Do it for us - British Heart Foundation2).pdf · 2014. 11. 21. ·...

Do it for usBHF, the nation’s heart charity

your little red guideto fundraising your own way

Thank you for choosing to fundraise in aid of theBritish Heart Foundation.

This guide is packed full of information and ideas to helpyou make your fundraising event a success. We haveadded some personal stories of people, much like you,who decided to help us make a real difference. From anA-Z of fundraising ideas, legal concerns and inspirationalstories - it's all in here!

If you do have any questions, need some fundraisingresources (collecting tins, balloons, posters etc.) or justneed some extra help, you can call your local fundraisingoffice (details on back page) and they will be happyto assist.

Remember it doesn’t matter how much you raise –many people raising small amounts, save a lot of lives.

Have fun with whatever you decide to do to help our life-saving and life-changing work continue. From the manyindividuals and families who you may never ever meet –a big thank you.

Good Luck

Why do it for theBHF?Unfortunately, heart and circulatorydisease remains the nation’s biggestkiller and affects thousands of familiesand individuals.

As the nation’s heart charity, we play aleading role in saving and changinglives through:

� investing in pioneering researchinto the prevention, diagnosis andtreatment of the heart, which hasalready saved thousands of livesand improved the lives ofthousandsmore

� supporting and caring for heartpatients through our Heart Helplineand over 400 great BHF SpecialistHealth Care Professionals

� providing vital information, throughour easy to understand literatureand targeted campaigns, that helpseveryone reduce their own risk ofdying prematurely from a heart orcirculatory illness

� campaigning for change – toimprove the lives of children, heartpatients and their families

Page 3 � Do it for us - a guide to fund raising

your guide to

FUND r aising success

� Do it for us - a guide to fund raising

� Do it for us - a guide to fund raising

Steven has raised more than £10,000and has been declared a Heart Herofor his fantastic efforts. Steven’s mumKatie died suddenly following hertriple heart bypass surgery. She wasjust 49. So, Steven threw himself intofundraising and has cycled, climbedand hiked his way to raise more than£10,000.

Steven and a team of friends tookpart in the Scottish Grand Slam, atough challenge event that saw themhiking the Cairngorms, Ben Nevis andcycling over 100 miles! And Steven’steam of John, Kevin, Phillip, David,

Stephen, Gordon, Kris and Paul raisedthe inspiring sum of £6,160 for thatchallenge alone.

In recognition of his awe-inspiringefforts Steven was one of sevenrecipients of a Heart Hero Award.Steven says: “I’m really pleased to getthis award and it’s good to getrecognition of what’s really been ateam effort with friends and family.Sometimes it takes losing someoneclose to you to realise that youshould do something to make adifference to your own life andto others.”

Steven did it for his Mum

When Jake was born, there was nosign there was anything wrong butwhen a community midwife visited,instinct told her there was aproblem. Jake was rushed intohospital for emergency open surgeryat just five days old - diagnosed withTransposition of the Great Arteries,a condition in which the two mainarteries of the heart are backto front.

Due to complications Jake’s chesthad to be left open, but at just tendays old, he had a further operationto close his chest. Thankfully Jakerecovered from his operation and

was allowed to leave hospital, to theimmense joy of his family.

Jake has since made an incrediblerecovery and is now happy, healthyand mischievous.

Jake’s mum, Lisa, told us “Unless youhave had personal experience of heartdisease, it is difficult to comprehendthe importance and relevance of thework of the BHF.Withoutdevelopments in heart surgery, Jakewould not have survived this condition30 years ago.”

do it for children like JakeOver 4,600 children are born with congenital heart disease everyyear. Baby Jake was one of these.


� Do it for us - a guide to fund raisingPage 6 � Do it for us - a guide to fund raising

Lesley did itbecause she’ sstill here

Cake sales and bring-and-buy - adelicious partnership to get rid ofsomething you didn’t want forsomething you did

Guess thewinner - pick a name out ofa hat events are great for footballtournaments, Grand National winners,reality TV shows and well, anythingwhere there’s a chance of victory. Atwist on this would be to guess theweight or howmany in...

Walk yourway- organise your veryownwalk and promote it locally; aghost tour or a walk with a twist(three-legged, balancing books,orienteering) or check out one of ourwalks events suited to you atwww.bhf.org.uk/events

Knitting for charity - Easy, fun andgratifying - Any craft goes really!Hobby does equal fundraising.

Photo competitions - guess whofrom baby photos to captioncompetitions

Give it up - for us! - give upsomething you like to raise a fewpounds. From Chocolate to Shaving!

