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Transcript of distribution ppt
![Page 1: distribution ppt](https://reader034.fdocuments.in/reader034/viewer/2022042510/55179fc249795938228b4ba3/html5/thumbnails/1.jpg)
Presented to – Prof. Rajesh Vyas
Presented by-
Nadeem Ansari 04 Sayyed Faiz 08 Tausif Khan 22 Shahbaz Temkar 55
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• Nokia has played a pioneering role in the growth of cellular technology in India
• Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur,Lucknow,Chennai, Bangalore, Pune and Ahmedabad
• Over the years, the company has grown manifold with its manpower strength increasing from 450 people in the year 2004 to over 15000 employees in March 2008
• Nokia is having a current market share of 51 %
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Nokia Distributor Retailer Consumers
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• There are three distributors across Mumbai For the distribution of cell phones in Nokia priority , Nokia concepts store, & other platinum, A , B, C, Category's multi branded stores.
These distributors are
• Sektra marketing services
• Matrix
• Priyanka telecom
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For the large retailer like Vijay sales, big bazaar, E- zone , planet M and other leading electronic retail chain . Nokia has one distributor in Mumbai for its distribution channel Which is
HCL
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Each distributors of Nokia has separate sales force team catering to various categories of its store which are
NOKIA PRIORITY DEALER ( NPD) NOKIA CONCEPS STORE ( NCS ) NOKIA A, B , C GRADE STORES They are lead by their respective team leader To keep an eye for all these activities Nokia also
appoints a sales officer from company side for each distributors.
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Inventory management
Proper reach of cell phones to all retailers
As they are the primary customer they acts as a financer for the company
Proper receivables of money on time from the market
To provide all 4 forms of utility
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Regular visit to retailer to keep an eye on inventory & shelf space
Determine the market demand & to make strategies to enhance cell phone reach to market and to motivate them to achieve the target by giving them special schemes
Pass valuable information to company
To look after all the activities related to logistics
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• Following are the issues relating distribution of Nokia cell phones
• The biggest issue is encroachment As the company has several distributor across single city
overlapping of each other areas in distributing the cell phones occur frequently
• Payment terms & condition Distributor has a policy of giving credit of seven days. If any
retailer fails to follow this term their further order of cell phones passed strictly on cash and that is too only for extension of number of days depending on retailer reputation
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Price drop Its basically done by the company but its very important
in reference to inventory and has to be handled very efficiently
Inventory management related issue This may result in stock out of product and can effect the
sale of company
Grey market This means retailer is buying cell phones from sum other
sources in spite of buying from authorized distributor this effect the business of distributor drastically
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Encroachment issue should be left as it is this is very sensitive issue and company should not favors any distributor as by doing this company has to suffer from loss.
Distributor sales staff should makes a regular visit to retailer to overcome grey market threat
Distributor should have a proper system collecting receivables from retailer in time
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Nokia follows a strong & strategic distribution channel which makes them to attain maximum market reach .
Their intermediates believe in hard work and achieving target, their role are specified.
Nokia design the distribution channel to caters its product by through information as its know what their customer and business partner want .thus delivering its product by excellence distribution network making it as a sustainable competitive advantage
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