DIY Crowdfunding (Intro to the Report) - by twintangibles

twintangibles.co.uk@twintangibles

DIY CROWDFUNDINGDIY CROWDFUNDINGCrowdfuture : Rome 2013Crowdfuture : Rome 2013

Tim WrightTim Wright


Do It Yourself CrowdfundingDo It Yourself Crowdfunding

DefinitionDefinitionThe process of a crowdfunder The process of a crowdfunder notnot placing placing their campaign on any of the recognised their campaign on any of the recognised crowdfunding platforms and choosing to crowdfunding platforms and choosing to run it themselves typically via their own run it themselves typically via their own online presence.online presence.

This is not the same as “white-labeling”This is not the same as “white-labeling”


Early ExponentsEarly Exponents

BrewdogBrewdogStarted before the availability of platformsStarted before the availability of platforms

App.NetApp.NetMavericks and independentMavericks and independent

LockitronLockitronRejected by a platformRejected by a platform

Star CitizenStar CitizenFollow on from a platform fundFollow on from a platform fund


BrewdogBrewdog


LockitronLockitron


Key DriversKey DriversThe increasing number of successfully crowdfunded The increasing number of successfully crowdfunded projectsprojects

A desire to maximise returns by avoiding the costs A desire to maximise returns by avoiding the costs associated with using a platformassociated with using a platform

Increasing restrictions on many crowdfunding platformsIncreasing restrictions on many crowdfunding platforms

The perceived decreasing advantages of discoverability The perceived decreasing advantages of discoverability on a major platform as they become more crowdedon a major platform as they become more crowded

Lower cost and higher availability of tools to enable it Lower cost and higher availability of tools to enable it

Integrates into digital business modelsIntegrates into digital business models


When DIY is ChosenWhen DIY is Chosen

Having a significant established “crowd asset”Having a significant established “crowd asset”

Serial project – iterationsSerial project – iterations

Project has distinctive/niche characteristicsProject has distinctive/niche characteristics

Lack of availability of suitable platform/NationalLack of availability of suitable platform/National

Need for Flexibility/CustomisationNeed for Flexibility/Customisation

Moving from Crowdfunding to e commerceMoving from Crowdfunding to e commerce

Otherwise excludedOtherwise excluded


TAR

GET

S

AUDIT

Low, Flexible & Non Strategic,

High, Inflexible & Strategic,

Significant Social & Relationship capitalHigh Skills, Deep Resource

Little Social & Relationship capitalLow Skills, Little Resource

Requir

ed Flex

ibility

L

ow

High

DIY Zone

Decision Threshold

Using The TAMP ProcessUsing The TAMP Process


The Risks and ConsiderationsThe Risks and Considerations

VisibilityVisibilityWill you get it?Will you get it?

Diligence Diligence How sure are you?How sure are you?

Trust Trust Who are you?Who are you?

Skills Skills Do you have them?Do you have them?


The ToolsThe Tools

Four main types:Four main types:

Plug-ins and ThemesPlug-ins and Themes

Discrete PlatformsDiscrete Platforms

Open SourceOpen Source

Self BuildsSelf Builds


The Future LandscapeThe Future LandscapeWe predict that the sector will continue to grow as:We predict that the sector will continue to grow as:

• Popular crowdfunding platforms become Popular crowdfunding platforms become increasingly crowded increasingly crowded

• Platforms become increasingly restrictive in Platforms become increasingly restrictive in listing rules listing rules

• The value of crowd assets are increasingly The value of crowd assets are increasingly recognisedrecognised

• Crowdfunding continues to become a familiarCrowdfunding continues to become a familiar


Growth PointsGrowth Points

Follow on or second funding roundsFollow on or second funding rounds

Products & services with an incremental Products & services with an incremental development pathdevelopment path

Larger brands who wish to leverage their Larger brands who wish to leverage their established “crowd assets”established “crowd assets”


The Report Will Be Released

Wednesday 23Wednesday 23rdrd October October

Available at:

www.twintangibles.co.uk

Price: £ 9,99

Questions Contact: [email protected]+44(0)7717 714 595

DIY Crowdfunding (Intro to the Report) - by twintangibles

Technology

Transcript of DIY Crowdfunding (Intro to the Report) - by twintangibles