Hold a dress down (or up!) day -people will pay goodmoney to weartheir own clothes. They’ll probably payevenmore to come in their balldresses and tuxedos. Or you could getthat ‘bad taste’ tie or tights out forone day

What a difference a daymakes -fromValentine’s Ball andWorld HeartDayWalks, these are fundraisinglandmarks for us – but what aboutother memorial days such as NationalGrammar Day or National Cheese onToast Day

Be very swish - get your friendstogether to swap gorgeous clothes.Everyone brings at least one goodquality item of clothing, or anaccessory - sold to the highest bidderor have a party and a fashion showauction. A great opportunity to getthosemodelling careers finally backon track too!

CoinMile - organise coins around theoffice, school or town centre - anydistance will do

They did itfor theircolleagueand fr iend,Mar k

Lesley is just 42 and despite being so young and in good health she had herfirst heart attack at 36. Luckily she received the treatment she needed andduring her recovery was so impressed with the work of the BHF that shedecided to organise a fundraising event at her parent’s Edinburgh pub and aHalloween Party - supported by the local fundraising office.

Keith from Derby was inspired to arrange a charity football match after hisfriend, Mark, died of a heart attack – “We thought the best way to honourour football mad friend was to hold a charity football match to raise moneyfor the BHF and remember him. We went about contacting local footballplayers and asking them to get involved. They were really keen to help andonce we had the teams we got loads of advice from the local fundraisingteam as to how to book venues and start selling the tickets”.

Whatever your reason -Do it your own wayThere are many ways you can raise money for the BHF. Fromputting on your own celebrity ball to sitting in a bathtub of beans –here are some ideas.

� Do it for us - a guide to fund raisingPage 8 � Do it for us - a guide to fund raising

Take a baked bean bath or getgunged - get sponsored to takethe plunge

Be a borrower - ask local companies,artists, celebrities to donate goods andorganise an auction (include gifts oftime or goodwill)

Stag andHenKiss-o-grams - it’s allfor charity!Why not play cupid andorganise a speed dating eventfor friends

Run for Fun - find your own route anddistance (or just run on the spot!) orcheck out one of our running eventssuited to you atwww.bhf.org.uk/events

Dine for us - get friends, colleagues &family to cook their most mouth-watering feast and put on their bestentertainment. Get everyone to payrestaurant prices over the week

Hold a golf day - raise money, keep fitand get competitive at your club. Getlocal companies to support with raffleprizes and hold a dinner at thenineteenth hole? The local fundraisingoffice can support you

Everyday’s a learning day - alwayswanted to juggle, swim 1km, learn alanguage or play the flute - magic! Getsponsored and invite everyone to ashow to demonstrate your new skill.Why not get your friends to setthe challenge

Strictly darlings - put on a dancenight (or marathon!) - Or get localdrama andmusical groups to put on ashow for us withmoney raised fromtickets, programmes and tombola’s.Put on a talent contest to see who’sgot that certain X-Factor

Quizzes &Games - from bridge, bingoto poker, put on a games night or whynot persuade your club or pub to puton a quiz. Or you could considerputting on a snail race night, orventure outdoors for a duck race

End bad hair days - fancy a sponsoredshave? Let’s raise the stakes -sponsored wax sir?

Celebratewith us - from garden fetes,parties to balls. If you have everythingyou need, ask guests to donate andgive a gift that saves lives!

Abandon your car - get your office todo their hearts and environment afavour and get sponsored to walk orget on your bike to work

Office Olympics - why should three-legged racers be only for kids! A spacehopper race is great for team building -or if you’re feelingmore adventurousset up your own‘It’s a Knockout!’

Small Change Challenge - ask yourcolleagues to empty their loosechange into a jar and at the end ofthe week/month it will make abig difference

1 in 365 – give up a day’s salary andpersuade your colleagues to do thesame. Ask if your employer is willing tomatch fund

Doing it withcolleagues

Hold a CharityVarsityTournament –raise the profile, addmore passion andraise money by teams doing RAG raids.End the games with a sponsoredtug-a-war for honour! Or find out howmany crackers can you eat in aminute?

