Djibouti: Quench the Thirst

Product• Goodwill Non-profit Affiliation

• Social Responsibility• Public Perception

• Potable water to Djiboutian Citizens• Man-made Canal• Purification reservoirs• Distillation process

• Glass dome• Solar energy

Virtual TourGeography

Desert .4% of Total Land is Arable

Rivers, Lakes, Streams 2 Lakes 0 Rivers or Streams

Djibouti80% Population live in the Djibouti capital

Nomadic herdersUrban UnemploymentRural UnemploymentStandard of LivingObstacles

Drugs and Kidnapping

Virtual TourStatistics

Average Yearly Rainfall: 6 inchesAverage Summer Temperature: 113° F

Arid LandscapeFishing

Television AdvertisementQuench the Thirst, with the help of

endorsements from larger companies, plans to make a drastic change to Djibouti’s water quality

http://www.youtube.com/watch?v=xg0h0sOohnU&hd=1

Dining CustomsDairy productsMeat from the herdsGrain dishes.Feature of the diet is the consumption of

the light narcotic leaf Qat

http://runningtimes.com/rt/images/200805/djibouti_spicemarket.jpg

Gesture and Body Language

Basic Tips: Good PostureSmileSpeak ClearlyEye ContactProper DressHandshake

http://www.westbranchfumc.org/shaking_hands.GIF

Business EtiquetteThe Issa and Afar value the expression of

personal independence and courage, but not recklessness.

Older people are treated respectfully.

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News HighlightsLess then half of one percent (.035%) of the

land contains potable water.UNICEF started two-year water supply

project targeting rural districts.

http://en.wikinews.org/wiki/New_'clean_water'_funding_for_Djibouti's_drought-stricken_rural_areas

Strengths Bringing fresh purified water to people dying of thirst. Making a difference in people’s lives. May lead to individuals (from Djibouti) being successful, from having

water and better health. Will motivate and spark new life in native people of Djibouti Will help strengthen ties with the U.S. and Djibouti Will also help other countries realize the U.S. and they’re willingness

to help out other underprivileged countries. Will help our companies name to be spread to other countries needing

fresh water availability in the future. Djibouti is certainly a partner with the U.S in security, regional

stability, and humanitarian efforts. Djibouti supports the U.S. especially after the gulf war and September

11 attacks. They oppose terrorism. Also allow U.S. complete access to Djibouti’s Ports

Weaknesses.We are dealing with a very dry area, which has 2 lakes, no

rivers and gets essentially no rainfall.We are trying to bring clean, purified water into dessert

area. This is much tougher than trying to help a country with clean water in a more lush setting (Like Angola).

. We are covering several area with the canal system, instead of just one specific area.

OpportunitiesWe could take our water canal purification system to other

countries instead of just DjiboutiWith success will gain recognition.We can start networking ourselves not just in Africa but

worldwide

Threats Other Companies that have the capability of creating the same

canal/purification system who might have more money or power. Being from the U.S., and not a closer neighboring country. Closer countries with money and companies have advantage of being closer

to the action, and also possible better ties/relationships with the Djibouti Technology Billionaires/celebrities/bigger companies, who have the power to donate

large amounts of money and rule out smaller companies for the less fortunate.

. The terrorist group (Al-Shabaab, loosely affiliated with Al-Qaeda) is based in Somalia( a close neighboring country). Poses a threat to U.S. Citizens in Djibouti

.U.S. citizens traveling in East Africa should be aware of indiscriminate attacks/bombings on civilians in public areas.

. Recent Pirate threats around the ports. horn of Africa ( near Ethiopia and Somalia)

Technology

The mobile cellular coverage is limited to the city of Djibouti primarily, not including the outskirts.

Main line telephones: 11,100Mobile Lines: 35,400Am1, FM1 radio stations, 0 Shortwave radios Internet users: 13,000, internet hosts:1,540Technology could be more spread out through country

instead of just the main city of Djibouti.The amount of computers and cell phones issued and used

compared to the population is very low considering the roughly 750,000 population.

Statistics

Population: roughly 740,528 people (2010), growth rate: 2.1 percent

Birth Rate: 25.58/1000 Infant Mortality: 56.6/1000Life expectancy: 60.7, pretty low compared to the U.SLand area : 8,486 sq milesLiteracy rate: 70.3

Building Goodwill

We already have a good tie with Djibouti with military, security and regional stability. So we have great ties to begin with.

We want to go even further and support them with fresh water to areas where its is bare.

We want to lead and show this country we want to help them and allow them to have accessible and fresh water to some of the main areas/locations throughout the country.

We want Djibouti to talk.We want to set a great example.With the amount of money in this world no person should go

without having several glasses of water a day. Every country with a water problem should have already been fixed.

Historical Highlights of American/U.S Involvement in the Region

Djibouti established its independence in 1977, and the first U.S Ambassador arrived in October 1980

Since 2000 the United States has aided with Humanitarian assistance for famine relief, healthcare, education, good governance and security programs

Djibouti has been host to U.S military at Camp Lemonnier

Obstacles to SuccessDjibouti has a high crime rate and growing

hostility to the U.S occupationWith few natural resources it makes

anywhere outside of cities dangerous to travel

There is a great deal of poverty throughout with 80% of the population making less than $1 U.S dollar a day

Ethical ChallengesDjibouti is a source of “transit” and is known

for woman and children trafficking for sexual exploitation and domestic servitude

Large numbers of voluntary economic migrants from Ethiopia and Somalia pass illegally across Djibouti

The country remains vulnerable to forms of exploitation

Laws and Religious customs: Dos and Don’ts94% Muslim, 6% Christian There is a great deal of conflict between the

Afar and Somali-speaking groupsThey have avoided complete “ethnicization”

of politics but there is extreme tension between the settled population and newcomers.

SustainabilityGoal: Self sustained within the country.Maintenance and cleaning to purification

center.Locals will be educated in the knowledge

needed.

Bibliography Custom, By, and Status Than Women. "Culture of Djibouti - Traditional, People,

Women, Beliefs, Food, Customs, Family, Social, Marriage, Men, Life, Immigrants, Population, Religion, Rituals, History and Ethnic Relations." Countries and Their Cultures. Web. 01 Nov. 2010. <http://www.everyculture.com/Cr-Ga/Djibouti.html>.

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