Do it yourself link building strategies to increase your seo
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19-Oct-2014 -
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Transcript of Do it yourself link building strategies to increase your seo
FREE Do It Yourself Link
Building Strategies to
Increase Your SEO
Vicki Garcia, President619.660.6037
The Answer!
1. Know Your KeywordsDo a little research
(http://www.googlekeywordtool.com/
Strategy
2. Group Your Keywords into market sectors &Categorize your keywords into Subjects (So, if you sold gardening supplies, for example)
•Seeds•Plants•Garden furniture•Water features•Barbeques
Strategy
3. Focus Your Link Building on Each Market Sector (or niche)•Gas barbeques•Charcoal barbeques•Portable barbeques•Barbeque accessories
Strategy
4. Determine Who Will Do the Work
Management & Metrics
“Work flows to whoever is willing to take it.”
5. Can You Make Rapid Changes to Your Website?• Do new blog posts
need approval?• Can you allocate
time regularly?
Management & Metrics
6. Be Sure You Have a Tool to Measure Results
You can track where your traffic is originating
Management & Metrics
We Recommend www.VisiStat.com$29 per month if you sign up on line.$20 per month if I set it up for you.
Email me at [email protected] or call 619.660.6730
Management & Metrics
Management & Metrics
Management & Metrics
7. Find Relevant Blogs.
Make comments, don’t mention yourself at first
Prospect Hunting
8. Monitor News Sites
Stay informed, comment, be supportive and helpful, make friends
Prospect Hunting
9. Build a Press ListJournalists, on-line wire services (http://www.prweb.com/)
Prospect Hunting
10. Join Forums
Register, use your signature, be helpful, earn trust
Prospect Hunting
Online forums are an online destination used to meet, share ideas and
ask questions to people who have a shared interests, their very nature
provides for access to communities of people interested in something
very specific.
11. Look for Specialized Social Sites
Prospect Hunting
http://tinyurl.com/3j495beHere’s a list
12. Look for Specialist Groups on Big Social Sites
Prospect Hunting
13. Look for Local Sites & Small News Sites
Make ContactSearch for a forum
Prospect Hunting
14. Join Local Trade and Networking Associations
Get active in the real world. Your website should be listed on their directory. Contribute to their content and have a link to your website.
Prospect Hunting
15. Require Vendors and Suppliers to Link to Your Website
Prospect Hunting
Quid Pro Quo = A Favor for a Favor
16. Submit Articles on Your Topic(Don’t forget the importance of Keywords)
www.ezinearticles.com
Prospect Hunting
17. Find DirectoriesSubmit your site once it is established.
Always get a review.
Prospect Hunting
18. Search Your Target Keywords Frequently
Read all you can and follow the websites they Mention.
Prospect Hunting
The Internet Lives on Content
Write it!
Creating Content
19. Look for Great Content
See what other people are posting for examples.
Practice, practice, practice
Creating Content
20. “Repurpose” Other People’s Content
Or, rewrite it yourself.
Caution: Never use article spinners
Creating Content
“Plagiarism remains tolerated by 21st century artists.”
http://en.wikipedia.org/wiki/Plagerism
21. Send Industry News to Industry websites.
Use Keywords, especially in the headlines
Provide a regular supply, so you develop a following.
Creating Content
22. Invite Comments
Get ideas, reality checks, controversies started.
Creating Content
23. Interview Experts24. Review Other Websites25. Conduct Surveys26. Present Case Studies27. Create Lists (10 best, etc.)
Creating Content
29. Create Videos (post on YouTube)30. Create Slide Show (post on slideshare.net)31. Publish infographics – make complex subject understandable (see sample)
Always have a link back to your website
Creating Content
32. Create RSS Feeds33. Publish & Distribute a Newsletter (post it everywhere)34. Submit to site-of-the-day sites
Creating Content
35. Spend Some Money on Google Pay-Per-Click
36. Pay for http://www.urlwire.com/
Creating Content
You Can’t Do All of This and Do it Well.
Get Real
A glass full is better than several
glasses nearly empty.
Visit Our New Website!www.marketing-impressions.com
For more great info and tips!