RansomBreaks - find a willingVIP(very important prisoner) such as aHead, Chancellor, Mayor, or local MPand hold them captive; getting friends,family and colleagues to pay acharity ransom

Swap Shop - Canadian KyleMacdonald traded a red (howappropriate!) paperclip for a pen, andten trades later had a house. Auctionwhat you end upwith for us

Jailbreak - find some friends, dress uplike Elvis in Jailhouse Rock and getdropped off in amystery locationwithout anymoney – and blag yourway home, raisingmoney along theway (legally, of course)

Doing it at collegeor university

Aerobathon ChallengeArt ExhibitionsAuctionsBalls & DancesBalloon RaceBarbecuesBeard ShavingBeauty EveningBeer TastingBingo BenefitBonfire NightBook SaleBridge EveningBring & BuyCake SaleCalendarCar Boot SaleCar ShowCar WashingCarol ConcertCarol SingingCat ShowClothes ShowCoffee MorningCraft FairCricket TournamentsDance CompetitionDarts TournamentDinner PartyDiscoDog ShowDress Down DayDuck RacesEaster Egg HuntEducation DayEighties NightEntertainment

Fancy DressFashion ShowsFestivalFetesFilm NightFire WalksFireworks NightFive-a-side FootieFun RunGarden ShowsGolf TournamentsGrand NationalGuess the weight of…Halloween PartyHead ShaveHeroes & HeroinesPartyHill WalkingIndulgence EveningInsect RacingInternational PartyJazz NightJob SwapJumble SaleKaraokeKissogramKnitting CompetitionLadies LunchMastermindModel Car RacingMusical EveningNetball TournamentNational Day PartyNon Uniform DayObstacle CourseOffice PartyParachuting

Pamper PartiesPhoto CompetitionPub QuizPunk PartyQuiz EveningRace NightRaft RaceSalsa EveningSilent Auction60’s / 70’s PartySponsored SilenceSponsored SlimSports TournamentStreet PartySwear BoxSwimmingTalent CompetitionTreasure HuntUltimate ChallengesUniversity ChallengeValentine PartyVariety ShowVolleyball TournamentWalksWine TastingXmas FairX FactorYes / No CompetitionYodellingYoga Marathon

An A-Z of fundr aising ideasHopefully you will now want to get to grips with an idea - if not,here’s a quick list to hopefully inspire you - you may want to mixa number of ideas to maximise your fundraising

Page 10 � Do it for us - a guide to fund raising Page 11 � Do it for us - a guide to fund raising

JumpRope&Dodgeball - speakto your local fundraising officeabout these great, fun events

Sponsored Silence - parents andteachers are sure to pay goodmoney to see how long you cankeep... sshh!!

SponsoredQuiz - get sponsoredand challenge your teachers to alunchtime quiz

Shiverme timbersmy hearties –devise some clever clues on whereto find the loot, get sponsoredand away you go

Spelling Bee - hold your very ownspelling competition and getparents to sponsor you foreach word

Bag-packing or CarWashing -get your teacher to organise afundraiser at your local store or inthe school car park

Pantomimes& Sports Days -get sponsored, challenge andhave fun

Non-Uniformdays - great for thatlast day of term, or NationalWearRed Day in February!

Doing it atschool

To help generate publicity for yourevent you could send a press releaseto your local media.Written in ajournalistic style, a press release isa public relations announcementfor the purpose of gaining mediacoverage for your event and informingthe general public - somake it asinteresting as you can.

Finished press releases can be sentto news editors at your localnewspapers, TV, radio stations andonline media’. You should be able tofind the contact details in yournewspaper, on the internet or in theYellow Pages. Remember, it’s always

worth following your press releaseup with a phone call.

Many newspapers welcome a followup to initial press releases orannouncements. This could be a storyon the amount raised for the BHFand could be accompanied byphotographs from the day.

Template press releases are includedin this pack for you to add yourevent details and other informationthat may be of interest.BHF Communications staff can alsooffer expert advice and supportto help you adapt template pressreleases to suit your needs.

Do it in style! - publicity guidancePublicising your event in the local media is a great way to attractsupport, whilst raising awareness of the British Heart Foundation’sfight against heart disease.

� You need to consider health andsafety and legal requirementswhen doing this fundraisingactivity. It’s all about commonsense. Follow the professionaladvice of equipmentmanufacturers and staffsupervising any facilities. Theformal bit: the British HeartFoundation cannot accept liabilityfor any loss, damage or injurysuffered by you or anyone else asa result of taking part in afundraising event. Please seek toget adequate cover and ensurethird party suppliers havelikewise. Loads of advice can befound at www.hse.gov.uk

� Food hygiene is vitally important.No one likes to get sick, especiallyas a reward for raising money fora charity. Please take great carewhen handling food and work tobasic rules for safe preparation,storage, display and cooking. Youcan find lots of useful informationat www.food.gov.uk andwww.eatwell.gov.uk/keepingfoodsafe

� Be sure you are in good health toundertake your event and if inany doubt, gain clearance fromyour doctor, particularly in

relation to a physicallydemanding activity.

