540.87 85.76 100.07% 127,135.49

Training & Prof. Develop. 0.00 0.00 0.00 0% 3,967.96 4,000.00 -32.04 99.2% 4,000.00 Includes costs associated with staff attending IDA


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Cash Basis

Downtown Oakland Association

November 2014 Expenses

Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation

Conference. W/in annual budget.

To al Personnel & Rela ed 11,842.16 11,844.62 -2.46 100% 134,368.24 134,290.87 77.37 100.06% 146,135.49

TOTAL ORGANIZATION 16,434.96 15,185.79 1,249.17 108% 211,627.19 191,206.70 20,420.49 110.68% 206,392.49

SOBO

Landscaping Staff Person 1,632.82 1,583.33 49.49 103% 13,908.82 17,416.67 -3,507.85 79.86% 19,000.00

Maintenance 18,000.35 18,000.00 0.35 100% 196,588.60 198,000.00 -1,411.40 99.29% 216,000.00

Misc. SOBO Expenses 255.00 361.58 -106.58 71% 17,259.71 3,977.42 13,282.29 433.94% 4,339.00 Internal SOBO Committee budget has reallocated funds

within broader category. W/in annual budget.

PROW Maintenance 0.00 3,333.33 -3,333.33 0% 15,897.65 36,666.67 -20,769.02 43.36% 40,000.00 Includes costs associated with art deco clock repair, CCT

data storage and expansion of ambassador storage.

Security 32,749.14 30,683.67 2,065.47 107% 349,012.48 337,520.33 11,492.15 103.41% 368,204.00 Includes board authorized pricing adjustment per contract

amendment-difference offset by Unallocated Carry

Forward funds.

Watering 1,215.00 1,471.75 -256.75 83% 10,054.30 16,189.25 -6,134.95 62.11% 17,661.00 Unspent funds in this line item allocated to projects identif

by SOBO Committee.

Total SOBO 53,852.31 5 5,433.66 -1,581.35 97% 602,721.56 609,770.34 -7,048.78 98.84% 665,204.00

TOTAL EXPENSE 72,549.35 75,494.44 -2,945.09 96.10% 851,521.35 854,602.05 -3,080.70 99.64% 930,096.49


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Proposed 2015 Meeting Schedule10


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Gallen.Neilly October/November 14Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of October/November activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & DowntownOakland Districts.

Projects COMPLETED

Media Inquiries/Pitches:

Coordinated with KRON 4 to promote Plaid Friday:o

Developed pitch to get KRON 4 to promote Plaid Friday & shopping local to benefit the Oakland community (pitchaccepted at no-charge, valued at $25,000 in return, we are required to post KRONs logo as one of several sponsorsof Plaid Friday on collateral, website, etc.)

Mocked up a 15 second script for KRON 4 to use for the negotiated 15 second public serviceannouncement by Pam Moore.

Drafted post for KRON 4 website posting, see here:http://news.kron4.com/kron4/community/plaid-friday/ Suggested various Tweets & Facebook posts for KRON 4 to use during the promotion.

Pitched the San Francisco Chronicle on Plaid Friday, arranged interview between Steve Snider and Will Kane to discuss.

Pitched the San Francisco Business Times on Community Retail concepts within the CBDs - reporter is interested/responsiveand will be reaching out to some businesses within the CBDs. Connected the writer with Rachel at Owl N Wood and she alsointerview Steve Snider and decided to spin the story around Plaid Friday.

Followed up with Max Taves, WSJ re: his recent Oakland related article. He wont do another Oakland story anytime soon, but ifa big tech tenant announces, we think he may consider a follow up.

Worked w/ Deborah Boyer to write an opinion piece on Uptown Oakland being names one of the Nations 10 GreatestNeighborhoods, published by The Registry:http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/

Screened request by Heather Johnson from Oakland Magazine to speak with Andrew Jones re: bike stations. Andrew spoke withher on 10/14.

Other:

Social media posts for Youth Radio & Girls Inc. recent grants on 11/19

Social media posts for Manifesta Salons festival on 10/24 & 10/25 Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,

LinkedIn Oakland Groups page) CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs

Recent Clips:

OaklandOakland Focus Blog: Are you ready for Plaid Friday in Oakland?? ran on 11/20/14http://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.html

OaklandSFGate: Oakland shops spring up with items to appeal to local pride ran on 11/19/14http://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.php

OaklandSFBT: For Oakland merchants, Plaid is the new Black Friday ran on 11/14/14 http://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=all

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http://news.kron4.com/kron4/community/plaid-friday/http://news.kron4.com/kron4/community/plaid-friday/http://news.kron4.com/kron4/community/plaid-friday/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.kron4.com/kron4/community/plaid-friday/


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OaklandSan Francisco Business Times: With Lake Merritt residential tower, highrise development restarts in Oakland ran on11/7/14http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=all

OaklandSan Francisco Business Times: Lake Merritt BART plan may spur 4,900 housing units, ease development ran on 10/27/14 http://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=all

OaklandContra Costa Times: Laurel Book Store opening in downtown Oakland ran on10/23/14http://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oakland

OaklandThe Registry: Oakland Residential Market Sees Rise in Interest and Activity ran on10/20/14http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/

OaklandThe Registry: The Uptown Oakland District is One of the Nations 10 Greatest Neighborhood ran on 10/16/14 PleaseNote: Uptown Oak Greatest Neighborhood PRhttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/

OaklandSan Francisco Business Times: "Oakland's Uptown selected as nation's best neighborhood" ran on 10/9/14http://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.html

OaklandYouTube (CBS): Oaklands Uptown District Named Among Nations 10 Great Neighborhoods posted on 10/1/14http://www.youtube.com/watch?v=tFPKFxYe05I

OaklandEast Bay Express: Uptown Oakland Named One Of The Best Neighborhoods in America ran on 10/1/14http://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-america

Oakland- Fox 2 News (a St. Louis TV Channel): "Central West End named one of Top 10 Great Neighborhoods in America" ran on10/1/14http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/

OaklandOakland North: Uptown named one of the Great Places in America ran on 10/2/14https://oaklandnorth.net/2014/10/02/uptown/

Projects UNDERWAY

Media Inquiries/Pitches:

Researching 2015 editorial calendars for various coverage opportunities

Connecting with Susan Mernit/Oakland Local re: new website & neighborhood representations/coverage:http://oaklandlocal.com/neighborhood/

Media Outreach Program to be bi-weekly or monthly reaching out to reporters on a regular basis with curated story ideas,quote resources, suggestions and more- your feedback is welcome, please email to:[email protected]

Other:

Gallen.Neilly will attend the meeting with EVB ad agency on 12/12 to welcome them to the CBDs and brainstorm.

Developing a Why Oakland? package (in coordination with local brokers) to use as a resource to pitch Oakland as a greathome for ANY business.

District Tweet-of-the-Week, ongoing

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http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/https://oaklandnorth.net/2014/10/02/uptown/https://oaklandnorth.net/2014/10/02/uptown/http://oaklandlocal.com/neighborhood/http://oaklandlocal.com/neighborhood/mailto:[email protected]:[email protected]:[email protected]:[email protected]://oaklandlocal.com/neighborhood/https://oaklandnorth.net/2014/10/02/uptown/http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/http://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=all

DOA Board Meeting December 3, 2014 Agenda Packet

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Transcript of DOA Board Meeting December 3, 2014 Agenda Packet