THE FANTASY DRAFT FOR PUBLISHERS.

ADAM LEHMANPresident/COO presents…

BEFORE WE BEGIN, LET US AGREE…“Publishers and marketers are aggregating more data, from more sources, than ever before. And in order to realize the full value of that information, they require a technology-driven solution—a central hub—to seamlessly (and rapidly) collect, integrate, manage and activate those large volumes of data.”

Winterberry Group

BUT IT’S NOT ALL ABOUT AD TECH

You still need people to successfully run the plays.

YOUR SUCCESS IS MORE THAN FANTASY WHEN YOU DRAFT THE RIGHT PLAYERS AND PARTNERS…

• Develops and owns overall audience revenue strategy

• Guides partner selection and strategic partner management

• Assembles and manages in-house squad to execute

General Manager/Coach

TEAM: The Sporting NewsPRK: 1AVG: 22.37 Wins; 18 TDs

Sees the opportunity data-driven products can bring to marketplace. Relentless focus on preparing and empowering his team to play with optimal speed and resources in today’s competitive environment. Owns bottom line results from audience strategy. HC1 with high upside.

PLAYER BIO / CHIEF REVENUE OFFICER

• Responsible for delivering the ball every game day

• Calls the plays to execute audience strategy (includes audibles as necessary)

• Works hand-in-glove with internal and external teammates

Quarterback

TEAM: SheKnowsPRK: 1AVG: 23.7Yds: 2156; TDs: 20

Leading her team’s offense, leveraging best-of-breed ad technology to advance her company’s business objectives. Puts on cleats and game face every day to deliver and optimize audience-based campaigns that generate outstanding ROI for advertising clients. Must-start QB1.

PLAYER BIO / VP AD OPERATIONS

PLAYER BIO / SR. DIRECTOR DIGITAL AD PLATFORM STRATEGIES

• Runs a variety of routes to generate scores in selling audience solutions

• Develops cool TD dance for when clients land big audience sales

• Masters entire playbook so he understands audience data and its capabilities and can contribute to all types of plays

Wide Receiver

TEAM: Advance DigitalPRK: 1AVG: 22.9Yds: 763; TDs: 14

Knows the growing importance and value of audience products to advertising clients, and the tremendous upside in being a market leader in selling them. Has transitioned audience products from sleeper status to core sales offering. Motivates and empowers team to close audience business. WR1 in all formats.

• Learns client’s audience playbook to ensure proper blocking and tackling

• Provides initial training to client teams to prepare client for kick-off

• Creates foundation for client to go on offense with customized hierarchies, data flows and integrations

Offensive Line

TEAM: Lotame PRK: 1AVG: 22.5Yds: 3150; Sacks Allowed: 0

Jumpstarts your DMP deployment through data collection, categorization and activation. Works with your team to identify, collect and organize your business’ most valuable first party data with the greatest breadth and depth. OL1.

PARTNER BIO / IMPLEMENTATION DIRECTOR

PARTNER BIO / DIRECTOR CLIENT SUCCESS

• Coordinates all DMP activity in support of publisher

• Leverages entire partner organization to support client’s growth and success

• Provides client with playbook of use cases, best practices, and other ways to generate value

Offensive Coordinator

TEAM: Lotame PRK: 1AVG: 24.9Yds: 4542 TDs: 21

Combines deep experience in digital media with equally deep knowledge of DMP and other ad technology. Consistently operates in “beast mode” to deliver outstanding experiences and returns for his clients. Reliable OC1 week in and week out.

PARTNER BIO / TECHNICAL SUPPORT

• Fields all product and technical issues for client as they arise

• Ready to play defense at any time of the day or night to protect client’s business

• Works in concert with partner engineering team to create both short-term fixes and long term defensive schemes

Defensive Coordinator

TEAM: Lotame PRK: 9AVG: 19.8Yds Allowed: 2119Pts Allowed: 67

Responsible for leading flawless service and support solutions across the organization. Defends against system glitches, network issues or other client support needs. DC1 who you can’t afford to leave on your bench.

PARTNER BIO / VP PRODUCT

• Fields special requests and needs from client

• Converts winning field goals to provide clients with a sustainable lead with audience products

• Handles all special returns, delivering unique products and features that incorporate client’s inputs and objectives

Special Teams

TEAM: Lotame STATUS: HealthyPRK: 1AVG: 18.6Return Yards: 1400 TDs: 3

A dual threat, on both the technology and client sides of the ball. Accessible. Knowledgeable. Creative. The ultimate Big Play threat. KR1 in any match up.

• Develops special playbook for client sales and marketing personnel

• Supports co-marketing initiatives between client and partner

• Provides periodic training to help sellers execute their downfield routes

Strength and Conditioning Coach

TEAM: Lotame PRK: 1AVG: 20.4Bench: 425 40: 4.3

Digital Data /Media Selling Veteran. Understand the challenges sales team face with agencies and brands. Teaches traditional digital sellers how to differentiate themselves with data. Available as an ongoing resource for support and advice. Waiver Wire gem turned SC1.

PARTNER BIO / SALES-MARKETING TRAINER

• Manages privacy and other compliance for partner to protect client in using platform

• Represents partner and client in league unions (IAB, DAA, NAI, etc.)

• Handles on-field injuries to minimize impact and ensure speedy recovery

Head of Player Safety

TEAM: Lotame STATUS: HealthyPRK: 9AVG: 21.9Yds: 308/8/2, TDs: 6

Expert on evolving laws, regulations, self-regulations and standards related to audience data. Industry leader in developing and implementing new best practices. Provides clients with insight and counsel on legal and privacy issues. GC1 you need on your team.

PARTNER BIO / LEGAL COUNSEL

YOUR DREAM TEAM IS NOW IN PLACE TO SOLVE PROBLEMS AND DRIVE WINNING STRATEGIES

Collect Anywhere. Use Everywhere.