� There are strict and complex lawsrelating to raffles and lotteries.There are also legal requirementsregarding prizes, the costs ofrunning a raffle or lottery and theway they are organised. Get incontact with us before holdingone of these events and beforeyou spend money on gettingsome tickets printed. There arenumerous laws relating tocharitable giving - if you needsupport or advice please contactyour local offices. We usually giveour supporters a special logo touse to promote their fundraising.

Do it legally and safely!We want you to have fun and keep things as simple as possible.To put our minds at rest and to stop you from accidentallybreaking any laws, please read the important stuff below.


1. Have fun - and choose a fundraising project that you will enjoy. If you’re having agood time people are more likely to respond.

2. Keep it simple - The best fundraising projects are the simplest. Be realistic and costout your event carefully. Keep a checklist so you know exactly what needs to be doneat every stage.

3. Keep it legal - Keep in close contact with your local office and check outwww.how2fundraise.org which has loads of external advice to ensure everything youare doing is legal.

4. Do your sums - Make sure you keep an accurate report of all financial transactionsyou make for your event. If you use a sponsor form to capture names and addressesof donors, and they are eligible we can claim Gift Aid on every donation - cake salesto marathons! Also see if your employer is willing to Match Fund donations. Pleasedon’t send cash in the post.

5. Why are you helping us? - If you have a personal reason for supporting the BHFshare it with potential supporters and the local press as it will help bring yourfundraising to life. Visit www.bhf.org.uk to find out more about how your money willbe used to change people’s lives and what we have going on locally. If you haven’tgot access to the internet have a quick chat with the team in the one of the localoffices.

6. Choose your date carefully - Be aware of major sporting events and school holidaysand work around them.

7. Tell us about it - We’d love to hear what you’re planning and can provide you withposters, balloons and materials to help make your event a success. Join one of ourFacebook groups and see what others are up to.

8. Tell others about it - Tell your friends, family and work colleagues about what you’reup to and let your local paper and radio station know. If you’re online, then use theinternet - it’s a great way to keep friends and their friends and their friends’ friendsupdated - either through Facebook, Bebo, MySpace or by sending a blanket email toyour address book. Work with local media, especially if you are planning a large event- TV and radio too.

9. Maximise your reach - Especially if you are getting sponsored, usewww.justgiving.com/bhf and create your own page. This way you can email it to yourfriends, family and colleagues - make sure that the first donation is high, as this willinspire others to be equally generous!

10. Thank everyone - Let people know how grateful we are for their support andwhen you know how much you have raised, tell them so they know what a valuablecontribution they have made.


Ten Top Tips to fundraising success


Use www.justgiving.com/bhf andcreate your own page- and encourageeveryone you know to sponsor you.We recommend you use our sponsorform for most fundraising - as this willhelpmaximise the amount of gift aid -just contact one of our localfundraising offices listed at the backand they’ll pop some in the post.

What is Gift Aid? Please ask donors toGift Aid their donation as it enables usto claim 28p in every £1 back from theGovernment - so if someone donates£100 we get an additional £28. That’s alot of money and it doesn’t cost yoursponsors anything.

Double yourMoney. Somecompanies will consider matchfunding - where they will donate £1 forevery £1 you raise. It’s a great way toboost themoney you’ve raised and anextra incentive for all your friends andcolleagues.

Sending your money in to us

So, you’ve raised lots of money tohelp people affected by heart andcirculatory disease. But what do youdo with all those cheques and coins?Well, simply contact your localfundraising office - or post it in to thenearest office. They’ll tell youeverything you need to know to getyour money working. And doremember that the quicker you payyour sponsorship money in, thequicker it can fund vital services andthe quicker we can send you a bigthank you letter telling you howamazing you are.

A few things to remember:

� Please don’t send cash in the post

� Wherever possible encouragepeople to write cheques payableto the ‘British Heart Foundation’

Making your money grow

We very much hope you haveenjoyed your fundraising efforts -thank you. If you want to continue tosupport us here are just a few of theoptions you might want to thinkabout

� It’s easy and fun

� It’s whatever suits you

� You’ll be joining a great team

� Volunteer for us and help us beatheart disease

Join us as a local contact and we willkeep you updated on localopportunities, for you to choose howand when you can help us in thefuture - help us map the whole UK

Volunteer in a BHF Charity shopor specialist Furniture andElectrical store.

