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Transcript of Distribution Decision2
8/13/2019 Distribution Decision2
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Presented by:
Christel Caspillo
Sarah Jane Caro
Abigael Casiano
Kaycee Fatingana
Sophia Camille Gabo
John Cesar Hagoriles
Hannah Leonila Flores
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Activities involved in making productsavailable to customers when and where theywant to purchase them.
INSTITUTIONAL
PHYSICAL
DISTRIBUTION
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1. Institutional
The middle man between producer and end
consumer who may take title and changethe form of the product handled
2. Physical
The logistics of the distribution system
including transport, storage and orderprocessing
Distribution is the third “P”(place) in marketing.
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chain of businesses or intermediaries throughwhich a good or service passes until itreaches the end consumer.
include wholesalers, retailers, distributorsand even the internet.
are broken into direct and indirect forms
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Direct Indirect
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Market factors– competitors, geography, Economy. Product Factors- life cycle, size & weight, product
value, consumer perceptions, product complexity.
Manufacturer Factors- company objectives &
resources, desire for control, breadth of productlife.
Buying habits of Costumers
Channel Availability
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It is one in which the main members of adistribution channel- producer, wholesaler,and retailer- work together as a unified groupin order to meet consumer needs.
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Supply ChainManagement
A management system thatcoordinates and integratesall of the activitiesperformed by supply chainmembers into a seamlessprocess, from the source tothe point of consumption,
resulting in enhancedcustomer and economicvalue
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Supply chain oriented companiescommonly report:
• Lower inventory, transportation,warehousing, and packaging costs
• Greater supply chain flexibility
• Improved customer service
• Higher revenues
• Increased performance and profitability
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CustomerService
Management
Process
Presents a multi-company, unifiedresponse system to
the customerwhenever complaints,concerns, questions,or comments are
voiced
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DemandManagement
Process
Seeks to align supply and
demand throughout the supply
chain by anticipating customer
requirements at each level and
create demand-related plans of
action prior to actual customer
purchasing behavior
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ManufacturingFlow
Management
Process
Concerned with ensuring
that firms in the supply
chain have the needed
resources to
manufacture with
flexibility and to move
products through amulti-stage production
process
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SupplierRelationshipManagement
Process
Closely related to the
manufacturing flow
management process
and contains several
characteristics that
parallel the customer
relationshipmanagement process
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ProductDevelopment andCommercialization
Process
Includes the group
activities that facilitates
the joint development
and marketing of new
offerings among a group
of supply chain partner
firms
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SupplyChainTeam
LoscnomaoSem
Production Scheduling
Order Processing
Inventory Control
Warehouse Materials Handling
Transportation
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Inventory Control
InventoryControl
System
A method of developing
and maintaining an
adequate assortment of
materials or products to
meet m nuf cturer’s or
customer’s dem nd
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Most manufacturers today have moved toAUTOMATED materials-handling systems tominimize the amount of handling.
a method of moving inventory into,within, and out of the warehouse.
A Materials-Handling Systemis…
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Airways
Water
Pipelines
Motor Carriers
Railroads
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Trends in Supply
Chain Management
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Automatic identification systems
- Bar coding- Radio frequency technology
Communications technology
Supply chain software systems
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Reduce inventories
Locate stock at fewer plants and
distribution centers
Provide same or better levels ofservice
Outsourcing Benefits
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Difference between Retailing and
Wholesaling
Significance of Retailing
Role of Retailing
Classes of Retail Store
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All activities involved in selling goods orservices directly to final consumers for theirpersonal non business use.
RetailerA firm engaged primarily in retailing activity.
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All activities involved in selling goods andservices to those buying for resale orbusiness use.
WholesalerA firm engaged primarily in wholesaling
activity.
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RETAILING - all activities involved in selling
goods or services directly to final consumersfor their personal non business use.
WHOLESALING - all activities involved inselling goods and services to those buying for
resale or business use.
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Major source of employment and offers a
wide range of career opportunities. Perform marketing function. Enhance product’s image. Collecting an assortment of goods and
services from a wide variety of suppliers andoffering them for sale.
Complete transactions using appropriatelocation, timings, credit policies, services and
delivery. Provide the vital link between producers and
ultimate consumers.
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CLASSES
OF
RETAIL STORE
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Department Store
Drugstore
Convenient Store
Restaurant
Supermarket