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Transcript of DMC presentation
![Page 1: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/1.jpg)
Toms Panders, DMC, 26.09.2012
Global praxis in digital marketing
Or
It takes courage to raise the bar
![Page 2: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/2.jpg)
2Digital Marketing Convention
It takes courage to raise the bar//
• Many opportunities are not used
• What advertisers are waiting for?
• Yes, I think we are lacking inspiring examples
• Sure, we could use some know-how
• But after all, its still tough to face many FAILS before starting to WIN
This is a story of someone who made it
![Page 3: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/3.jpg)
3Digital Marketing Convention
It takes courage to raise the bar//
• Adserving magic is based on cookies
• And so does Retargeting:
We can store your cookies to target relevant ads!
We have not reached limits yet
![Page 4: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/4.jpg)
4Digital Marketing Convention
It takes courage to raise the bar//
How it works
Seeking for the product
![Page 5: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/5.jpg)
5Digital Marketing Convention
It takes courage to raise the bar//
How it works
NO Action
Nice, but
I am not
sure!
www.insurance.com
![Page 6: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/6.jpg)
6Digital Marketing Convention
It takes courage to raise the bar//
How it works
![Page 7: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/7.jpg)
7Digital Marketing Convention
It takes courage to raise the bar//
How it works
![Page 8: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/8.jpg)
8Digital Marketing Convention
It takes courage to raise the bar//
How it works
I’ll buy it!
![Page 9: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/9.jpg)
9Digital Marketing Convention
It takes courage to raise the bar//
• With questionnaires
How can we use it?
![Page 10: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/10.jpg)
10Digital Marketing Convention
It takes courage to raise the bar//
• To reach clickers
How can we use it?
Give a city as present!
Are you sure you don’t
want to give a present?
![Page 11: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/11.jpg)
11Digital Marketing Convention
It takes courage to raise the bar//
• With publishers behavioral data
– Real estate, house, garden
– Healthy life-style
– For women
How can we use it?
![Page 12: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/12.jpg)
12Digital Marketing Convention
It takes courage to raise the bar//
• Increased CTR and CR
• Saved impressions
Results
![Page 13: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/13.jpg)
13Digital Marketing Convention
It takes courage to raise the bar//
• Use rich media
• Don’t creep out
• Don’t stalk
Key findings
![Page 14: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/14.jpg)
14Digital Marketing Convention
It takes courage to raise the bar//
• Reactive media agency makes retargeting since 2009
• They all took it to the next level:
all for
Bandits made it!
![Page 15: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/15.jpg)
Toms Panders, DMC, 26.09.2012
![Page 16: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/16.jpg)
16Digital Marketing Convention
It takes courage to raise the bar//
• CTR ~1% (60% more than regular)
• Maggi sales exceeded expectations
• Reactive media agency is expert with advanced campaigns
• Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver «something special»
Why success story?
![Page 17: DMC presentation](https://reader031.fdocuments.in/reader031/viewer/2022013115/55a288551a28abfa748b45ed/html5/thumbnails/17.jpg)
Be brave cas it’s worth it!
Join us @:
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Contact:
Toms PandersInternational Publishers Segment Manager
Mob.: (+371) 2 912 79 51