DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme
12
Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
-
Upload
dma-email-marketing-council -
Category
Business
-
view
535 -
download
1
description
DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme. Presentation sponsored by Alchemy Worx.
Transcript of DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme
Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx
#dmaemail
Dela Quist: CEO Alchemy Worx
How Good Do We think We Are?
What Is Holding Us Back?
How Happy Are We With Our Efforts?
With Very Little Marketing Resource
Bread & Butter Programs Work
•A 100g potato with skin has 535 mcg of potassium
• % of potassium in the skin is about 7%
• % of potassium in the skin is about 0.39%
• The skin has a much higher % of potassium.
• But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin
ROI Is For The Show(But Numbers Are For The Dough)
Sourced from the Silverpop blog
The Basics Still Driving Revenue
Life Cycle Marketing Programmes Deliver Too
End Of The Fear?
A Look To The Future
http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be
