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DIY Design Hacks - How to Use Visual Marketing to Leave Your Competition in the Dust
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Transcript of DIY Design Hacks - How to Use Visual Marketing to Leave Your Competition in the Dust
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DIY DESIGN HACKS
How to Use Visual Marketing to Leave the Competition in the DustPeg FitzpatrickDirector of Digital Media Co-Author of The Art of Social Media: Power Tips for Power Users
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I’m @PegFitzpatrick.Social media strategist and co-author of The Art of Social Media
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1.Why visual marketing?2.Why do people share on social media?3.How to create your visual style guide4.How to use visuals with your blog5.Tips for tools
SESSION OVERVIEW
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Why use visual marketing?
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93%Of our communication is visual.Via Hubspot
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Images are easy to remember and quick to consume.
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2 Why do people share on social media?
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94%Of people consider whether this will be helpful for others.From The New York Times Psychology of Sharing study
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1. Share to grow and nourish relationships2. Be helpful 3. Define ourselves to others
From The New York Times Psychology of Sharing study
Sharing is caring
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Most people are not content creators.
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1. Keep it simple2. Share with beautiful graphics3. Provide helpful information
Make it easy to share
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Is your content helpful? Easy to share?
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3 How to create a style guide
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“Strive for two things in design: simplicity and clarity. Great design is born of these two things.”
Lindon Leader
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1. Color palette2. Mood and feel of brand3. Font choices4. Type of image
Elements of style
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Color paletteChoose two or three colors for your brand.
Be consistent!
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1. Use a photo that you love2. Adobe Color will help you create a palette3. Save the color codes in Canva4. Don’t guess on colors
How to create a custom color palette
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Be consistentUsing the same colors helps people recognize your brand in an instant.
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Mood and feel Playful?Serious?Inviting?
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Font choicesChoose two or three fonts for your brand.
Keep it simple.
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ImagesTell a story with consistent images and graphics.
Use the same filter.
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4 How to use visual marketing with your blog
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Make it easy to share
Add Open Graph images to your blog posts.
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Title it right!Write great titles for each post. Keywords count but write for humans, not algorithms.
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Meta data countsYour meta data becomes the subtitle on posts when shared on social media.
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1. Pinterest 735 pixels x 1102 pixels2. Instagram 640 pixels x 640 pixels3. Blog post 735 pixels x 315 pixels (or to fit your theme)4. Facebook 940 pixels x 788 pixels5. Twitter 1000 pixels x 500 pixels6. LinkedIn 700 pixels x 400 pixels
Sizes for social media graphics
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5 Tools of the trade
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Canva• Create your own
templates• Resize designs with a
click• Easy to work with a team
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Pic Monkey• Use all the fonts on
your computer• Create transparent
backgrounds• Easy to use
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Lynda.com• Invest in learning• Amazing tutorials• Educate at your
own pace
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Adobe Creative• Huge array of products• Adobe Color for palettes• Create professional
designs
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YouTube• Tutorials for visual
learners• Subscribe to channels
for updates• Easy to use
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• Canva
• Pic Monkey
• Lynda.com
• Adobe Creative Suite
• YouTube tutorials
Visual design tools
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6 Get appy
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Word Swag• Super quick mobile
designs• Add your watermark • Tons of photos to use
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Over App• Cool designs• Unique fonts• Holiday artwork
packs
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PS Express• Edit your photos• One-touch editing• Filters
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Adobe Color• Create beautiful
palettes from your smartphone photos and share across all devices
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Camera Awesome• Grids for photos• Golden ratio template• One finger zoom• Photo or video
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• Word Swag
• Over App
• PS Express
• Adobe Color
• Camera Awesome by Smug Mug
Get Appy
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Questions?
Love to hear them!
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Thank you!
Find me @ PegFitzpatrick.com