Fundraise for us again - and supportus during National Heart Month inFebruary, by going Red for Heart.Help us in our annual campaign bypromoting and fundraising - any redway you want!

Become a campaigner to protect theUK’s heart health

If you want something a bit morechallenging, then please speak toyour local office about volunteeringopportunities tailor-made for you.Maybe promoting our schoolsinitiatives or being a local speakerambassador - we have somethingyou will find rewarding.


Please consider how you could do itfor us again

Let us help you live with a healthyheart. Heart Matters is the FREEservice from the BHF that gives youpersonalised information on how tolook after your heart health. Sign uptoday and you’ll enjoy regular issuesof heart matters magazine, access toour friendly HelpLine, an onlinelifestyle check and much more. Tofind out more visitwww.bhf.org.uk/heart or call 0300330 3300

Why not take part in a BHF Event?Every year the BHF hosts hundredsof local events from bike rides tojogs to walks to exhilarating nationaland world challenges. There areevents to suit everyone: families,teams and individuals. To find outmore, visit www.bhf.org.uk orcontact your local office.

Start a Gift of Hope Heart Fund inmemory of a loved one. At a time ofsadness and loss, it can be difficult to

adequately express sympathy andcondolences in a way that is bothappropriate and timeless. Your gift tothe BHF could last even longerthrough a Gift of Hope which is avery special way to celebrate andremember the life of a loved onewho is sadly missed. It's also apermanent tribute in his or hername that will have a lasting effectfor many years to come.

Consider leaving a gift in your Will tothe BHF. Almost half of our totalfunds come from supporter legacies.So much of our work would not havebeen possible without the kindnessof those who leave us a gift in theirWills. By remembering us in your Willyou can make a real difference, andhelp us to continue our life-savingwork. For help or information aboutlegacies please send an e-mail [email protected] or call us on020 7487 7194.

A4 UK

© British Heart Foundation 2010, a registered charity in Englandand Wales (225971) and in Scotland (SC039426)

Volunteer at bhf.org.uk/volunteer or call 0300 456 8353

Clare ClintonBHF volunteer

“Volunteering.You achievemore thanyou thoughtpossible, andenjoy everyminute”

Your local BHF office - please contact us for further fundraising advice or support

If you live in: Scotland or Northern IrelandOcean Point94 Ocean DriveEdinburghEH6 6JHT: 0131 5555891 Fax: 0131 5555014Email: [email protected]

If you live in: Cleveland, Co. Durham, Cumbria, Derbyshire,Greater Manchester, Isle of Man, Lancashire, Leicestershire,Lincolnshire, Nottinghamshire, Northumberland, Tyne &Wear, YorkshireThe WillowsRansomWood Business ParkSouthwell Road WestMansfieldNG21 0HJTel: 01623 624558 Fax: 01623 629982Email: [email protected]

If you live in: Cheshire, Herefordshire, Merseyside,Staffordshire, Shropshire, South Manchester, Warwickshire,West Midlands, WorcestershireCannon House2255 Coventry RoadSheldonBirmingham B26 3NXTel: 0121 7228350 Fax: 0121 7429571Email: [email protected]

If you live in: WalesAdmail 4065Cardiff CF1 1ZATel: 02920 382368 Fax: 02920 382390

If you live in: Beds, Berks, Bucks, Cambs, Cornwall, Devon,Dorset, East & West Sussex, Essex, Gloucestershire,Guernsey, Hants, Herts, Isle of Scilly, Isle of Wight, Jersey,Kent, London, Norfolk, Northants, Oxfordshire, Somerset,Suffolk, Surrey, West Berks, WiltshirePO Box 296Tunbridge WellsTN2 9DATel: 01892 890002 Fax: 01892 891655Email: [email protected]

Page 18 � Do it for us - a guide to fund raising © British Heart Foundation 2010, registered charity number in England and Wales (225971) and in Scotland (SCO39426)

WE’RE

HERETO HELPThere are lots of lovely people who can’t wait tosupport you with your fundraising.You can contactthemat any one of our local volunteer fundraisingoffices, listed on the opposite page.We also havelocal fundraisers - and social media groups - whomight just be round the corner from you.

We’d love to hear from you.

The British Heart Foundation, the nation's heart charityregistered charity number 225971

BeatingHeartdiseasetoge ther

bhf.org.uk

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