DMS: Lotame Pitch-a-Kucha: Collect Anywhere. Use Everywhere. It's Time to Unify Your Data!
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Collect Anywhere. Use Everywhere. It’s Time to Unify your Data! Pecha Kucha with Madeline Rich Director Client Development June 26, 2012
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Online, offline, CRM, mobile. Your company generates mountains of audience data every day from all types of media. Learn how to BYOD (bring your own data) from any source and activate it for targeting everywhere to drive brand loyalty and customer engagement. Presenter: Madeline Rich, director of client development, Lotame @maddielotame
Transcript of DMS: Lotame Pitch-a-Kucha: Collect Anywhere. Use Everywhere. It's Time to Unify Your Data!
Collect Anywhere. Use Everywhere.
It’s Time to Unify your Data!
Pecha Kucha with Madeline Rich
Director Client DevelopmentJune 26, 2012
I FEEL HAPPY!!
Everything we’ve heard is TRUE!
Food for thought
How do you find out about your audience?
It’s Not Just about URLs and MetaTags
Collect Anywhere
Target Everywhere
The Bridge….
Transition……
Organize
BYOD to Reach the Right Audience
Healthy Dads
Men25-541+ kidsHave purchased
coconut water
FitnessDog lovers
Now What? ACTIVATE!
One Step Further…?
Audience Optimization
Mobile Targeting
Third-party Data
Improved Audience Targeting
Analytics & Research
Audience Enrichment &
Extension
Mobile data
(Web and Apps)
Offline OR
CRM Data
Mobile Analytics & Research
Consumer Loyalty &
Engagement
Content Management
Inventory Management
Platforms
Yield Management
Platforms
Media Avenues
Campaign Tracking
Learn From Your Creative
Learn About Your Audience
Increase Brand Loyalty
WHAT STILL MATTERS
Privacy Matters
Beyond Technology
Shameless Plug
Madeline Rich Aka “Maddie”Aka LOTAMommy(yes I’m part of most marketers target audience)[email protected] in New York City
Collect Anywhere. Use Everywhere.
